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The Joy of Discovery: A Journey Through Italian Design
A Journey Through Italian Design: The Joy of Discovery
Description
Book Introduction
The new book, "Italian Design Journey: The Joy of Discovery," is a travel design book that provides the joy of observing and interpreting Italy through the eyes of a designer.
This book has a unique charm that allows readers to enjoy the unique pleasure of killing two birds with one stone, as it depicts Italy, a place of beauty and relaxation, offering comfort and peace, while also imparting design knowledge.

This book has three major strengths.
first.
This book first pursues the value of unique travel and design.
Instead of taking a break from your travels, we encourage you to explore new worlds to enjoy design.
Provides enjoyment and the joy of learning.
This book conveys design knowledge in a very easy-to-understand way through everyday examples discovered while traveling.
second.
This book relieves the stress of life.
Just seeing the splendid Italian landscapes and artworks spread throughout the book provides the satisfaction of viewing a magnificent picture book.
The designer's thoughts and observations, briefly organized by each sub-topic, contain a mysterious charm that unfolds from a different perspective on the same place.
This book teaches you how to act and apply.
The author presents a very logical structure, showing how to interpret the objects shown through his travels in Italy, how to apply them through substitution, and above all, how to implement and apply what he saw.
This book, which explores how to build knowledge through learning, lessons, and relaxation, is a treasure trove of valuable information with a unique charm and offers the joy of true discovery.
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index
1. Travel, always design
The Relationship Between Travel and Design, and Their Benefits
Travel = Design that fits the time


HSBC logotype design on Turkish Airlines wall
Fractal design
Louis Vuitton Airport Media Façade
Istanbul Chocolate Package Design
The image is already the primary design
“Where is your great design teacher?”
“Package design isn’t flat!”

2.
Travel, Milan Design
The allure of sophisticated design and style; Milan
The outstanding features of Milanese design


Milan Cathedral and Design
Leonardo da Vinci & the Four Disciples
The luxury itself, glass 'Arcade'
A new world presented by 100x 'zoom'!
Leonardo da Vinci vs. Michelangelo, who is greater?
Milan police uniform design
Fashion design on the streets of Milan
The Secret to Aesthetic Layout; Lighting Design
Lighting design as a 'sculptural line' that emits light
Milan graphic design
This is not a racist poster design!

3.
Venice, the most unique city in the world
Why? Venetian art and design exhibitions and events
The charm of Venice, a unique sight and scent


The benefits of being in Venice
Design marketing utilizing beautiful appearance
Gondola and Gondolier's 'Santa Lucia & San Marco Campanile Viewing Point'
Venice Biennale logo design
The original painting was meant to be 'appreciated vaguely from a distance'.
Art and Reasons Never Seen Before & St. Mark's Basilica
Why are raw ribs more expensive than marinated ribs?
How to convey the back (poster) on top of the front (building)
Patron saint of San Todaro and San Marco and symbol of the Venetian state
The world's first café & Florian Interior Design Senator's Room
How to Show Rolex in Venice
Glass crafts are famous, and there's also a mask festival...

Observing design in restaurants
It's so easy! Banner design

4.
Renaissance Travel, Florence Design
Florence, the romantic charm of culture and art
Florence's cultural heritage, the Florence brand


Florence Duomo
Florence Cathedral Duomo
Sublimity on splendid marble
More than just a sculpture, Michelangelo's David
Cosimo I
Poseidon is Neptune.
Thanks to the Medici family
The Palazzo Vecchio is only as far as the courtyard
The most beautiful Piazza della Signoria
Street construction walls are also art
The Uffizi Gallery, home to the world's largest art collection
Uffizi Square, a film festival every day for two months
It would be inappropriate to call them 'street artists'.
Botticelli's Birth of Venus Apron

5.
Rome, the representative city of humanity and Europe
The charm of a comprehensive historical gift set: Rome
Roman design, a fusion of ancient and modern


Michelangelo's 'The Last Judgment & Sistine Chapel'
Michelangelo of the Pieta and Bernini, the master of the Baroque
Laocoön and the Animal Room
marble painting
St. Peter's Basilica and Renaissance Men Michelangelo and Bernini
The Pantheon and its mysterious light hole in the ceiling dome, which is over 44 meters in diameter.
Fountain and Spanish Steps
Piazza 'Campidoglio'.
That man is a tourist.
The world's most famous 'Trevi Fountain and Nicola Salvi'
A symbol of Italy, a symbol of Rome.
Colosseum
Colosseum Louis Vuitton at Leonardo da Vinci Airport in Rome

6.
Pompeii, the ancient ruined resort city
The charm of Pompeii, a place where discovery and excavation are ongoing
The Principles of Pompeii's Space from a Designer's Perspective


Mount Vesuvius
Pompeii 'Mountains and Clouds'
Brand Symbol Design: "First to See It, Own It"
Ancient Pompeii, cart roads and sidewalks
Typography Hierarchy Design
Museum 'Artwork Guide Board' Design
Want to make this your final project assignment? An A+ is enough.

The largest volcanic eruption in history, a moment of tragedy
Baby 'Human Fossil'

7.
Capri Island, a paradise resort city
Capri, the charm of a paradise-like rest
Capri's Influence on Design

Sorrento sea cliffs and mansions
Discover David Hockney
Capri Island, the jewel of the Mediterranean, and its emerald sea
Capri, the paradise on earth
I was the happiest and most joyful.
If you go up, it's hiking, and if you come down, it's swimming.
Rocky cliffs behind, the blue Mediterranean Sea in front
The joyful lives that come to Capri every day
A method for expressing 2D graphic design on 3D space
The socks, the pattern, and even the paper label are all Italian designs.
Even after death, Capri and 82-year-old 'Collieg'; friend

Appendix 1
The biggest discovery, Pontazione Prada
The Encounter & Synergy of Miuccia Prada and Rem Koolhaas
Pontazione Prada's gift to the world

The ultimate in design!
It's a building covered in gold. & It sparkles every afternoon...

Celebrating 100 Years of Prada: The Haunted House
Brand experience on the 'Podium'
Creativity through not knowing what it is
At first, the embarrassment and freshness of not knowing

Appendix 2
The Venice Biennale, the world's leading design competition
The purpose and effect of the Biennale
The Biennale's main hall, the Arena

The first impressive space at the Venice Biennale
The second most impressive space at the Venice Biennale
Substitution and application training for exhibits (objects)
How to show your promotional items
The third most impressive space at the Venice Biennale
I really wanted to move this space as is.

Good feelings should be remembered for a long time.
The purpose is to commemorate, but ultimately, it is about promotion and branding.
GOODS SPECIFICS
- Date of issue: December 8, 2023
- Page count, weight, size: 224 pages | 180*240*12mm
- ISBN13: 9788996915249
- ISBN10: 8996915246

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