{"product_id":"159966","title":"Magazine B (Monthly): No. 84 RAPHA Korean Edition ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jXP42oJzD3vfQTOTjMkMBhupYtK6h.png?v=1765084144\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): No. 84 RAPHA Korean Edition \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/89641681\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e Magazine [B] is an ad-free monthly magazine that introduces one well-balanced brand from around the world each month, as discovered by JOH. \u003cbr\u003eA serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 INTRO\u003cbr\u003e\u003cbr\u003e 08 EDITOR'S LETTER\u003cbr\u003e\u003cbr\u003e 12 BICYCLE COMMUTING\u003cbr\u003e The work culture of Rapha employees who see cycling as their life\u003cbr\u003e\u003cbr\u003e 16 LONDON BY BIKE\u003cbr\u003e The bond between cyclists as seen through four shops sharing cycling culture.\u003cbr\u003e\u003cbr\u003e 26 OPINION: ALEX VALDMAN\u003cbr\u003e Alex Boldman, former creative director of Rapha's product design\u003cbr\u003e\u003cbr\u003e 32 AT THE ATELIER\u003cbr\u003e The experimental spirit and dedication of the R\u0026amp;D and product teams realized through the atelier.\u003cbr\u003e\u003cbr\u003e 42 COLLECTION\u003cbr\u003e High-quality, beautiful clothing for a generation that enjoys cycling culture.\u003cbr\u003e\u003cbr\u003e 50 STORY LABEL\u003cbr\u003e A label that leverages fascinating insights into cycling history and culture.\u003cbr\u003e\u003cbr\u003e 54 OPINION: FRANCOIS CONVERCEY\u003cbr\u003e François Converset, Rapha's global marketing manager\u003cbr\u003e \u003cbr\u003e60 THE CYCLING CLUB\u003cbr\u003e Rapha Clubhouse and RCC, where cycling and brand values ​​are communicated\u003cbr\u003e\u003cbr\u003e 72 OUTFIT\u003cbr\u003e Rapha staff attire that matches their life direction\u003cbr\u003e\u003cbr\u003e 78 COMMUNITY\u003cbr\u003e What RCC members say about cycling\u003cbr\u003e\u003cbr\u003e 90 HERNE HILL VELODROME\u003cbr\u003e Efforts to revitalize the oldest cycling venue in the UK, the heart of cycling culture.\u003cbr\u003e 94 CREWS\u003cbr\u003e Rapha-sponsored professional cycling teams and their unique stories\u003cbr\u003e\u003cbr\u003e 100 INTERVIEW: SIMON MOTTRAM\u003cbr\u003e A look at cycling history and the brand's founding principles through the life of Rapha founder Simon Mottram.\u003cbr\u003e\u003cbr\u003e 108 REFLECTION\u003cbr\u003e Rapha's jersey reflects the history of cycling.\u003cbr\u003e\u003cbr\u003e 114 BRAND STORY\u003cbr\u003e Rapha breaks new ground for cycling apparel brands with its own unique language.\u003cbr\u003e\u003cbr\u003e 124 MISSION\u003cbr\u003e Rapha's strategy and rules reflect its goal of growing the entire cycling market.\u003cbr\u003e\u003cbr\u003e 126 MESSENGER\u003cbr\u003e A creative team that conveys the spirit of cycling through narrative-based visual content.\u003cbr\u003e \u003cbr\u003e130 STORYTELLING\u003cbr\u003e Collaborative partners who tell Rapha's story through images and videos\u003cbr\u003e\u003cbr\u003e 136 CYCLE TALK\u003cbr\u003e Industry Issues Explored Through Cycling Podcasts\u003cbr\u003e\u003cbr\u003e 140 DIGEST\u003cbr\u003e Five bike-friendly cities and a variety of figures revealing the diverse facets of the cycling industry.\u003cbr\u003e\u003cbr\u003e 144 ROADMAP\u003cbr\u003e A riding course that lets you see cross-sections of London, Amsterdam, Seoul, and Tokyo.\u003cbr\u003e\u003cbr\u003e 148 OUTRO\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate2998\/MidCate010\/299798496.png\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e This is the eighty-fourth magazine [B].\u003cbr\u003e I tend to think it's cool when people move their bodies and use their bodies to challenge themselves with specific goals.\u003cbr\u003e It's the same reason I always admire the world of sports.\u003cbr\u003e Sometimes I feel like I'm living a half-life because I haven't trained my body enough to challenge myself.\u003cbr\u003e Because balance in life cannot be unconnected with the body. \u003cbr\u003eWhile you can certainly find fulfillment in a variety of pursuits and hobbies, nothing seems as purely valuable as using your body to push and overcome its limits.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Another reason I admire and respect the world of sports is that it has clear rules and accurate records of wins and losses.\u003cbr\u003e And both the winner and the loser accept the outcome.\u003cbr\u003e Professional athletes often repeat the process of accepting the outcome as if they were checking their inbox every morning.\u003cbr\u003e Accepting the results and reorganizing them is an act as valuable as using your body.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Simon Mottram, founder of Rapha, a cycling apparel company, also started his brand out of respect for that sporting spirit. \u003cbr\u003eHe \u003cb\u003espent most of his interview with the magazine talking about cyclists who move, struggle, compete with each other and support each other.\u003cbr\u003e Instead of talking about the product's great features, beautiful design, or business strategy.\u003cbr\u003e Simon Mottram had a deep love for cycling, attending every single Tour de France race every year, and he wanted to share that love with others.\u003cbr\u003e Our mission to 'make more people love cycling' remains the same now as it was 16 years ago when we started the business.\u003cbr\u003e But passion alone doesn't make it happen.\u003cbr\u003e He was an avid cycling fanatic but also a discerning consumer.\u003c\/b\u003e \u003cbr\u003eHe himself describes his former self as “a classic example of a disappointed customer (with the glitzy cycling fashion of the pre-Rapha era)”.\u003cbr\u003e The ability to handle both cynicism and passion at the same time is what made his business successful.\u003cbr\u003e\u003cbr\u003e In doing so, Rapha has created a new, sophisticated cycling apparel experience, and has broken down stereotypes about cycling by introducing open stores and communities that make the culture more accessible.\u003cbr\u003e Even people who had no interest in cycling became cycling fans after passing through the gateway called Rapha.\u003cbr\u003e What's even more remarkable is that we've established ourselves as a brand recognized and recommended by experts and professional athletes in the cycling industry.\u003cbr\u003e As if the phrases “celebrity’s celebrity” and “guru’s guru” sounded more impressive, Rapha satisfied those with the most demanding standards. \u003cbr\u003eBeing able to convince both those who consume bicycles as a hobby or fashion and those who set records with their bicycles is probably the best reputation a brand can have.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e This reputation is possible because, as mentioned earlier, he possesses both a keen eye and a respectful heart.\u003cbr\u003e In preparing for the launch of Rapha, Simon Mottram delved obsessively into cycling history, creating designs that paid homage to the golden era of cycling and putting extraordinary effort into creating high-quality films and books that promoted cycling culture.\u003cbr\u003e It's something no one has ever done.\u003cbr\u003e Just as great contemporary filmmakers pay homage to the work of previous generations of masters by creating new creations, Rapha has paid homage to cycling's heritage. \u003cbr\u003eCome to think of it, nothing awakens dormant senses as much as deep respect.\u003cbr\u003e If a result doesn't seem novel or impressive enough, it's time to ask yourself if you've done enough to reflect on what you've accomplished before.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Editor-in-Chief Park Eun-seong \n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePublication date:\u003c\/strong\u003e March 23, 2020\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 160 pages | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791160361070\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 116036107X \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893525151786,"sku":"159966","price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/10601a1dd6e2efc90cfecebaf2aba3a5.jpg?v=1765404114","url":"https:\/\/librairie.coreenne.fr\/en\/products\/159966","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}