{"product_id":"160043","title":"Magazine B (Monthly): June [2017] ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYFtGW3t0Dypou7LGwRKkPSIYUfiS.png?v=1765085772\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): June [2017] \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/42493396\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 Intro\u003cbr\u003e\u003cbr\u003e 09 Editor's Letter\u003cbr\u003e\u003cbr\u003e 12 Retail Scene\u003cbr\u003e Balmuda's retail strategy seen through Tsutaya appliances\u003cbr\u003e\u003cbr\u003e 18 Opinions\u003cbr\u003e Satoshi Wada, CEO of SW Design\u003cbr\u003e\u003cbr\u003e 22 Lineup I\u003cbr\u003e Five lineups of Air products\u003cbr\u003e\u003cbr\u003e 24 Inner Space \u003cbr\u003eDesign and core technologies of the Air product line\u003cbr\u003e\u003cbr\u003e 34 Lineup II\u003cbr\u003e Kitchen product line with three lineups\u003cbr\u003e\u003cbr\u003e 36 Test\u003cbr\u003e Cooking process utilizing the main features of the kitchen product line\u003cbr\u003e\u003cbr\u003e 42 Opinions\u003cbr\u003e SWNA CEO Lee Seok-woo\u003cbr\u003e\u003cbr\u003e 46 In Use\u003cbr\u003e Commercial Space Owners Explain How Balmuda Products Work\u003cbr\u003e\u003cbr\u003e 52 Voices\u003cbr\u003e The Meaning of Balmuda: Hearing from Four Home Appliance Designers\u003cbr\u003e\u003cbr\u003e 60 Opinions\u003cbr\u003e Choi Moon-gyu, operator of the blog \"My View\"\u003cbr\u003e\u003cbr\u003e 64 At Home\u003cbr\u003e Balmuda users share their philosophy on space and lifestyle.\u003cbr\u003e\u003cbr\u003e 78 Small Giants\u003cbr\u003e A powerful Japanese company that creates premium home appliance brands\u003cbr\u003e\u003cbr\u003e 92 Brand Story\u003cbr\u003e The birth and growth of Balmuda\u003cbr\u003e\u003cbr\u003e 102 Record\u003cbr\u003e Balmuda Creative Team Development Diary Serialized on Facebook\u003cbr\u003e\u003cbr\u003e 106 Partnership\u003cbr\u003e Partners in various fields who collaborate with Balmuda\u003cbr\u003e\u003cbr\u003e 110 Creative Department\u003cbr\u003e The Creative Team Talks About Their Design Process and Work Culture\u003cbr\u003e\u003cbr\u003e 114 Interview\u003cbr\u003e Balmuda CEO Gen Terao\u003cbr\u003e\u003cbr\u003e 120 Figures\u003cbr\u003e Numbers showing Balmuda's growth and present\u003cbr\u003e\u003cbr\u003e 122 Prizewinners \u003cbr\u003eA Look at the Flow of Design Award Winners, Focusing on Balmuda's Awards\u003cbr\u003e\u003cbr\u003e 125 Outro\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate1282\/MidCate001\/128100018.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Magazine \u0026lt;B\u0026gt; is an ad-free monthly magazine that introduces one well-balanced brand from around the world each month, discovered from JOH's perspective.\u003cbr\u003e A serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e This is the fifty-seventh issue of magazine \u0026lt;B\u0026gt;.\u003cbr\u003e\u003cbr\u003e It must have been about 20 to 30 years ago.\u003cbr\u003e Looking back, it seems that, aside from the dining table where we eat three meals a day, it was the 'machine' that brought the family together. \u003cbr\u003eWhen a new TV took over the living room, when an air conditioner taller than a person stood tall in a comfortable spot next to the sofa, when an oven that could cook in various ways took its place in the kitchen, even the most reserved people's mouths naturally opened.\u003cbr\u003e Even though the controls were a bit complicated, and there were a constant stream of features that were too difficult to grasp at first glance, I didn't complain.\u003cbr\u003e Because the bigger, more complex, and more difficult something was, the more mechanical it was considered.\u003cbr\u003e Even when it required cumbersome work, they moved for the machine without complaint, and were even willing to bend their backs or knees.\u003cbr\u003e Becoming familiar with a machine meant that I first approached the machine and adapted my behavior to its mechanisms.\u003cbr\u003e The machine didn't give in easily.\u003cbr\u003e It seems that many home appliances have become an occupying force in the living room, kitchen, and each room.\u003cbr\u003e\u003cbr\u003e But things are different now. \u003cbr\u003eSince cell phones became 'smart' phones, home appliances have taken on the look of designer chairs and can even be controlled remotely from outside the home.\u003cbr\u003e There are even tempting talks of combining it with artificial intelligence to reduce housework.\u003cbr\u003e Machines are starting to approach people.\u003cbr\u003e At the center of it all is the brand that magazine B introduces in this issue.\u003cbr\u003e Balmuda started out as a one-man company in Japan in 2003, manufacturing computer peripherals and is now attracting a lot of attention by manufacturing fans, toasters, air purifiers, and other products.\u003cbr\u003e They don't produce a wide variety of products like most of the larger appliance companies.\u003cbr\u003e If you add up all the products currently on the market, there aren't even about 10 types.\u003cbr\u003e But it stands out from all other brands in that a small number of products leave a deep impression. \u003cbr\u003eThat imprint begins with the senses, not the spectrum of size or function.\u003cbr\u003e It is a machine that recreates the pleasant breeze that brushes your cheek in the middle of nature, and the moistness of freshly baked bread that you tasted at a bakery you happened to stop by while traveling abroad.\u003cbr\u003e For example, their humidifiers, which resemble jars, are designed to pour water directly onto the body.\u003cbr\u003e Not only did it reduce the inconvenience of installing and removing a separate water tank, it also maximized the pleasure of filling water, like watering a flower pot.\u003cbr\u003e That pleasure is also evident in details such as materials, design, and finish.\u003cbr\u003e Many users call Balmuda a 'furniture-like appliance' for this reason.\u003cbr\u003e\u003cbr\u003e Balmuda's presence does not come from 'home appliances'.\u003cbr\u003e Performance and technology are merely mediators, and the focus is on 'what value is gained from technology?' \u003cbr\u003eTerao Gen, the CEO, also says, “We do not conduct research aimed at technological development itself,” and “Only when we have a firm goal of creating such a product do we repeat research and experiments to achieve it.”\u003cbr\u003e Also, they don't describe their products by listing specifications that are completed by layering complex principles.\u003cbr\u003e This is probably because the product has soon become a language.\u003cbr\u003e When the product's original function becomes language, there is no need for flashy marketing or promotions.\u003cbr\u003e At this point, I think Balmuda's attitude toward its products is similar to how we meet someone we love.\u003cbr\u003e Even though I talk about my ideal type with various qualifications, I can't quantify why I love my current partner.\u003cbr\u003e \u003cbr\u003eAs I looked at Balmuda products and listened to the voices of Balmuda users, I thought about the items I use with affection in my daily life.\u003cbr\u003e And I'm reminded again that my attachment to that object isn't born from the price or the brand's reputation, but from the experiences I've accumulated with the object.\u003cbr\u003e I think that bond will not be easily shaken.\u003cbr\u003e\u003cbr\u003e Editor-in-Chief Park Eun-seong\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e June 8, 2017\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 136 pages | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791160360172\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1160360170 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43893549236266,"sku":"160043","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/e3d4d3d4e423b6ee9bd857d7f505ff7c.jpg?v=1765405447","url":"https:\/\/librairie.coreenne.fr\/en\/products\/160043","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}