Rich brain, poor brain
 |
Description
Book Introduction
Why do some people, even under similar circumstances, become wealthy, while others repeatedly fall into poverty? The author wrote this book after interviewing numerous wealthy people and realizing that their thoughts, speech, and daily routines are distinctly different from those of the poor.
So, is it possible that there are separate ‘rich circuits’ and ‘poor circuits’ in our brains?
The author concludes:
Poverty is not a state of 'not having money', but a pattern of choices, and the brain circuitry that drives that pattern.
Some people gradually increase their wealth even though they receive the same salary, while others struggle because their annual salary increases are always insufficient.
Even when faced with the same opportunity, some people say, “This has nothing to do with me,” while others say, “My potential lies in this.”
This difference does not come from the intelligence of the head, but from the circuitry the brain follows.
The circuitry of the rich is not already built into the brains of smarter people, but rather those who recall clearer images, repeat them more frequently, and persist longer.
This book cross-references brain science, psychology, behavioral economics, and the thinking patterns of real wealthy people.
It shows specifically which thoughts stimulate dopamine circuits, which habits lead to immersion, and which inner language moves the subconscious.
And it makes readers aware of the circuits they are unconsciously repeating, and gives them the confidence that they can consciously redesign those circuits.
We always hear that we must 'live hard', but what is truly important is the 'direction' of our hard work.
Willpower is easily depleted, and emotions fluctuate dozens of times a day.
In the end, what changes people is not their ‘will’ but their ‘circuits’.
Circuits are formed by repeated language, repeated images, and repeated actions, and once a circuit is formed, it tends to maintain and strengthen itself.
The old saying, "If you want to change your fate, change your habits and personality," was an insight that saw through the fact that if you change your lifestyle, your brain's circuits will change, and if your circuits change, your life will change.
The brain doesn't remember things like will.
No matter how much I resolve to do something, I am always swayed by my emotions.
But repetition sticks in the brain.
The actions we frequently perform determine the circuits in our brain, and the brain follows those circuits to determine our next choices.
So, we must realize that life changes through ‘daily routines’ rather than ‘one awakening.’
With just five minutes a day, even that short repetition, your brain begins to learn new responses.
A rich brain is not something you are born with, it is something you build every day.
The tool for that piece is 'small training'.
This book first shows the characteristics of the rich brain and the poor brain, and then provides various methods in daily life to change the circuitry of the rich brain.
‘30-day training to rewrite brain circuits’ and ‘MBS 6 steps to create a rich brain’ are attached as workbooks.
So, is it possible that there are separate ‘rich circuits’ and ‘poor circuits’ in our brains?
The author concludes:
Poverty is not a state of 'not having money', but a pattern of choices, and the brain circuitry that drives that pattern.
Some people gradually increase their wealth even though they receive the same salary, while others struggle because their annual salary increases are always insufficient.
Even when faced with the same opportunity, some people say, “This has nothing to do with me,” while others say, “My potential lies in this.”
This difference does not come from the intelligence of the head, but from the circuitry the brain follows.
The circuitry of the rich is not already built into the brains of smarter people, but rather those who recall clearer images, repeat them more frequently, and persist longer.
This book cross-references brain science, psychology, behavioral economics, and the thinking patterns of real wealthy people.
It shows specifically which thoughts stimulate dopamine circuits, which habits lead to immersion, and which inner language moves the subconscious.
And it makes readers aware of the circuits they are unconsciously repeating, and gives them the confidence that they can consciously redesign those circuits.
We always hear that we must 'live hard', but what is truly important is the 'direction' of our hard work.
Willpower is easily depleted, and emotions fluctuate dozens of times a day.
In the end, what changes people is not their ‘will’ but their ‘circuits’.
Circuits are formed by repeated language, repeated images, and repeated actions, and once a circuit is formed, it tends to maintain and strengthen itself.
The old saying, "If you want to change your fate, change your habits and personality," was an insight that saw through the fact that if you change your lifestyle, your brain's circuits will change, and if your circuits change, your life will change.
The brain doesn't remember things like will.
No matter how much I resolve to do something, I am always swayed by my emotions.
But repetition sticks in the brain.
The actions we frequently perform determine the circuits in our brain, and the brain follows those circuits to determine our next choices.
So, we must realize that life changes through ‘daily routines’ rather than ‘one awakening.’
With just five minutes a day, even that short repetition, your brain begins to learn new responses.
A rich brain is not something you are born with, it is something you build every day.
The tool for that piece is 'small training'.
This book first shows the characteristics of the rich brain and the poor brain, and then provides various methods in daily life to change the circuitry of the rich brain.
‘30-day training to rewrite brain circuits’ and ‘MBS 6 steps to create a rich brain’ are attached as workbooks.
index
prolog
Chapter 1: Characteristics of the Rich Brain
- Lead without being swayed by emotions, dopamine, or stress
1.
Why is my bank account so emotionally drained?
2.
The brain follows routines, not decisions.
3.
The brain that is drawn to dopamine, the brain that leads
4.
A brain that sees money, a brain that is swayed by money
5.
A brain that stays in fear, a brain that moves
6.
The prefrontal cortex, the command center of the rich brain
7.
The brain that deals with stress, the brain that is swayed
8.
Want a drink today?
My house in 10 years!
9.
Avoid risk or dismantle?
10.
Rich brains activate recovery circuits after failure.
11.
A brain that responds to emotions but is not swayed by them
12.
Rich brains are in rhythm
Chapter 2: Characteristics of a Poor Brain
- Being swayed by emotions, procrastinating, running away
1.
A poor brain is swayed by emotions
2.
The brain that procrastinates: the "next time" circuit
3.
I'm originally that kind of person
4.
The brain encodes emotions into its circuits.
5.
The brain can be reborn
6.
The brain grows as much as you ask.
7.
The brain stores damage more strongly
8.
The procrastinating, fleeing, and defensive brain
9.
The brain that spies on other people's lives
10.
A brain that can't handle success
11.
A brain where feelings of failure are hardened into circuits
12.
Erase failures, engrave emotions
13.
The brain prefers familiar pain
14.
brain with low self-efficacy
15.
The brain moves first to immediate rewards
16.
A brain that lost its frontal lobe due to an impulse
17.
Stress breeds more stress
18.
A brain that survives alone becomes poorer.
19.
Why do I shrink whenever money is mentioned?
20.
The brain that justifies avoidance
21.
Poverty is an unconscious circuit imprinted in the brain.
22.
The brain that chooses today's stimulation
Chapter 3: Training Your Brain to Be Rich
- Self-control, optimism, immersion, calculation, habit
1.
Self-control is a trainable circuit.
2.
Emotions are the brain's fuel that creates flow.
3.
Immerse yourself for greater rewards in the future
4.
Circuit design method that pushes the goal to the end
5.
Change your circuits with specific emotional training.
6.
Build a brain that calculates rather than avoids
7.
Self-efficacy, emotional regulation, and goal orientation
8.
Building a brain that calculates possibilities in a crisis
9.
Strengthening synapses through repetitive habits
10.
Exercise, diet, and sleep shape the brain.
11.
Viewing crises as "decision-making information"
Chapter 4: The Long-Term Deception: The Lie That Engineers the Brain
?- Self-suggestion that tricks the brain, habit design strategy
1.
The brain feels first, thinks later.
2.
Repeated language changes brain circuits.
3.
Trick your brain with small rewards
4.
Create joy slower, smaller, and longer
5.
Create a routine, but don't get stuck in it.
6.
When spending money, follow the scenario
7.
Habits are the brain's automatic driving.
8.
The 4 Daily Circuits of the Rich Brain: Exercise? Meditation? Eating? Sleep
9.
Habit design is ultimately environmental design.
10.
Small routines create a wealth circuit
Chapter 5: The Brain Rejects Fate
- Genetics and environment aren't everything.
1.
I am on my side
2.
Neuroplasticity: Evidence That the Brain Can Change Life
3.
Today's repetition shapes the future.
4.
The brain is wired according to the direction you look.
5.
A brain that is capable of something has different speech habits.
6.
The way you speak is the direction of your brain.
7.
The brain that observes itself changes its choices.
Chapter 6: The Brain Reacts Before Your Wallet
Don't wait for dopamine, design it.
1.
The battle between the emotional and judgmental circuits
2.
Words become seeds and thoughts become fertilizer.
3.
The rich brain transcends emotions.
4.
Rich Brains Engineer Dopamine
5.
Rich brains eat strategically.
6.
The rich brain is one with its collaborative circuits turned on.
7.
If you feel stressed, stop for a moment.
Chapter 7: The Brain Repeats the Script, and I Change the Script
- Wake up your frontal lobe
1.
Getting out of 'I am this kind of person'
2.
Rewrite my brain's user manual
3.
I am enough at this moment
4.
A motivational routine to design your own brain circuits
5.
Brain Integration Design: Simultaneously Transforming Money, Emotions, and Relationships
6.
I think, my brain acts.
7.
When habits become circuits, the brain changes.
8.
Tidying up is a ritual that opens the brain's executive circuits.
9.
A thousand won is a waste, but a million won is a decent brain
10.
Circuit resetting techniques that reset space, relationships, and language
11.
A 15-Minute Design Routine to Rewire Your Brain
Workbook
1.
30-Day Training to Rewire Your Brain
2.
MBS's 6 Steps to Building a Rich Brain
References
Chapter 1: Characteristics of the Rich Brain
- Lead without being swayed by emotions, dopamine, or stress
1.
Why is my bank account so emotionally drained?
2.
The brain follows routines, not decisions.
3.
The brain that is drawn to dopamine, the brain that leads
4.
A brain that sees money, a brain that is swayed by money
5.
A brain that stays in fear, a brain that moves
6.
The prefrontal cortex, the command center of the rich brain
7.
The brain that deals with stress, the brain that is swayed
8.
Want a drink today?
My house in 10 years!
9.
Avoid risk or dismantle?
10.
Rich brains activate recovery circuits after failure.
11.
A brain that responds to emotions but is not swayed by them
12.
Rich brains are in rhythm
Chapter 2: Characteristics of a Poor Brain
- Being swayed by emotions, procrastinating, running away
1.
A poor brain is swayed by emotions
2.
The brain that procrastinates: the "next time" circuit
3.
I'm originally that kind of person
4.
The brain encodes emotions into its circuits.
5.
The brain can be reborn
6.
The brain grows as much as you ask.
7.
The brain stores damage more strongly
8.
The procrastinating, fleeing, and defensive brain
9.
The brain that spies on other people's lives
10.
A brain that can't handle success
11.
A brain where feelings of failure are hardened into circuits
12.
Erase failures, engrave emotions
13.
The brain prefers familiar pain
14.
brain with low self-efficacy
15.
The brain moves first to immediate rewards
16.
A brain that lost its frontal lobe due to an impulse
17.
Stress breeds more stress
18.
A brain that survives alone becomes poorer.
19.
Why do I shrink whenever money is mentioned?
20.
The brain that justifies avoidance
21.
Poverty is an unconscious circuit imprinted in the brain.
22.
The brain that chooses today's stimulation
Chapter 3: Training Your Brain to Be Rich
- Self-control, optimism, immersion, calculation, habit
1.
Self-control is a trainable circuit.
2.
Emotions are the brain's fuel that creates flow.
3.
Immerse yourself for greater rewards in the future
4.
Circuit design method that pushes the goal to the end
5.
Change your circuits with specific emotional training.
6.
Build a brain that calculates rather than avoids
7.
Self-efficacy, emotional regulation, and goal orientation
8.
Building a brain that calculates possibilities in a crisis
9.
Strengthening synapses through repetitive habits
10.
Exercise, diet, and sleep shape the brain.
11.
Viewing crises as "decision-making information"
Chapter 4: The Long-Term Deception: The Lie That Engineers the Brain
?- Self-suggestion that tricks the brain, habit design strategy
1.
The brain feels first, thinks later.
2.
Repeated language changes brain circuits.
3.
Trick your brain with small rewards
4.
Create joy slower, smaller, and longer
5.
Create a routine, but don't get stuck in it.
6.
When spending money, follow the scenario
7.
Habits are the brain's automatic driving.
8.
The 4 Daily Circuits of the Rich Brain: Exercise? Meditation? Eating? Sleep
9.
Habit design is ultimately environmental design.
10.
Small routines create a wealth circuit
Chapter 5: The Brain Rejects Fate
- Genetics and environment aren't everything.
1.
I am on my side
2.
Neuroplasticity: Evidence That the Brain Can Change Life
3.
Today's repetition shapes the future.
4.
The brain is wired according to the direction you look.
5.
A brain that is capable of something has different speech habits.
6.
The way you speak is the direction of your brain.
7.
The brain that observes itself changes its choices.
Chapter 6: The Brain Reacts Before Your Wallet
Don't wait for dopamine, design it.
1.
The battle between the emotional and judgmental circuits
2.
Words become seeds and thoughts become fertilizer.
3.
The rich brain transcends emotions.
4.
Rich Brains Engineer Dopamine
5.
Rich brains eat strategically.
6.
The rich brain is one with its collaborative circuits turned on.
7.
If you feel stressed, stop for a moment.
Chapter 7: The Brain Repeats the Script, and I Change the Script
- Wake up your frontal lobe
1.
Getting out of 'I am this kind of person'
2.
Rewrite my brain's user manual
3.
I am enough at this moment
4.
A motivational routine to design your own brain circuits
5.
Brain Integration Design: Simultaneously Transforming Money, Emotions, and Relationships
6.
I think, my brain acts.
7.
When habits become circuits, the brain changes.
8.
Tidying up is a ritual that opens the brain's executive circuits.
9.
A thousand won is a waste, but a million won is a decent brain
10.
Circuit resetting techniques that reset space, relationships, and language
11.
A 15-Minute Design Routine to Rewire Your Brain
Workbook
1.
30-Day Training to Rewire Your Brain
2.
MBS's 6 Steps to Building a Rich Brain
References
Publisher's Review
Why do I always run into the same problem?
Why can't I put into practice the good information I know?
Why do I always give up on something I start after only three days?
The answer to that question is because that's how your brain's circuitry is designed.
But don't give up.
"Rich Brain, Poor Brain" will make you look into the circuits of your subconscious and provide you with a blueprint for redesigning your mind and brain.
This book is neither a grand success story nor a cliche wealth philosophy.
A practical guide to how people who understand the brain can redesign their lives.
By the end of the book, you'll have a new perspective on not only your attitude toward money, but also the way you speak, your emotional control, and the strategies you use to maintain your daily habits.
This book doesn't change your 'abilities'.
But you can change your company.
And when the circuit changes, the ability is sure to follow.
Why can't I put into practice the good information I know?
Why do I always give up on something I start after only three days?
The answer to that question is because that's how your brain's circuitry is designed.
But don't give up.
"Rich Brain, Poor Brain" will make you look into the circuits of your subconscious and provide you with a blueprint for redesigning your mind and brain.
This book is neither a grand success story nor a cliche wealth philosophy.
A practical guide to how people who understand the brain can redesign their lives.
By the end of the book, you'll have a new perspective on not only your attitude toward money, but also the way you speak, your emotional control, and the strategies you use to maintain your daily habits.
This book doesn't change your 'abilities'.
But you can change your company.
And when the circuit changes, the ability is sure to follow.
GOODS SPECIFICS
- Date of issue: November 11, 2025
- Page count, weight, size: 280 pages | 150*220*20mm
- ISBN13: 9791186204450
- ISBN10: 1186204451
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