Rediscovering history and culture to understand the psychology of Koreans.
To Koreans who dream of an ideal society where people can live like human beings
Spreading the message of "Ourism" that will foster humanity and kindness

Expressions used to describe Korean society, such as “high suicide rate,” “extreme egoism,” and “capitalism,” are confusing the minds of Koreans.
Koreans, who love people more than anything else, have historically maintained a human-centered way of thinking.
But today's Koreans are wounded and wandering aimlessly in a society rife with suspicion and conflict.
The author, who has delved into the current state of Korea in books such as “A Society That Promotes False Self-Esteem” and “Affluence-Addicted Society,” seeks to inform readers of the happiness that Koreans should truly pursue in this book.

The author has analyzed the psychology of Koreans, using Korean history and culture as analytical tools to define true happiness for Koreans.
Through this analysis, we discover ‘our-ness,’ a unique characteristic of Koreans.
The characteristic of individuals striving to build strong relationships through trust and love is our nature, and Koreans are defined as a nation with a strong sense of our nature.
In conclusion, Koreans cherish all relationships, from the small "family" to the large "national unity," and the true happiness of Koreans lies in their relationships.
Furthermore, the author analyzes the characteristics of Koreans that support these claims: 'our nature,' 'human-centeredness,' 'non-religiousness,' 'morality,' and 'optimism,' and conveys the greatness of Koreans that cannot be found in other ethnic groups.

As the title of this book suggests, there is a desire in the hearts of Koreans to create a greater nation and people.
Through this book, the author urges Koreans, who have lost their sense of "us" due to the multi-layered hierarchy created by interpersonal competition and widening gaps, to consider what we truly should pursue.
And I expect that when these concerns are focused on a national level, true happiness for Koreans will come within reach.

Although we all live in the same social system or environment called the neoliberal capitalist system, and as a result, we all have the same group psychology, Koreans are fundamentally different from Americans or Japanese.
This is because Koreans have a national character and national psychology that Americans or Japanese do not have.
Therefore, in order to fully understand today's Koreans and the collective psychology of Koreans, we must first understand the Korean national character.

--- p.14~15

It can be said that Koreans and Japanese are similar in that they share the characteristic of prioritizing the group over the individual, that is, group spirit.
However, there is a significant difference between the two in their motivations for prioritizing the group.
To conclude, while Koreans voluntarily and willingly prioritize the group, Japanese people fear the group and others and therefore have no choice but to prioritize the group.

--- p.36

Today's South Korea, a neoliberal capitalist society, is one of the most unequal societies in the world.
South Korea's suicide rate, which is among the highest in the world, began to rise sharply in the 1990s, a time when we were collapsing and disappearing from Korean society.
Koreans are happiest when they live as us, and suffer the most when they lose us.
This is precisely why, if Korean society is to lower the suicide rate among Koreans, it must first address the problem of inequality, the main culprit that prevents us from achieving our goals.

--- p.68

In the past, Koreans called their friend's mother 'mother'.
Furthermore, even if it was a woman he was meeting for the first time, if she was the same age as his mother, he would call her ‘mother’ without hesitation.
If we look at it only from a phenomenological perspective, it is true that Koreans socially expand the concept of family or family relationships and view society based on that.
What Koreans have truly desired since ancient times and still desperately desire today is a world where the entire society becomes one family, a world where "everyone becomes us."

--- p.99~101

Traditionally, the purpose of life for Koreans has been to become a good human being, or, to borrow the expression of psychologist Erich Fromm, a “complete social being.”
As can be seen from the saying, “If a nation is united, the world will be at peace,” Koreans in the past dreamed of an ideal society where everyone is united, and they believed that individuals must cultivate their character to realize that.
In other words, unlike the West, they did not consider individual individuation or self-realization as goals in themselves, but rather believed that character development and family stability were necessary to create a better world.

--- p.162

Koreans have had a human-centered worldview and outlook on life since ancient times.
That is why Koreans have been able to find answers to the questions of what a desirable life is and what the meaning of life is, even without religion.
For Koreans, the ideal life is to live a humane life, and the meaning of life is to live for ourselves.

--- p.234

In Korea, no matter how great one's achievements as a professional or expert are, if one has moral flaws, the public will shun them.
Former US President Bill Clinton apologized to the public for sexual misconduct allegations in the White House, but remained in office.
However, if it were revealed that the President of Korea had engaged in sexual misconduct in the Blue House, he would not have been able to remain in office or would have resigned of his own accord.

--- p.248~249

Koreans are often called a nation of satire and humor.
This is because satire and humor are embedded throughout Korean culture, including literature and art.
Today, Koreans continue to carry on the tradition of satire and humor.
Since the dawn of the Internet age in Korea, the Internet has been overflowing with various parodies and drips, to the point where the term "nation of drips" (short for ad-lib) has been coined.
Among these, satirical parodies that contain sharp criticism of reality are considered the best of Korean internet culture.

--- p.260~261