prolog
A special experience called 'Unleash' that will change your daily life, work, and the world.

Chapter 01 Unleashed: A New Perspective Creating Unprecedented Opportunities

01 See all the possibilities in the world with Unleash
The secret to turning even my weaknesses into potential
The answer isn't "upgrade," it's "redefinition."
The lens we desperately need in these turbulent times
02 Are you an unleashing person?
If you want to challenge without limits
What kind of beast am I holding on to?

Chapter 02 What's Different About Unleashed People?

03 Unrun and Rerun - The First Secret of Unleash
What MBTI believers and old farts have in common
Let go of your preconceptions and start learning again from scratch.
Why is patience necessary to accept ambiguity?
04 High-Resolution Magnetic Manual - Unleash's Second Secret
If you can't succeed like Kim Tae-hee, succeed like Yoon Yeo-jeong.
To you who are frustrated that you have no potential
When I unleash myself, I see my competition.
05 Positivity and Optimism - Unleash's Third Secret
The more data we accumulate, the more positive we become.
Make it happen vs.
A person who prevents things from happening
Unleash the power of positivity and optimism to get things done
06 Step 4 Unleash Thinking - The Fourth Secret of Unleash
Step 1: Decomposition | Find the Core Issue
Step 2: Structuring | List all methods without duplication or omission.
Step 3: Prioritize | Allocate Resources and Ideas Efficiently
Step 4: In-depth｜The specific implementation plan must be user-friendly.
Apply Unleash Thinking to Real-World Problems
No matter how difficult the problem is, it starts from the first step

Chapter 03 How Unleashing Changes Us

07 Make any change work for me
If you 'upgrade' the environment, you get the old type, and if you 'redefine' it, you get the new type.
Handicaps are not weaknesses to be overcome, they are strengths.
The era of 5C opens up endless opportunities.
08 Creating unprecedented value through data unleashing
The ultimate goal of companies enthusiastic about developing their own platforms
Data comes from changing the customer experience.
Beyond Data Literacy to Data Unleash
09 Even materials that everyone else has become your own weapon.
The man who won a gold medal on YouTube, which everyone watches
How to bring technology from the air to everyday life
These beautiful technologies are waiting for us.
Teaching AI with Teachable Machines
People who create unprecedented value with existing technologies

Chapter 04 Now Unleash Myself

10 If you keep the North Star in your heart, you will see the way.
The North Star is not a destination, but a guide.
What happens when the North Star shines brightly
How to Keep Your Eyes on the North Star with a 6-Month Plan
11 3D Time Management Methods to Unleash 24 Hours
Now, plan in 3D, not 2D.
Why "Whenever You Have Time" Can Be the Secret to Success
A well-thought-out plan is effective even if it doesn't get executed.
12 How do competent people listen?
What all the successful people I've met have in common
Listening is an attitude of responding, asking questions, and thinking.
If you want to make sure I'm a listening person
13 Ask the best questions to get the best answers
Design your questions carefully to get the answers you want.
Ask user-friendly questions to elicit accurate information.
14 Steal boldly, but share widely.
Follow your mentor's mistakes
A person with only one idea cannot share it.
15 It's not a time machine that changes the past, it's Unleashed
Did you kick the blanket without hesitation today?
Resilience, not mental triumph, will lead us to success.

Cho Yong-min: The Leader Most Wanted to Meet by South Korean CEOs
How to effectively respond to the unpredictable future he presents

“Don’t try to change yourself into a better person.
You just have to bring out what is already inside you!”

For us living in an age of VUCA (volatility, uncertainty, complexity, and ambiguity), the path to a successful and fulfilling life is shrouded in chaos and impossible to predict.
There was a time when people would eagerly await the success stories of those who succeeded through stock and real estate investments, which offered the opportunity to create new myths. However, with the rapidly cooling real estate market, inflation, and high prices, and the resulting unstable investor sentiment, it is no longer possible to pin hope on financial investment.
In these unpredictable times, more and more people are seeking new meaning in their daily lives and work through "new life," "routine and sharing," and "ultimate self-development."

However, the standards and future-oriented talents required by this era are quite different from those of the past.
In the past, we have tried to obtain what we did not have and fill in what we lacked.
More certifications, higher degrees, wider networks, the latest equipment, and the best information, etc.
For him, I have been struggling from dawn to dusk to upgrade myself and create a diverse portfolio.
However, no matter how many certifications and degrees you obtain, or how much cutting-edge maintenance and information you have, they can easily become useless in the face of new changes and challenges.
The more this happens, the more we feel our own shortcomings instead of giving up and cling to filling and changing more things.
It's a vicious cycle, and frustration only builds up in this inadequate reality.

'Unleash' is the most certain alternative to break this vicious cycle.
Because instead of trying to create or acquire something I don't have, I discover new possibilities by reexamining and redefining what I already have.
Author Yongmin Cho, who introduced shocking perspectives and new perspectives through his first book, "Unbound," introduces the somewhat unfamiliar concept of "unleash" in this book, presenting a deeper and more practical problem-solving methodology that "Unbound" failed to provide.

Self-development that is nothing more than self-satisfaction
For those tired of endless self-exploitation
Practical and sustainable self-survival strategies

The dictionary definition of 'unleash' is to release something by loosening its strings.
It is mainly used to mean to untie a dog or wild beast, but what this book seeks to liberate through unleashing is not wild beasts, but the possibilities and potential of an individual.
Unleash is about rediscovering and redefining the possibilities and potential that exist everywhere and for everyone, without simply overlooking them.


However, it is different from the obvious message of ‘developing potential, maximizing strengths, and compensating for weaknesses’, as in the existing concept.
Unleashed no longer sees handicaps and shortcomings as something to be overcome.
It allows you to see your situation, materials, information, tools, and even the problems you face with a new perspective.
It rediscovers '90% of apples lost in the typhoon' as '10% of apples that survived the typhoon', 'canned beer crushed by the earthquake' as 'heroes who fought against the earthquake', and 'selling filial piety products' as 'new product promotion channels'.
If self-development is closer to 'invention', which seeks to create potential that one does not have, then unleash is more like 'discovery', which seeks out potential that one did not know existed.
If self-development is the effort to create possibilities 'despite' adverse circumstances, unleash is the discovery of new potential 'thanks to' adverse circumstances.


Daniel Arsham, an omnidirectional artist, is colorblind.
Color blindness is a fatal weakness for a visual artist, and his achievements can be said to be remarkable achievements made 'despite' his color blindness.
However, from the perspective of Unleash, this is interpreted differently.
For someone like Daniel Arsham, who is capable of unleash, color blindness is another possibility and potential.
He was able to create his own unique world of works using black and white materials such as lime, obsidian, and volcanic ash 'thanks to' his unique characteristic of being color blind.


We can easily find such unconventional examples around us.
If only you had the discerning eye to recognize him.
The author met these people repeatedly and was able to complete this book after exploring their secrets.
Based on specific cases and data, I wrote about the basic conditions required for Unleash, how to create new value through Unleash, and how Unleash can be used as a growth weapon to discover your own possibilities and potential.
Through this, readers will gain diverse insights into how to solve various problems they encounter in the real world, how Unleash can transform their daily lives and work, and even learn how to create major innovations.


“As the waves of change grow stronger, we must no longer cling to the successes of the past and must shift our thinking.
Let's stop trying to fill and upgrade ourselves and look inside ourselves.
And through this new lens of unleash, let's look at what I have now, what I can deconstruct and reassemble to create something new.
“This book will give readers the opportunity to see new possibilities and potential in everything I hold in my hands.”

How does Unleash solve the problems that come my way?
Could it become a future growth weapon that helps you discover your own potential and possibilities?

After properly understanding the concept of 'unleash', we will cover in detail how to solve various problems we face in reality through 'unleash' and how to properly use it as a growth weapon.
Based on numerous questions the author has received from audiences and readers, it will provide practical solutions that can transform personal lives, work, and even the world.


The most important and fundamental keyword among them is the power to grasp the ‘essence.’
The author calls this the 'North Star', which is not a specific goal to pursue, but rather the right direction I should go.
The North Star shines forever, guiding our entire lives in one direction.
In that sense, for someone with a North Star, there is no success that comes from rising above failure.
However, there is no concept of failure in the first place; there are only cases where the course needs to be slightly adjusted during the long journey towards the North Star.
The author uses his own case to explain how to avoid losing sight of the North Star's light with a six-month plan.


We introduce specific ways to unlock, such as 3D time management methods that unlock 24 hours, listening skills common to successful people, and questioning methods that are carefully designed to elicit the best answers.
Even if you have to kick the covers every night due to mistakes and failures, big or small, the resilience to get up from those failures and move forward can also be called Unleash.
When you reject the hasty judgments of those around you that say something is impossible for anyone to do or that you cannot do it, and look at everything you have with a fresh perspective, and use all your past experiences and failures as a stepping stone to success and turn them into your own weapons, your resilience will grow.
The author says that after kicking the blanket once, he feels relieved because he felt like he had lived another day fiercely, taking on many challenges. So, his 'kick the blanket without hesitation' will continue tomorrow.


“In today’s world, where new fields and new jobs are constantly emerging, what I can do tomorrow is more important than what I accomplished yesterday.
We live in an era where the new standard for success is how much you can unleash yourself, free from the constraints of outdated specifications or backgrounds.
Now we are going to do something that no one has ever done before, something that has never existed before.
“I sincerely hope that wherever, whenever, and whatever you do, it will be a thrilling challenge, and that Unleash will serve as a powerful and effective weapon to make it happen.”