{"product_id":"161310","title":"Typography of One Thousand and One Nights ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQt5W2RHQ8S245kQAfzzVD.png?v=1764858905\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Typography of One Thousand and One Nights \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/78461466\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eThe consistently popular typography textbook \"A Thousand and One Nights of Typography\"\u003cbr\u003e Published a second revised edition to mark the 15th anniversary of its publication.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e 『A Thousand and One Nights of Typography』 is a book written in 2004 by Professor Emeritus Won Yu-hong and Professor Seo Seung-yeon of the Department of Visual Design at Sangmyung University.\u003cbr\u003e In 2012, a revised edition of 『Typography One Thousand and One Nights』 was published, with significant revisions and supplements, including the participation of Song Myeong-min, a current designer and adjunct professor at the same school.\u003cbr\u003e In the process of working on this 2019 edition, 15 years after the first publication, the three authors contemplated what university education needs to address the rapidly changing domestic and international design environment and the social demands of today's design world.\u003cbr\u003e The most notable feature of this revised edition is that it has been revised with current and appropriate examples and the illustrations have been replaced. \u003cbr\u003eIn particular, the black-and-white illustrations that were appropriate for cases from 15 years ago have been revised to reflect recent cases and converted to color illustrations, and numerous systematic illustrations have been added to make it easier for readers to understand the content at a glance.\u003cbr\u003e 『A Thousand and One Nights of Typography』, which has received the most consistent response from typography educators and students in Korea, is now in its 2019 revised edition, 15 years after its publication, aiming to carefully guide current readers into the world of typography.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Typography Quotes\u003cbr\u003e Starting the story\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 1: History of Typography\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The emergence and evolution of writing\u003cbr\u003e The emergence and evolution of the alphabet\u003cbr\u003e The emergence and evolution of oriental characters\u003cbr\u003e Advances in typography technology\u003cbr\u003e Manual casting type\u003cbr\u003e Automatic casting type\u003cbr\u003e Phototypesetting\u003cbr\u003e digital type\u003cbr\u003e The birth of Hunminjeongeum\u003cbr\u003e Life before the invention of writing\u003cbr\u003e Creation of Hunminjeongeum \u003cbr\u003eThe philosophy of Hunminjeongeum\u003cbr\u003e The principles of Hunminjeongeum\u003cbr\u003e The expansion principle of Hunminjeongeum\u003cbr\u003e The emergence and debate of writing systems in neighboring countries at the time of their creation\u003cbr\u003e History of Hangul Typography\u003cbr\u003e Old movable type era (electricity)\u003cbr\u003e Old movable type era (late)\u003cbr\u003e The era of new type\u003cbr\u003e The era of movable type\u003cbr\u003e The digital type era\u003cbr\u003e Korean Typography Chronology\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 2: Typography Basics\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Typography elements\u003cbr\u003e Typography concept elements\u003cbr\u003e Typography visual elements\u003cbr\u003e Typography related elements\u003cbr\u003e Anatomical structure of the type\u003cbr\u003e Names of each part of the Roman alphabet\u003cbr\u003e Names of each part of the Korean alphabet\u003cbr\u003e Visual correction of type\u003cbr\u003e Optical illusions and visual correction\u003cbr\u003e Visual consistency of types\u003cbr\u003e Typography Measurements and Units\u003cbr\u003e Parameters of type\u003cbr\u003e Fonts and Families\u003cbr\u003e Font\u003cbr\u003e Family\u003cbr\u003e Universe Family\u003cbr\u003e Typeface classification\u003cbr\u003e The evolution of typefaces over time\u003cbr\u003e Type for body text and type for title\u003cbr\u003e Type for body text\u003cbr\u003e Type for title\u003cbr\u003e Readability and legibility\u003cbr\u003e Readability\u003cbr\u003e Readability\u003cbr\u003e Typography conventions\u003cbr\u003e Learning typography conventions\u003cbr\u003e Typography factors\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChapter 3: Typography Structure and System\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Letters and words\u003cbr\u003e single letter\u003cbr\u003e word\u003cbr\u003e Lines and paragraphs\u003cbr\u003e Lines of text\u003cbr\u003e short\u003cbr\u003e Paragraph and alignment\u003cbr\u003e Columns and Margins\u003cbr\u003e grid\u003cbr\u003e Grid structure\u003cbr\u003e Elements of the grid\u003cbr\u003e Grid changes\u003cbr\u003e Pages and Books\u003cbr\u003e Visual consistency on the page\u003cbr\u003e Page Components\u003cbr\u003e Structure and organization of the book\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 4 Typography Syntax\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Typographic characteristics\u003cbr\u003e Thai fish\u003cbr\u003e Typographic characteristics\u003cbr\u003e Typography Space\u003cbr\u003e Typography Space\u003cbr\u003e The meaning of margins\u003cbr\u003e Visual Deficiency and Compensation\u003cbr\u003e Typography layout and format\u003cbr\u003e Visual alignment line\u003cbr\u003e Visual punctuation\u003cbr\u003e Domination and subordination\u003cbr\u003e density\u003cbr\u003e stress\u003cbr\u003e Contrast\u003cbr\u003e Typography Color\u003cbr\u003e typography shapes\u003cbr\u003e geometric shapes\u003cbr\u003e graphic motifs\u003cbr\u003e Typography Silhouette\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 5: Typographic Communication\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Typography Principles and Properties\u003cbr\u003e Typography principles\u003cbr\u003e Typography properties\u003cbr\u003e Typography Visual Hierarchy\u003cbr\u003e visual hierarchy\u003cbr\u003e Typography Message\u003cbr\u003e Form and function\u003cbr\u003e Verbal and visual balance\u003cbr\u003e Message and Style\u003cbr\u003e Text and images \u003cbr\u003eNew Media Typography\u003cbr\u003e A new landscape for typography\u003cbr\u003e The emergence of moving typography\u003cbr\u003e Properties of moving typography\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 6: Modern Typography Trends\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Contemporary typography trends\u003cbr\u003e Retro typography\u003cbr\u003e Fun and comic typography\u003cbr\u003e Investigative typography\u003cbr\u003e Radical Typography\u003cbr\u003e Lowbrow Typography\u003cbr\u003e Rap typography\u003cbr\u003e calligraphy\u003cbr\u003e Collage\/Montage\u003cbr\u003e Layer\/Transparency\u003cbr\u003e Modules\/Bitmaps\u003cbr\u003e Parody\u003cbr\u003e Swiss style\u003cbr\u003e Narrative Typography\u003cbr\u003e Architectural Typography\u003cbr\u003e Time and movement\u003cbr\u003e\u003cbr\u003e \u003cb\u003eChapter 7: Typography Practice\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Visual correction\u003cbr\u003e Type Pattern\u003cbr\u003e Form and antiform\u003cbr\u003e Verbal and visual balance\u003cbr\u003e Points, lines, planes and textures\u003cbr\u003e Word chain game\u003cbr\u003e four-character idiom\u003cbr\u003e Follow the poster\u003cbr\u003e TypeFace\u003cbr\u003e Typo Portrait\u003cbr\u003e Typography layout\u003cbr\u003e Macro and micro structures\u003cbr\u003e Type + Image\u003cbr\u003e Typography Journey\u003cbr\u003e Typographic Resonance\u003cbr\u003e Typography Essay\u003cbr\u003e Font design\u003cbr\u003e Typeface Sample Book\u003cbr\u003e Bible Renewal\u003cbr\u003e Grid\/Edit Design \u003cbr\u003eText\/Edit Design\u003cbr\u003e Information\/Posters\u003cbr\u003e Type Calendar\u003cbr\u003e Book design\u003cbr\u003e Seeing Sound\u003cbr\u003e elementary school entrance ceremony\u003cbr\u003e That man, that woman\u003cbr\u003e Let me tell you about today's weather.\u003cbr\u003e\u003cbr\u003e supplement\u003cbr\u003e Glossary\u003cbr\u003e Search\u003cbr\u003e References\u003cbr\u003e List of illustrations\u003cbr\u003e History of Typography\u003cbr\u003e History of the Roman type\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate2545\/MidCate003\/254429805.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e However, there is one thing that hinders designers from understanding typography the most: confusion about the difference between type and typography.\u003cbr\u003e Type is merely the raw material needed to perform typography, but it is not typography.\u003cbr\u003e If you want to eat raw cucumbers, carrots, or pieces of meat on the table, you can force yourself to eat them, but that is not eating food.\u003cbr\u003e Just as cooked food and raw materials are distinctly different, type and typography are distinctly different. \u003cbr\u003eTo create a great dish (typography), a chef (designer) needs to go through a series of processes, including preparing fresh food ingredients (types) (typographic properties), processing them (layout), seasoning them (colors or shapes), and cooking them (printing) with a hot air gun (input\/output computer equipment).\u003cbr\u003e --- p.19, from “Starting the Story - Type and Typography”\u003cbr\u003e\u003cbr\u003e Typography evolved alongside printing.\u003cbr\u003e Because the limitations of typographic expression mainly arise from the limitations that arise during the printing process.\u003cbr\u003e Therefore, typography demands a constant sense of challenge to overcome the limitations of printing technology while enhancing aesthetics and communication potential.\u003cbr\u003e --- p.34, from “Chapter 1: History of Typography - Manual Cast Type”\u003cbr\u003e\u003cbr\u003e Typographic shapes are used to divide space or emphasize a part, but they should be applied minimally. \u003cbr\u003eThe typographic shapes used so diversely are unsettling, as if watching acrobatics.\u003cbr\u003e If the visual difference is ambiguous, it is better to unify it under the same conditions.\u003cbr\u003e Typographic shapes are also the material that ultimately establishes the visual impression of the surface.\u003cbr\u003e This plays a big role in editorial design, of course, but it's even more so in identity design.\u003cbr\u003e --- p.168, from “Chapter 4 Typography Syntax - Typography Shapes”\u003cbr\u003e\u003cbr\u003e Traditional typography, which only allowed for conceptual and static expressions, now allows for visual, auditory, and even tactile expressions by adding new elements of time, movement, and sound. \u003cbr\u003eTypography has now expanded into a wider realm of space, time, speed, sound, and technology, and there is no doubt that its role in future communication will grow beyond the static foundation of print.\u003cbr\u003e --- p.198, from “Chapter 5 Typographic Communication - New Media Typography”\u003cbr\u003e\u003cbr\u003e It is difficult to clearly define the various trends in typographic communication today.\u003cbr\u003e Traditional typography of the past has now entered a new era with the advent of desktops, the Internet, multimedia, and smart media.\u003cbr\u003e The complexity and ambiguity of modern society contrast with the simplicity that is the hallmark of modernism, reflecting today's chaotic ethics and aesthetics.\u003cbr\u003e The chaotic and noisy nature of modern typography is partly a rejection of the cold rationalism of the previous generation.\u003cbr\u003e\n\n\u003c\/div\u003e  \u003cdiv\u003e--- p.214, from “Chapter 6 Modern Typography Trends - Modern Typography Trends”\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eLike Scheherazade in A Thousand and One Nights\u003cbr\u003e A diverse and rich typography story\u003c\/b\u003e\u003cbr\u003e 『A Thousand and One Nights』, also known as 『Arabian Nights』, is a folk tale handed down in the Persian region.\u003cbr\u003e Scheherazade tells King Shapuriyar a variety of interesting old stories over a period of 1,000 nights.\u003cbr\u003e The stories of typography and design told by the three authors of 『A Thousand and One Nights of Typography』, Won Yu-hong, Seo Seung-yeon, and Song Myeong-min, are also woven in a fun and colorful structure, much like Scheherazade's 1,000 stories. \u003cbr\u003eReaders, including typography students, can learn about the history of domestic and international typography, the basic parts of letters and terminology, basic editing design knowledge such as grids, structures, and layouts, as well as practical application examples, all by reading this book.\u003cbr\u003e Still recognized by typography educators, even after two revisions, \"A Thousand and One Nights of Typography\" replaces some of the older examples, illustrations, and diagrams, and once again introduces the general scope of typography to readers in 2019.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eFrom humanity's first written language to modern typography practices\u003cbr\u003e 『A Thousand and One Nights of Typography』, consisting of seven chapters\u003c\/b\u003e\u003cbr\u003e This book consists of seven chapters and two appendices.\u003cbr\u003e Chapter 1, “History of Typography,” explains the first letters and letter designs of mankind, and the process of their creation. \u003cbr\u003eChapter 2, \"Typography Fundamentals,\" and Chapter 3, \"Typography Structure and Systems,\" cover everything from the structure and names of individual letters to families, which are groups of typefaces, and the basics of editorial design, from single letters to sentences, paragraphs, and even entire page compositions.\u003cbr\u003e Chapter 4, “Typographic Syntax,” explains the characteristics of typography, the use of space, and color, and Chapter 5, “Typographic Communication,” teaches how typography, structured in this way, functions as text.\u003cbr\u003e You can also see how typography has changed in the digital environment.\u003cbr\u003e Chapter 6, “Modern Typographic Communication,” addresses such new media more directly and shows the transformation of typography that has already begun. \u003cbr\u003eChapter 7, “Typography Practice,” contains real-life examples of typography-based works created by three authors and students from various schools or designers working in the field, each with a single theme.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThe Roman alphabet, of course, and even the structure of the Korean alphabet\u003cbr\u003e A detailed domestic typography textbook\u003c\/b\u003e\u003cbr\u003e While the typography book market is not very large, Korean typography books are even harder to find.\u003cbr\u003e In that respect, 『A Thousand and One Nights of Typography』 can still be said to be noteworthy.\u003cbr\u003e Rather than simply introducing the typography of the Roman alphabet, the authors translated the text and materials into Korean as much as possible to fit the typographic reality of our language and writing. \u003cbr\u003eIn the field, many terms that are phonetic transcriptions of English words such as 'eye', 'ear', 'spine', and 'tail' are used, but this book recommends using Korean terms as much as possible in Korean typography by indicating 'eye', 'ear', 'spine', and 'tail' along with such general terms.\u003cbr\u003e At the end of the book, an appendix detailing the history of typography and the history of Roman alphabet types is included to help readers understand the historical flow at a glance. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of publication:\u003c\/strong\u003e August 23, 2019\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 368 pages | 994g | 190*257*30mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788970595115\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8970595112 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default 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