{"product_id":"161326","title":"Paul Rand's design thinking ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/WQt5W2RIoJyHSxLYtjLK6x.png?v=1764859238\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Paul Rand's design thinking \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate906\/MidCate003\/90520491.jpg\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003ePaul Rand, the Picasso of graphic design\u003cbr\u003e A compact yet robust design classic, published in Korea for the first time in 70 years, featuring 82 works.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e 『Design Thoughts of Paul Rand』 is an essay about design written by American graphic designer Paul Rand (1914-1996) when he was thirty-three.\u003cbr\u003e First published in 1947 by Wytenborn Schultz in New York, it went out of print later, but was republished by Chronicle Books in San Francisco to commemorate the 100th anniversary of Paul Rand's birth.\u003cbr\u003e This is the first time this edition has been translated and published in Korean. \u003cbr\u003ePaul Rand was a pioneer of 20th-century American graphic design, working actively as an art director, book designer, children's book author, and educator. He is best known for designing corporate logos for companies such as IBM, ABC, UPS, Westinghouse, and NexT.\u003cbr\u003e Paul Rand explains what makes good design, what doesn't, and what the \"timeless principles\" of design are.\u003cbr\u003e It contains 82 works including magazines, trademarks, packages, and book designs that he personally worked on.\u003cbr\u003e Although it is only about 100 pages long, it is more than enough to get an idea of ​​Paul Rand's design philosophy and principles.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Preface to the Revised Edition\u003cbr\u003e Preface to the 3rd edition\u003cbr\u003e Preface to the First Edition\u003cbr\u003e\u003cbr\u003e Beauty and practicality\u003cbr\u003e Designer's Problem\u003cbr\u003e Symbols in advertising\u003cbr\u003e The versatility of symbols\u003cbr\u003e The role of humor\u003cbr\u003e Imagination and Image\u003cbr\u003e Reader Participation\u003cbr\u003e Yesterday and today\u003cbr\u003e Typographic forms and expressions\u003cbr\u003e \u003cbr\u003eTranslator's Note\u003cbr\u003e Paul Rand Chronology\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate906\/MidCate003\/90521204.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate906\/MidCate003\/90521313.jpg\" border=\"0\" alt=\"Detailed Image 2\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate906\/MidCate003\/90521315.jpg\" border=\"0\" alt=\"Detailed Image 3\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate906\/MidCate003\/90521316.jpg\" border=\"0\" alt=\"Detailed Image 4\"\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \"Paul Rand's Design Thoughts\" is written in short, clear sentences, and is designed with the simplicity of a children's book, with vivid and engaging illustrations.\u003cbr\u003e On the surface, this book appears to be a guide to design using examples from a designer's own work.\u003cbr\u003e But in fact, this book is a manifesto, a code of conduct, and a definition of what makes good design.\u003cbr\u003e ---From the \"Preface to the Revised Edition\"\u003cbr\u003e\u003cbr\u003e I believe that only by applying timeless principles to design can we achieve external excellence and understand the transient nature of \"fashion.\"\u003cbr\u003e I want to emphasize that these principles are timeless and applicable.\u003cbr\u003e ---From the \"Preface to the 3rd Edition\"\u003cbr\u003e\u003cbr\u003e If it's inappropriate, it's not good design.\u003cbr\u003e If it doesn't help with the means and methods of communication, it's not good design. \u003cbr\u003e---From \"Beauty and Practicality\"\u003cbr\u003e\u003cbr\u003e Designers should not begin work with preconceived notions.\u003cbr\u003e The result of careful observation and research is an idea, and the product of that idea is a design.\u003cbr\u003e Designers must go through certain mental processes to effectively solve a task.\u003cbr\u003e\u003cbr\u003e ---From \"Designer's Problem\"\u003cbr\u003e\u003cbr\u003e It is not true that a symbol must be simple to be valuable as a symbol.\u003cbr\u003e The fact that some of the best symbols are simplified images does not mean that the word simplification is used, but rather that it refers to the effect of simplicity.\u003cbr\u003e\u003cbr\u003e ---From \"Symbols in Advertising\"\u003cbr\u003e\u003cbr\u003e There are cases where 'abstract' shapes, geometric patterns, fonts, etc. created by hand or computer are used indiscriminately.\u003cbr\u003e If this use is limited to simply a means of expressing itself, the expression ultimately becomes petty. \u003cbr\u003eOn the other hand, if the visual language expresses the core of the idea and is based on function, imagination, and analytical judgment, it is not only original but also meaningful and memorable.\u003cbr\u003e\u003cbr\u003e ---From \"Imagination and Image\"\u003cbr\u003e\u003cbr\u003e Although photograms rely on the simple mechanical principle of shining light on photosensitive paper, they offer designers a wide range of opportunities for aesthetic value and expressive craftsmanship.\u003cbr\u003e In a sense, a photogram is not a depiction of an object, but is the object itself, expressing a sense of continuous movement.\u003cbr\u003e\u003cbr\u003e ---From \"Reader Participation\"\u003cbr\u003e\u003cbr\u003e When a designer delivers a visual message that is not only engaging and persuasive, but also creative, dramatic, and entertaining, he or she not only fulfills his or her duty to the client, but also achieves the satisfaction of having achieved a higher level as a designer.\u003cbr\u003e\u003cbr\u003e ---From \"Typographic Form and Expression\"\u003cbr\u003e \u003cbr\u003ePaul Rand was a designer who directly persuaded and executed commissioned designs for executives, thereby elevating design to the level of a CEO business.\u003cbr\u003e It was possible because the era he lived in was the early days of design, but it was also possible because he was Paul Rand.\u003cbr\u003e I would like to remember him as a 'visual poet' who elevated commercial design to the level of art.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e ---From the Translator's Note\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eThe greatest living graphic designer, admired by Steve Jobs\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Steve Jobs (1955-2011) called Paul Rand “a phenomenal thinker and writer.\u003cbr\u003e “He is someone who can solve the intertwined problems of art and business.”\u003cbr\u003e When he created the logo for NexT Computer, founded by Steve Jobs, Paul Rand worked on an equal footing with the client. \u003cbr\u003eThere is a famous anecdote that Paul Rand came to Jobs with only one of his best drafts, and Jobs, after looking at it, asked if he could hug Paul Rand without saying a word.\u003cbr\u003e Before Paul Rand died, Steve Jobs praised him as “the greatest living graphic designer.”\u003cbr\u003e John Maeda (1966-), a world-renowned graphic designer and computer engineer, is known for crossing the boundaries between art, design, and technology.\u003cbr\u003e There was a decisive moment when he became fascinated with the world of design while majoring in electrical engineering at MIT.\u003cbr\u003e I just discovered 『Paul Rand's Design Thinking』 at the library.\u003cbr\u003e John Maeda was so impressed by this book that it changed his career path.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eGood design doesn't change.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e The book is divided into nine chapters. \u003cbr\u003eIt covers topics such as “Beauty and practicality are not different,” “Problems for designers to solve,” “The power of symbols, humor, and typography,” “The relationship between tradition and modernity,” and “Reader participation.”\u003cbr\u003e All evidence for claims and proposals is his own work.\u003cbr\u003e Because he is not a professional writer, the core of 'what is good design' and 'what are the unchanging principles' are revealed in a concise and honest style.\u003cbr\u003e Designers and those interested in good design will find this book practical, entertaining, and insightful.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eUse your hands\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e We live in an age where everything is digitalized.\u003cbr\u003e It has become natural for creative work to be computer-based.\u003cbr\u003e However, interest in traditional metal type such as letterpress is increasing. \u003cbr\u003eTaking pictures one by one by hand can be a tedious task, but it becomes a work of art in itself.\u003cbr\u003e Paul Rand said that while new thinking and new techniques are important, it is also important to use your hands.\u003cbr\u003e In that respect, Paul Rand's message remains valid and will become even more important. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e August 31, 2016\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover book binding method guide\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePages, weight, size:\u003c\/strong\u003e 104 pages | 330g | 167*205*10mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788970598628\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8970598626 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43889694867498,"sku":"161326","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/965391a6b78dda49bc7710376e9f5656.jpg?v=1765264165","url":"https:\/\/librairie.coreenne.fr\/en\/products\/161326","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}