{"product_id":"161446","title":"50 Secrets of Color Science ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYFs3zYy2Z4KVPBKA2WpWqkiQretL.png?v=1765006954\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e 50 Secrets of Color Science \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/125219265\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e \u003cb\u003eArt, design, fashion, photography, marketing…\u003cbr\u003e An amazing story that anyone who works with color must know!\u003cbr\u003e Discover the beautiful and mysterious world of color theory through 50 questions.\u003cbr\u003e\u003cbr\u003e What kind of lighting should I place my product under to make it look more attractive?\u003cbr\u003e Will the newly ordered yellow cushions go well with my brown sofa?\u003cbr\u003e Will the red apple I drew look the same red to other people?\u003cbr\u003e What color paint should I use to paint the walls to create a comfortable bedroom?\u003cbr\u003e What color background should I use to make my subject stand out more?\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eIf we take a closer look at these questions that arise in our daily lives, we will realize how closely humans and color are related.\u003cbr\u003e Color exerts a deeper and more pervasive influence on human cognition, psychology, and even survival than we might think.\u003cbr\u003e For this reason, color science has been a subject of study that has piqued the curiosity of countless scientists, philosophers, artists, and businessmen for hundreds of years in human history.\u003cbr\u003e And it is still an interesting topic, with much of it shrouded in mystery.\u003cbr\u003e In \"50 Secrets of Color Science,\" the fascinating story of color is revealed one by one through 50 carefully selected questions.\u003cbr\u003e As a book about color, it is printed in full color and contains images and infographics to enhance understanding and enjoyment. \u003cbr\u003eIt contains content that can be read with interest by anyone, from ordinary consumers concerned about color combinations for interior design or clothing to experts in various fields dealing with color, such as artists, designers, marketers, and art teachers.\u003cbr\u003e If you understand and utilize the mysterious principles of color perception through this book, you will gain a much improved perspective and sense.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 1.\u003cbr\u003e What is color?\u003cbr\u003e 2.\u003cbr\u003e Why do we see color?\u003cbr\u003e 3.\u003cbr\u003e How is color related to light?\u003cbr\u003e 4.\u003cbr\u003e How did we learn that sunlight has different colors?\u003cbr\u003e 5. What is ROYGBIV?\u003cbr\u003e 6.\u003cbr\u003e What are spectral colors?\u003cbr\u003e 7.\u003cbr\u003e What is the relationship between color and wavelength?\u003cbr\u003e 8.\u003cbr\u003e What is the visible spectrum?\u003cbr\u003e 9.\u003cbr\u003e What does energy have to do with color?\u003cbr\u003e 10.\u003cbr\u003e How does light change into color?\u003cbr\u003e 11.\u003cbr\u003e How does our visual system adapt to changes in light?\u003cbr\u003e 12. \u003cbr\u003eWhy are boundaries and borders central to our color perception?\u003cbr\u003e 13.\u003cbr\u003e What does the retina do?\u003cbr\u003e 14.\u003cbr\u003e What are stromal cells?\u003cbr\u003e 15.\u003cbr\u003e What are cone cells?\u003cbr\u003e 16.\u003cbr\u003e What is trichromatic color vision?\u003cbr\u003e 17.\u003cbr\u003e What is color contrast?\u003cbr\u003e 18.\u003cbr\u003e What is an afterimage?\u003cbr\u003e 19.\u003cbr\u003e What is color constancy?\u003cbr\u003e 20.\u003cbr\u003e What is simultaneous contrast?\u003cbr\u003e 21.\u003cbr\u003e Why do the same colors appear different depending on the light source?\u003cbr\u003e 22.\u003cbr\u003e What is metamerism?\u003cbr\u003e 23.\u003cbr\u003e How many colors can humans see?\u003cbr\u003e 24.\u003cbr\u003e What is color vision deficiency?\u003cbr\u003e 25.\u003cbr\u003e How does human vision differ from that of other animals?\u003cbr\u003e 26.\u003cbr\u003e What are non-spectral colors?\u003cbr\u003e 27.\u003cbr\u003e What is pigment?\u003cbr\u003e 28.\u003cbr\u003e What is the difference between purple and violet?\u003cbr\u003e 29.\u003cbr\u003e What is black?\u003cbr\u003e 30.\u003cbr\u003e What is white?\u003cbr\u003e 31.\u003cbr\u003e What are pastel colors?\u003cbr\u003e 32.\u003cbr\u003e What are primary colors?\u003cbr\u003e 33.\u003cbr\u003e What are complementary colors?\u003cbr\u003e 34.\u003cbr\u003e What is additive color mixing?\u003cbr\u003e 35.\u003cbr\u003e What is subtractive color?\u003cbr\u003e 36. What is RGB?\u003cbr\u003e 37. What is CMYK?\u003cbr\u003e 38. \u003cbr\u003eWhy do colors look different on monitor and on paper?\u003cbr\u003e 39.\u003cbr\u003e What is color?\u003cbr\u003e 40.\u003cbr\u003e What is brightness?\u003cbr\u003e 41.\u003cbr\u003e What is saturation?\u003cbr\u003e 42.\u003cbr\u003e What is a color wheel?\u003cbr\u003e 43. What is the CIE color space?\u003cbr\u003e 44.\u003cbr\u003e What is the Munsell color system?\u003cbr\u003e 45. What is PMS color?\u003cbr\u003e 46.\u003cbr\u003e What is color rendering index?\u003cbr\u003e 47.\u003cbr\u003e What are warm books and cool colors?\u003cbr\u003e 48.\u003cbr\u003e Do colors affect our mood?\u003cbr\u003e 49.\u003cbr\u003e How does language affect the colors we see?\u003cbr\u003e 50.\u003cbr\u003e What color is this dress?\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4433\/MidCate008\/443278461.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e There is a question that has puzzled scientists and philosophers for centuries.\u003cbr\u003e Is color a property of matter? Are the petals of a red rose originally red? It's doubtful that many people today would answer \"yes!\"\u003cbr\u003e Newton presented compelling evidence that something more complex was going on.\u003cbr\u003e It is because of light that we can see color. \u003cbr\u003eBut Newton could not explain the role of the brain in the properties of color.\u003cbr\u003e --- p.19, 「4.\u003cbr\u003e How did we come to know that there are different colors in sunlight?\u003cbr\u003e\u003cbr\u003e We receive a tremendous amount of information and try to perceive it as best we can, yet we are not overwhelmed by it.\u003cbr\u003e Our visual system uses numerous cues to help us determine what color is in front of us.\u003cbr\u003e The light reflected back at us from a particular area is just one of many such clues.\u003cbr\u003e As we try to figure out what the object before us is, we must construct its shape, the light source illuminating it, the expanded field of view within which it lies, and the color that fills its boundaries.\u003cbr\u003e --- p.32, 「10.\u003cbr\u003e From \"How does light change into color?\"\u003cbr\u003e\u003cbr\u003e Metamerism can be seen when a shirt and jeans appear to be the same color in sunlight, but then appear different colors indoors. \u003cbr\u003eJust as we can't tell the difference between a bag of five-pound dumbbells and a bag of two-pound and three-pound dumbbells, we can't tell the difference between colors.\u003cbr\u003e Because of the limitations of the human visual system, we can never know what combination of wavelengths light is made of when it enters our eyes.\u003cbr\u003e For example, yellow, which is a mixture of yellow, red, and green light on the spectrum, appears exactly the same to us.\u003cbr\u003e\u003cbr\u003e --- p.67, 「22.\u003cbr\u003e From \"What is Metamerism?\"\u003cbr\u003e\u003cbr\u003e The color wheel most familiar today is the original one created by Isaac Newton in 1672.\u003cbr\u003e Despite the linearity of the visible spectrum, Newton connected red and violet at opposite ends of the spectrum.\u003cbr\u003e Colors on opposite sides of the color wheel are also related.\u003cbr\u003e When you mix those colors, you get achromatic colors or lose each color. \u003cbr\u003eThe smooth connection between each color and the placement of complementary colors (also known as complementary colors) formed the basis of the color wheel taught in art classes around the world today.\u003cbr\u003e The question of which colors should be placed on the color wheel and which colors should be placed on its opposite side has changed slightly over time and is still debated today.\u003cbr\u003e\u003cbr\u003e --- p.112, 「42.\u003cbr\u003e From \"What is a color wheel?\"\u003cbr\u003e\u003cbr\u003e Scientists have been delving into the physics and chemistry of color for centuries, but the world of vision is still in its infancy.\u003cbr\u003e What we currently know is that we can quantify the wavelength of light, but not its color.\u003cbr\u003e It seems almost impossible to accept that 'what we are seeing now is not objective fact'.\u003cbr\u003e It's like taste. \u003cbr\u003eJust as olives are salty to some and bitter to others, we cannot be certain how red or any other color appears to others.\u003cbr\u003e There are still many mysteries about color that remain unsolved, but even if we study what we know so far, we can effectively apply it to various human activities such as art, design, fashion, manufacturing, and marketing.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.134, 「50.\u003cbr\u003e From \"What color is this dress?\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003cb\u003eWhat exactly is 'color'?\u003cbr\u003e 50 Questions About the Magic of Color That Fills the World\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e What if one day the entire world suddenly lost its color and appeared in black and white? Even the most exquisite delicacies would taste somehow bland, and the most beautiful scenery would no longer be as moving as before. \u003cbr\u003eWe are so accustomed to a world filled with color that we easily forget its value, but just think of black-and-white photographs or movies for a moment and you will see how much color affects our lives and senses.\u003cbr\u003e Because it is such a closely related area to our daily lives, mankind has extensively explored color throughout history.\u003cbr\u003e From the fundamental question, \"How do we see color?\" to the practical question, \"What color will help sell a product?\", humanity's curiosity about color is quite diverse.\u003cbr\u003e However, many questions still remain without definitive answers.\u003cbr\u003e What on earth is 'color'?\u003cbr\u003e\u003cbr\u003e For humans, color has a meaning beyond adding beauty to the world. \u003cbr\u003eYou can tell your health status by looking at the color of someone's face, you can tell your safety by looking at the color of traffic lights, and you can tell at a glance which person in a crowded stadium is on your favorite sports team.\u003cbr\u003e It's also interesting to note that how we perceive colors differs depending on whether our native language has a word for that color, and that we experience different emotions when we see a single color based on our personal experiences.\u003cbr\u003e It is difficult to discuss human life without color, as color perception is an important ability that our brain has developed over a long period of time, starting from the evolutionary stage about 30 million years ago.\u003cbr\u003e\u003cbr\u003e \"50 Secrets of Color Science\" is a story told by Joan and Ariel Extert, a mother and daughter who delve deeper than anyone else into the inseparable relationship between humans and color. \u003cbr\u003eAs color consultants and lifestyle shop owners, the two authors, who have a deep connection with color science, carefully select 50 questions and, based on the latest research results and colorful images, introduce in detail the principles of color that humanity has discovered so far.\u003cbr\u003e This book systematically covers all the questions you might have about color, such as how color and light are related, how physics, chemistry, biology, and language affect the colors we see, how various industries utilize color, and the truth behind the 'white gold vs. blue and black one-piece dress debate' that has been causing a stir around the world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eColor only exists when we see it!\u003cbr\u003e The world of color theory that you see as much as you know\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e If we were to choose the field in which color has the greatest influence on our lives today, it would undoubtedly be art and industry. \u003cbr\u003eAnyone who has ever used a design tool on a computer is probably familiar with the color models called RGB and CMYK.\u003cbr\u003e It is common sense and a known formula in the design world that digital work should be done in RGB and print work should be done in CMYK.\u003cbr\u003e But do you know exactly why different color models are used depending on the type of artwork? This is because colors created from light and colors created from ink appear completely different to our eyes. RGB colors are directly transmitted to the eye through a light source, while CMYK colors are transmitted indirectly through light reflected once by ink.\u003cbr\u003e Therefore, if you work on design work destined for paper printing in RGB, you're likely to end up with dull and disappointing results. This is ultimately why \"K\" is needed in addition to the three primary colors of \"C, M, and Y\" to achieve a vivid black in CMYK. \u003cbr\u003eInk printed on ordinary paper does not absorb enough light, so it appears muddy rather than black.\u003cbr\u003e To print a deep, solid black, it is best to mix all three inks, C, M, Y, and K, in equal proportions.\u003cbr\u003e If you understand the underlying principles beyond the one-dimensional information about color, you can create designs that are more precise and fit your purpose.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Meanwhile, in highly competitive industries, color is also valuable as a symbol that increases brand awareness.\u003cbr\u003e As a representative example, jewelry brand Tiffany \u0026amp; Co. registered its signature color as a trademark.\u003cbr\u003e If you've ever seen a Tiffany box in its clear blue, the mere mention of \"Tiffany Blue\" will instantly bring that color to mind. \u003cbr\u003eTiffany Blue, which instantly evokes the brand with its distinct branding effect, is one of the oldest examples of color marketing and continues to reap the benefits.\u003cbr\u003e The 'Stroop effect', which means that the language pathway in the human brain is faster than the color pathway, is one piece of evidence supporting how naming colors is an important marketing tool.\u003cbr\u003e\u003cbr\u003e This book was written to help readers easily and enjoyably satisfy their curiosity and gain inspiration through rich stories related to humans and colors.\u003cbr\u003e The explanations for each of the 50 questions are divided into three paragraphs, allowing readers to gain knowledge at different levels according to their needs and interests.\u003cbr\u003e This is a must-read, especially for those who want to become true experts in fields that deal with color, such as artists, designers, marketers, and art teachers. \u003cbr\u003eThis book will help you understand and utilize the mysterious principles of color perception, further enhancing your vision and senses. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e March 15, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 136 pages | 170*235*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791193217429\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1193217423 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43889887576106,"sku":"161446","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/93aaa2e0d7517b43f3fb99a0bb526754.jpg?v=1765275430","url":"https:\/\/librairie.coreenne.fr\/en\/products\/161446","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}