Entrepreneurship and Startups
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Description
Book Introduction
This book was planned and written by the author, who has been teaching 'Entrepreneurship and Startups' to college students and the general public for the past 20 years, so that college students can learn, understand, and practice the important elements of 'entrepreneurship' essential to starting a business, rather than starting a business itself.
Additionally, the textbook content was written to foster 'entrepreneurial thinking' based on 10 years of practical experience in starting a business and 12 years of experience in nurturing and investing in startups.
Additionally, the textbook content was written to foster 'entrepreneurial thinking' based on 10 years of practical experience in starting a business and 12 years of experience in nurturing and investing in startups.
index
Chapter 1: Definition and Necessity of Entrepreneurship
Chapter 2: Job Changes and Career Paths
Chapter 3: The Entrepreneurial Mindset
Chapter 4: Idea Generation and Startup Opportunities
Chapter 5: Design Management and Design Thinking
Chapter 6: Seizing Startup Opportunities
Chapter 7 Business Model Practice
Chapter 8: Startup Timing Analysis
Chapter 9 Intellectual Property Rights Practice
Chapter 10: Startup Marketing
Chapter 11 Content Marketing
Chapter 12 Sustainable Management
Chapter 13: Team Building and Entrepreneurial Human Resource Management
Chapter 14: Government Startup Support Funding and R&D Funding
Chapter 15: Elevator Pitches and Effective Presentation Techniques
Chapter 2: Job Changes and Career Paths
Chapter 3: The Entrepreneurial Mindset
Chapter 4: Idea Generation and Startup Opportunities
Chapter 5: Design Management and Design Thinking
Chapter 6: Seizing Startup Opportunities
Chapter 7 Business Model Practice
Chapter 8: Startup Timing Analysis
Chapter 9 Intellectual Property Rights Practice
Chapter 10: Startup Marketing
Chapter 11 Content Marketing
Chapter 12 Sustainable Management
Chapter 13: Team Building and Entrepreneurial Human Resource Management
Chapter 14: Government Startup Support Funding and R&D Funding
Chapter 15: Elevator Pitches and Effective Presentation Techniques
GOODS SPECIFICS
- Date of issue: October 20, 2025
- Format: Hardcover book binding method guide
- Page count, weight, size: 484 pages | 188*257*30mm
- ISBN13: 9791191348811
- ISBN10: 1191348814
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