{"product_id":"164552","title":"local content ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYFtwhVkrsZszo4Dsw151LplVztzR.png?v=1764974200\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e local content \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/167384155\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cdiv\u003e This book, \"Understanding Local Content from a Management Perspective,\" views local content not simply as a cultural resource but as a strategic asset. \u003cbr\u003eIt explains, in the language of business administration, how to transform a region's unique resources into business and what strategies can be used to secure sustainable and differentiated competitiveness.\u003cbr\u003e This book is unique in that it goes beyond simply emphasizing the region, offering strategic insights for surviving in global competition.\u003cbr\u003e\u003cbr\u003e Now, local content is no longer just 'local' content consumed within a region.\u003cbr\u003e Success stories of \"glocal\" initiatives, such as sake from Niigata Prefecture in Japan and lavender cosmetics from Provence, France, already demonstrate that the power of local influence can transcend national borders.\u003cbr\u003e These contents are not simply traditional products, but are recognized in the global market for their unique value as brands imbued with local stories and emotions.\u003cbr\u003e\u003cbr\u003e This book is written especially for college students, young aspiring entrepreneurs, and future generations interested in regional innovation. \u003cbr\u003eYou must now grow beyond mere consumers or job seekers into creative problem solvers who can solve local problems through business.\u003cbr\u003e Local content connects with diverse fields such as marketing, branding, ESG management, social enterprises, and community businesses, and can serve as a platform for creating new opportunities.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Chapter 1: Basic Management Concepts\u003cbr\u003e 1.1 Business and Management\u003cbr\u003e 1.2 Markets and Products\u003cbr\u003e 1.3 The Fourth Industrial Revolution\u003cbr\u003e · Discussion questions\u003cbr\u003e\u003cbr\u003e Chapter 2 Understanding Local Content\u003cbr\u003e 2.1 Relationship between local content and local creators\u003cbr\u003e 2.2 Types of local content\u003cbr\u003e 2.3 The Value of Local Content\u003cbr\u003e · Discussion questions\u003cbr\u003e\u003cbr\u003e Chapter 3 Local Branding\u003cbr\u003e 3.1 The Importance of Local Branding\u003cbr\u003e 3.2 Local Resource Exploration and Local Content\u003cbr\u003e 3.3 Brand Storytelling: How to Create a Local Story\u003cbr\u003e 3.4 Balance between regionalism and globalization\u003cbr\u003e 3.5 Content Design and Visual Identity \u003cbr\u003e3.6 Local Content in the Digital Age: Social Media and Online Platforms\u003cbr\u003e 3.7 Collaborating with Local Communities: A Strong Branding Partnership\u003cbr\u003e 3.8 Local Content Branding through Events and Festivals\u003cbr\u003e · Discussion questions\u003cbr\u003e\u003cbr\u003e Chapter 4 Sustainable Management\u003cbr\u003e 4.1 Sustainability of Local Content\u003cbr\u003e 4.2 Content Branding Strategy: The 3-Mi Strategy\u003cbr\u003e 4.3 Environmental and Social Responsibility of Local Content Brands\u003cbr\u003e 4.4 Brand Expansion and Development: Successful Local Content Growth Strategies\u003cbr\u003e · Discussion questions\u003cbr\u003e\u003cbr\u003e Chapter 5 Local Innovation Strategy: Flywheel Strategy\u003cbr\u003e 5.1 The Basics of Flywheel Strategy\u003cbr\u003e 5.2 Flywheel Strategy Steps\u003cbr\u003e 5.3 Long-Term Effects of the Flywheel Strategy: The Growth of Local Content Brands\u003cbr\u003e 5.4 Successful Application of the Flywheel Strategy\u003cbr\u003e · Discussion questions\u003cbr\u003e\u003cbr\u003e Chapter 6 Local Marketing Strategy: D2C Marketing\u003cbr\u003e 6.1 Definition of D2C Marketing and Its Importance in Local Content\u003cbr\u003e 6.2 Foundations for Developing a D2C Marketing Strategy: Local Content Branding and Market Analysis\u003cbr\u003e 6.3 A Key Element of D2C Marketing: Building Direct Relationships with Customers  \u003cbr\u003e6.4 Maximizing the Value of Content: D2C Marketing Strengthens Storytelling with Local Content\u003cbr\u003e 6.5 Building D2C Marketing Channels: Social Media, Email, Website, and Direct Sales\u003cbr\u003e 6.6 Performance Marketing Elements of D2C Marketing: Measuring Performance Using Data and Analytics\u003cbr\u003e 6.7 Customer Experience-Centric D2C Marketing: Providing Local, Customized Experiences\u003cbr\u003e 6.8 Differentiating Local Content in D2C Marketing\u003cbr\u003e 6.9 Practical Advice for Successful Local Content D2C Marketing\u003cbr\u003e 6.10 Future Strategies for Local Content through D2C Marketing\u003cbr\u003e · Discussion questions\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Local Content: The Beginning of Differentiated Competitiveness: Management Insights\u003cbr\u003e One of the most serious social challenges threatening the future of South Korea is the extinction of regions.\u003cbr\u003e As low birth rates and population outflow persist, according to the Korea Employment Information Service, more than half (130, 57.0%) of the nation's 228 local governments are at risk of extinction as of March 2024. \u003cbr\u003eIt is no longer a simple local issue, but a matter of national sustainability.\u003cbr\u003e It is a structural issue connected with .\u003cbr\u003e Against this backdrop, 'local content' is emerging as a regional survival strategy and a key resource for future growth.\u003cbr\u003e Local content is a story that captures the unique culture, nature, history, and people of a region, enabling the creation of a sustainable ecosystem and economic independence.\u003cbr\u003e Especially today, when the global economy is densely interconnected through digital networks, \"regionalism\" is gaining attention as a distinctive value.\u003cbr\u003e People still find their identity in 'self' and 'regionality' and consume it.\u003cbr\u003e This book, \"Understanding Local Content from a Management Perspective,\" views local content not simply as a cultural resource but as a strategic asset. \u003cbr\u003eIt explains, in the language of business administration, how to transform a region's unique resources into business and what strategies can be used to secure sustainable and differentiated competitiveness.\u003cbr\u003e This book is unique in that it goes beyond simply emphasizing the region, offering strategic insights for surviving in global competition.\u003cbr\u003e Now, local content is no longer just 'local' content consumed within a region.\u003cbr\u003e Success stories of \"glocal\" initiatives, such as sake from Niigata Prefecture in Japan and lavender cosmetics from Provence, France, already demonstrate that the power of local influence can transcend national borders.\u003cbr\u003e These contents are not just traditional products, but are brands imbued with local stories and emotions.\u003cbr\u003e It is recognized for its unique value in the market.\u003cbr\u003e This book is written especially for college students, young aspiring entrepreneurs, and future generations interested in regional innovation. \u003cbr\u003eYou must now grow beyond mere consumers or job seekers into creative problem solvers who can solve local problems through business.\u003cbr\u003e Local content connects with diverse fields such as marketing, branding, ESG management, social enterprises, and community businesses, and can serve as a platform for creating new opportunities.\u003cbr\u003e Today's consumers don't just look at price and quality.\u003cbr\u003e It raises deeper questions about ethical values, sustainability, and social contribution.\u003cbr\u003e Local content naturally fits this trend, offering meaningful consumer experiences that go beyond mere products.\u003cbr\u003e Therefore, local content can become the core of a value-driven strategy in modern business.\u003cbr\u003e This book does not stop at theory.\u003cbr\u003e We aim to bridge the gap between strategy and execution through various successful cases of local content in actual regions. \u003cbr\u003eThrough this, readers will gain concrete insights into how to discover local resources, commercialize them, and grow them into brands in the market.\u003cbr\u003e \"Understanding Local Content from a Management Perspective\" is not just a book; it's a practical guide for those who want to grow alongside their local communities.\u003cbr\u003e I hope this book will help you discover the economic potential of local content and embark on a journey to transform it into a sustainable business.\u003cbr\u003e Local is just the beginning.\u003cbr\u003e And you can be the protagonist of that change.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- From the preface \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e November 20, 2025\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 240 pages | 172*245*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791194641674\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1194641679 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891428458538,"sku":"164552","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/bb38c6306ccfdfa632dacf3181aa3d57.jpg?v=1765324163","url":"https:\/\/librairie.coreenne.fr\/en\/products\/164552","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}