{"product_id":"164616","title":"Local Life Trends ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYFtwm0Rg1pik7Eqhutz4J6wx0PfV.png?v=1764974649\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Local Life Trends \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/138784403\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eBook Introduction\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e Recently, there has been a noticeable trend of seeking possibilities in the region.\u003cbr\u003e The number of young people moving to the region in search of a new life is also increasing.\u003cbr\u003e The COVID-19 pandemic has confirmed the potential for remote work, and regions and provinces have emerged as new lifelines, known as \"locals.\"\u003cbr\u003e This book analyzes what is happening in Korea's local communities and why they are happening, linking 'local' to five topics: 'value,' 'business,' 'content,' 'branding,' and 'magazine,' and forecasts the future of local communities.\u003cbr\u003e Additionally, it contains vivid stories of actual experiences or developments by experts in various fields who are currently engaged in local-related activities in each region. \u003cbr\u003eI hope that the publication of this book will spark active, healthy local discourse in Korean society.\u003cbr\u003e\n\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cul\u003e\u003cli\u003e You can preview some of the book's contents.\u003cbr\u003e \u003cspan\u003ePreview\u003c\/span\u003e\n\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Opening remarks: Local is a territory where life transitions are possible. _Park Woo-hyun\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 1 Local X Value\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why I'm Talking Local Now_Jo Hee-jung\u003cbr\u003e The Power of Local Content to Prevent Regional Extinction_Mo Jong-rin\u003cbr\u003e How to Grow Local Content_Jeon Jeong-hwan\u003cbr\u003e I am a publisher in Daegu_Shin Jung-hyun\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 2 Local X Business\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A Small Business Comes Together_Jeong Su-gyeong\u003cbr\u003e Discovering the locals through interviews and connecting them through stories_Kwak Hyo-jeong\u003cbr\u003e The road to publication is everywhere_Yoo Jeong-mi\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 3 LocalXContent\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e New Wave, Local Wave_Kim Kyung-hee\u003cbr\u003e 99 Regional Archives Creating New Solidarity_Jeon Jeong-mi\u003cbr\u003e How Long Can Local Publishing Last?_Dilution\u003cbr\u003e Local Kim Seon-min, the subject of genre fiction\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 4 Local X Branding\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eA true local brand created by local residents: 'Village Hotel 18th Street'_Kang Kyung-hwan\u003cbr\u003e Incheon Rescue Operation: Dreaming of Work and Life in the Region_Kwon Hye-yeon\u003cbr\u003e Local is not a brand, but a place to live_Jeong Yong-taek\u003cbr\u003e The Present and Future of Local Branding_Jeon Chung-hoon\u003cbr\u003e\u003cbr\u003e \u003cb\u003ePart 5 Local X Magazine\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e A Day in the Life of a Local Planner Exploring Traditional Markets_Kim Ae-rim\u003cbr\u003e A Journey to Find Stories of Ordinary Life, Local Space_Jeong Ji-yeon\u003cbr\u003e Why Japanese Magazines and Turns?_Yang Seok-won\u003cbr\u003e\u003cbr\u003e Author Profile\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eInto the book\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Reflecting on the role of the Joyful City Research Institute, we opened a bookstore called ‘Gyeongwon-dong#’, where people meet people.\u003cbr\u003e We filled the bookshelves with topics related to the agendas, hobbies, and careers of people who want to tell their stories, and created a community space where people who want to hear and share their stories can meet.\u003cbr\u003e (Omitted) In Gyeongwon-dong#, you can rent bookshelves and operate like Shibuya○○ Bookstore. \u003cbr\u003eThose who borrow bookshelves are called 'bookcase owners'.\u003cbr\u003e The bookstore owners are colleagues who decorate Gyeongwon-dong# together.\u003cbr\u003e We opened up the entire space, and the bookstore owners opened their own bookstores, workshops, and art galleries.\u003cbr\u003e Of course, bookstore owners should also visit their space once every three months to consider management and see if their space is doing well and what else is needed.\u003cbr\u003e --- p.63~64\u003cbr\u003e\u003cbr\u003e I thought that in order to help the village, we had to make it a place where people could stay in the village somehow, and if possible, it had to be a place where people could stay for two or three nights, not just one.\u003cbr\u003e As I was walking down the alley with that thought in mind, I started to imagine the tall hotel being knocked down.\u003cbr\u003e If the alley I walk through is an elevator and a hallway, then I imagined that if I were to think of walking down the alley as taking the elevator up and then walking down the hallway to enter a room in a traditional lodging facility, then this could also be called a 'hotel'. \u003cbr\u003eWhile I was thinking about it like that, I named the Chinese restaurant at the entrance of the alley, 'Gukilbanjeom', in English as 'Chinese Restaurant Gukil', and my imagination of a 'lying hotel' was completed.\u003cbr\u003e --- p.140\u003cbr\u003e\u003cbr\u003e “In Japan, the first contract remains in the minds of both landlords and tenants,” says Ayako Kamimoto, a real estate appraiser in Kyoto, about why the Landlord and Tenant Protection Act, which protects tenants, remains in place.\u003cbr\u003e It's not right to try to change that.\u003cbr\u003e The old legal ideology that tenants should be protected remains.\u003cbr\u003e So, the context is still continuing in that way,” he said.\u003cbr\u003e It is said that there are more than 30,000 100-year-old stores remaining in Japan.\u003cbr\u003e Without strong laws protecting the vulnerable tenants and a culture that respects those laws, many of Japan's old shops and local culture would have disappeared.\u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e --- p.159\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e  \u003cdiv\u003e\n\u003cb\u003e“The discovery of the local is an exit strategy from the urban competitive system.”\u003cbr\u003e Why Local Culture Matters in Our Lives, According to Local Activists\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Korea is the so-called 'Seoul Republic', with important facilities and resources related to politics, economy, and culture concentrated in Seoul.\u003cbr\u003e As a result, real estate prices in Seoul are skyrocketing and competition for jobs is intensifying.\u003cbr\u003e But since there are no suitable jobs in the region, I have no choice but to survive in Seoul.\u003cbr\u003e Especially for young people, Seoul is like a battlefield.\u003cbr\u003e However, in Japan, which had experienced population decline and the disappearance of rural areas before Korea, the phenomenon of exodus from the city, especially among the younger generation, became more pronounced after the Great East Japan Earthquake of 2011.\u003cbr\u003e As more and more people leave the cities and head to the countryside, changes begin to appear in Japan's once-drowsy regions.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e A similar phenomenon is occurring in Korean society. \u003cbr\u003eIn the past decade, especially during the COVID-19 pandemic, more and more people have been exploring opportunities in their local communities.\u003cbr\u003e In particular, there has been a noticeable increase in the number of young people moving to the region in search of a new life.\u003cbr\u003e The COVID-19 pandemic has confirmed the potential for remote work, and as regions are recognized as spaces for healing and trendy culture, they have emerged as new living spaces.\u003cbr\u003e In this book, we analyze what is happening in Korea's local communities now, why it is happening, and predict the future of local communities.\u003cbr\u003e Additionally, experts from various fields currently working locally in each region share vivid stories from their own experiences and developments.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eThose who moved their activities to local areas to find possibilities speak\u003cbr\u003e Coexistence, transformation, and sustainable living in the region\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\"Local Life Trend\" is a collection of local special feature articles serialized in the publishing magazine \"Planning Meeting.\"\u003cbr\u003e Defining what 'local' is isn't easy, but it's easy to understand it as meaning 'a place other than a large city like Seoul', like a province or region.\u003cbr\u003e But what is clear is that the local we talk about these days is not the opposite of a big city.\u003cbr\u003e In other words, local no longer means the outskirts, the provinces, or the countryside.\u003cbr\u003e This book discusses local in relation to five topics: 'value', 'business', 'content', 'branding', and 'magazine'.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Chapter 1, 'Local X Value', analyzes the economic, social, and cultural factors that led to the local's status and considers what is needed for a sustainable local life. \u003cbr\u003eWe also examine the importance of local content towns, local communities, and local publishers, and their impact on local communities, using real-world examples.\u003cbr\u003e Chapter 2, ‘Local X Business’, introduces unique businesses that take place in the region.\u003cbr\u003e We introduce a shared bookstore that operates on a system of renting out individual bookshelves, a case of moving to Jeju Island to hold a local branding workshop and create a local magazine, and a series created through collaboration between five publishers in different regions, and discover the meaning of local business in the process.\u003cbr\u003e\u003cbr\u003e Chapter 3, ‘Local X Content’ focuses on those who create content with local themes.\u003cbr\u003e It covers stories of people who create novels, documentaries, urban legends, and comics on local topics, the realities and challenges faced by publishers based in the region, and what needs to change for local publishing to survive. \u003cbr\u003eChapter 4, ‘Local X Branding’, looks at local branding cases.\u003cbr\u003e We talk about 'Village Hotel 18th Street', which started with a wild imagination and has become a true local brand, 'Incheon People Rescue Operation', a social salon that started with the thought that it would be nice to just eat, play, and live in my own neighborhood, the problems of urban regeneration projects in Korea and local regeneration projects that can be carried out without worrying about gentrification as seen in the case of Japan, the changing process of local branding, and the present and future.\u003cbr\u003e\u003cbr\u003e Chapter 5, 'Local X Magazine', is about a magazine created with a local theme.\u003cbr\u003e We introduce magazines that contain the small stories of neighborhood neighbors, magazines that tell the life stories of ordinary people through the medium of 'space', and magazines that cover local Japanese culture. \u003cbr\u003eTypically, media such as dramas, movies, and documentaries highlight only the local trendy culture and peaceful image as a healing space, but this book does not only talk about the positive aspects of local life.\u003cbr\u003e It also criticizes the realistic difficulties discussed by those working in the region and the problems inherent in support programs and policies operated in the region.\u003cbr\u003e Because each region has its own unique culture, emotions, and environment, it is difficult to apply success stories of regional revitalization uniformly.\u003cbr\u003e However, based on these cases, it is entirely possible to devise methods suited to the culture and environment of each region, and I hope that the publication of \"Local Life Trends\" will serve as a catalyst for a healthy local discourse in Korean society. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e November 19, 2024\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 220 pages | 240g | 128*188*15mm\u003c\/div\u003e\n\n \u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9791190812610\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 1190812614 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default 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