Lake engages in extreme behavior that society considers taboo.
Because of this, he is often perceived as dangerous and cruel.
Byron hated being bound by convention.
He fell in love with his half-sister, had a child with her, and told the whole of England about it.
He was cruel to everyone, including his wife, but the more he was cruel to her, the more women adored him.
Women who lived in a culture that demanded a refined and demure image of women, saw him breaking social taboos and engaging in risky behavior, and this unleashed the suppressed desires in their hearts.
--- p.34

Warhol suffered from conflicting emotions from an early age.
He wanted fame, but he was born with a passive and shy personality.
At first, Warhol actively sought the attention and love of others.
But it didn't work.
After ten years of effort proved futile, he returned to his original passive self.
Then, surprisingly, people started to pay attention.
Warhol began applying the lessons he learned from such experiences to his own work in the early 1960s.
He painted common objects he saw around him, such as soup cans and speeding tickets.
Since his paintings did not contain any particular meaning, viewers could appreciate them without feeling forced at all.
People were curious and thought about the meaning contained in the painting in their own way.
Immediate expression, visual impact, and a calm and cool atmosphere were the characteristics of his paintings.
Warhol began to change not only his paintings but also himself in this way.
He no longer tried to assert himself.
--- p.70~71

Political leaders often use coquette tactics to captivate the masses.
They get the public excited and then suddenly distance themselves from the public.
German political scientist Robert Michels called such politicians “cold coquettes.”
Napoleon used 'coquette tactics' against France.
After the successful completion of his Italian expedition, he suddenly became a national hero.
But he soon left France and set out on an expedition to Egypt.
His intention was that without him, the government would be torn apart, and then the people would desperately yearn for his return.
That's how he grew his power.
Mao Zedong also idolized himself by stirring up public sentiment with inflammatory speeches and then suddenly disappearing for a few days.
All these politicians were clear narcissists.
'Coquette tactics', which stimulate jealousy, affection and intense emotions, are especially effective when dealing with groups.
--- p.75~76

Malcolm X had a kind of Moses-like charisma.
He was a liberator.
The liberator presents an opportunity for others to vent their pent-up anger, their resentment trapped within the shell of enforced politeness.
The liberator must live a life of suffering because he wants to become one with the suffering people (Malcolm X was assassinated during a speech in 1965).
To be charismatic, you must have the ability to convey your emotions through your body language and voice.
To do that, you need a deeper sensitivity and insight than others.
People are impressed by the charisma of those who boldly reveal what others are afraid to reveal.
Charisma should be able to say what people want to say but cannot.
Charisma is born the moment you stand on the side of the oppressed and cry for liberation.
--- p.91

A few months later, Kennedy won the Democratic presidential nomination and faced Republican candidate Richard Nixon in a televised debate.
Nixon was sharp.
He answered questions accurately and engaged in the discussion calmly, citing precise statistics about the accomplishments of the Eisenhower administration, of which he was once Vice President.
But Nixon's appearance on the black-and-white television looked like a corpse.
His anxious movements, frequent blinking of the eyes, his stiff posture, his tired face, and the sweat running down his eyebrows and cheeks gave him a bad impression.
But Kennedy showed a contrasting picture.
While Nixon had his eyes fixed on his rival, Kennedy, he sat in his living room watching television and expressed his views to the nation.
While Nixon was focused on petty issues, hawking his data, Kennedy appealed to the pioneering spirit of Americans, talking about freedom and building a new society.
Although his words were not specific, they stimulated the audience's imagination about a beautiful future.
--- p.100

As people grow up, they have to compromise with their childhood dreams, whether willingly or not.
Because of this, people live with some regrets that are not apparent on the outside.
The seducer must bring to the surface this regret that lies deep within people, making them realize how far they have strayed from their past dreams.
Furthermore, if you offer the other person a chance to regain their lost dreams and youth, they will naturally be drawn to you.
Businessmen and politicians know that to get people to buy what they want to sell or do what they want, they must first awaken the public's needs and discontents.
Make the other person question their own identity, then offer a helping hand.
This story applies not only to individuals, but also to groups and entire nations.
--- p.169~170

To plant seductive ideas in people's minds, you must stimulate their imagination, their fantasy, and their deepest longings.
The key to success is the ability to subtly suggest things people desire, such as pleasure, wealth, health, and adventure.
(…) Words that come out without thinking, words that seem to slip out before going to bed, words that attract the other person’s attention have a tremendous suggestive effect.
These words, like poison, seep under people's skin and take on a life of their own.
It's best to try this type of suggestion when the other person is relaxed or distracted.
Usually, when people are having a conversation, they think about what to say next or get lost in their own thoughts.
If you take advantage of that gap and say something suggestive, the other person won't notice at all.
--- p.175~176

The purpose of the language of seduction is to hypnotize the other person.
Hypnotists put their subjects into a state of trance through the techniques of repetition and affirmation.
It is especially important to choose words that stimulate emotions and use them repeatedly.
When you use strong, assertive language, your audience becomes emotionally stimulated without even having time to decide whether what you are saying is true or not.
For example, rather than saying, “I don’t think those people are smart,” try saying, “We deserve better” or “Those people are the ones who screwed everything up.”
The language of affirmation should be short and positive, like a command.
You should not use words like “I think” or “probably”.
--- p.205

An isolated person is weak.
If you isolate your opponent slowly, he becomes much easier to deal with.
First of all, psychological isolation is necessary.
You have to grab the other person's attention by making them happy, and then you have to push away all other thoughts.
In short, you must make them look at and think only of the seducer.
Second, physical isolation is necessary.
It is necessary to create a world where you can escape from the trivialities of daily life, friends, family, and home and enter another world.
Once this isolation operation is successful, the opponent will be unable to receive any outside help and will inevitably fall deeper into the swamp of temptation.
Therefore, the seducer must be able to draw the other person deep into his world.
Then, the person who has entered an unfamiliar world becomes more and more dependent on the seducer in confusion.
--- p.234

It is better to stimulate your opponent than to bore him.
Being more hurtful than kind can make someone more emotionally dependent.
Identify your opponent's weaknesses and then exploit them to incite conflict.
Then, at the crucial moment, resolve that conflict.
The more brutal it is, the more amplified the effect.
In his book, On Love, Stendhal described the influence of fear on desire.
According to Stendhal, the more one thinks that one's loved one might soon abandon one, the more one becomes disoriented and loses control of oneself.
We must be able to leverage this insight and apply it to the target of our temptation.
You should never reassure the other person.
Rather, it should make you feel fear and anxiety.
Show a cold and indifferent attitude.
Make them feel anxious about breaking up by frequently implying that you could break up at any time.
Then, when you think that an appropriate amount of time has passed, give them peace of mind again.

--- p.270~271