Always with us
About the many inspirations of the world

In an age where new ideas are constantly pouring in, there are many ways to find them.
What methods do marketers use to generate new ideas every day? I wonder what thoughts and notes they have in their heads and notebooks.
Marketer Seunghee Lee, who argued in “The Usefulness of Records” that records are tools of thought and assets, has published her second book, “Everything is Inspiration.”


But the title of the book is unusual.
The author says that inspiration comes from 'strange things'.
He says that small records can become inspiration and content, and he encourages readers to collect and record anything.
Through this book, the author proves through his own records that we already live interesting and special lives, that inspiration and ideas are not far from us, and that content is not something to be created, but rather discovered.
It is a prequel to 『The Usefulness of Records』.

Each day passes by and becomes boring.
But if you look back at it after writing it down every day, each day is special.
(…) I think a creator is not someone who creates something completely new.
Anyone who can freely tell their own story and create work from their own ideas is a creator. (Excerpt from the text)

Everyone has their own content, they just don't take it out.
By expressing my thoughts in some way, I can make my existence stronger and sharper.
There's no need to explain the joy of seeing my words inspire people who share the same frequency and develop into better ideas.
Daily records also serve as evidence about me.
Each day passes by and becomes boring.
But each day I look back on after recording it is special.
Records create their own language and allow me to express my thoughts and intentions.
In an era where everyone can become a 'creator', the creator I think of is not someone who creates something completely new.
Anyone who can freely tell their own story and create things with their own ideas is a creator, isn't they?
--- From "Starting the Book"

If you don't want to miss out on the inspiration pouring down from the sky every day, you need to have a theme you're currently passionate about.
And we have to look at our daily lives through the eyes of a child and make a fuss.
The more you fuss, the more you can find something shiny.
A person who is excited is someone who knows how to be more moved than others.
People who are curious and easily impressed by everything like a child and those who are not have different levels of inspiration.
Just as something ordinary becomes special when it passes through the eyes and hands of someone who knows how to see it in a special way.
--- From "Where do you get your inspiration?"

A small inspiration note that became the beginning of my record.
I take it out and use it anytime, anywhere, whether in my daily life, while traveling, or at work.
This is why I want to introduce myself as a recorder.
For me, writing is, in a word, a habit of capturing the beginnings of thoughts.
The best thing about records is that they don't have to be complete.
Records are always in progress.
--- From "Records are always in progress"

In the age of COVID-19, we are once again thinking about language and communication.
When having a conversation or discussing ideas in a meeting, you realize how important it is to express your thoughts and feelings through gestures, hand gestures, facial expressions, eye contact, and posture rather than words.
Observe the subtle facial expressions and changes in the other person's voice to develop rapport and develop the conversation.
Perhaps nonverbal expressions carry a much greater weight than verbal expressions in our conversations.
In an era where "non-face-to-face" is the norm, whether we like it or not, we must consider the possibilities of new conversations.
--- From "What I Learned in the COVID-19 Era"

Every time I see an exhibition, I get the feeling that the artists are fiercely exploring themselves.
The process of finding my true self is to deeply look into and question the countless conflicting, dual emotions within me.
If you constantly clash, ask questions, and answer, you can live without getting bored.
It is a privilege for all of us.
We are all artists.
--- From "Constantly Collide, Constantly Question"

Finding inspiration is also an essential part of a marketer's job.
For marketers, inspiration is the source of work and life.
This is why I say that the best way to utilize inspiration is to observe where consumers spend, what they do, and what moves them, and to continuously capture those moments, and to consistently collect anything.

--- From "Where and how do I use the inspiration I've collected?"