{"product_id":"165051","title":"Magazine B (Monthly): May [2015] ","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYFsL4FyQwrQRP2rYgHBO2uDuUpoY.png?v=1764975511\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\n\n\u003cdiv style=\"width:95%\"\u003e\n\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e Magazine B (Monthly): May [2015] \u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate496\/MidCate005\/49542691.jpg\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e Description \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eindex\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e 02 Intro\u003cbr\u003e\u003cbr\u003e 12 Publisher's Note\u003cbr\u003e\u003cbr\u003e 16 Comments\u003cbr\u003e Impressions and reviews about Nas collected from SNS\u003cbr\u003e\u003cbr\u003e 20 Shops\u003cbr\u003e Flagship store that demonstrates consistency in brand language\u003cbr\u003e\u003cbr\u003e 24 Opinions\u003cbr\u003e Jeong Hwa-kyung, managing director of the Shinsegae Department Store's Funder Shop\u003cbr\u003e\u003cbr\u003e 28 Lineup\u003cbr\u003e Identity\u003cbr\u003e The NAS product line revealed within flexible classification criteria\u003cbr\u003e free-spirited identity\u003cbr\u003e \u003cbr\u003e34 User Choice\u003cbr\u003e Attraction\u003cbr\u003e Factors Influencing Cosmetic Product Purchases and Brand Selection\u003cbr\u003e\u003cbr\u003e 40 Opinions\u003cbr\u003e Makeup artist Go Won-hye\u003cbr\u003e\u003cbr\u003e 44 Market\u003cbr\u003e Base Makeup\u003cbr\u003e Base group with strong traditional cosmetic brands\u003cbr\u003e Color Makeup\u003cbr\u003e A color palette that clearly reveals the brand's character\u003cbr\u003e\u003cbr\u003e 48 Inner Space\u003cbr\u003e Aesthetics\u003cbr\u003e The unique language of the product derived from the founder's aesthetic sense\u003cbr\u003e\u003cbr\u003e 56 Opinion\u003cbr\u003e Kang Joo-yeon, editor-in-chief of fashion magazine Elle Korea\u003cbr\u003e\u003cbr\u003e 60 View\u003cbr\u003e Self-expression\u003cbr\u003e How NARS users express their own beauty\u003cbr\u003e\u003cbr\u003e 74 Backstage\u003cbr\u003e Nas shines backstage at a fashion show\u003cbr\u003e\u003cbr\u003e 82 Brand Story\u003cbr\u003e Born from the artistic inspiration of a makeup artist\u003cbr\u003e History of Nas\u003cbr\u003e\u003cbr\u003e 90 Campaign History\u003cbr\u003e Nars' campaign visuals break away from conventional methods and models.\u003cbr\u003e\u003cbr\u003e 94 Quotes\u003cbr\u003e Founder François Nars' makeup and brand philosophy\u003cbr\u003e\u003cbr\u003e 96 Headquarters\u003cbr\u003e Interview\u003cbr\u003e CEO Louis Desazar\u003cbr\u003e Global Lead Makeup Stylist Sada Ito\u003cbr\u003e Office\u003cbr\u003e Sketch of Nars New York headquarters\u003cbr\u003e \u003cbr\u003e100 Francois Nars\u003cbr\u003e Inspirations\u003cbr\u003e The Art World and Muses That Inspired Nas\u003cbr\u003e Publications\u003cbr\u003e An art book that showcases brand identity and emotional language.\u003cbr\u003e Interview\u003cbr\u003e Founder and Creative Director François Nars\u003cbr\u003e Fabien Baron, director of creative agency Baron \u0026amp; Baron\u003cbr\u003e\u003cbr\u003e 112 Figures\u003cbr\u003e Numbers that speak to Nas's sensibility and industrial value\u003cbr\u003e\u003cbr\u003e 114 From the Editor in Chief\u003cbr\u003e The editor-in-chief explains Nas' core values.\u003cbr\u003e\u003cbr\u003e 116 Outro\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003eDetailed image\u003c\/b\u003e \u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate496\/MidCate005\/49543360.jpg\" border=\"0\" alt=\"Detailed Image 1\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003ch5\u003e \u003cb\u003ePublisher's Review\u003c\/b\u003e\n\u003c\/h5\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e Magazine \u0026lt;B\u0026gt; is an ad-free monthly magazine that introduces one well-balanced brand from around the world each month, discovered from JOH's perspective.\u003cbr\u003e A serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.\u003cbr\u003e \u003cbr\u003eThe brand we are introducing this time is Nars, a color cosmetics brand launched in New York in 1994 by French male makeup artist François Nars.\u003cbr\u003e This brand is favored by many professional makeup artists for its strong, distinctive colors and simple designs, and is also loved by women who aspire to that image.\u003cbr\u003e The packaging design, created through a consistent partnership with his design partner Fabien Baron, also creates a very strong, unique image with its matte black finish identity.\u003cbr\u003e Their fresh perspective on 'true beauty' is also noteworthy, as they boldly choose Black or older models as their muses, rather than young white female models. \u003cbr\u003eNars, which was completed from the founder's subjective perspective, has become a brand that is loved by a small number of consumers who dream of becoming professionals rather than the general public, and that expresses the image of a confident and sexy woman.\u003cbr\u003e To build a great brand, the most important thing is not difficult brand knowledge, but the effort to become a professional in even a small and narrow field, and the confident attitude of loving yourself for that.\u003cbr\u003e Then you will naturally meet a great friend like Fabien Baron.\u003cbr\u003e We hope you can feel the intense charm of François Nars in this issue, which was created by visiting him on his private island in the South Pacific and interviewing him directly. \u003cbr\u003e\n\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003e GOODS SPECIFICS \u003c\/div\u003e\n\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eDate of issue:\u003c\/strong\u003e May 3, 2015\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003ePage count, weight, size:\u003c\/strong\u003e 132 pages | 170*240*20mm\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN13:\u003c\/strong\u003e 9788998415730\u003c\/div\u003e\n\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e - \u003cstrong\u003eISBN10:\u003c\/strong\u003e 8998415739 \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003ccenter\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\n\n\u003c\/center\u003e\n\n\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43891498057770,"sku":"165051","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/722e55df3c9f72d5fa5ef74aecf79c45.jpg?v=1765326734","url":"https:\/\/librairie.coreenne.fr\/en\/products\/165051","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}