Prologue: People who receive favorable reviews have a certain "bluff" quality.
1 Both Hermes and Louis Vuitton are ultimately just 'pretense'
2 Why is Meissen sold for '50 times more expensive' than Arita porcelain?
3 Just by showing off, you can gain three times the benefits, both publicly and privately.
4. No one in the world is several times better than anyone else! It's just what they "seem" to be.
5. If you use the power of 'illusion' well, even ordinary products can sell explosively.
6 In Japan, a few show-offs monopolize the good opportunities.
7 The opposite of vanity is not 'honesty' or 'humility', but 'self-preservation' and 'self-deprecation'.
8 Tricks of the 'Lucky People' That 90% of People Don't Know About and Lose Money

Chapter 1: "Blasphemy" is the art of bridging the gap between appearance and reality.

1. The ultimate bluff is manipulating impressions! Let's control the other person's "expectations."
2 The art of bluffing, making realistic goals seem like "achievements"
3 The tailor in 'The Emperor's New Clothes' is a first-class marketer
The pretentiousness of wines that boast a value of millions of yen per bottle
5 Vanity Tips to Look 'One Level Above': Learning from Global Luxury Brands
6 Why didn't the monkey art of NFTs and the Clubhouse hype last?
7. Tread the fine line between 'thumbnail fraud' and 'thumbnail scam'.
8 Both customers and bosses actually want you to bluff.
9 People grow dramatically in the process of making their pretense a reality.

Chapter 2: If you want to get a good evaluation for your work, use bravado.

The secret to making yourself look capable just by pulling out a number
2. Whether it's a product of chance or the team's overall performance, say it's all "my ability."
Even if you sell only 10 a day, if you sell them for 50 years, you will have sold 180,000 dumplings.
4. A technique that makes you think something is 'excellent' when judged by the heuristics of cognitive psychology.
5. Build your vanity assets by doing things that can create a "halo effect."
6. Use visuals to maximize your bluff.
7 If you want your opinion to pass, suggest 'two options'.
8. Just responding to emails quickly will get you evaluated as a "good worker."
If you want to show off by cutting 9 hours, make good use of pre-registration and forms.
10. Pretense is meaningless if no one sees it.
11 If your boss says no, use a boss higher up than him.
In a one-man company, show off your "prestige" by borrowing from the boss.

Chapter 3: Even When Producing Myself, I Need to Be Brave

1. Don't mistake social media for a diary! Don't spit out "weak words" or "impressions."
2. On SNS, let's bring up 'controversial topics'
3. Ignore the antis! If you mess up, your carefully crafted character will be ruined.
4. Telling potential customers about your "beliefs" is nonsense! All they expect is "performance."
5. People are vulnerable to authority and the media! Use this to your advantage to create illusions.
6 Secrets to Leveraging Broadcasting's Authority! Local broadcasters have "money-making opportunities."
7 If you haven't succeeded yet, pretend to be successful.
8. The majority of decision makers are from the book-reading generation! Simply publishing a book can earn you "teacher" status.
9 Ways to Get into Commercial Publishing Even If You're Not Famous, People in the Know Know
10. Cut your schedule a little and pretend to be popular.
11 At first, reply late on purpose or reply through your secretary.
12. Take advantage of the human psychology that when you are rejected, you become more inclined to desire the same thing.

Chapter 4: The Art of Bluffing: Making Products or Services Look Several Times Better

1. It's all a misconception! Saying it's a Van Gogh painting makes you feel good.
2. To make people think it's a good product, set the price at 'more than twice' the market price.
3 The Secret to Fewer Claims the More You Sell
4. The "500 Yen" pricing strategy, which achieved a V-shaped recovery in sales by combining a sense of affordability with a sense of exclusivity.
5 1 piece 880,000 yen! The "World's Most Expensive Ice Cream" has received requests from all over the world.
6. The Secret of the 'Mond Selection' and the Taste That Money Can Buy
7 Hidden Secrets to Borrowing the Authority of 'That Person' for One-Tenth of the Regular Price
8 Free Influencer Gifts
9 The reason why successful people are more diligent in using social media
10 The ultimate bluff of having an office in Paris

Chapter 5: Even private life can be smooth sailing with a certain amount of "bluff."

1. Popular people are not those who are handsome or pretty, but those who are good at ‘showing off’.
2. Having a sense of humor can improve your friendships.
3. Even if you're poor, show off! Money comes back to you as you spend it.
4. If you don't say what you need to say, your value decreases.
5. Unfounded confidence is everything
6 I've been boasting for 30 years now, and I've never failed.

In conclusion

Communication strategies to effectively appeal to yourself
Declare your goals and make your bluff a reality!
How to Bluff Effectively

When we think of bluffing, we tend to think of the image of 'deceiving people and showing off yourself,' but the truth is completely different.
Pretense is the first step toward imagining an invisible world and realizing it.

Humans are the creatures that listen best to what they say.
The words that come out of your mouth go straight into your nearest ear.
And it is said that the human brain itself does not determine the subject.
For example, when someone says “idiot,” the brain thinks that the person said “idiot” to itself.
Conversely, if you tell someone, “You will definitely succeed,” their brain mistakenly believes that they are the one who is being told.

Therefore, it is important to remember that when you speak positive words, your future will change in a way that will make it come true.
By saying such things to yourself and those around you, your ears and brain become brainwashed into making those words come true.
This is why declarations have power.
So, even if it's just a bluff, you have to declare it out loud.
After seizing the opportunity with such bluff, you must do your best to build trust and performance.
That is the 'art of bluffing'.


Declare your goal and tell yourself that you can achieve it, even if it's just a bluff.
If you do that, your life will flow positively.
And I hope that through this book, you will learn the skills to sell yourself or your products at the highest price, thereby seizing more opportunities and opening the path to success.