Writing as a Weapon
 |
Description
Book Introduction
“Writing is the best free marketing!” For those who want to achieve results without spending money The copywriting cheat key of the top 1% is revealed! “A bible for anyone who needs marketing and branding!” - Highly recommended by Lee Yu-mi (former copywriter at 29CM, author of "How to Write Copy," current CEO of Underline Bookstore)! The protagonist of the myth of the highest funding rate of all time at 56,624%! A sales writer with billions of dollars in sales, Ivy League graduate Bae Ja-ga talks about Everything About Writing That Sells What if you could earn three times the hourly rate of tutoring compared to competitors with the same qualifications, increase your annual salary eightfold over seven years, and generate 600 million won in sales from a side business you started with no capital? And this explosive growth doesn't even require any additional costs. It may sound like an unrealistic dream, but in fact, it all actually happened to one person. Bae Jak-ga, author of “Writing as a Weapon,” is the protagonist of this success story. The author says that the secret to increasing his value is 'writing that sells.' The foundation of my repeated successes was the writing education I received while attending Brown University, an Ivy League school. Based on this, the author discovered a formula for converting writing into money. This book reveals for the first time the author's know-how in monetizing writing, which has garnered enthusiastic responses from those in the domestic e-commerce industry, including Wadiz and Class 101. From a job posting for tutoring that earned three times the hourly wage of college friends, to a detailed page that generated 100 million won in sales in one day, an English learning e-book that generated 540 million won in sales, and a business plan that received love calls from 30 companies, all of these real-world examples are included so you can immediately apply them to your own situation. We are ultimately 'selling people' both inside and outside of work. Marketing a product, communicating effectively in the business world, and selling your worldview always involve writing. The author analyzed his own content that 'exploded' in each situation and revealed that there is a structure to writing that can sell. By understanding the structure of these "selling articles" through this book and following the various practical skills, even those without writing skills will be able to develop writing skills that can be converted into profit. |
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Preview
index
Author's Note: I announced my retirement at the age of thirty, despite having a salary in the hundreds of millions.
As we enter, we take a deep breath before the long sale.
Part 1: How Writing Changed My Life
Chapter 1: Unraveling the Intersection of Million-Dollar Salaries and Million-Dollar Side Jobs
Raising Your Value with Writing: My First Monetary Experience
Selling Your Product Through Writing: Achieving Millions in Sales on the First Day
Selling Other People's Products Through Writing: Monetizing with Minimal Time Investment
Selling My Talent Outside of Work: Personal Branding Started with E-Book Sales
Selling Your Value at Work: Successfully Raising Your Salary Through Writing
Selling Your Proposal in the Marketplace: Writing a Proposal That Gets You Requests
Solving the Million-Dollar Intersection: Ivy League Writing Attitudes
Part 2: What is Selling Writing?
Chapter 2: Dispelling Misunderstandings and Taking the First Step to Writing
People I wish I hadn't read this book
The myth that you can sell anything through writing
4 Cheat Keys to Easily Write Your First Sentence
Frontal lobe cheat key to continue the next sentence
Developing an eye for what sells
Chapter 3: The Absolute Principles of Writing That Sells: The ABCD Structure
Just Know Your ABCDs: How to Expand Sentences into Writing
[A] How to create a message that looks two steps ahead
[A] What Makes a Selling Article
[A] The words that come to mind again and again have a different feeling.
[A] A trusted text is like a trusted tear
[B] How to brainwash customers with logic
[B] Why is logic needed in selling?
[B] What is different about the text that is heterogeneous?
[B] A piece of writing that is easy to read has moral value.
[C] How to connect with customers in a subtle way
[C] How to sell
[C] The writing that seems to be possessed is also possessed in text.
[C] The writing that lives with longing endures silence.
[D] The Real Reason Why You Should Delight Your Customers
[D] Thinking about dealing with people
[D] Isn't this already a red ocean?
Part 3: Selling Writing Practice
Chapter 4: Adding Marketing Design to Your Selling Writing
Monetizing Writing Using the ABCD Structure
Writing that increases average customer value
[A] I put 1% effort into writing and sell my regrets.
[B] A curse that writers can easily fall into
[C] Why Top Exposure Is Useless
[D] Did you solve the second question, not the first?
Writing that brings sales
[A] When the writing detail is 30 percent higher
[B] The power of detail pages created with a 3:7 ratio
[C] Promotion design that forces payment
[D] Making customers compete with each other makes money
Writing to Build My Brand
[A] A rough draft is more valuable than a 100% finished version.
[B] Is competitor analysis necessary before writing?
[C] How to Make Your Revenue Automation System a Reality
[D] A gentle intervention strategy that drives customer behavior
Chapter 5: There's a Different Way to Write for a Dramatic Increase in Salary
The ABCD structure sells in the workplace too.
[A] Presentation Writing That Will Work
[B] A report from a recognized professional is different.
[C] How to add freshness and warmth to feedback
[D] Practice apologizing cheerfully
Chapter 6: Writing Skills to Upgrade Your Writing Right Away
Worldview is more important than the act of writing.
Guidelines for Hiring Writing Interns
Why you should skim through what you write
When my writing is questionable, let's deal with it through separation.
In conclusion, about the noble goal that writing should aim for.
References
As we enter, we take a deep breath before the long sale.
Part 1: How Writing Changed My Life
Chapter 1: Unraveling the Intersection of Million-Dollar Salaries and Million-Dollar Side Jobs
Raising Your Value with Writing: My First Monetary Experience
Selling Your Product Through Writing: Achieving Millions in Sales on the First Day
Selling Other People's Products Through Writing: Monetizing with Minimal Time Investment
Selling My Talent Outside of Work: Personal Branding Started with E-Book Sales
Selling Your Value at Work: Successfully Raising Your Salary Through Writing
Selling Your Proposal in the Marketplace: Writing a Proposal That Gets You Requests
Solving the Million-Dollar Intersection: Ivy League Writing Attitudes
Part 2: What is Selling Writing?
Chapter 2: Dispelling Misunderstandings and Taking the First Step to Writing
People I wish I hadn't read this book
The myth that you can sell anything through writing
4 Cheat Keys to Easily Write Your First Sentence
Frontal lobe cheat key to continue the next sentence
Developing an eye for what sells
Chapter 3: The Absolute Principles of Writing That Sells: The ABCD Structure
Just Know Your ABCDs: How to Expand Sentences into Writing
[A] How to create a message that looks two steps ahead
[A] What Makes a Selling Article
[A] The words that come to mind again and again have a different feeling.
[A] A trusted text is like a trusted tear
[B] How to brainwash customers with logic
[B] Why is logic needed in selling?
[B] What is different about the text that is heterogeneous?
[B] A piece of writing that is easy to read has moral value.
[C] How to connect with customers in a subtle way
[C] How to sell
[C] The writing that seems to be possessed is also possessed in text.
[C] The writing that lives with longing endures silence.
[D] The Real Reason Why You Should Delight Your Customers
[D] Thinking about dealing with people
[D] Isn't this already a red ocean?
Part 3: Selling Writing Practice
Chapter 4: Adding Marketing Design to Your Selling Writing
Monetizing Writing Using the ABCD Structure
Writing that increases average customer value
[A] I put 1% effort into writing and sell my regrets.
[B] A curse that writers can easily fall into
[C] Why Top Exposure Is Useless
[D] Did you solve the second question, not the first?
Writing that brings sales
[A] When the writing detail is 30 percent higher
[B] The power of detail pages created with a 3:7 ratio
[C] Promotion design that forces payment
[D] Making customers compete with each other makes money
Writing to Build My Brand
[A] A rough draft is more valuable than a 100% finished version.
[B] Is competitor analysis necessary before writing?
[C] How to Make Your Revenue Automation System a Reality
[D] A gentle intervention strategy that drives customer behavior
Chapter 5: There's a Different Way to Write for a Dramatic Increase in Salary
The ABCD structure sells in the workplace too.
[A] Presentation Writing That Will Work
[B] A report from a recognized professional is different.
[C] How to add freshness and warmth to feedback
[D] Practice apologizing cheerfully
Chapter 6: Writing Skills to Upgrade Your Writing Right Away
Worldview is more important than the act of writing.
Guidelines for Hiring Writing Interns
Why you should skim through what you write
When my writing is questionable, let's deal with it through separation.
In conclusion, about the noble goal that writing should aim for.
References
Detailed image
Into the book
Think about taking a long breath.
In the case of content, even if you consume provocative content in short bursts.
The breath you take when you press the buy button is not that short.
Unless it's a one-time purchase worth 10,000 won that you think, "Should I just buy it and pretend I'm being fooled?"
The breathing that occurs when you spend more than 20,000 won on something or repurchase a product you already bought is not the breathing of the short-form world.
It means that you don't buy something just because you saw an advertisement once.
Let's take a look at the customer's purchasing journey from A to Z.
First of all, the advertisement does not catch the customer's eye very well.
Even more so when it comes to advertisements for products you don't know about.
If Olive Young has a 50% discount, I'll at least look at it.
When a new brand you've never heard of offers a 50 percent discount, you don't even notice the ad, even though it's right in front of you.
--- p.12, from “Taking a breath before entering and selling a long-awaited product”
I often hear people say, “How can you make money by writing?”
It makes sense, so I won't respond.
I just think to myself.
It's not that writing itself makes money, but that I can make money by using writing as a tool in the work I do, according to the 'ABCD structure' of 'writing that sells.'
It's a bit difficult, isn't it? I just thought about it and put it into words, and it filled a whole book.
If someone were to say to me in passing, “How can you make money writing?”, I would have to read a book in response, so I kept my mouth shut.
Not everyone who reads this book will want to become a writer.
You might be wondering how changing your writing style while maintaining your daily routine can change your results, your income, and your life.
For example, if you sell a tutoring service and use the tool called 'writing', your sales will triple compared to before. This is more realistic.
--- p.24, from “Chapter 1: Unraveling the Intersection of a Hundred Million Won Salary and a Hundred Million Won Side Job”
If you're thinking, "Isn't it possible to earn three times the hourly wage because of my Ivy League background and experience as a tutor at a Daechi-dong academy?", this is a good approach.
In an online world where everyone is bragging about how they are the best, the keyword that establishes ‘credibility’ is very important.
But that's not all.
I wasn't getting paid three times more than regular English tutoring.
It wasn't until I asked my friends with similar backgrounds how much they were making for the same subject that I realized I was getting paid three times as much as them for tutoring.
“I understand that this article uses more authoritative keywords and is longer.
"What exactly is the difference?" The detailed answer to this question, along with the secret to triple your hourly wage that can be applied anywhere, will be revealed in Part 3.
--- p.31, from “Chapter 1: Unraveling the Intersection of a Hundred Million Won Salary and a Hundred Million Won Side Job”
“I can’t even write the first sentence.” Writing a compelling first sentence is a common challenge for many writers.
So, introductions often become unnecessarily long and complicated.
It's easy for us to have long introductions before we even begin to speak.
I think it's better to start with an introduction before moving on to the main topic, so I put a lot of effort and passion into the introduction.
However, there are many cases where it is okay to delete the first paragraph and start from the second paragraph.
The same goes for the last paragraph.
When I finish writing, I think I need to have a conclusion, or at least a summary, and create a nice ending.
This burden is clearly evident in the last paragraph.
The last sentence is often also unnecessary.
Because most of the time, the writing becomes cleaner when you end it in the previous sentence.
--- p.105~106, from “Chapter 2: Dismantling Misunderstandings and Taking the First Step in Writing”
There's something in common between the few articles I've written that have generated millions of dollars in sales, both inside and outside of my company.
I was born with such poor handwriting that I left everything to this frontal lobe.
I dare to argue that the only way to overcome handwriting is to tap into the frontal lobe.
The work of touching the frontal lobe is to keep asking questions in your head, taking time to ponder them, and repeating this process of asking and pondering them.
'Why did I create this cosmetic?'
'Why should customers buy this cosmetic among the countless others?'
"What is the unique value that only we can deliver to our customers?"
I keep asking these questions to my frontal lobe.
If we create a strong magnetic field so that the frontal lobe can get the answer to this.
This guy knows how to attract iron filings.
Throughout my life, whenever I have an experience that is related to this magnet, that memory is recalled.
The sign for a dermatology clinic that you didn't even know existed, and the advertisement for an industry that could be used, appear huge.
'Oh, I should incorporate this concept into my detail page.' 'Oh, this word combination is worth trying.' All of these become material for writing.
--- p.124~125, from “Chapter 2: Dismantling Misunderstandings and Taking the First Step in Writing”
Across industries, writing in the workplace is gaining more attention.
Going through the COVID-19 era has made me realize even more the importance of writing.
Even as face-to-face communication has become more active again, the need for and importance of writing has not diminished.
That may be why you chose this book and are focusing especially on the salary section.
Especially if you want to become a recognized employee at work, and if you want to become a employee where that recognition directly leads to a higher salary.
Writing shouldn't be reduced to simply creating grammatically correct sentences.
We need to recognize that writing is a vital skill that goes beyond simply constructing sentences.
Of course, depending on the situation, you might say that writing business proposals, marketing campaigns, reports, etc. is not essential to your professional success.
You might be wondering if my work isn't really one that requires writing.
But regardless of your profession, there are two reasons why writing skills sell in the workplace.
In the case of content, even if you consume provocative content in short bursts.
The breath you take when you press the buy button is not that short.
Unless it's a one-time purchase worth 10,000 won that you think, "Should I just buy it and pretend I'm being fooled?"
The breathing that occurs when you spend more than 20,000 won on something or repurchase a product you already bought is not the breathing of the short-form world.
It means that you don't buy something just because you saw an advertisement once.
Let's take a look at the customer's purchasing journey from A to Z.
First of all, the advertisement does not catch the customer's eye very well.
Even more so when it comes to advertisements for products you don't know about.
If Olive Young has a 50% discount, I'll at least look at it.
When a new brand you've never heard of offers a 50 percent discount, you don't even notice the ad, even though it's right in front of you.
--- p.12, from “Taking a breath before entering and selling a long-awaited product”
I often hear people say, “How can you make money by writing?”
It makes sense, so I won't respond.
I just think to myself.
It's not that writing itself makes money, but that I can make money by using writing as a tool in the work I do, according to the 'ABCD structure' of 'writing that sells.'
It's a bit difficult, isn't it? I just thought about it and put it into words, and it filled a whole book.
If someone were to say to me in passing, “How can you make money writing?”, I would have to read a book in response, so I kept my mouth shut.
Not everyone who reads this book will want to become a writer.
You might be wondering how changing your writing style while maintaining your daily routine can change your results, your income, and your life.
For example, if you sell a tutoring service and use the tool called 'writing', your sales will triple compared to before. This is more realistic.
--- p.24, from “Chapter 1: Unraveling the Intersection of a Hundred Million Won Salary and a Hundred Million Won Side Job”
If you're thinking, "Isn't it possible to earn three times the hourly wage because of my Ivy League background and experience as a tutor at a Daechi-dong academy?", this is a good approach.
In an online world where everyone is bragging about how they are the best, the keyword that establishes ‘credibility’ is very important.
But that's not all.
I wasn't getting paid three times more than regular English tutoring.
It wasn't until I asked my friends with similar backgrounds how much they were making for the same subject that I realized I was getting paid three times as much as them for tutoring.
“I understand that this article uses more authoritative keywords and is longer.
"What exactly is the difference?" The detailed answer to this question, along with the secret to triple your hourly wage that can be applied anywhere, will be revealed in Part 3.
--- p.31, from “Chapter 1: Unraveling the Intersection of a Hundred Million Won Salary and a Hundred Million Won Side Job”
“I can’t even write the first sentence.” Writing a compelling first sentence is a common challenge for many writers.
So, introductions often become unnecessarily long and complicated.
It's easy for us to have long introductions before we even begin to speak.
I think it's better to start with an introduction before moving on to the main topic, so I put a lot of effort and passion into the introduction.
However, there are many cases where it is okay to delete the first paragraph and start from the second paragraph.
The same goes for the last paragraph.
When I finish writing, I think I need to have a conclusion, or at least a summary, and create a nice ending.
This burden is clearly evident in the last paragraph.
The last sentence is often also unnecessary.
Because most of the time, the writing becomes cleaner when you end it in the previous sentence.
--- p.105~106, from “Chapter 2: Dismantling Misunderstandings and Taking the First Step in Writing”
There's something in common between the few articles I've written that have generated millions of dollars in sales, both inside and outside of my company.
I was born with such poor handwriting that I left everything to this frontal lobe.
I dare to argue that the only way to overcome handwriting is to tap into the frontal lobe.
The work of touching the frontal lobe is to keep asking questions in your head, taking time to ponder them, and repeating this process of asking and pondering them.
'Why did I create this cosmetic?'
'Why should customers buy this cosmetic among the countless others?'
"What is the unique value that only we can deliver to our customers?"
I keep asking these questions to my frontal lobe.
If we create a strong magnetic field so that the frontal lobe can get the answer to this.
This guy knows how to attract iron filings.
Throughout my life, whenever I have an experience that is related to this magnet, that memory is recalled.
The sign for a dermatology clinic that you didn't even know existed, and the advertisement for an industry that could be used, appear huge.
'Oh, I should incorporate this concept into my detail page.' 'Oh, this word combination is worth trying.' All of these become material for writing.
--- p.124~125, from “Chapter 2: Dismantling Misunderstandings and Taking the First Step in Writing”
Across industries, writing in the workplace is gaining more attention.
Going through the COVID-19 era has made me realize even more the importance of writing.
Even as face-to-face communication has become more active again, the need for and importance of writing has not diminished.
That may be why you chose this book and are focusing especially on the salary section.
Especially if you want to become a recognized employee at work, and if you want to become a employee where that recognition directly leads to a higher salary.
Writing shouldn't be reduced to simply creating grammatically correct sentences.
We need to recognize that writing is a vital skill that goes beyond simply constructing sentences.
Of course, depending on the situation, you might say that writing business proposals, marketing campaigns, reports, etc. is not essential to your professional success.
You might be wondering if my work isn't really one that requires writing.
But regardless of your profession, there are two reasons why writing skills sell in the workplace.
--- p.423~424, from “Chapter 5: There is a different way to write that will dramatically increase your annual salary”
Publisher's Review
“For a person who sells, writing becomes a weapon!”
Increased annual salary by 8 times in 7 years, from 0 won to 600 million won through writing as a side job
Writing: A Weapon for Hyper-Growth, Earning a Million Won in Annual Salary in Your 30s
Author Bae Jak-ga has been talked about in the industry for a long time after achieving 100 million won in sales in one day with a single detailed page on Wadiz, Korea's number one crowdfunding site.
By covering a wide range of fields, including English learning methods, cosmetics, hair loss prevention products, and Internet of Things (IoT) products, he has written a history of the highest sales ever with a funding rate of up to 56,624% and an average of 45,000%.
As a result of working in the e-commerce field, my annual salary increased eightfold over seven years.
The author worked as a writer on the side while earning a salary in the hundreds of millions of won.
It started as a side business of lecture brokerage that earned 60 million won with minimal time investment.
I was so captivated by a colleague's in-house lecture that I wrote a promotional article, saying, "I'll sell it, so give a lecture." The colleague's lecture became a huge success.
Eventually, my colleague quit his job to pursue teaching as his main occupation.
The successful experience of lecture brokerage was compiled into an e-book, which generated over 540 million won in sales.
I went from 0 won to 600 million won just through my writing side job.
The author cites 'writing' as the weapon that led to success.
He went on to Brown University, one of the prestigious Ivy League schools, and majored in philosophy and economics, learning how to infuse his writing with commercialism.
When I returned to Korea and started working in the startup industry, my Korean was initially awkward due to my long time studying abroad, and my spelling was terrible.
Even such authors were able to achieve success thanks to a formula for monetizing writing that works regardless of language.
Including this formula, he wrote "Writing as a Weapon" to share his successful writing experience, which allowed him to quit his job at the age of 30 with a salary in the hundreds of millions and pursue a career as a writer, with others and grow together.
“The secret to a detailed page that exceeds 100 million won in sales in just one day!”
From marketing to business, social media, and personal branding.
Includes real-world success stories reflecting the latest domestic trends.
Having worked in the domestic marketing field for several years, Baejakja discovered that there is a specific form of communication that leads to purchases on the web.
Simply replicating offline face-to-face sales methods online will not lead to actual purchases.
In order to open consumers' wallets, nonverbal elements that were used when selling face-to-face must be converted into verbal elements online.
Because of this, writing in an online environment is qualitatively different.
While there's a ton of information out there about click-through copywriting and how to showcase your products, there's still a dearth of information on how to actually get customers to your sales page to make a purchase.
The author first reveals this method in "Writing as a Weapon," emphasizing that meticulously designed writing can reliably drive customer conversions.
In Part 1 of this book, the author shares his experiences and practical examples of how he achieved billions in sales through online writing alone.
My first experience earning money through writing was when I was a college student posting a tutoring job, where I was paid three times the hourly wage of my fellow Brown University students.
The introduction to the detailed page, which surpassed 100 million won in sales in a single day by trying a new format, is revealed without reservation, from the introduction of a lecture on behalf of a colleague, to the gathering of students, and from the announcement of the start of the lecture to the message encouraging review and reviews.
Based on this experience, this book contains all the success stories the author personally wrote, from the planning method for lectures for working people and the lecture brokerage process, which surpassed 540 million won in sales in just two years, to the publishing plan and proposal emails that received love calls from 30 companies.
“What makes a piece of writing that sells?”
A sentence that makes the customer click the purchase button
The ABCD Structure: A Writing Formula Anyone Can Easily Master
Baejakga said that well-selling writings have a common structure, and he formalized the characteristics of selling writing as the 'ABCD structure'.
Part 2 of "Writing as a Weapon" explains this structure step by step.
In the A (Articulate) stage, you must clearly convey a single message to the customer, and in the B (Brainwash) stage, you must persuade the customer with logic to gain their trust.
In the C (Connect) stage, the product is exposed with various copies to connect with customers, and in the D (Delight) stage, it is said that the format must be formatted to provide joy to customers from the beginning to the end of the purchasing journey.
Part 3 introduces how to apply this ABCD structure in practice.
Throughout the entire marketing design process, we apply the ABCD structure from the perspectives of planners, creators, marketers, and operators.
We will also look at how to improve performance by incorporating the ABCD structure into the business world.
We also share practical skills, from preparing presentations and communicating in the workplace to ensuring that each report is recognized.
Finally, we will cover everything from the principles of proofreading to upgrade the quality of your writing to proofreading tips using ChatGPT.
The author says that the first step to writing that sells is to let go of the burden of having to write well.
To do this, we first logically dismantle the misconception that you have to write something great.
Anyone can easily create 'writing that sells' by first developing an eye for how writing that sells is structured and then following the ABCD structure.
I hope this book will be a powerful weapon for everyone who wants to sell their values and products through writing, from marketers who are overwhelmed by writing a single line of copy, to office workers who want to achieve results, to those trying to pull off multiple jobs, to aspiring writers.
Increased annual salary by 8 times in 7 years, from 0 won to 600 million won through writing as a side job
Writing: A Weapon for Hyper-Growth, Earning a Million Won in Annual Salary in Your 30s
Author Bae Jak-ga has been talked about in the industry for a long time after achieving 100 million won in sales in one day with a single detailed page on Wadiz, Korea's number one crowdfunding site.
By covering a wide range of fields, including English learning methods, cosmetics, hair loss prevention products, and Internet of Things (IoT) products, he has written a history of the highest sales ever with a funding rate of up to 56,624% and an average of 45,000%.
As a result of working in the e-commerce field, my annual salary increased eightfold over seven years.
The author worked as a writer on the side while earning a salary in the hundreds of millions of won.
It started as a side business of lecture brokerage that earned 60 million won with minimal time investment.
I was so captivated by a colleague's in-house lecture that I wrote a promotional article, saying, "I'll sell it, so give a lecture." The colleague's lecture became a huge success.
Eventually, my colleague quit his job to pursue teaching as his main occupation.
The successful experience of lecture brokerage was compiled into an e-book, which generated over 540 million won in sales.
I went from 0 won to 600 million won just through my writing side job.
The author cites 'writing' as the weapon that led to success.
He went on to Brown University, one of the prestigious Ivy League schools, and majored in philosophy and economics, learning how to infuse his writing with commercialism.
When I returned to Korea and started working in the startup industry, my Korean was initially awkward due to my long time studying abroad, and my spelling was terrible.
Even such authors were able to achieve success thanks to a formula for monetizing writing that works regardless of language.
Including this formula, he wrote "Writing as a Weapon" to share his successful writing experience, which allowed him to quit his job at the age of 30 with a salary in the hundreds of millions and pursue a career as a writer, with others and grow together.
“The secret to a detailed page that exceeds 100 million won in sales in just one day!”
From marketing to business, social media, and personal branding.
Includes real-world success stories reflecting the latest domestic trends.
Having worked in the domestic marketing field for several years, Baejakja discovered that there is a specific form of communication that leads to purchases on the web.
Simply replicating offline face-to-face sales methods online will not lead to actual purchases.
In order to open consumers' wallets, nonverbal elements that were used when selling face-to-face must be converted into verbal elements online.
Because of this, writing in an online environment is qualitatively different.
While there's a ton of information out there about click-through copywriting and how to showcase your products, there's still a dearth of information on how to actually get customers to your sales page to make a purchase.
The author first reveals this method in "Writing as a Weapon," emphasizing that meticulously designed writing can reliably drive customer conversions.
In Part 1 of this book, the author shares his experiences and practical examples of how he achieved billions in sales through online writing alone.
My first experience earning money through writing was when I was a college student posting a tutoring job, where I was paid three times the hourly wage of my fellow Brown University students.
The introduction to the detailed page, which surpassed 100 million won in sales in a single day by trying a new format, is revealed without reservation, from the introduction of a lecture on behalf of a colleague, to the gathering of students, and from the announcement of the start of the lecture to the message encouraging review and reviews.
Based on this experience, this book contains all the success stories the author personally wrote, from the planning method for lectures for working people and the lecture brokerage process, which surpassed 540 million won in sales in just two years, to the publishing plan and proposal emails that received love calls from 30 companies.
“What makes a piece of writing that sells?”
A sentence that makes the customer click the purchase button
The ABCD Structure: A Writing Formula Anyone Can Easily Master
Baejakga said that well-selling writings have a common structure, and he formalized the characteristics of selling writing as the 'ABCD structure'.
Part 2 of "Writing as a Weapon" explains this structure step by step.
In the A (Articulate) stage, you must clearly convey a single message to the customer, and in the B (Brainwash) stage, you must persuade the customer with logic to gain their trust.
In the C (Connect) stage, the product is exposed with various copies to connect with customers, and in the D (Delight) stage, it is said that the format must be formatted to provide joy to customers from the beginning to the end of the purchasing journey.
Part 3 introduces how to apply this ABCD structure in practice.
Throughout the entire marketing design process, we apply the ABCD structure from the perspectives of planners, creators, marketers, and operators.
We will also look at how to improve performance by incorporating the ABCD structure into the business world.
We also share practical skills, from preparing presentations and communicating in the workplace to ensuring that each report is recognized.
Finally, we will cover everything from the principles of proofreading to upgrade the quality of your writing to proofreading tips using ChatGPT.
The author says that the first step to writing that sells is to let go of the burden of having to write well.
To do this, we first logically dismantle the misconception that you have to write something great.
Anyone can easily create 'writing that sells' by first developing an eye for how writing that sells is structured and then following the ABCD structure.
I hope this book will be a powerful weapon for everyone who wants to sell their values and products through writing, from marketers who are overwhelmed by writing a single line of copy, to office workers who want to achieve results, to those trying to pull off multiple jobs, to aspiring writers.
GOODS SPECIFICS
- Date of issue: January 10, 2024
- Page count, weight, size: 496 pages | 788g | 150*210*30mm
- ISBN13: 9791130650050
- ISBN10: 1130650057
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