2 Intro

8 Letter from F

12 Behind the Scenes
Key players in the coffee industry and their roles

14 Nordic Coffee Scene
The present and future of Nordic specialty coffees

40 Academic Manual
Everything about coffee, from history to culture and from class to trends

58 Coffee Encyclopedia
Coffee guide that covers coffee bean types and roasting practices

62 Interview

62 Tim Wendelboe
Founder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene

68 Geoff Watts
Vice president of Intelligentsia Coffee and credited with introducing direct trade
74 New Paradigm
Cafes committed to bringing the quintessence of coffee to life

90 F Cut
Sophisticated branding displayed in packaging

98 Coffee Table
Coffee to round out a perfect meal

110 Home Brewers
Four brewing enthusiasts who are forging their own coffee worlds

118 Interview

118 Masashi Goto
Founder of Typica, an innovative directtrade online platform for green coffee beans
122 Cafe Society
A list of up-and-coming cafes in major cities
136 Festival
Global coffee festivals, including the Cafe Show Seoul

142 Coffee Mates
Groundbreaking tools and equipment that shifted trends of the coffee market

146 Market
A wide variety of ready-to-drink coffee products

150 References
Books and video clips recommended by coffee experts

158 Dictionary

159 Index

For ages, people around the world have loved coffee, a beverage on which countless cultures have been built in a host of metropolises and countries.
Each coffee variety responds to terroir and production conditions, and like fashion, these nuances have become indicators of individual preferences and tastes of coffee lovers.
Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide.
Also, like a symbol of exchange between societies and communities, coffee culture wields enormous influence on lifestyle and adjacent industries.
Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.