{"product_id":"133212","title":"매거진 B : No.92 아라비카 ARABICA 영문판","description":"\u003ccenter\u003e\u003cdiv style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/tmgdisk01.cafe24.com\/images\/vs\/4172\/sv\/3jYCU4AAMO5qo5qtNSisY4z2QhpsDz.png?v=1765038994\" style=\"max-width:100%;max-height:10px\"\u003e\u003c\/div\u003e\u003c\/center\u003e\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\u003ccenter\u003e\n\u003cdiv style=\"width:95%\"\u003e\n\u003cdiv style=\"text-align:center;font-size:30px;font-weight:bolder;line-height:1.6em\"\u003e매거진 B : No.92 아라비카 %ARABICA 영문판\u003c\/div\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003cdiv style=\"border-bottom:1px;border-bottom-style:dotted;border-color:;padding-bottom:20px\"\u003e\u003ccenter\u003e\u003ctable align=\"center\" width=\"100%\"\u003e\u003ctbody style=\"border:0px\"\u003e\n\u003ctr\u003e\u003ctd align=\"center\" style=\"line-height:1.2em;text-align:center;font-size:18px;color:black;font-weight:bold;padding-bottom:20px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"text-align:center\"\u003e\u003cimg src=\"https:\/\/image.yes24.com\/goods\/117498631\/XL\" style=\"max-width:100%;height:auto\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/center\u003e\u003c\/div\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003cdiv style=\"width:95%;{split_style6}padding-top:20px;padding-bottom:20px\"\u003e\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003eDescription\u003c\/div\u003e\n\u003cdiv style=\"text-align:left;word-break:break-all;font-size:14px;line-height:1.6em;\"\u003e\n\u003cdiv\u003e \u003ch5\u003e\u003cb\u003e책소개\u003c\/b\u003e\u003c\/h5\u003e \u003c\/div\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cdiv\u003e  \u003cb\u003eAbout the Publication\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eAmid the waves of numerous brands sweeping the globe, B shares\u003cbr\u003eits perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands.\u003cbr\u003eDefining a well- balanced brand by four standards?beauty, practicality, price, and philosophy?B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.\u003cbr\u003e\n\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cbr\u003e\u003cdiv\u003e \u003ch5\u003e\u003cb\u003e목차\u003c\/b\u003e\u003c\/h5\u003e \u003c\/div\u003e \u003cdiv\u003e \u003cdiv\u003e  Table of contents\u003cbr\u003e\u003cbr\u003e02 INTRO\u003cbr\u003e\u003cbr\u003e08 EDITOR'S LETTER\u003cbr\u003e\u003cbr\u003e12 FOURTH WAVE\u003cbr\u003eThe new wave of coffee and % Arabica observed by coffee experts\u003cbr\u003e\u003cbr\u003e16 AESTHETIC\u003cbr\u003eAesthetic of Kyoto that inspired % Arabica founder Kenneth Shoji\u003cbr\u003e\u003cbr\u003e22 NEIGHBORHOOD\u003cbr\u003eIntroduction to Arashiyama and Higashiyama neighborhoods in Kyoto where % Arabica locations have become local attractions\u003cbr\u003e\u003cbr\u003e28 OPINION: KOBE LEE\u003cbr\u003e% Arabica’s Global Head Barista Kobe Lee talks about the brand’s philosophy on coffee and people management\u003cbr\u003e\u003cbr\u003e34 IDENTITY\u003cbr\u003e% Arabica’s minimal, timeless brand identity that is reflected in brand goods\u003cbr\u003e\u003cbr\u003e40 IN THE BAR\u003cbr\u003e% Arabica’s signature drinks and service\u003cbr\u003e\u003cbr\u003e46 AT THE ROASTERY\u003cbr\u003e% Arabica Kyoto Roastery \u0026amp; Bakery, a control tower for an exquisite, quality cup of coffee\u003cbr\u003e\u003cbr\u003e50 INTERVIEW: KENNETH SHOJI\u003cbr\u003eConversation between Magazine B publisher Suyong Joh and % Arabica founder Kenneth Shoji\u003cbr\u003e\u003cbr\u003e56 A DAY WITH A COSMOPOLITE\u003cbr\u003eKenneth Shoji’s cosmopolitan life in Bali\u003cbr\u003e\u003cbr\u003e64 CUPPING LAB\u003cbr\u003eLuis Urcuyo, green bean buyer for % Arabica, shows his coffee cupping\u003cbr\u003e\u003cbr\u003e68 COFFEE FARMS IN BALI\u003cbr\u003eCoffee farms in Batukaang Village, Bali, that supply specialty coffee beans to % Arabica\u003cbr\u003e\u003cbr\u003e72 WELLNESS SPACES IN BALI\u003cbr\u003eAlchemy, a wellness brand in Bali that captured Kenneth Shoji’s attention\u003cbr\u003e\u003cbr\u003e76 COFFEE TOOLS\u003cbr\u003eCoffee tools used in % Arabica cafes to provide the best coffee experience\u003cbr\u003e\u003cbr\u003e86 MOMENT OF INNOVATION\u003cbr\u003eSlayer Espresso, a game changer in the espresso machine market, and its founder Jason Prefontaine\u003cbr\u003e\u003cbr\u003e94 COFFEE BUFFERS\u003cbr\u003eCoffee lovers from all walks of life, including cofounder of Deus ex Machina Dare Jennings, share their thoughts on % Arabica\u003cbr\u003e\u003cbr\u003e102 OPINION: KEITA AONO\u003cbr\u003eKeita Aono, chief designer of space design consultancy No.\u003cbr\u003e10, talks about % Arabica’s space design philosophy\u003cbr\u003e\u003cbr\u003e108 ICONIC STORES\u003cbr\u003eDesign studios from different cultures and their iconic designs for % Arabica cafes\u003cbr\u003e124 SURROUNDINGS\u003cbr\u003eNeighborhoods and nearby attractions in Seoul, New York, and London where % Arabica shops are located\u003cbr\u003e\u003cbr\u003e130 PARTNERS\u003cbr\u003e% Arabica’s franchise partners in Indonesia, China, and Korea that drive the brand’s global business\u003cbr\u003e\u003cbr\u003e136 VISITORS\u003cbr\u003ePeople from all around the world who visit % Arabica stores in Kyoto and Bali\u003cbr\u003e\u003cbr\u003e142 BRAND STORY\u003cbr\u003eA story of % Arabica that started in Kyoto and has grown into a global coffee brand\u003cbr\u003e148 BEHIND THE BRAND\u003cbr\u003eSome interesting facts about % Arabica, as presented by the brand’s founder\u003cbr\u003e\u003cbr\u003e150 INTERVIEW: MAKOTO NAKAMURA, ERIKO MATSUDA\u003cbr\u003eMakoto Nakamura, vice president of Asiamix Japan, supports % Arabica and Kenneth Shoji; Brand consultant Eriko Matsuda leads brand management\u003cbr\u003e\u003cbr\u003e154 TENANT\u003cbr\u003e% Arabica kiosk locations show the brand’s competitiveness\u003cbr\u003e\u003cbr\u003e160 UNDERDOGS\u003cbr\u003eCoffee brands that started in cities with hardly any coffee culture and still gained an international following\u003cbr\u003e\u003cbr\u003e163 OUTRO \u003c\/div\u003e \u003cdiv\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cbr\u003e\u003cdiv\u003e \u003ch5\u003e\u003cb\u003e상세 이미지\u003c\/b\u003e\u003c\/h5\u003e \u003c\/div\u003e \u003cdiv\u003e \u003cdiv\u003e \u003cimg src=\"https:\/\/image.yes24.com\/momo\/TopCate4110\/MidCate003\/410921099.png\" border=\"0\" alt=\"상세 이미지 1\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cbr\u003e\u003cdiv\u003e \u003ch5\u003e\u003cb\u003e출판사 리뷰\u003c\/b\u003e\u003c\/h5\u003e \u003c\/div\u003e \u003cdiv\u003e \u003cdiv\u003e  \u003cb\u003eAbout the Issue\u003cbr\u003e\u003cbr\u003eWelcome to the 92nd edition of B.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eCoffee is widely perceived as a favorite food.\u003cbr\u003eThis is based on the assumption that the best coffee varies depending on the taste of who is drinking it.\u003cbr\u003eSome say that any coffee that gives them a jolt of energy is the best, while others might say a quick cup served right away from a convenience store or an automated coffee kiosk is the best.\u003cbr\u003eWhether it’s a slowly brewed cup at home or a blended coffee topped with rich whipped cream, coffee can be perfectly tailored to suit each individual?a unique facet and, dare I say, privilege that only exists with coffee.\u003cbr\u003eThe multilayered aspects of coffee have gained so much attention after the so-called third wave elevated the status of coffee in the world of gastronomy.\u003cbr\u003eStarbucks, Nespresso, and specialty coffee brands all have a role to play here.\u003cbr\u003eJust as a higher level of the culinary culture of a country does not mean that street food or fast food loses value, coffee is also diversifying to better serve these different needs rather than compete for ultimate superiority.\u003cbr\u003e\u003cbr\u003eB covered Intelligentsia and Blue Bottle Coffee brands in the past, but this issue features % Arabica, a coffee brand that is ideally suited for an era in which the nuances of coffee have gained greater acceptance and appreciation.\u003cbr\u003eThis Japanese coffee brand, which marked its 10th anniversary in 2023, is also a franchise that inherited some of the specialty coffee DNA.\u003cbr\u003eKenneth Shoji, who founded % Arabica in his 40s, said in a number of interviews that he had been heavily influenced by Starbucks in his 20s.\u003cbr\u003eHe also said that he was immensely inspired by Intelligentsia and Blue Bottle Coffee in terms of cafe space and their creative ways of dealing with coffee tools.\u003cbr\u003eBut % Arabica cannot be said to be a mere copycat of those forerunners.\u003cbr\u003eThat is because % Arabica has built its brand identity in a delicate, rigorous way?somehow telegraphing the aesthetic of Kyoto into its spaces, signature items, locations, and launching periods.\u003cbr\u003e\u003cbr\u003eKenneth Shoji is at the center of this success story.\u003cbr\u003eHe is less of a coffee specialist and more of a brand enthusiast\/global entrepreneur.\u003cbr\u003eHe put efforts into formulating each location’s design language and perfecting branded goods, as well as selecting coffee beans and focusing on the quality of the drinks his brand will offer.\u003cbr\u003eIt’s certainly not an exaggeration to say that certain key characteristics of the % Arabica brand identity come directly from the founder’s personality.\u003cbr\u003eIn an interview with B conducted in Bali, Shoji said, “Specialty coffee sometimes prioritizes some nerdiness.\u003cbr\u003eBut I don’t.\u003cbr\u003eI just do business in a normal way.\u003cbr\u003eThe way I make coffee is similar to the way scrambled eggs are made.\u003cbr\u003eYou just need to get fresh, top-quality eggs and stir them well.\u003cbr\u003eYou don’t need to describe each and every color and flavor of eggs.\u003cbr\u003eIt’s just about staying true to the basics.”\u003cbr\u003e\u003cbr\u003eJust like that, % Arabica seems to be willing to become a global brand through coffee instead of uplifting coffee as a mystical drink of all drinks.\u003cbr\u003eMost pioneer businesses, it seems, are strongly driven by such a down-to-earth willingness.\u003cbr\u003eBusiness mindset tends to get overshadowed by stories about the artisanal attitude and spirit because there are already so many brands that have more or less attained a level of perfection and still introduce upgrades on the regular.\u003cbr\u003eBut % Arabica demonstrates that the establishment and management of standards can also be part of\u003cbr\u003ethe artisanal spirit.\u003cbr\u003eAs such, I find myself choosing “franchise” over “coffee” to define this coffee brand.\u003cbr\u003eI’m looking at the brand as a franchise business, and I hope % Arabica’s journey?which started humbly in Hong Kong and really took off in Kyoto before expanding to the Middle East, the US, and the UK? will continue to pique my curiosity.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEunsung Park\u003cbr\u003eContent \u0026amp; Editorial Director \u003c\/div\u003e \u003cdiv\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003cdiv style=\"width:95%;padding-top:20px;padding-bottom:20px\"\u003e\n\u003cdiv style=\"text-align:left;font-size:16px;font-weight:bold;padding-bottom:20px\"\u003eGOODS SPECIFICS\u003c\/div\u003e\n\u003cdiv style=\"text-align:left;font-size:14px;line-height:1.6em;\"\u003e\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003e발행일 : \u003c\/strong\u003e2023년 02월 15일\u003c\/div\u003e\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003e쪽수, 무게, 크기 : \u003c\/strong\u003e172쪽 | 170*240*20mm\u003c\/div\u003e\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eISBN13 : \u003c\/strong\u003e9791198108500\u003c\/div\u003e\n\u003cdiv style=\"width:100%;margin-bottom:5px;line-height:1.6em;font-size:14px\"\u003e- \u003cstrong\u003eISBN10 : \u003c\/strong\u003e1198108509\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ccenter\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003ccenter\u003e\u003ctable\u003e\u003ctr\u003e\u003ctd style=\"height:10px\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/table\u003e\u003c\/center\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003c\/center\u003e\n\u003c\/center\u003e","brand":"LIBRAIRIE COREENNE","offers":[{"title":"Default Title","offer_id":43892478410794,"sku":"133212","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2750\/5962\/files\/5c4c1564f333b466cece02122e565b62.jpg?v=1765378643","url":"https:\/\/librairie.coreenne.fr\/ko\/products\/133212","provider":"LIBRAIRIE COREENNE","version":"1.0","type":"link"}