A long story in short sentences.
100 Japanese phrases you'll want to copy.

Why not improve your Japanese vocabulary and expressiveness by copying Japanese phrases and expressions, using common words and expressions from everyday life? You'll also gain a uniquely Japanese sensibility as a bonus.
The sequel to the best-selling "Japanese Copy Handbook," a fresh approach to learning Japanese through advertising copy, is a hot topic.
That is the 『Japanese Copybook Notepad』.

This time, we included body copy that continues from the head copy and organized it so that you can write according to the ample space.
If you follow the copywriting of copywriters who have written extensively in Japan, you will find that the Japanese language and sensibility will be at your fingertips.
The 100 commercials included span the era from the 1980s to the 2020s, and feature diverse scenes from prep schools to manufacturing.
Each copy is accompanied by translations and commentary from a current creative director, allowing you to discover the background, intent, and deep context and subtle nuances of Japanese expression.

Author Jeong Gyu-yeong said, “Transcription is the process of filling in my own thoughts by transferring the thoughts contained in the sentences to my fingertips,” and expressed his hope that this book will be an opportunity for readers to discover not only their Japanese language skills but also a slightly different side of themselves.

No.
5

そういえば
Come to think of it,
After all, what is it?
When was the last time you saw a proper movie?
120 minutes ドキドキしたのはいつだろ
When was the last time I felt my heart pounding for 120 minutes?

To tell, to live, to see, to see, to live
Now is the time for everyone to reflect on their way of life.
大人こそ It's nothing, it's time and it's love.
Adults can love more useless time.
それが 日?
Because it leads to daily abundance.

People's life is different from time to time.
In life, useless time.

- U-Next Print Advertisement (2021)

This is an advertisement released by Japanese streaming service U-Next, set in the 2021 COVID-19 era.
The paradox that comes to mind first is “in life, there is no time to waste.”
The usefulness of 'uselessness'.
In a modern society that pursues only efficiency and productivity, the argument that we should rediscover the value of 'wasted time' makes us nod.
Watching movies isn't the only thing that seems 'unproductive' but actually enriches our lives.

This ad subtly modulates the tone of the message by changing the word meaning "useless" into kanji (無?) and katakana (ムダ).
The Chinese character 無? gives a serious and reflective atmosphere, and gives the impression of dealing philosophically with meaningless time.
On the other hand, katakana ムダ conveys a lighter and more cheerful feeling, with a visually emphasized effect.
--- 「Part 1.
Delicious life.
From “おいしいLife”

No.
48

?It's summer. It's summer.
If love is going to end, summer is the best.

?には いつかいつかる
Love comes to an end someday.
Is it sweet? Is it sweet? Is it sweet?
In sweet love, in sad love.


To conclude
The end is coming
To speak and to speak
I hate to even think about it,
Let's do it and let's do it.
The end will come someday.

To connect, to connect, to connect, to connect.
If the end is inevitable,
?It's like dancing.
More than the spring when cherry blossoms fall
When you sleep in the night, you can wake up.
More than autumn, when we hug each other's shoulders at sunset
Human body? It's winter.
Even more than the winter when I miss the smell of people
When it comes to eating, when it is time to eat in Japan, when it is late in the summer.
I love summers when the sun is so bright it's annoying.

- Lumine Online Advertisement (2009)

Lumine, a shopping mall brand focusing on fashion and miscellaneous goods, is famous for its advertising with trendy yet sensual visuals and emotional copy.
One of the main themes of Lumine's advertisements is love.
The copy of this online ad, published in the summer of 2009, resonated deeply with readers.
A love that ended in summer.
Is it because it seems less sad than 'A Breakup in Broad Daylight'?
For reference, cherry blossoms symbolize 'excitement' in Korea, but in Japan, their short lifespan is compared to the transience of life, symbolizing 'the transience of life.'
Also, the word 鬱陶(うっ/とう)しい, which emphasizes the strong sunlight in this copy, originally means 'a state of being depressed or the weather is gloomy' or 'a state of being bothered by something.'
In this copy, it is used in the latter sense, describing a summer day with the sun shining so brightly that it is tiresome.
--- 「Part 2.
From "Every moment and every life is beautiful -瞬も -生も 美しく"

No.
81

いつだって
always
It's nice to have a good heart.
What moves our hearts is curiosity.
It's good, it's good, it's good.
Just by doing what you love
Let's eat food
I can't live without eating.
でも It's good, it's good, it's good.
But if you don't do what you love,
Let's live together
Life will be boring.

面白いから やる
I do it because it's fun.

- Honda Poster (2012)

Progress in the world seems to be achieved through meticulous planning and grandiose force.
But most first steps are often taken out of someone's small curiosity.
The power of curiosity, enjoyment, and immersion can change a person's life, and sometimes even the course of society and history.
You're just doing this transcription for fun? Maybe one day you'll change the world.

突き動かす is a compound verb made up of "突く (to stab) + 動かす (to move)".
The word '突く' contains the meaning of 'to push strongly, to stimulate'.
So, it creates an image that strongly stimulates something deep inside the mind and moves the body or even the actions.
This is where curiosity comes into play.

--- 「Part 3.
Thank you, yesterday's me.
From “ありがとう 昨日のワタシ”