prolog

CHAPTER 01 The Existence and Reality of Suppliers

It was in the article?
: In the real estate market, many people act with the mindset of “others are buying, so I should buy too.”
This collective behavior ultimately leads to the 'greater fool theory'.
People who have to say they are rising
: Most people tend to predict the future through the past and present.
This is the so-called 'momentum bias', which is the belief that today's trend will continue tomorrow.
The income of buyers willing to buy expensive apartments has not increased.
: In order to realize a price difference, someone must eventually buy the apartment at a higher price.
This makes us consider what the other person desires rather than what we want, which ultimately leads to an 'infinite chain of desires' where we follow the desires of others.
The changing lending environment has made it impossible to invest as before.
: “You can no longer blindly invest by borrowing money.” The real estate market in South Korea has completely changed.
The days of easy investment with little capital are over.
In a changing lending environment, new strategies are needed.
During a downturn (correction), the market does not move even when there is good news.
: The market that moved immediately to a single piece of good news like in the past is now over.
How are complex economic conditions and shifts in consumer sentiment impacting the real estate market?

CHAPTER 02 The Supplier Trap

The pitfalls of statistics
: It is important to remember that while numerical statistics may seem accurate, they also reflect the human mind and behavior.
The pitfalls of competition and sold-out sales
: Don't be fooled by the word 'sold out'.
Behind the allure of ‘sold out’ and the temptation of ‘rarity’, there is always a hidden bill.
The trap of the theory of rising apartment prices
: Will the myth of invincibility last forever? The belief in unconditional growth may now be a dangerous illusion.
The government doesn't want housing prices to fall.
: Falling house prices are not something to be welcomed.
The government is ready to take action at any time to prevent a real estate collapse.
The Real Face of Officetel and Residential Lodging Investment
: The golden age of income-generating real estate such as officetels, residential properties, and Jisan, which were once considered alternative investment destinations for apartments, is coming to an end.
What the pre-sale system hides
When you sign a contract for a house you can't see, who takes responsibility for the risks that follow? What can you trust?
Does the local housing association recommend it to the enemy?
: What if your lifelong home could become a nightmare? There are no guarantees.
Especially when you're betting money on an appointment rather than a home.

CHAPTER 03 The Truth Investors Need to Know

How long can you hold out if house prices fall?
Are you ready to weather a housing price decline? The time is coming when the true value of your assets will be tested.
Is a shortage of supply causing apartment prices to skyrocket?
: Do you think simply increasing the supply of apartments will stabilize housing prices? The psychology isn't that simple.
Selling is also supply.
Rethink your definition of supply!
Are jeonse prices pushing up apartment prices?
: When jeonse prices rise, apartment prices also rise! This is a long-held belief, but a closer look reveals a complex underlying situation.
Will apartment prices rise when regulations are lifted?
: The fate of the market is not determined by one regulation.
All variables are moving: economic conditions, supply and demand, government policies.
The effects of deregulation are intertwined with the logic of the market beyond it.
If interest rates fall, real estate prices will definitely rise?
: Even if interest rates fall, house prices may remain stable.
This is because house prices are affected by interest rates, but are more affected by economic sentiment.
The market always has up and down factors.
: Will it go up or down? Real estate is a game of ups and downs.
It doesn't stop at mere predictions.
Ups and downs work together, and only those who know the balance will achieve success.
If a person who is not a multi-homeowner but a real demander buys a house, will prices skyrocket?
: It is dangerous to simply believe that real demand is driving the market.
Look at the bigger picture driving home prices.
Explore the hidden causes of the market.
Reconstruction isn't about giving away new homes for free.
: Not all reconstructions guarantee a golden key.
Just as the sweetness of the past does not guarantee today's success, the road to reconstruction is also full of variables.
Will redevelopment make living better?
: Redevelopment: A dream of a new city, or a sacrifice of old land? Sometimes redevelopment is a symbol of hope, and sometimes it's a crossroads in life.
The compulsion to participate in the current market is destroying me.
: Investing is a waiting game, not a race.
The fear of missing out can cause you to lose more than you gain.
Even when it seems like an opportunity that will never come again, a wise investor knows that it will come again.
Is commercial real estate sales hell?
: The commercial district is sweet to dream of, but harsh in reality.
Fear the truth about vacancies more than what the sales office says.
The era of great wealth transfer begins.
: The period in history when there was the greatest 'transfer of wealth' has arrived.
The inheritance of wealth, which carries both opportunity and risk.
Standing at a new starting line requires a smart strategy.
Population change is meaningless?
: Population is the shadow of real estate, and houses without demand cannot be maintained.
Don't be fooled by the growing number of households.
Population decline affects the long-term picture.

Epilogue

The invisible hand that moves the real estate market
The winner in investment is the one who knows how to read the supplier's intentions!

Whenever the real estate market surges, an atmosphere develops where everyone feels compelled to invest.
The phrase "it's now or never" is sweeping the market, and many people are gripped by anxiety and are taking out loans to buy homes.
The media and experts are competing to encourage the purchase of 'young-geul' stocks.
However, when looking at the market after the bull market, the price is going through a correction, and investors who bought too much during the bull market are in deep trouble.
Who were the countless messages pouring in at that time really intended for?

The real estate market is flooded with provocative information every day.
Expressions like "sold out," "short supply," and "now is your last chance!" stimulate investor sentiment and move the market.
We believe this information to be true, but we rarely consider where it comes from or who it benefits.
When analyzing the real estate market, many people often approach it through simple frameworks like supply and demand, but the actual market is much more complex and intertwined with multi-layered interests.
Suppliers who design the market, such as construction companies, developers, media, and governments, create information and control its flow.
If you don't know your supplier's intentions, you will end up being swayed by their strategies.
To take the lead in the real estate market, you need to understand the intention, not chase the information.

Are you reading the market?
Or do you believe the information the market is leaking?

The real estate market is full of numbers.
Statistics like trading volume, buy/sell indices, and loan-to-sales ratios may seem to describe market trends, but these numbers are far from neutral.
Looking at the article title, “Is the rental crisis coming again? Rental prices rise for 52 weeks,” it seems like the market has turned upward.
However, it is possible that the rental price has rebounded slightly after a short-term plunge.
These reports are not simply a means of conveying information; they serve as tools for shaping the market atmosphere.
A single article could signal landlords to raise rents or create unnecessary anxiety among investors.
Information is not neutral.
It is created within the intention and frame set by someone.

In the real estate market, there is an investment formula that is considered an absolute law.
“If there is a shortage of supply, apartment prices will rise,” “If interest rates fall, real estate prices will inevitably rise,” “Jeonse prices push up sale prices.”
But the market does not move by the simple logic of supply and demand.
Factors of ups and downs always coexist, and price movements are created by suppliers' strategies, not economic principles.
This book examines how the various variables of the real estate market actually work and teaches you how to interpret the strategies of those who move the market.
It analyzes how the government, construction companies, financial institutions, and the media leak information and manipulate the market, clearly suggesting the direction investors should choose.
This book will help you understand whether the investment principles we've believed in were correct and what variables we've overlooked.

He who reads the intentions of the supplier rules the market!
The one book that will give you the "real eye" to see through the essence of the market.

Most books analyze the market from the investor's perspective: "This area is hot," "It's time to buy."
But this book asks a fundamental question: Who is moving the market?
While traditional real estate books explain where investors should invest, this book analyzes the logic of the suppliers who drive the market, showing how they manipulate prices and stimulate investor sentiment.
The moment you realize that the people who make money in the real estate market are suppliers, not investors, your perspective on the market will inevitably change.

After reading this book, the way you participate in the real estate market will change step by step.
First, you will discover the presence of suppliers and their intentions.
By analyzing the investor sentiment created by suppliers, we learn how simple logic like "Prices of sold-out apartments rise" and "House prices rise when interest rates fall" are formed and communicated to investors.
Next, you will develop the ability to analyze market trends.
In the real estate market, there are always both rising and falling factors.
However, existing real estate information always emphasizes only one side of the logic and stimulates investor psychology.
This book helps you understand suppliers' strategies and interpret market trends from a balanced perspective.
Finally, you can transform into an investor who leverages the market in reverse.
Now, we need strategic thinking that utilizes the flow, not just following it.
Once you understand your suppliers' perspectives, you can anticipate their strategies, find advantageous timing, and become an independent investor who is no longer swayed by mere information.
Through this book, you can go beyond the surface of information to understand its essence and participate in the real estate market with your own perspective and standards.
Now, become a market player and lead your investments to success.