Forecast: Roll Call Society
Prologue: Nuclear Individuals Calling Each Other by Name

Chapter 1: Excessive Simulation

The Age of Anxiety: Over-Perception of Risk
The advent of simulation overload
The formula of the seniors is broken
Excel in my head
Wedding Preparation Checklist D-180
'Medical School Prep Class' that goes all the way down to kindergarten
Because we are not 'Doctor Strange'

Chapter 2: Inflation through Mutual Competition

The inflation of competition, the collapse of the value of passion
The fall of the starter
The "Salary Lupin" of "Good Job"
Tears of a retiree in his 50s
This dream wasn't mine.
The rush of desire, the burnout of will

Chapter 3: Finding Self-Reliance in Hoo

“I do this because I like alcohol.”
Jobs that won't disappear
Not 'escape' but 'deepening'
Tools for Self-Reliance
The loyalty of 'One Table' restaurants
Doban, people who read the same book

Chapter 4: The Age of Choice

From sit-in to solidarity
Mr. Sushi King vs. Air Conditioning Cleaning Academy
An alternative family gathered through dance
Everyday solidarity and affection
Distance, the key to kindness
Beyond likes to share a meal together

Chapter 5: The Advent of the Calling Society

Shrinking organizations, growing people
My Name at the Starting Line
Evidentialism for Survival
Doban M, 20 years of independence
Giant's Shoulders, Thousand Eyes
Roll-calling society: calling each other by name

Epilogue: We Are All Becoming Writers
Sources and References

Now we must face the 'calling society'!
A new era observed by Song Gil-young, an observer of the times

“The price of success is rising due to the inflation of competition,
The value of the time and passion we put into it plummets.
And the job I chose will disappear before me.”

In this age of uncertainty, why do we have to call each other by our names?

It's a time when it's difficult to keep up with trends and fads if you can't react quickly.
The world, which changes every moment, is constantly sending us signals of change.
Signals shot up from here and there create a new zeitgeist.
This can only be noticed by those who observe and explore.


Song Gil-young, who spoke of a change in society in the first era forecast, the birth of a 'nuclear individual' who is split, scattered, and stands alone, observed that the signal of a new change is a 'calling society' in which nuclear individuals find their own names and call each other by their names.
As the world grapples with periodic economic crises, more and more people are seeking job security, and competition for what are commonly called "good jobs" has become fierce.
The qualifications that were limited to academic background, grades, and TOEIC scores have expanded to include language training, competitions, second foreign languages, and volunteer work, and now we have an era where students prepare for medical school from kindergarten onwards.
This extreme inflation of competition means that the cost of the effort we must expend to compete continues to rise.
In short, the price of success is becoming more expensive.
At this point, the value of the time and passion we put in plummets.

The problem is that the sense of security that our jobs once provided is beginning to crack.
The extreme mismatch between the lengthening life cycle and the shortening of the life cycle of a job is spreading anxiety about not being able to stay in one job for one's entire life.
This is called 'liquidization'.
And as technology advances at an accelerating pace and connectivity becomes denser, the scale of work that used to be shared among multiple people is shrinking.
For example, traditional advertising agencies required personnel at every level, including customer service, creative directors, copywriters, administration, and staff. Now, with generative AI and various automated services, individual creators can handle everything.
This is called 'minimization'.

In this way, life expectancy is getting longer, but the actual retirement age has not changed, and we have entered an era where the life expectancy of jobs is actually getting shorter due to technological advancements.
Here, society is being driven by fluidity and miniaturization, with organizations becoming smaller and individuals becoming larger.
Now we are realizing that the company name and title we worked so hard to get into no longer protect us.
Even the advice of seniors who lived before me in an era where their jobs would disappear before mine is of little help.
The biggest change brought about by the rapidly changing social system and zeitgeist is the advent of a 'call-out society' where we find our own names and call each other by our names.
In the expanding organizations that followed the Industrial Revolution, we gradually lost our own names.
Now, in an era where organizational expansion has come to an end and we are entering a period of contraction, we must reclaim 'my name' that has been hidden by the organization.

"Forecast of the Times: The Calling Society" first examines the current era of instability, including the inflation of competition, excessive simulation, the lupin of a good job's salary, kindergarten medical school preparatory classes, the plummeting value of passion, and the generation of perpetrators and victims.
At the same time, occupations that will not disappear, survivalism, the Goldilocks zone, N-jobbers, loose solidarity, text hip, and homo artisan predict an era in which we will reclaim our own names and survive through independence.

Inflation of competition, over-simulation, preschool medical school prep classes, the collapse of passion…
An era that makes the majority losers,
What should we do to find ‘my name’?

The second era forecast following the 'era of the nuclear individual' is the 'rolling society'.
A society where individuals call each other by their first names is one where there is no need or possibility to hide behind the name of the organization.
How far has the nomination society come, a new era of fairness where everyone takes responsibility for their actions and is fully compensated for them? What preparations should we make and what choices should we make to survive in this era?

One, find your way in Hoo.
I need to find my likes and dislikes.
What we need is to realize that each of us, as we cultivate our own knowledge and tastes, can become opportunities for our own new foundation.
Because the time I spend working and accumulating experience in a field where my knowledge and tastes can be cultivated is itself an asset.

Second, create tools for self-reliance.
The benefits of longevity and the help of AI and intelligence are leading to the rise of multiple jobs, so-called N-jobbers.
In these changes, we must become self-reliant, do our own work, and reclaim our name.
The most necessary qualities at this time are openness to quickly accept intelligence and subjectivity to do everything on one's own.

Three, loose solidarity.
The world is now changing from a system of ties based on school ties, regional ties, and blood ties to an equal solidarity based on individual choice.
A relationship that is too close becomes overheated, and a relationship that is too distant becomes cold.
A loose but appropriate solidarity that finds the golden mean between affection and appropriate distance can be said to be a prerequisite for a society that calls out names.

Fourth, evidentialism for survival.
Nowadays, each person's work is produced and distributed step by step, and no one can hide their work.
In this era of real-time work streaming, where everything is shared, you must strive to gather evidence to prove yourself.
This is because the basis for those who can proudly stand up for themselves even after leaving their jobs comes from the collection of evidence.
Those who adapt to these changes earlier and compile records about themselves can gain an advantage by being called by a descriptive 'name' without any adjectives.

Five, craftsmanship, homo artisan.
Independence is born from the uniqueness of stubbornly continuing one's own work, and one can regain one's hidden name.
Now, Homo Faber, the human of tools, is being reborn as Homo Artisan, the human of craftsmanship, enhanced by AI and 3D printers.
When you reach this level, you ascend from working for money to earning the money you need to work.
At this point, your work becomes a task, and what you create becomes a work of art.
Work done together in an organization is exhausting, but work done alone leaves behind a work of art.
That work will remain with my name even after I disappear from this world.