From marketing and distribution to automobiles, electronics, construction, law, administration, and content…
What will the future of each industry be like, where 'AI sapiens' will thrive?

"When the era of ASI (Super AI) arrives, beyond AGI (General AI), humans will be treated like goldfish by AI," said SoftBank Chairman Masayoshi Son. AI is changing the definition of labor and drastically restructuring our daily lives and industries.
It's already a self-evident fact, it's just that it's perceived late, and the problem is the speed.
Experts from various fields warn that the speed will be faster than imagined.
So what should we prepare for now, and how?

Vice President Choi Jae-boong has given over 2,500 lectures on the Fourth Industrial Revolution and is a convergence expert and business model designer who is highly sought after by virtually all companies and industries contemplating how to prepare for the future.
His deep and broad insights, proven by numerous case studies and field success stories, always arouse admiration from his audience.
This book is not simply about how to use AI.
We've included concrete insights that predict the path of the AI ​​storm by industry and field, and help you get a head start on your business.

But how many South Koreans are welcoming the arrival of the AI ​​era at such a frightening pace? Even at the most conservative estimate, it's unlikely to be even 5% of the population.
How are you all doing? The AI ​​era has begun, and the pace of change is said to be incredible. Are you well-prepared? How can we best prepare for the next 1-2 years, or even the more distant 5-10 years? (…) This book is a "future preparation manual" for these ordinary people, the 95% of people who fear the AI ​​era.

Humans who live long must work long.
To do so, we must understand the fundamental factors of change in the AI ​​era, which at first glance may seem unrelated to us, and view and accept it from the perspective of changes in human civilization history.
If it is not a piecemeal technology but a fundamental change in civilization, it will eventually intervene in individual lives.
Despite our criticism of the negative effects of smartphones, a smartphone-based civilization ultimately became the new norm for humanity. It's clear that the same phenomenon will occur with AI.
And it's sure to be faster and more impactful.
--- p.17 From “Starting with Phono Sapiens, Creating a Meta-World and Opening the AI ​​Era”

Nvidia has also taken off its shoes and stepped in.
In fact, the company that has benefited the most from the rise of the generative AI industry is NVIDIA, a leading AI semiconductor company.
Developing generative AI requires a huge amount of data to learn, so the speed of learning is crucial.
The GPU developed by NVIDIA is the processor optimized for this learning.
It boasts speeds 100 to 1,000 times faster than general CPUs.
Naturally, despite the high price, it sold like hotcakes, and its market capitalization surpassed 3,000 trillion won, rising to third place in the world.
It became the 6th company with a market capitalization higher than the entire KOSPI.
Until recently, GPUs were a scarce commodity that could not be purchased even if money was spent on them.
HBM, the memory for GPUs that drives sales of SK Hynix and Samsung Electronics in Korea, is also experiencing a shortage.
So, a GPU system costs well over 100 million won.
With so many companies eager to use GPU systems for generative AI, the only thing left to do is to pour money into it.
--- p.87 From "The AI ​​War Between Big Techs Absorbing Capital and Talent"

Generative AI requires its own platform because it relies on learning from large amounts of data.
This means that we must secure data sovereignty.
So, in Japan and Europe, research and service development in related fields are minimal.
In countries like Japan and Europe, people are not actively using digital technology and do not have their own platforms, making large-scale learning difficult.
Following data sovereignty, the concept of "AI sovereignty" has recently begun to emerge. Looking back, I can't help but feel fortunate that we have our own national platforms like Naver and Kakao.
Without a unique platform, there is no AI, and without AI, the future is bleak.
This is why we need to revisit our country's platform.

Among Korean companies, Naver is the most advanced, launching 'HyperClova X', a service specialized in Korean language learning, in August 2023 and providing various business models to individuals and companies.
Although companies are still hesitant, this is a business that is expected to grow rapidly once it is confirmed that it helps improve productivity.
Not only Naver, but also all platform companies such as Kakao, KT, SKT, and Samsung SDS have jumped in.
We are developing services by learning from our own data, primarily utilizing open source.
--- p.89 From “The only countries with generative AI ecosystems are the United States, China, and Korea”

We need to take a closer look at the data behind the scenes.
If 100 trillion won was invested annually for three years, a whopping 300 trillion won of capital would have been concentrated in a single field called the metaverse.
Because of the strong capital, the world's best engineers were brought in in large numbers, and thanks to this, the metaverse ecosystem itself has grown significantly, from hardware development to software development.
That's only natural.
Although there are no successful platforms, there have been tremendous technological advancements in each field.

The number of users has also increased significantly.
This is an important factor in forming an ecosystem.
Kids who play games in the metaverse are inherently accustomed to buying and selling digital items.
Since children of various nationalities need to trade frequently, they will need virtual currency.
The thing used at this time is ‘coin’.
Hundreds of millions of children meet on the metaverse game board, buy and sell items with coins, and play games.
As this system develops, coin exchanges that enable transactions with the real world will emerge, and coins suitable for various games will appear.
--- p.167 From “Future possibilities with 300 trillion won concentrated investment”

Imagine that the entire world is connected through one worldview.
Someone draws a webtoon featuring kimbap, and as it becomes more popular, someone else makes a show of eating the kimbap featured in it.
Even though I didn't ask you to do it.
Some people, seeing this phenomenon, take courage and develop frozen kimbap, while others import huge quantities and put them in supermarkets, hoping that people will buy them.
And it was an unexpected hit.
All these amazing phenomena are happening in one system, without anyone telling you to do it or running around doing sales or advertising.
Each person just moved on their own.
--- p.230 From “Products sold as ‘stories’ have a completely different worldview from the planning stage”

Lee Hyeon-se, a famous cartoonist, is said to have drawn a whopping 4,000 works so far, and is currently training generative AI to do so.
From now on, for the next work, I just need to think about the storyline and I can quickly complete the work in the style of artist Lee Hyeon-se.
If so, then we can drastically reduce our workforce.
The work that used to be done by 10 people can now be done by 5 people, and even large projects that used to be done by 50 people can now be done by 10 people.
Companies that previously had to hire a large workforce to operate can now operate with just a one-person studio.
In that case, the amount of profit per person also increases significantly.
Initial investment costs can also be significantly reduced.
There is no need to rent a large office, and working from home is sufficient.
This way, you don't have to insist on only projects that cost a lot of money to cover the large overhead costs.
Of course, it would be good if you paid a high price because the profit would increase, but it is not a matter of survival like it is now.
If that happens, the number of companies that want to collaborate will increase.
More opportunities are opening up in the market.
An environment is being created where there can be more 'challenges without fear of failure'.
Even if you fail, you won't lose a lot of money and become a believer.

If artist Lee Hyeon-se creates an AI app service that trains his work using GPTs, he can sell it to others.
You can also earn additional income.
If there is someone who wants to create a webtoon but cannot draw it themselves, there is a way to use 'Magpie' and 'Eomji' as the main characters and collect royalties.
In this way, it would be possible to sell AI services that learned morning dramas, right? Services that learned only novels, poetry, song lyrics, marketing copy—the list goes on. A limitless number of services trained with GPTs could be developed and monetized.
This is Sam Altman's desired revenue model for the GPT Store.
If it matures, it will have a market that lays golden eggs like Apple.
--- p.207 From “Generative AI: Changing the Meta Industry Ecosystem”

I taste it with an angry heart, thinking, 'Let's see how delicious you are.'
So, it is not easy to get a good evaluation.
Usually, negative comments pour in, such as, "It's unique, but I'm not sure if it's that good," or, "I don't think it's worth paying that much for."
But why wasn't there a problem with sales? It's fine.
Because they won't comment anyway.
They are not the consumer generation that creates viral content through social media.
I've never been part of a community that primarily involves the digital generation.
My specialty is leaving comments on politically-related newspaper articles and YouTube.
This means that comments have no power to influence consumer trends.
Of course, if it was a product aimed at the 5060 generation, it might have been different.
But as you know, there have been very few products or services aimed at the silver generation that have become so incredibly popular.

As the success story of Elementalism demonstrates, designing a fandom requires designing a good experience that the MZ generation, and even the Jalpa generation, desires, and then planning and promoting it in great detail, from business launch to marketing, advertising, and sales.
To do that, it is important that these generations take the lead in the work itself.
If experienced managers and directors apply their standards as they did in the past, they are likely to fail.
--- p.345 From “Only the digital generation is consistently targeted”

The Pinkfong Company was founded in 2010 based on the worldview of the meta world and reflecting Samsung Publishing's philosophy of 'children's education'.
In just a few decades, we've created a content company that's captivating kids around the world.
Things that would have been unimaginable without the digital transformation have become a reality.
Of course, there is Pororo, who led a huge global fandom before Pinkfong.
However, Pororo was still a character that created a fandom through the legacy of broadcasting.
The true product of spontaneous fandom in the meta era is, of course, 'Baby Shark'.

What we must bear in mind is the tremendous potential of the digital civilization era, as demonstrated by the success stories of Samsung Publishing and The Pinkfong Company.
Baby Shark has proven that we have moved beyond simply importing and copying advanced Western culture and that any company now has the boundless potential and possibility to create a global fandom.
The meta world is therefore a stage for dreamers.
It is a global market of infinite possibilities.
Anyone can take on a bold challenge if they have the skills.
--- p.390 From “The ‘Baby Shark’ Incident That Confirmed the Potential of K-Fandoms Worldwide”

If we develop and launch ramen in this way, the needs of the MZ generation will naturally be fully reflected in the product development and marketing processes.
Above all, the 1,000 members who participated in the product development process will voluntarily become marketers and work hard.
Since it's a ramen that they chose through a vote, they won't feel any resistance to recommending it to their friends.
We continue to share sales and revenue with the community.

We also grow sales through our own mall through community activities.
It also helps advertise your own online store, which is struggling with low sales.
These days, MZ is sensitive to points.
If you enter our mall through a link sent by community NFT members via KakaoTalk and make a purchase, 10% of the payment amount will be credited as points.
Of course, 10% of the points will also be credited to NFT members who summon their friends by sending them a link.
Isn't paying 20% ​​of your marketing costs in points a loss? It's half the 40% commission Coupang takes.
Moreover, all of this money goes into the customer's wallet.
There's no way customers wouldn't know this.
Just like in a game, as the number of sales and sales increase, points are accumulated for community members.
This is issued as a ramen coin and can also be traded for cash on coin exchanges.
If the ramen is delicious and becomes a huge hit, there may be members who say, 'I made hundreds of millions with this coin.'
If one of the NFT members of the 'Ramen Sikshin Exploration Team' is a famous ramen mukbang TikTokker, and his influence has generated 1 billion won in sales for the company's online store, isn't it worth a try?

This business model is called, somewhat fancy, 'Web 3'.
It is also said to be an advanced form of a joint stock company.
The goal of a corporation is to realize the interests of its shareholders.
Management is the responsibility of the executives and the board of directors.
However, in an era where the 'customer is king', the higher the customer participation, the higher the probability of success.
So, we create a community and issue memberships as NFTs to attract shareholders.
They participate in business planning through the community and also engage in various business activities.
If the business is successful, we share the profits.
It's the same way as distributing profits to shareholders.

--- p.428 From "Ramen Market Web3 Challenge, Accumulate Points Like a Game and Earn Ramen Coins"