As beginners leave the market, experts are raking in the money as the KOSPI falls!
“Do you still check the stock price at 9 am?”
Stop the daily ups and downs! Stock prices won't rise just by looking at them!

- You and Choi Jun-cheol strongly recommend

When investing in stocks, in the end, only one question remains.
So, should I buy this stock? Or not? I understand that blue-chip stocks like Samsung Electronics are good, but I can't buy stocks that are already too expensive and relatively cheap because I feel like there must be a reason they're cheap.
So what on earth should I buy? This book has all the answers to that question.

I have only said what I wanted to say, with the slight pride of being a true investor.
It didn't matter whether it was broadcast, newspaper, book, or social media.
To most of the questions I get asked, I answer with “I don’t know” or “Study more and then ask.”
However, I felt that I could no longer afford to leave ordinary investors struggling alone in the cold world of investment.
Everyone has a first time, right? Looking back now, I realize the concerns and questions I had when I first started investing in stocks were different from what I have now.
Just as getting started is half the battle and tying your shoelaces is the key to running, I'm going to teach you how to survive in the stock market without giving up.
This is the sense of mission of someone who says, “Anyone can become rich through stock investment” and “Stocks have historically been the most profitable of all asset classes.”

--- p.5

It doesn't matter whether it's a leading domestic company, a world leader in the semiconductor industry, or whether the industry has a promising future.
I need to compare how much profit this company is giving me compared to the price I am investing in it.
Investment price and profit, of these, you already know the price.
Because it appears on Naver Pay Securities and is also printed on your MTS.
Then, I guess all you need to know is profit.
As a Samsung Electronics shareholder, do you know how much profit Samsung Electronics generates? Profit is profit.
The money you spend on a sandwich and cola goes to the sandwich shop owner.
This is called sales.
But not all of this money belongs to the boss.
The owner has to buy sandwich ingredients, pay rent, and pay his employees.
The money left after deducting this and that is called operating profit.
It literally means the money left over from doing business.
When you first open a store here, after paying off the interest on the money you borrowed from the bank and paying taxes stipulated by the government, only then will you have a net profit that you can use as you wish.
This net profit is the 'profit' that Samsung Electronics gives you, as mentioned earlier.

--- p.14

If you buy stocks because they seem like really good companies and they seem too cheap, write down why you bought them.
Be as specific as possible.
Rather than saying, "It has good marketability," say, "Currently, only 1 in 10 Koreans are using this service, but it seems that half of the population will be using it within 10 years," or rather than saying, "It is very undervalued," say, "It is a product that consumers will purchase repeatedly, so the current net profit of 10 billion won is likely to be maintained, but the market capitalization is only 50 billion won, so the expected rate of return is 20% (net profit of 10 billion won ÷ market capitalization of 50 billion won), which is much higher than the current deposit interest rate of 3%."
And we review and update the content at least once every three months, which is the period in which our country's listed companies announce their quarterly performance.
If the company's situation has changed for the worse since you first bought it or checked it last quarter and there are no signs of recovery, don't be foolish and sell your stock.
I do this again when the target price I roughly set when I first bought it is exceeded.
The company may grow much faster than I expected.
In this case, it would be okay to raise the target price and hold on to it longer.

--- p.21~22

Also, do I really need to recover my principal solely through Kakao, the stock I invested in? Or is there any evidence that Kakao will recover the fastest among all stocks, or indeed all investment assets in the world? If so, then I should definitely take a chance.
But money has no labels.
You won't even know you invested in that stock.
There is a stock market adage that goes like this:
"If I were to make a new investment today, would I buy this stock? If the answer is 'no,' sell all my current holdings immediately." We need to break free from the so-called anchoring effect, which obsesses us with the fact that we bought this stock in the past.
This refers to a psychological state in which a person is unable to make new decisions because he or she is stuck in his or her past behavior, just like a large ship that has dropped anchor and is stuck in that spot.

--- p.73

I would advise you to focus on something more concrete.
It's a company.
And the consumer's wallet.
Even if knowing the current state of the macroeconomy and identifying the industries that will lead the stock market in the future determines returns, this is merely a conclusion.
The fact that the National Statistical Office announces the peak and trough of our country's economy is like saying, "Looking back, that was the bottom," or "Looking back, that was the peak," long after the actual peak and trough have occurred.
Therefore, we need to find companies that will capture consumers and generate consistent profits regardless of the economic cycle, companies that will inevitably ride the cycle but will survive until the next expansion and, at the next peak, earn more than they did at the previous peak, thereby recouping the opportunity cost to us who waited.

--- p.83

EcoPro, that stock was hot for a while, wasn't it? If you've heard stories of people making a lot of money with EcoPro, you might suddenly feel a sense of impatience.
Investing in stocks is a task that requires a fight with oneself.
When I hear stories of people around me making a lot of money through stock investment, I get jealous and anxious.
It makes you wonder where and why he invested.
Then, you want to just blindly invest your money in stocks that others say are good, without really studying investment, while looking here and there.

--- p.119~120