Traffic Designer
 |
Description
Book Introduction
- A word from MD
-
This time it's traffic!!Russell Brunson, author of "Marketing Architect" and "Brand Architect," shares his secrets for driving and maintaining traffic no matter what changes.
It covers the process of filling the funnel and generating traffic by gathering 'dream customers' who will buy and promote your products.
Discover the secrets of traffic that maximize advertising effectiveness.
February 13, 2024. Economics and Management PD Kim Sang-geun
“A book to keep on your bookshelf forever.” Recommended by Jang Sa-kwon, Joo Eon-gyu, Hakbi-gong, and Son Him-chan!
Russell Brunson's 15 Years of Marketing Expertise: A Meticulous Guide to Marketing
The immutable law that maintains and increases traffic in the face of any change.
The long-awaited third volume of the "Science of Startups" series, the classic guide to online business!
What if YouTube suddenly collapses or Instagram disappears? What if a new platform emerges that we've never heard of before? Where and how should we promote and advertise our company? In the rapidly changing online environment, countless books on advertising and customer acquisition quickly become outdated.
But this book addresses the timeless essence of marketing and is emerging as a must-read and must-have manual for agile marketers.
Where are the "dream customers" that companies seek every day, the ones willing to buy your products and even recommend them to others? If you've spent massive marketing dollars reaching out to influencers or purchasing paid advertising, only to find it ineffective, this book argues that your target audience and approach are flawed.
This book defines who your "dream customers" are, analyzes where they congregate, and then presents strategies for bringing them into your home—your business.
How do you create effective YouTube thumbnails? What's the most popular video length? How do you drive people who visit your Instagram Stories to your purchase page? This book has all the answers.
Using examples from Facebook, Instagram, and YouTube as examples of the platforms with the most people, we take a detailed look at their history, purpose, how each platform's algorithm works, and special features, and provide a minute-by-minute marketing plan.
It is a mistake to think that if you create a good product or service, people will automatically flock to buy it.
This book shatters those misconceptions and illusions and presents a practical method that leads to immediate sales.
Not only will it give you insight into where and what to advertise, but it will also expose you to the heart of the hottest advertising world if you've tried advertising but feel it's not working.
Russell Brunson's 15 Years of Marketing Expertise: A Meticulous Guide to Marketing
The immutable law that maintains and increases traffic in the face of any change.
The long-awaited third volume of the "Science of Startups" series, the classic guide to online business!
What if YouTube suddenly collapses or Instagram disappears? What if a new platform emerges that we've never heard of before? Where and how should we promote and advertise our company? In the rapidly changing online environment, countless books on advertising and customer acquisition quickly become outdated.
But this book addresses the timeless essence of marketing and is emerging as a must-read and must-have manual for agile marketers.
Where are the "dream customers" that companies seek every day, the ones willing to buy your products and even recommend them to others? If you've spent massive marketing dollars reaching out to influencers or purchasing paid advertising, only to find it ineffective, this book argues that your target audience and approach are flawed.
This book defines who your "dream customers" are, analyzes where they congregate, and then presents strategies for bringing them into your home—your business.
How do you create effective YouTube thumbnails? What's the most popular video length? How do you drive people who visit your Instagram Stories to your purchase page? This book has all the answers.
Using examples from Facebook, Instagram, and YouTube as examples of the platforms with the most people, we take a detailed look at their history, purpose, how each platform's algorithm works, and special features, and provide a minute-by-minute marketing plan.
It is a mistake to think that if you create a good product or service, people will automatically flock to buy it.
This book shatters those misconceptions and illusions and presents a practical method that leads to immediate sales.
Not only will it give you insight into where and what to advertise, but it will also expose you to the heart of the hottest advertising world if you've tried advertising but feel it's not working.
- You can preview some of the book's contents.
Preview
index
Recommendation
introduction
introduction
Part 1: Dream Customers
Who are your dream customers and where do they live?
SECRET 1 Who is your dream customer?
SECRET 2: Where Are They Hiding? 'Dream 100'
SECRET 3 Hook, Story, Proposal, and Compelling Characters
SECRET 4: Pioneering through effort, reaching out with money
SECRET 5 Your Own Traffic
SECRET 6 Follow-up Funnel
SECRET 7 DREAM 100
Part 2: Filling the Funnel
Learn how to fish
SECRET 8 Naturally Fill Your Funnel
SECRET 9 Filling the Funnel with Money
SECRET 10 Secrets to Instagram Traffic
SECRET 11: The Secret of Facebook Traffic
SECRET 12: The Secret of Google Traffic
SECRET 13: The Secret of YouTube Traffic
SECRET 14 How to Catch a Fish
SECRET 15: Taking Control of the Conversation
Part 3: Growth Hacking
Don't pass up the wads of cash in front of you.
SECRET 16 Funnel Hub
SECRET 17 Other People's Distribution Channels
SECRET 18 Allied Forces
SECRET 19 Cold Traffic
SECRET 20 Other Growth Hacks
conclusion
Putting it all back together
introduction
introduction
Part 1: Dream Customers
Who are your dream customers and where do they live?
SECRET 1 Who is your dream customer?
SECRET 2: Where Are They Hiding? 'Dream 100'
SECRET 3 Hook, Story, Proposal, and Compelling Characters
SECRET 4: Pioneering through effort, reaching out with money
SECRET 5 Your Own Traffic
SECRET 6 Follow-up Funnel
SECRET 7 DREAM 100
Part 2: Filling the Funnel
Learn how to fish
SECRET 8 Naturally Fill Your Funnel
SECRET 9 Filling the Funnel with Money
SECRET 10 Secrets to Instagram Traffic
SECRET 11: The Secret of Facebook Traffic
SECRET 12: The Secret of Google Traffic
SECRET 13: The Secret of YouTube Traffic
SECRET 14 How to Catch a Fish
SECRET 15: Taking Control of the Conversation
Part 3: Growth Hacking
Don't pass up the wads of cash in front of you.
SECRET 16 Funnel Hub
SECRET 17 Other People's Distribution Channels
SECRET 18 Allied Forces
SECRET 19 Cold Traffic
SECRET 20 Other Growth Hacks
conclusion
Putting it all back together
Detailed image
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Into the book
This book is one of those books that can change your life if you digest it properly and apply it.
After reading this book, you will clearly understand why some online businesses thrive while others struggle.
--- p.9
You have to understand that traffic is people, and people are extremely predictable.
The core strategies I'm about to teach you will outlast any platform and apply everywhere.
--- p.22
If you truly want to know who your dream customers are and where they hang out online, you need to be able to engage in the conversations already underway in their minds and see the world the way they see it.
--- p.35
We figured out who our dream customer avatars were, what their core needs were, and whether they were moving away from pain or toward pleasure.
The next question is, 'Where do they gather?'
--- p.48
The key is that your dream customers are already gathered by Dream 100.
If you focus on identifying those customers and marketing to them, they will start flowing into your funnel faster than anything else.
--- p.60
We build emotional, logical, and fear-driven messages into our follow-up funnel to convince our audience to buy our product.
--- p.115
I don't want to take the risk of losing a lot of money at any time.
So, whenever a new funnel is activated, we set up a few ads, put in a small test budget, and see what happens.
--- p.162
Facebook is the world's largest social network.
It's open 24 hours a day, and all your dream customers are already there.
There is no need to generate traffic.
You need to find your existing traffic and figure out how to attract them into your world.
--- p.203
If you're reading this book, what if Facebook were suddenly shut down by a government trying to rein in its overly bloated monopoly? What if a new social platform were gaining traction? What if you wanted to know how to get in before it was too late?
--- p.266
Most people believe that to be successful, you need to do business on every platform.
That is not true.
--- p.274
While this technique may seem like a new growth hack to many, we've been mastering it for the past 15 years.
--- p.288
Find ways to give yourself a raise every day.
Ask yourself this:
“How can I get more traffic?”, “Who in my Dream 100 can I connect with today?”, “What new integration opportunities are there?”, “Are there any new people I can add to my Dream 100?”
After reading this book, you will clearly understand why some online businesses thrive while others struggle.
--- p.9
You have to understand that traffic is people, and people are extremely predictable.
The core strategies I'm about to teach you will outlast any platform and apply everywhere.
--- p.22
If you truly want to know who your dream customers are and where they hang out online, you need to be able to engage in the conversations already underway in their minds and see the world the way they see it.
--- p.35
We figured out who our dream customer avatars were, what their core needs were, and whether they were moving away from pain or toward pleasure.
The next question is, 'Where do they gather?'
--- p.48
The key is that your dream customers are already gathered by Dream 100.
If you focus on identifying those customers and marketing to them, they will start flowing into your funnel faster than anything else.
--- p.60
We build emotional, logical, and fear-driven messages into our follow-up funnel to convince our audience to buy our product.
--- p.115
I don't want to take the risk of losing a lot of money at any time.
So, whenever a new funnel is activated, we set up a few ads, put in a small test budget, and see what happens.
--- p.162
Facebook is the world's largest social network.
It's open 24 hours a day, and all your dream customers are already there.
There is no need to generate traffic.
You need to find your existing traffic and figure out how to attract them into your world.
--- p.203
If you're reading this book, what if Facebook were suddenly shut down by a government trying to rein in its overly bloated monopoly? What if a new social platform were gaining traction? What if you wanted to know how to get in before it was too late?
--- p.266
Most people believe that to be successful, you need to do business on every platform.
That is not true.
--- p.274
While this technique may seem like a new growth hack to many, we've been mastering it for the past 15 years.
--- p.288
Find ways to give yourself a raise every day.
Ask yourself this:
“How can I get more traffic?”, “Who in my Dream 100 can I connect with today?”, “What new integration opportunities are there?”, “Are there any new people I can add to my Dream 100?”
--- p.341
Publisher's Review
The long-awaited third volume in the "Science of Startups" series, following "Marketing Designer" and "Brand Designer"!
'Traffic' means 'people'.
The company with the highest traffic density ultimately wins.
A textbook for marketers around the world that tells them who to sell their products to.
If you have the illusion that if you make a good product, it will sell well on its own, you need to wake up from that dream right now.
No one buys our products or services 'just because'.
You may get lucky and get a sale by taking advantage of some algorithm.
But there is no life so precarious as that.
If you've ever wondered, "What can I do besides waiting for customers to come to me?" or "So what should I do?", this book will answer those questions.
We're looking for our "dream customers" who are willing to buy our products and recommend them to others.
Who are our dream customers, where do they reside? And what does it take to reach them? "Traffic Designer" tells us who we should sell to and where we should invest our time and money.
Traffic means customers and revenue.
That's why many businesses put so much effort into attracting and retaining traffic.
This is where many mistakes occur.
You end up wasting time and money on people who don't need to put in any effort at all, or you promote something that worked for your first product but has no effect on your second.
So this book begins by defining the real customers we should be targeting with the concept of "dream customers."
Furthermore, we introduce easy theories and practical examples on how to approach them.
For example, the 'Dream 100' theory, a key theory for reaching out to dream customers, refers to the task of listing 100 elite people who have already gathered our dream customers.
Here's a simple explanation of how and who to add to your list right now.
It even provides a minute-by-minute schedule to help you build relationships with them.
If you're still sitting around waiting for customers to come to you, this book will get you moving with strategies you can put into action right away.
Then traffic, that is, our customers, will also move towards us.
“The key is that the dream customers are already gathered by Dream 100.
If you focus on identifying those customers and marketing to them, they will start flowing into your funnel faster than anything else.”
“There is no need to create traffic.
“You have to find your existing traffic and figure out how to bring them into your world.”
“A book to keep on your bookshelf forever.” Recommended by Jang Sa-kwon, Joo Eon-gyu, Hakbi-gong, and Son Him-chan!
The immutable law that maintains and increases traffic in the face of any change.
What if you were reading a book and the world suddenly changed, rendering the concepts completely inapplicable? This situation is all too common in the online marketing market.
Instagram, YouTube, Google, and others frequently update their algorithms to protect users.
This could be a good thing for users.
But what if we were producers making money through that platform? What if a company that had been spending money to get its products on the first page of Google search results for a specific keyword were pushed to the very bottom of the results page after an "inexplicable update from Google"? In the worst-case scenario, that company might even have to close.
So what should we do? Should we just pray that the update won't happen? Should we pour money into adapting to the new algorithm again? "Traffic Architect" presents strategies and tactics that address this very issue.
It's not about how to gather one-time traffic, but how to gather and maintain truly constant traffic.
The most important strategy among these methods is to 'pierce' the algorithm rather than follow it.
Algorithms can change at any time.
Or one day, a new platform might suddenly catch on and take the top spot.
Part 2 of this book provides exercises to help you understand the history, goals, and core features of each platform.
So, you can acquire strategies that will allow you to respond calmly even when algorithms suddenly change or new platforms appear.
It's a book that doesn't just give you fish, it teaches you how to fish.
“I wanted to give you a framework that will allow you to get traffic on any platform, today, tomorrow, and forever.
“My goal was not to give you a fish, but to teach you how to fish, and I hope I did just that.”
'Traffic' means 'people'.
The company with the highest traffic density ultimately wins.
A textbook for marketers around the world that tells them who to sell their products to.
If you have the illusion that if you make a good product, it will sell well on its own, you need to wake up from that dream right now.
No one buys our products or services 'just because'.
You may get lucky and get a sale by taking advantage of some algorithm.
But there is no life so precarious as that.
If you've ever wondered, "What can I do besides waiting for customers to come to me?" or "So what should I do?", this book will answer those questions.
We're looking for our "dream customers" who are willing to buy our products and recommend them to others.
Who are our dream customers, where do they reside? And what does it take to reach them? "Traffic Designer" tells us who we should sell to and where we should invest our time and money.
Traffic means customers and revenue.
That's why many businesses put so much effort into attracting and retaining traffic.
This is where many mistakes occur.
You end up wasting time and money on people who don't need to put in any effort at all, or you promote something that worked for your first product but has no effect on your second.
So this book begins by defining the real customers we should be targeting with the concept of "dream customers."
Furthermore, we introduce easy theories and practical examples on how to approach them.
For example, the 'Dream 100' theory, a key theory for reaching out to dream customers, refers to the task of listing 100 elite people who have already gathered our dream customers.
Here's a simple explanation of how and who to add to your list right now.
It even provides a minute-by-minute schedule to help you build relationships with them.
If you're still sitting around waiting for customers to come to you, this book will get you moving with strategies you can put into action right away.
Then traffic, that is, our customers, will also move towards us.
“The key is that the dream customers are already gathered by Dream 100.
If you focus on identifying those customers and marketing to them, they will start flowing into your funnel faster than anything else.”
“There is no need to create traffic.
“You have to find your existing traffic and figure out how to bring them into your world.”
“A book to keep on your bookshelf forever.” Recommended by Jang Sa-kwon, Joo Eon-gyu, Hakbi-gong, and Son Him-chan!
The immutable law that maintains and increases traffic in the face of any change.
What if you were reading a book and the world suddenly changed, rendering the concepts completely inapplicable? This situation is all too common in the online marketing market.
Instagram, YouTube, Google, and others frequently update their algorithms to protect users.
This could be a good thing for users.
But what if we were producers making money through that platform? What if a company that had been spending money to get its products on the first page of Google search results for a specific keyword were pushed to the very bottom of the results page after an "inexplicable update from Google"? In the worst-case scenario, that company might even have to close.
So what should we do? Should we just pray that the update won't happen? Should we pour money into adapting to the new algorithm again? "Traffic Architect" presents strategies and tactics that address this very issue.
It's not about how to gather one-time traffic, but how to gather and maintain truly constant traffic.
The most important strategy among these methods is to 'pierce' the algorithm rather than follow it.
Algorithms can change at any time.
Or one day, a new platform might suddenly catch on and take the top spot.
Part 2 of this book provides exercises to help you understand the history, goals, and core features of each platform.
So, you can acquire strategies that will allow you to respond calmly even when algorithms suddenly change or new platforms appear.
It's a book that doesn't just give you fish, it teaches you how to fish.
“I wanted to give you a framework that will allow you to get traffic on any platform, today, tomorrow, and forever.
“My goal was not to give you a fish, but to teach you how to fish, and I hope I did just that.”
GOODS SPECIFICS
- Date of issue: February 10, 2024
- Page count, weight, size: 350 pages | 524g | 152*220*22mm
- ISBN13: 9791155816875
- ISBN10: 1155816870
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