Recommended Article | The Last Challenge of Those Who Enjoyed Nature to the Fullest _Hanbiya
Prologue | Do it first, then solve it later

1 Prayer for Everest
2 K2 On the border between life and death
3. The person left in the clouds
4 The Beginning of an Adventure
5 Which is more problematic, losing or gaining?
6 Seven Summits Odyssey
7 Crossing Borneo Island
8 Beginner Mountaineers Who Wrote a New History in Climbing
9 Fun Seeking Guys, Two Boys
10 Where the Dragons Are
11 Uncharted Land, Magellan Fjords, Chile
12 Antarctica's Last Dog Sled Teams
13 Talk to Beluga
14 Civilization of Others
15 One Step for the Earth
16 Entrepreneurs Who Became Environmental Activists
17 Consistency is evidence of a small person
18 Life in the Food Chain
19 People with long bows
20 Two Funerals
21 Changtang, Walking in a World Without Humans
22 Freedom to wander
23 Dreaming of the world's best national park
24 The Last Expedition of the Two Boys
25. Patagonia National Park, a buffer zone between humans and wildlife

Conclusion | Lost and Found, and That's the Path I've Walked
Acknowledgements
A word from the editor | For those curious about the 'Patagonia spirit' - Kwang-Hyun Kim

“I highly recommend this book to anyone who wants to fill their life with what they want.” - Hanbiya (international relief expert, traveler)

“I have always looked upon Rick’s life with awe, admiration and wonder.
"How can one person achieve so much in one lifetime? If you want to know how to live life to the fullest, this book has the answer." _Jimmy Chin (Director of the Academy Award-winning film "Free Solo")

■ An adventurer who has explored the world from Everest to the Amazon and Antarctica,
Patagonia's Vice President of Sustainability Rick Ridgeway's 25 Adventures That Changed the World

Patagonia's Black Friday ad, "Don't buy this jacket," is considered one of the best slogans that imprinted Patagonia's corporate philosophy on the world.
The person who planned this campaign is Rick Ridgeway, author of Adventure at the End of the Map.
Rick Ridgeway's life is full of headline-grabbing firsts.
He was the first American to climb K2 without oxygen, the longest trek across Borneo, and the first to cross the Tibetan Plateau without power, a feat no outsider had ever attempted.
He also walked 483 kilometers from the summit of Mount Kilimanjaro to the coast of East Africa, tracking wildlife.


With a legendary history of adventures that National Geographic called "the man who defines the meaning of exploration and adventure," he led numerous environmental improvement projects during his 15 years as Patagonia's Chief Sustainability Officer, including the "Freedom to Roam Campaign," a movement to protect wildlife movement rights, the "One Wear Campaign," a resource recycling movement, and the "Footprint Chronicle Program," which minimizes environmental damage throughout the entire production process.
He also persuaded Walmart to establish the Sustainable Apparel Coalition (SAC), which grew into the world's largest non-profit organization with 40% of global textile brands, including Nike, Amazon, and Zara.


From legendary mountaineer to environmental activist who best utilizes capitalism

Rick Ridgeway says all these achievements come from playing sports in the wild.
He fell in love with high-altitude mountaineering after scaling a 3,000-meter peak without crampons or an ice axe, let alone protective gear, as a teenager. After giving up a doctoral program at UC Berkeley to join the US Bicentennial Everest Expedition, he expanded his adventures to the Amazon, Antarctica, Africa, and the Arctic over the next 35 years.


His experience in the untouched wilderness completely changed his life.
His passion for climbing the highest peaks gradually shifted to saving nature and wildlife as he witnessed the Patagonian plains being turned into tourist towns, the disappearance of Kilimanjaro's glaciers, and the decline of wildlife populations.
In particular, his encounters with Patagonia founder Yvon Chouinard and The North Face founder Doug Tompkins, who became his life mentors, led him to the forefront of the environmental movement.


■ Eccentric entrepreneurs who became environmental activists are changing the world!
“What matters is the challenge, the change that happens within yourself.” - Yvon Chouinard

Yvon Chouinard and Doug Tompkins were both successful entrepreneurs, but they viewed business as a means of protecting the environment.
Yvonne donates 1% of her sales to grassroots environmental organizations every year.
And Doug, a deep ecologist who viewed humans as a thread in the fabric of nature, a species without the moral right to dominate other species, risked his entire fortune and life to turn the beautiful primeval forests of Chile and Argentina into national parks.

Witnessing the dedication of these two men, Rick Ridgeway decides to use his adventuring skills to save endangered species.
And across the African plains, frozen tundra, lush jungles, and arid plateaus, he documented the ecology of endangered species such as elephants, chiru, right whales, and beluga whales in words and videos.
His documentary on Everest won an Emmy Award, and his journey across Tibet's Changtang Plateau, following the Chilu's spawning route, helped the Chinese government create a 1.5-million-acre nature reserve.


This book vividly captures Rick Ridgeway's 50 years of adventures and environmental activism with his colleagues in the wild.
The Do Boys, an adventure club led by Yvon Chouinard, Doug Tompkins, and Rick Ridgeway, has evolved into an environmental movement of eccentric entrepreneurs who enjoy risky adventures by day and discuss solutions to the environmental crisis by night.
Their friendship, which lasted over 50 years, shaped Warner Bros. president Frank Wells and NBC's "Today Show" anchor Tom Brokaw into accomplished mountaineers and environmentalists, and provided steadfast support to Doug Tompkins and his wife as they overcame all odds to complete Patagonia National Park.


“I intend to give these trees, this forest, all these buildings, trails and campsites back to Chile someday.
If that happens, the national park system in this country will grow.
But more importantly, it raises the bar for parks and strengthens people's pride in their parks.
“As your pride grows, you will want to protect the park better, right?”_ Chapter 23, “Dreaming of the World’s Best National Park”

■ A book of true adventure that awakens the courage to try what is fearful.

The most important achievement of "Adventure at the End of the Map" is that it allows us to experience close contact with nature.
Vivid descriptions and photographs of sacred mountains, vast deserts, and lush forests that fill 25 episodes inspire awe, simultaneously demonstrating the beauty, fragility, and power of nature.
Rick Ridgeway's reflections on the delicate balance of wildlife, indigenous culture, and ecosystems also illustrate the importance of coexistence for all life in nature.


Rick Ridgeway's conclusion, after observing the devastation of nature due to poaching and development, was that "when technology and opportunity are available, the default human response is to hunt wildlife until it disappears."
He proposes a 'fourth duty' to those who argue that the destruction of nature is inevitable because humans also have three duties: to eat, not to be eaten, and to reproduce.
'A good nature that feels beauty and seeks ways to connect with the universe, ways to connect with the web of nature that surrounds me.'
As he said, hope lies right here.


What I remember most is Rick Ridgeway's consistent reverence for nature.
A philosophy of coexistence between humans and the wild, from a small tent in the most remote part of the world!
- [Publisher's Weekly]

I guarantee you that his 25-chapter story will be more exciting and adventurous than Indiana Jones.
A true adventure book that demonstrates a deep respect for people and the ecosystem.

- [Inside Hook]