preface
Are you going to live in poverty, obsessed with your primitive instincts?
Will you awaken your instinct for wealth and become super-rich?

PART 1: Woo-seok shares his real-life investment story.

If you want to live freely, 'invest'
The hard work of raising seed money becomes a memory.
If you're afraid of failure, you can't get rich.
The Difference Between Amateur and Expert Investment Methods
It's not the head, but the heart that ruins investing.
Invest in exclusive properties, whether land or stocks.
Know your enemy first, and only invest in what you can win.
To become rich, you must awaken the rich person within you.

PART 2: Is the Destiny of the Rich Innate?

People who became rich without any academic background or parental influence
Stop blaming your studies and focus on investing.
Is there a separate fortune for becoming rich?
The qualities and personality traits of the genetically wealthy
Your unconscious is more powerful than you think.

PART 3: Awaken Your Wealth Instinct to Become Rich

Intro
Why does money always avoid me?
Reasons for Investment Failure from an Evolutionary Psychology Perspective

Chapter 01 The Fallacy of the Herding Instinct
Why it's hard to buy from the knees and sell from the shoulders
The rich are lone wolves, the poor are flocks of sheep.
Speculative winds have a definite direction.
Stock market clichés, real estate market clichés
Even though the investment gods all say the same thing, why?
The pitfalls of relative evaluation

Chapter 02 The Fallacy of Territorial Instinct
The animalistic territorial instinct that humans possess
When you're young, roam like a wild dog.
Buying a house and living in a house are different things.
The more you move, the more wealth you accumulate.
Choosing a new home can affect your retirement wealth.
The global economy is the Korean economy.

Chapter 03 The Fallacy of the Pleasure Instinct
The signs of a rich person's future are visible from a young age.
The first step to becoming rich is paying off debt.
A painful reality promises a rosy future.
The first hobby of the rich is reading
High-short-term trading that feeds securities firms rather than investors

Chapter 04 The Fallacy of Myopic Instinct
The Death of a Clever Primitive Man
Why Did Kim Dan-ta Fail?
How Billionaires Use Credit Cards
Investing with debt is a surefire way to ruin.
If you keep saying 'YOLO YOLO', you'll end up in trouble.
The good news is still in redevelopment and reconstruction.
Saving 100 million won is something any dual-income couple can do.
How to Pick Stocks with Long-Term Potential for Big Wins
A good investment in the long run is also good in the short run.
All the myths of getting rich overnight are false.

Chapter 05 The Fallacy of the Loss Fear Instinct
The Mayfly Primitive Man's Terror
Those who evolve into investors become rich.
The biggest risk is not investing at all.
If you can't cut your losses well, just cut your hand off!
It's advantageous to buy a home even if it means taking out a loan.
If you insist on only safe bank deposits, you will inevitably fail.
Insurance companies make money because of the fear of loss.
To become rich, overcome fear and start your own business.

Chapter 06 The Fallacy of the Show-Off Instinct
Where does human desire to show off come from?
There is no such thing as a 'treat' for the rich.
Why You're Missing the Preparatory Period in Your 20s and the Decisive Period in Your 30s
The first goal, then and now, is to own a home.
Distinguish between what you 'want' and what you 'need'
A wife's frugality makes the family rich.
Empty carts flaunting money and cars
To become rich, you need to be aware of financial management while single.

Chapter 07 The Taoist Illusion's Error
Humans prefer to believe rather than know.
Why People Fall for Taoist Fantasies
The Rise and Fall of Joseph Granville, the Chartist Leader of the Stock Church
The Real Secret of Elliott Wave Theory
Robert Preacher, the legendary sham prophet
Can you trust the winner of the real-life stock investment competition?
Experts are actually salesmen.
Look how many real estate gurus fail.
5 Hidden Stock Market Enemies Targeting Your Money

Chapter 08 The Witch's Illusion Error
It is human nature to hate the rich.
The drive to become rich in exchange for witch fantasies
Instead of envying the rich, praise them.
Leave space between stimulus and response.
Instead of witch-hunting, learn the rules of the capitalist game.
As regulations on multiple homeowners are strengthened, housing prices rise.
If you want to be rich, join the rich line.
Real estate prices fluctuate with the economy, not speculators.
Invest only in leading companies with a dominant position.
Invest in a good business even if it means paying more.
Why the rich get richer and the poor get poorer

Chapter 09 Errors in the Cognitive System
Humans evolved to see only what they want to see.
3 Misconceptions That Prevent You From Getting Rich
Cast a spell to become rich
Learn the uncertainty principle
Positive beliefs about money make you rich.

PART 4 ​​Tools and Solutions to Awaken Your Wealth Instinct

Intro
Half-baked financial management where the brain can do it but the body can't keep up
8 Useful Tools to Overcome Your Instincts

Chapter 01 8 Tools to Awaken Your Wealth Instinct
TOOL 1: Neural Conditioning
Follow the TOOL 2 model
TOOL 3: Avoiding Temptation
TOOL 4: Keeping a Household Account Book
TOOL 5: Experience Small Successes
TOOL 6 Writing a Pledge
TOOL 7: Understanding the Truth
TOOL 8 Praying to God

Chapter 02 Customized Solutions by Failure Type
TYPE 1: The type that consumes by borrowing
TYPE 2: The type that finds it difficult to buy a home
Type 3: The type that gives up because they don't have money
TYPE 4: The type that loses money without even realizing it
TYPE 5: The type that laments their low salary
TYPE 6: The type that blames others for poverty
TYPE 7: Those who have given up on investing altogether
TYPE 8: The type that is easy on the ears and listens well to others
TYPE 9: The type that is obsessed with getting rich quick
TYPE 10: The type that cannot invest due to fear

PART 5: A Mindful Solution to Boost Your Investment Power

How to Overcome Perception Deficiencies and Develop a Balanced Investment Perspective
How the Rich Brain Works
Five Psychological Traps Poor People Fall Into
5 Ways to Break Free from the Psychological Trap of Poverty

PART 6: How Does the Korean Wealth Instinct Varieties?

The current state of South Korea from an economic perspective
How will the Fourth Industrial Revolution impact the real estate market?
How Will the Decline in Self-Employment Affect Commercial Investment?
Early financial education to help your children become wealthy
How to overcome instinctual errors and create happiness

Armed with Woo Seok's insight that penetrates the essence of humanity,
Awaken the instinct for wealth that lies dormant within you!

This book approaches human investment psychology and the laws of success from a perspective quite different from the numerous financial management books we've seen so far.
The author argues that humans are born with a natural tendency to fail at investing.
The reason is that since human evolution stopped after the Paleolithic Age, instincts that were only useful in primitive times have become engraved in our genes, hindering successful investment.


Humans have lived by hunting and gathering for most of the 8 million years since the emergence of Australopithecus.
It was only about 10,000 years ago that humans began farming.
After that, human life did not change much.
The author talks about instincts that were ingrained in human genes during the Paleolithic era, but these stories could be applied directly to pre-modern life without any awkwardness.

Human life underwent rapid changes after the first and second industrial revolutions.
However, the author argues that human genes have not evolved to adapt to modern life, which has lasted about 250 years, and remain in a primitive state.


The author draws on his own experiences, grounded in solid economics, evolutionary psychology, and philosophical background.
He tells the story of how he turned 5 million won in seed money made by emptying his deposit into 5 billion won, and how he lost all his money due to a misjudgment and started again with nothing to build up assets worth tens of billions of won. He also shares the secrets and principles he saw, heard, and realized along the way.


It doesn't matter if your financial management has been completely ruined.
It just proves that you are a very human person.
If you learn how to remove and overcome the obstacles within yourself through this book, you too can surely become rich.
If you are ready to overcome your primal instincts and awaken your instinct for wealth, then all you have to do is open the book.
You will agree with the author when he says that the most dangerous thing in life is not to take any risks.