“Never invest in real estate before reading this book!”
With Korea's best location expert, Passion
The first collaboration between Blue999, a forestry expert who runs on foot!

Master the latest real estate trends with this one book!
Top real estate expert Passion reveals 20 years of investment know-how!
A book filled with solid technical analysis that even beginners won't fail at!

Gap investment know-how that can be utilized in various real estate products
Villas in ultra-early-developed areas are a recently emerging investment trend.
Officetels and apartels have emerged as potential alternatives to apartments.
Knowledge industry centers, small buildings, and even land have been re-emerged due to the housing regulation bubble effect.
Everything you can invest in in South Korea right now!

Interest in real estate investment is growing by the day.
Meanwhile, market prices have been rising sharply, and this phenomenon is getting worse.
While government regulations are increasingly limiting the number of investment opportunities, there are certainly locations and investments with guaranteed future value.


Investments in officetels, knowledge industry centers, small buildings, and land have recently become extremely popular.
It is estimated that 70% of investments are blind investments and only about 30% are properly invested.
How can you get into this 30%? First, you need to understand why this market emerged, how it generates profits, and what risks it poses before investing.
To properly inform this, Korea's top real estate location expert Kim Hak-ryeol (Passion) and forestry expert Kim Woo-ram (Blue999) poured their heart and soul into completing a book.


This is a must-read for anyone who wants to know everything there is to know about investing in South Korea today.

Even if the market price appears low, if there are many properties for sale, it is risky to buy now. Even if there are no properties for sale, if there are many properties for lease, the gap is likely to widen, making it difficult to set up a lease.
--- p.63

However, the biggest goal of investing in the very early stages is profit realization.
The criterion for investment success is the gap.
For the gap to widen, there must naturally be a continuous influx of follow-up investors.
Therefore, even the collection of consent for the designation of a maintenance area is actually done at this time.
This is the point at which the very early investors who entered the market at the earliest can realize their profits.
At first glance, it may seem like getting in early is always a good idea, but there is often a risk that your assets could be tied up if the project fails to perform well.
Ultimately, the high-risk, high-return investment theory applies here as well.
--- p.88

Merchants who have been forced out of Najin Shopping Mall are flocking to Seonin Shopping Mall.
Although Yongsan Electronics Market has declined, Seonin Shopping Mall is said to have almost no vacancies due to its competitive rents.
Against this backdrop, let's examine the development potential of Seonin Shopping Mall.
Currently, the owners of Seonin Shopping Mall are willing to change the use of their distribution facilities, but progress is said to be slow due to the inability to gather together as a shopping mall association due to the coronavirus pandemic.
Some say it won't be easy considering the current government's real estate policies.
--- p.132

It is a mountainside area that has been designated as requiring construction safety management, but appears to need more comprehensive development, and even the village bus does not run there.
Additionally, since more than half of the land is Class 1 housing, it seems likely that issues regarding class upgrade will also arise.
If it is selected as a public redevelopment area as hoped, it will be able to break through.
In addition, as news has been heard that the route of the light rail Nangok Line has been confirmed, many people are looking forward to the future.
--- p.176

Let's take an officetel in Jagok-dong, Gangnam-gu as an example.
Although it is in Gangnam-gu, the market price is lower than Bundang, which was explained earlier, and is similar to that of Wirye New Town or Misa Riverside Town.
The price of an officetel is determined by the actual rental demand, so areas with high demand will have higher prices.
And the area with the highest demand for officetels for actual residence is the city center.
It's not just a city center, it's a city center with convenient transportation.
If this condition is applied, the administrative district of Jagok-dong is part of Gangnam-gu, a representative city center in South Korea, but because it is located away from jobs and transportation environments, the market price remains at the level of a new city in Gyeonggi-do, not Seoul.
--- p.209

What's interesting is that the land share of both existing and high-end officetels is similar.
So, some say that the selling price of high-end officetels is a bubble, but if you look at the complexes that have been sold out without any unsold units, there was already market demand, and some experts say that if the market potential is sufficient, it is positive because the product has finally been released to meet that demand.
As it is still an early stage market, it is not easy to determine which side is correct.
--- p.221

The field recommends the following two solutions as alternatives to the current shortage of properties in the knowledge industry center.
First of all, the first one is a new offering.
Looking at the structure of this new sale, the developer initially oversees the sale, then it is transferred to the sale agent, and if there are still unsold units, the sale team is mobilized.
When the sales environment is difficult, the sales are barely completed after going all the way to the final stage, but when the situation is good like now, it ends with the developer and sales agent.
Therefore, for distribution, it is best to receive distribution directly from the developer, and distribution agency is the next best option.
However, since these pre-sales are not conducted publicly, it is important to act early and find out about them before others when development plans are announced.
--- p.244

Before we dive into the analysis in earnest, let's first look at the characteristics of investing in a single-family home.
First of all, due to the nature of the house, the turnover rate is very low.
So, the real estate and construction companies on site are using the method of selling land for detached houses.
First, we proceed with land division and site development to make small investments easier.
In that case, it becomes a product that can be invested with a deposit of less than 100 million won.
Additionally, we propose a solution that excludes commercial land and housing in the management area. This should be carefully considered, as the transfer tax on non-commercial land increased under the March 29th measures announced in the aftermath of the LH incident.

--- p.287