Linchpin
 |
Description
Book Introduction
What is the irreplaceable 'lynchpin'? The dictionary definition of a lynchpin is 'a small pin that secures the axle of a wheel to prevent it from coming off.' Like the small pins that hold the wheel in place, they are the core of an organization, irreplaceable talents who create value for the times with passion, autonomy, and competence that set them apart from others. *** A masterpiece by world-renowned marketing strategist Seth Godin *** Special hardcover edition commemorating the 15th anniversary of the original publication *** A powerful message for becoming an essential presence in the AI era. “Will you live as an ordinary part or as an extraordinary talent?” How to Live as a Human That AI Can Never Replace The world is changing, and life and work have become more challenging than ever. Witnessing the revolution brought about by AI before my eyes, I'm filled with fear and confusion, wondering what I should do and whether I have a place in the world. What choices should we make at this time? Seth Godin, one of the world's most influential marketing strategists and a leader at the forefront of marketing for over 30 years, published "Linchpin" 15 years ago, emphasizing the importance of irreplaceable talent. A being that can never be replaced like a part, a unique being that leads the world, a being that creates change and value. It is the 'lynchpin'. For nearly 300 years since the Industrial Revolution, we have been educated and trained to be mechanical workers. The world has wanted such talents until now. People who would eliminate individuality, conform to rules, and do as they were told were hired. So we sat inside the cubicle and became a part of the system that operated it. But the world has changed, and the systems we have adapted to are in crisis. This is why we need a new breed of people who can turn work into art. In an age where trends change daily and what worked yesterday doesn't work today, the world is now looking for artists, not workers. Linchpins are not born, they are made. Only those who choose to be lynchpins can make a difference. The goal of this book is to remind us why we choose to be lynchpins. If you've ever questioned the way you work, pondered the place you can occupy in this world, or wondered what kind of people will be at the forefront of the changes brought about by the AI era, you'll find the answers in this book. |
- You can preview some of the book's contents.
Preview
index
Preface to the Korean edition
Introduction
New world work
What choice did I make?
We've been brainwashed
Linchpin Declaration
How long will we live like cogs in a wheel?
Why are you afraid of jumping?
The power of gift culture
There is no map
Make a difference
Everything starts with relationships
The Seven Powers of a Linchpin
Failure is not defeat
Choose to be a lynchpin
Books referenced
Introduction
New world work
What choice did I make?
We've been brainwashed
Linchpin Declaration
How long will we live like cogs in a wheel?
Why are you afraid of jumping?
The power of gift culture
There is no map
Make a difference
Everything starts with relationships
The Seven Powers of a Linchpin
Failure is not defeat
Choose to be a lynchpin
Books referenced
Detailed image
Into the book
We are no longer faceless cogs in the machine of capitalism.
Now you have a choice.
This book will show us the two paths that lie before us.
And it explains why we are reluctant to take the less-traveled (but better) road.
--- p.12, from “Introduction”
The people we want and the people we need are the ones we 'can't live without.'
We need unique thinkers, great agitators, people who will be noticed by everyone.
We need planners who can lead organizations, salespeople who take risks and build connections, and passionate innovators who are willing to take on the brunt of the pressures of life, even if it means facing opposition.
Any organization wants someone who can bring all of this together, someone who can make a difference.
It's the lynchpin.
--- p.46, from “New World Work”
For generations, we have forced workers to behave in ways that are not natural or innate.
They were admonished, coaxed, cajoled, and coerced into feeling no compassion, hiding their creativity, acting like fast-moving machines, and obeying orders.
There is no need for that anymore.
No, I would go one step further and say this:
It is harmful.
Whisper to yourself to set yourself free.
Now the world is telling us to bring out our genius self.
I want you like that.
--- p.126, from “Linchpin Declaration”
It's clear that we've been brainwashed to believe that we're not geniuses.
Work at a reasonable level, earn a reasonable amount of money, and only do what needs to be done.
We were brainwashed like this because we agreed to it.
Our resistance loves such low expectations.
Once you realize and acknowledge the existence of resistance, and once you know what the voice of resistance sounds like, it becomes much easier to accept that you are truly a genius.
You will discover that you have the ability to create, connect, and make a difference, just like the person next to you.
--- p.232, from “Why Are We Afraid of Standing Out?”
Defend the status quo or fight against it.
Defend to keep everything 'as it was' or lead, persuade and strive to improve every situation.
Accept your daily life as a drama or see the world as it is.
All of this is a choice.
You can't go down two paths at the same time.
The lynchpin plays an important role.
The lynchpin is our future.
But the choice is not easy.
Now you have a choice.
This book will show us the two paths that lie before us.
And it explains why we are reluctant to take the less-traveled (but better) road.
--- p.12, from “Introduction”
The people we want and the people we need are the ones we 'can't live without.'
We need unique thinkers, great agitators, people who will be noticed by everyone.
We need planners who can lead organizations, salespeople who take risks and build connections, and passionate innovators who are willing to take on the brunt of the pressures of life, even if it means facing opposition.
Any organization wants someone who can bring all of this together, someone who can make a difference.
It's the lynchpin.
--- p.46, from “New World Work”
For generations, we have forced workers to behave in ways that are not natural or innate.
They were admonished, coaxed, cajoled, and coerced into feeling no compassion, hiding their creativity, acting like fast-moving machines, and obeying orders.
There is no need for that anymore.
No, I would go one step further and say this:
It is harmful.
Whisper to yourself to set yourself free.
Now the world is telling us to bring out our genius self.
I want you like that.
--- p.126, from “Linchpin Declaration”
It's clear that we've been brainwashed to believe that we're not geniuses.
Work at a reasonable level, earn a reasonable amount of money, and only do what needs to be done.
We were brainwashed like this because we agreed to it.
Our resistance loves such low expectations.
Once you realize and acknowledge the existence of resistance, and once you know what the voice of resistance sounds like, it becomes much easier to accept that you are truly a genius.
You will discover that you have the ability to create, connect, and make a difference, just like the person next to you.
--- p.232, from “Why Are We Afraid of Standing Out?”
Defend the status quo or fight against it.
Defend to keep everything 'as it was' or lead, persuade and strive to improve every situation.
Accept your daily life as a drama or see the world as it is.
All of this is a choice.
You can't go down two paths at the same time.
The lynchpin plays an important role.
The lynchpin is our future.
But the choice is not easy.
--- p.380, from “Make a Difference”
Publisher's Review
“This book is like a prophecy!”
Now, 15 years later, it is being re-evaluated.
Linchpins, the new breed of humans who turn work into art
There will be at least one person like this in your company.
The person without whom the company cannot function, the person everyone looks to first when faced with a problem, the person who accurately analyzes the situation and leads the project.
A person who is irreplaceable and is recognized by everyone as indispensable to the organization.
In a word, he is an 'irreplaceable person'.
Seth Godin, the world's most influential marketing strategist and a leader in the marketing revolution for over 30 years, published Linchpin 15 years ago, emphasizing the importance of irreplaceable talent.
For nearly 300 years since the Industrial Revolution, we have been educated and trained to be mechanical workers.
The world has wanted such talents until now.
People who would eliminate individuality, conform to rules, and do as they were told were hired.
So we sat inside the cubicle and became a part of the system that operated it.
But the world has changed, and better machines and faster systems have been developed.
Fifteen years after its publication, his prediction has come true.
AI is now replacing people in all fields.
The system we have adapted to is in crisis.
We can no longer guarantee the seats we sit in.
No matter how fast, accurately, or mechanically you try to work, you can never beat a computer.
This is why we need a new breed of people who can turn work into art.
In an age where trends change daily and what worked yesterday no longer works today, the world is now looking for artists, not workers.
A person who finds a path that does not exist, a person who makes a map, a person who solves problems - that is a 'lynchpin'.
“The life of trying to be ordinary is over now!
“Lead, Change, Connect”
How to Live as a Human "Linchpin" That AI Can Never Replace
Seth Godin says lynchpins are made, not born.
That means any of us can become a lynchpin.
You just have to choose to be the lynchpin.
The moment we choose to take that path, we transform from ordinary components into extraordinary individuals who can grow an organization.
But the choice is not easy.
Probably anyone would think this way.
'I'm not that creative.' 'I don't have any superpowers.' 'I guess I need some kind of extraordinary ability to be that kind of person.' But this is a delusion created by our brain.
Because we are trained to be more ordinary, to be better parts.
Anyone has the ability to be a lynchpin.
It is up to us whether we will let our abilities shine and be recognized by the world, or whether they will be lost and forgotten like pearls buried in the mud.
Republished in a special hardcover edition to commemorate the 15th anniversary of the original publication, Linchpin makes a strong argument that we must become irreplaceable humans, and that we must become beings that AI can never replace.
If you've ever questioned the way you work, pondered the place you can occupy in this world, or wondered what kind of people will be at the forefront of the changes brought about by the AI era, you'll find the answers in this book.
“We are all born with intelligence.
Our actions and contributions are valuable.
The art we create is valuable.
It is something that only we, me, can do.
No, I have to do it.
Get up right now.
“Make choices that make a difference.”
Now, 15 years later, it is being re-evaluated.
Linchpins, the new breed of humans who turn work into art
There will be at least one person like this in your company.
The person without whom the company cannot function, the person everyone looks to first when faced with a problem, the person who accurately analyzes the situation and leads the project.
A person who is irreplaceable and is recognized by everyone as indispensable to the organization.
In a word, he is an 'irreplaceable person'.
Seth Godin, the world's most influential marketing strategist and a leader in the marketing revolution for over 30 years, published Linchpin 15 years ago, emphasizing the importance of irreplaceable talent.
For nearly 300 years since the Industrial Revolution, we have been educated and trained to be mechanical workers.
The world has wanted such talents until now.
People who would eliminate individuality, conform to rules, and do as they were told were hired.
So we sat inside the cubicle and became a part of the system that operated it.
But the world has changed, and better machines and faster systems have been developed.
Fifteen years after its publication, his prediction has come true.
AI is now replacing people in all fields.
The system we have adapted to is in crisis.
We can no longer guarantee the seats we sit in.
No matter how fast, accurately, or mechanically you try to work, you can never beat a computer.
This is why we need a new breed of people who can turn work into art.
In an age where trends change daily and what worked yesterday no longer works today, the world is now looking for artists, not workers.
A person who finds a path that does not exist, a person who makes a map, a person who solves problems - that is a 'lynchpin'.
“The life of trying to be ordinary is over now!
“Lead, Change, Connect”
How to Live as a Human "Linchpin" That AI Can Never Replace
Seth Godin says lynchpins are made, not born.
That means any of us can become a lynchpin.
You just have to choose to be the lynchpin.
The moment we choose to take that path, we transform from ordinary components into extraordinary individuals who can grow an organization.
But the choice is not easy.
Probably anyone would think this way.
'I'm not that creative.' 'I don't have any superpowers.' 'I guess I need some kind of extraordinary ability to be that kind of person.' But this is a delusion created by our brain.
Because we are trained to be more ordinary, to be better parts.
Anyone has the ability to be a lynchpin.
It is up to us whether we will let our abilities shine and be recognized by the world, or whether they will be lost and forgotten like pearls buried in the mud.
Republished in a special hardcover edition to commemorate the 15th anniversary of the original publication, Linchpin makes a strong argument that we must become irreplaceable humans, and that we must become beings that AI can never replace.
If you've ever questioned the way you work, pondered the place you can occupy in this world, or wondered what kind of people will be at the forefront of the changes brought about by the AI era, you'll find the answers in this book.
“We are all born with intelligence.
Our actions and contributions are valuable.
The art we create is valuable.
It is something that only we, me, can do.
No, I have to do it.
Get up right now.
“Make choices that make a difference.”
GOODS SPECIFICS
- Date of issue: November 13, 2024
- Format: Hardcover book binding method guide
- Page count, weight, size: 464 pages | 690g | 140*210*28mm
- ISBN13: 9791193262290
- ISBN10: 1193262291
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
