At the beginning of the book.
Think of the moment that breathes life into you
Entering.
Self-introduction · What am I called?

Chapter 1.
Peel off the hard shell

Take it out · What's inside me?
If you could just peel back the covering, what would be a good question?
What is Justice? · Defining It 1
What is Communication? · Defining It 2
What is the opposite? · Defining 3
What's the opposite of culture? · Defining it 4
What are the signs of laughter, intentions, thoughts, and emotions?
Sign of Happiness · Are you happy?
I want to talk about it in a difficult way. That's what I called you.

Chapter 2.
Crossing the middle ground between the outside and the inside

Let's learn creativity through writing. · Okay, I've been studying like that all day.
The difference between what's new and what seems new · I'm being fooled, I'm being fooled
Want to know how to develop creativity and its attributes?
Two attributes of great words - two or two?
Fighting with 'Eure' · Using the eraser in my head
The structure of organizational culture and the heavy, unspoken air of assumptions
It could be a compliment or an insult saying, "That's just like you."
I want to be a creative person · Why?
What is Malrangi and Gugeuni? What is a chair?
Tch, what's the point of being creative alone? · Group Creation System

Chapter 3.
Focus on the essence

Transparent power: When the head, tongue, and actions are separate, it becomes cloudy.
It's not about pretending to be good at work, it's about doing things well.
It's not about pretending not to be able to do something, it's about being good at it.
Q&A on pretending to live · I'm really curious

Chapter 4.
Awaken the seeds of life

If you can open a small door, what is a big door?
The fear of seeing something for the first time. Isn't it fun? It's okay if you just watch it.
Leadership that creates a festival in the desert · What am I in a moment of crisis?
The best brand in the world is · Oh, Jesus
The World Behind the Fruit of "Achievement" · Who Eats the Fruit?

Going out.
The moment you tear up the guide and go against the established answer
Search

The secret recipe of a creative master who has been working for a long time and breaking the 'usual'
Rhythmic Thinking for Life

“When you go against the established answer, you get a better answer.”

A person who has created a buzz not only with the Baedal Minjok service but also with the development of Korean fonts (Hanna, Jua, Yeonseong, Giranghaerang, Euljiro, Glim, etc.); a person who has led the corporate culture of Woowa Brothers from a good guide to a good work space; a person who has created the brand philosophy with his own style by going from the first designer with a salary in the hundreds of millions in Korea to the Chief Creative Officer; a person who has appeared on the 'God of Interview' episode of 'Infinite Challenge' and has appeared in various media outlets and is known as a first-class lecturer liked by the government, companies, and educational institutions; that person's name is Han Myeong-su (hereinafter referred to as Myeong-su).
He is a creative worker who can express difficult and complex things in an easy and fun way.
Some of you may know his name, but if you don't, I envy you.
The influence that he and his book, "Soft Thinking," will have on you will be limitless.

『Soft Thinking』 is a book that contains stories about creativity that we need to think about for our lives.
He explains that creativity is necessary not only to live flexibly but also to change the “stale air” of an organization, and gives food for thought on how to become a creative person.
If you think about it, it really is true.
Rather than wanting to create some incredible invention, don't you want to live a full life, making even the simplest tasks as bright as a flower? To achieve that, you need creativity that brightens your daily life and your workplace.

The book's structure follows a similar path: stripping away the hard shell (Part 1), exploring the surface and the inside (Part 2), delving into the essence and focusing on it (Part 3), and awakening the seeds of creativity that have been within us since birth (Part 4). This journey is like finding joy in everyday life and work.
The first chapter begins by defining creativity not as “the ability to come up with something new,” but as “the ability to bring out what’s inside me and make something new actually exist.”

How to get ideas that are 'wow' attractive, 'pfft' funny, and 'ah' touching
How to create a corporate culture that makes even boring work fun

“You don’t have to do it the way you’ve always done it.”

“How can you think like that and create a good work environment?” Myungsoo’s answer to this question is clear.
“Do something fun and make it feel fun.” Fun is not something that you “force yourself to do when you don’t want to,” but something that “flows out naturally because you’re happy.”
『Soft Thinking』 believes that efficiency, speed, and stability are important, and reminds us of the value and importance of fun that we have temporarily neglected.

How can we work with unique ideas and enjoyment? Myeongsu says, "Defining and confirming is important."
You should be able to say, "This is what I think," rather than, "Who said that?"
They say that when you define something “with your own understanding, rather than the dead definitions that are in the dictionary,” something fresh and different emerges.
In the book, he explains “how to pretend to be good at work” and “how to pretend to be bad at work,” and says that if you imitate and practice these two methods, you will learn how to be truly good at work.
“Without shame, we cannot move forward,” he says, and instills in us the “courage to reveal our weaknesses,” encouraging us to “reveal our own weaknesses and embrace the weaknesses of others” and to encourage one another.
However, we need an “organization that is safe even when revealing weaknesses.”
So individual creativity must be explained together with organizational creativity.

How can we create a fun work environment? Just because creative people gather doesn't mean they'll become a creative group.
Working in a creative building doesn't necessarily lead to creative results.
Because control dries up creativity, Myeongsu says he strives to create a corporate culture where "autonomy is above discipline."
In particular, we repeatedly emphasize that the attitude of a strong leader plays a decisive role in creating a good workplace (perhaps the beginning and end of change).
A leader who does not pass judgment like a judge, but speaks in a fun and lively manner and puts members at ease is like an “air purifier” that clears the “heavy and murky” air of an organization.

The book offers a whopping nine tips for creating a "collective creative system," and I'll share just one of them.
It's useful to know (I hope you use it after knowing it).
I encourage you to find and read the remaining eight directly in the book.
“Let’s ‘share’ instead of ‘report’.
When you report to someone, you basically go through a process of polishing and polishing, trying to write a plausible report without any flaws.
Of course, there are times when such reports are necessary.
But creative ideas tend to be hidden in rough and imperfect contexts, not in finished conclusions and tables of contents.” (Tch, What’s the use of being the only one creative!, p. 173)

While changing the collective creative system, it is also necessary to discover small meanings in each person's daily life.
Myeongsu says we “find grandeur in the trivial things of everyday life.”
Because little questions and small talk make today more enjoyable and brighten up a boring day.
For example, when sending a text message, instead of writing "Hello, Mr./Ms. ○○," if you use "that person's modifiers," your tone of voice will change and you will feel more friendly, which will make the other person read it carefully.
It's like when you're asked, "Are you happy?" it makes you think about happiness again.

It's not a book as thick as a brick, so you can pick it up right away.
A book that constantly catches your eye, creating a clash between reason and emotion.

“Ask a question that sparks inspiration.”

Chatbots, led by ChatGPT, are taking the world by storm.
However, even as artificial intelligence technology advances, there is one thing that machines cannot create.
It is something that contains human breath and is made by human flesh.
Because intentions can be easily created, but emotions cannot be easily created.
The creative output is what captures those emotions, and that creative output moves people's hearts.
“Intention, thought, emotion, the most important of these is emotion.” “The character ‘Chang’ in ‘Creativity’ has a hidden sword(?).
We need to revisit Myeongsu's thoughts that "creativity is born from overcoming the pain of cutting out the bright and dull things."

I can name three reasons why 『Soft Thinking』 is persuasive.
First, it is the story of a person who worked for 25 years in nine different companies without losing his philosophy, individuality, and soul. In other words, it is the story of a person who, like any other office worker, cannot stand the dull atmosphere of the organization. It is a story that resonates with me.
Second, sentences that dig deep, not in a light-hearted manner but in a step-by-step manner, like blood flowing through veins, lead thoughts into action and create rhythm.
Thirdly, I tell you what you want to hear, not what I want to say, but in an interesting way, and I tell you with clear examples.

This book is classified as a 'self-help book'.
This is a classification that fits a solid 'frame'.
How about breaking away from the norm and categorizing this book as follows? "A book employees should read first, then executives, and vice versa," "An unprecedented book that provides insightful insights to those who want to excel at their jobs," "A book for those of you who find life boring these days."
So, you can tear it out and read it, you don't have to read it in order, you can read it while doodling, you can tear a page out and give it to someone around you, and you can say, 'I read it and liked it.
This is a book that I can recommend to you, saying, 'You should read it too.'

The book, "Soft Thinking," is one of the essentials for your daily life and your company.
As mentioned in the preface, “Now, it is time to breathe life into the lives of those of you who keep repeating that you are bored to death.
I hope that the seed of creativity, given as a gift to all humans, will grow without worrying about what anyone else thinks.