An immortal masterpiece that captures the essence and beginning of the Carnegie legend.
The art of conversation that saved Warren Buffett from his fear of speaking!

All success depends on how you say it.
The Absolutely Unchangeable Communication Bible That Will Be Your Lifelong Asset

Following Dale Carnegie's "How to Win Friends and Influence People" and "How to Manage Yourself" which became instant bestsellers, Hyundai Intelligence is publishing Carnegie's immortal masterpiece, "How to Talk to People: A Guide to Successful Communication," which Obama praised and applied to his own life.
This book is the first complete translation in Korea of ​​'Voice Training', first published in 1937, carefully selected and adapted for Korean readers, and is the starting point for the Carnegie Institute.
World-renowned investor Warren Buffett says that the speaking classes he took directly from Carnegie completely changed his life.
He was once so afraid of speaking in front of an audience that he would vomit from the nervousness, but he was far more proud of the "Diploma in Communication Studies" he received from Dale Carnegie in 1952 than of his business degree.
“If you could learn the art of conversation that Carnegie taught, you could increase your lifetime income by 50 percent,” said Warren Buffett.


Carnegie combined public speaking, salesmanship, human relations, and applied psychology to teach concrete and practical conversational skills that ordinary office workers could immediately apply in business interviews or meetings the next day.
He also thoroughly demonstrated the secrets of successful speaking through numerous examples, from the great orators of the East and the West, past and present, to the ordinary people who listened to his lectures and saw their speaking skills grow remarkably.


No matter what we do, communication skills are a critical factor in our success.
Learn the specific formula for elegant speaking through this book, which presents conversational techniques that remain unchanged even after a century.
It will become a lifelong asset by enhancing your inner values ​​such as confidence, self-affirmation, logical thinking, and persuasiveness.

Nothing has given me more complete and lasting satisfaction than standing before an audience and leading them to do my bidding.
It's like a feeling of power, a feeling of having gained authority.
I also feel proud of having achieved my goal.
I feel like I'm standing alone, separated from my colleagues of similar skill level.
It's a magical and enchanting experience that you'll never forget.
One speaker went so far as to say:
“Until two minutes before I started speaking, I was thinking that I would rather have been whipped instead of giving a speech.
But now, with only two minutes left, I'd rather be shot than finish the story."
--- p.25

Edwin James Cattell has lectured to an estimated 30 million people.
He confided to me that he considers a speech a failure if, on the way home, he doesn't think, "I should have said that."
Why? Because he knows from long experience that a great speech is one that accumulates so much material that it cannot be fully utilized within the given time.

--- p.57

No matter how thoroughly you prepare and prepare, you can suddenly turn gray while giving a speech in front of people.
It's a situation where the story can no longer progress and is completely at a loss, just looking at the audience.
It's a scary situation.
But I don't want to sit there feeling confused and defeated.
(…) When we face such a moment of mental disaster, I will suggest the best way to save our lives.
Take the last word, phrase, or thought from the last sentence of your previous speech and use it to start a new sentence.
Then, we can make it flow freely and endlessly, like the stream in Tennyson's poem.

--- p.110

We must never forget that we determine the attitude of the listener.
When we give a speech, the audience is in the palm of our hand.
If we speak lukewarmly, the audience will also react lukewarmly.
If we are shy, the audience will be shy too.
If we pay even a little attention, the audience will pay even a little attention.
But if what we say is sincere, and we speak with emotion, spontaneity, power, and high conviction, the audience cannot help but be infected by our thoughts.

--- p.123

Weak people begin every sentence with “I think so,” “maybe,” “I think so,” and end it with “I think so.”
Almost all beginner public speaking professionals ruin their speeches by using timid expressions rather than by speaking in an overly assertive tone.
I once heard a New York businessman talk about his experience driving around Connecticut.
He said this:
“If you go to the left of the road, it looks like you’ll come across something like an onion field.” But there’s no such thing as an onion field.
If it's an onion, ... and if it's not, it's not.

--- p.135

Today's audiences prefer to speak to each person directly, as if the speaker were having a chat, whether at a business meeting of a dozen or in a tent of a thousand.
Speeches should be given in the same way.
But it shouldn't be done with the same energy as a private conversation.
If you do that, you will be completely ignored by the audience.
To appear natural, you need to use more energy talking to 40 people than to one person.

--- p.167

Wouldn't it be better to start with something you and your audience can relate to, then pose a relevant question that everyone wants to hear answered? Then, lead the audience toward the answer you propose.
When giving an answer, you must present the facts clearly so that people will naturally and unconsciously accept your conclusion as their own.
People tend to be more fixated on facts they believe they have discovered themselves.
In other words, even the highest level of speech can sound like nothing more than a simple explanation.

--- p.250

Napoleon once declared that repetition was the only important principle in rhetoric.
He knew that just because an idea was clear to him, it didn't mean it would be easily understood by others.
To understand a new idea, you need time to think about it.
In short, new ideas must be said over and over again.
But it shouldn't be the same expression.
People hate it when you repeat the same thing over and over again.
That makes sense.
But if you use different expressions to say the same idea, people tend to think you're not repeating it.

--- p.302

If possible, I'd like to hear a story about effort.
It would be better if it was a story about fighting and winning.
We are very interested in fighting.
What the world loves is conflict.
The world wants to see a story about two men fighting over a woman.
Isn't that the same thing when you watch a novel, a magazine article, a movie, or a drama? The moment the great hero overcomes all obstacles and embraces the heroine, the audience is already reaching for their hats and coats.
And then, after just five minutes, only the cleaners are left, chatting about broom handles and such.

--- p.349