The Unconventional Law of Success
 |
Description
Book Introduction
“Success begins with the feeling of ‘evil’!” Masanori Kanda's rough and blunt philosophy of success that defies common sense It's been 20 years. Masanori Kanda's masterpiece, "The Unconventional Law of Success," which sold 500,000 copies since its publication in Japan in 2002, has landed in Korea. The reason this book, published a long time ago, is receiving renewed attention is simple. This is because there is a constant stream of people who say that after reading this book, their perspective on life changed and they became successful. As time goes by and his words become reality, the number of people who recognize the value of the book explodes. In his book, Masanori Kanda shares eight habits that will get you on the fast track to wealth. It would be a big mistake to think that habits are always 'the same thing'. The eight successful habits he presented are stories he wrote with determination and the resolve to be criticized for the 'evil' that successful people can never use. As a result, I came to clearly understand the reason why so many successful people, despite being rough, blunt, and direct, were destined to succeed. That is why life hacker Jacheong, who is a “retrograde” and has a similar way of thinking and writing to “Korea’s Masanori Kanda,” strongly recommended this book, saying, “It was a great fortune and a once-in-a-lifetime opportunity to come across this book.” |
- You can preview some of the book's contents.
Preview
index
Recommendation
Recommendation
While publishing the revised edition.
I'll be waiting at the top
prolog.
For a life where no one cares and you don't have to work with people you don't like.
As you go in.
Success begins with the feeling of 'evil'
I rubbed the magic lamp
Why Advice from Successful People Can Be a Distraction
Think of money and your heart separately
Why does success require evil energy?
Habit 1.
Find something you don't want to do
What successful people don't teach anyone
Good goals and bad goals
I'm laying the rails for you to run on
Deciding between 'things I don't want to do' and 'things I want to do'
Find your own mission
Why Writing It Down Makes It Happen
Conversation between a Rich Man and an Ordinary Man 1
Habit 2.
Hypnotize yourself
Will you control reality or be controlled by it?
I program my subconscious the way I want.
The Key to Tenfold Increase in Annual Income
How to Set Goals: The SMART Principle
Write down 10 goals every night.
Habit 3.
Create the title you desire
A Conversation Between a Rich Man and an Ordinary Man 2
Why Don't Traditional Success Formulas Work?
The power of the title that makes you Superman in an instant
Self-Image to Increase Your Annual Income Tenfold
Habit 4.
Collect the information needed to achieve your goals
What people with good sense have in common
Audio works miracles
The Ultimate Study Method: Photo Reading
Anyone can do photo reading
Control the information in your head efficiently
You must associate with successful people to become successful.
Captivate the rich with overwhelming offers
Habit 5.
Selling with a high attitude
Conversation between a rich man and an ordinary man 3
The "Wicked Woman's Law": How to Make a Sales Master
A strategy that puts customers first
Change the concept of sales
Why Rejecting Sales is Effective for the Average Person
Interview customers to see if they are a good fit for your business.
To distinguish between customers who do not fit with me
Customer lists hate empty spaces.
Habit 6.
I love money very much
Do you know the habits of money?
Don't run away from making money
Get rid of your guilt about money
Create a flow of money coming in as quickly as possible.
How to Use Money Without Being Hated by Money
How to Earn as Much Annual Income as You Want
Habit 7.
Learn the thought process behind making decisions
Conversation between a Rich Man and an Ordinary Man 4
Why Success Formula Geeks Can't Succeed
Between the good aspects of the present and the bad aspects of the future
The process of creating a scenario for making a decision
Calculate backwards from the future to determine present actions
Habit 8.
Remember that success has its ups and downs.
Things I didn't know
Conversation Between a Rich Man and an Ordinary Man 5
Epilogue.
Believe in yourself
Translator's note.
The most unusual and never-to-be-rewritten book, written in ten days and selling half a million copies.
Recommendation
While publishing the revised edition.
I'll be waiting at the top
prolog.
For a life where no one cares and you don't have to work with people you don't like.
As you go in.
Success begins with the feeling of 'evil'
I rubbed the magic lamp
Why Advice from Successful People Can Be a Distraction
Think of money and your heart separately
Why does success require evil energy?
Habit 1.
Find something you don't want to do
What successful people don't teach anyone
Good goals and bad goals
I'm laying the rails for you to run on
Deciding between 'things I don't want to do' and 'things I want to do'
Find your own mission
Why Writing It Down Makes It Happen
Conversation between a Rich Man and an Ordinary Man 1
Habit 2.
Hypnotize yourself
Will you control reality or be controlled by it?
I program my subconscious the way I want.
The Key to Tenfold Increase in Annual Income
How to Set Goals: The SMART Principle
Write down 10 goals every night.
Habit 3.
Create the title you desire
A Conversation Between a Rich Man and an Ordinary Man 2
Why Don't Traditional Success Formulas Work?
The power of the title that makes you Superman in an instant
Self-Image to Increase Your Annual Income Tenfold
Habit 4.
Collect the information needed to achieve your goals
What people with good sense have in common
Audio works miracles
The Ultimate Study Method: Photo Reading
Anyone can do photo reading
Control the information in your head efficiently
You must associate with successful people to become successful.
Captivate the rich with overwhelming offers
Habit 5.
Selling with a high attitude
Conversation between a rich man and an ordinary man 3
The "Wicked Woman's Law": How to Make a Sales Master
A strategy that puts customers first
Change the concept of sales
Why Rejecting Sales is Effective for the Average Person
Interview customers to see if they are a good fit for your business.
To distinguish between customers who do not fit with me
Customer lists hate empty spaces.
Habit 6.
I love money very much
Do you know the habits of money?
Don't run away from making money
Get rid of your guilt about money
Create a flow of money coming in as quickly as possible.
How to Use Money Without Being Hated by Money
How to Earn as Much Annual Income as You Want
Habit 7.
Learn the thought process behind making decisions
Conversation between a Rich Man and an Ordinary Man 4
Why Success Formula Geeks Can't Succeed
Between the good aspects of the present and the bad aspects of the future
The process of creating a scenario for making a decision
Calculate backwards from the future to determine present actions
Habit 8.
Remember that success has its ups and downs.
Things I didn't know
Conversation Between a Rich Man and an Ordinary Man 5
Epilogue.
Believe in yourself
Translator's note.
The most unusual and never-to-be-rewritten book, written in ten days and selling half a million copies.
Detailed image
Into the book
The most important thing when setting good goals is to find something you really want to do.
I might say I know that much.
But most people have a wrong idea of what they really want to do.
It's like you firmly believe that you want to do something even though you don't want to.
If you want to find what you really want to do, be sure to try the following steps:
It's a simple but very powerful method.
First, prepare a piece of paper and write down ‘things you don’t want to do.’
That's absolutely not a mistake.
In order to find out exactly what you want to do, you must first clearly identify what you don't want to do.
This is the point.
Books that teach common-sense rules for success begin with the advice, "Find out exactly what you want to do."
However, there are many cases where you don't know what you want to do or you have to be conscious of other people's opinions.
---From "Good Goals and Bad Goals"
“Tell me the biggest secret to your success after starting your own business.
"If you don't, your life is at stake." If I were threatened with something like that, what would I say? I would say without hesitation, "Yes, it's a habit of listening to audio."
Of course, I'm not talking about listening to audio as a hobby.
This refers to the habit of listening to audio from successful executives or excellent consultants, so-called business-related audio.
It's not just my habit.
When we observed entrepreneurs who achieved short-term success, we found that they all listened to audio while commuting.
For aspiring independent entrepreneurs, audio provides a wealth of knowledge unavailable through other media.
You can learn the wisdom gained from decades of experience from great managers in just an hour or two.
There is much to learn from failures as well as success stories.
A management consultant who would normally pay a hefty fee to be a corporate advisor is generously sharing his methodology on audio.
Moreover, because you can hear it in person, you can grasp the subtle nuances that cannot be conveyed in a book.
Considering these various advantages, people who do not have the habit of listening to audio are at a serious disadvantage.
---From "Audio Creates Miracles"
The purpose of sales is not to persuade the other person.
It is about judging whether the other party is likely to purchase or not.
Therefore, salespeople should devote their time only to customers who are likely to buy, and should not hesitate to reject customers who are unlikely to buy.
After reading this book, I realized to my bones that all the common sense I had about sales was completely wrong.
I was thinking that in order to close a sale, I had to work hard to persuade the customer and get them to say 'YES'.
But that wasn't it.
Rather, it was something that should have been rejected.
From this perspective, I found that many books written by American consultants are honest sales books that say that it is more important to deal with customers in a high-handed manner or threaten them rather than asking them for favors.
“Yeah, that’s right.
There's no need to bow down to customers you don't like.
“Sales is about rejecting customers who don’t fit in with me.” It was a moment that changed my concept of sales.
---From "Change the Concept of Sales"
Someone makes a profit.
Someone makes money.
And spend that money.
When someone spends money, there are people who become rich because of it.
So, those who have the ability to sell something should sell it, and those who have the ability to spend money should spend money.
A merchant is a professional in business and a professional in making money, so he must become a thorough professional and continue to make money.
And that money must be used wisely.
But we have been unable to face money with confidence due to our habit.
The saying, 'Money will follow later' is something the rich say to discipline themselves.
But most people misunderstand this and believe it to be true.
This is a line you say after you've made money! Even if you're hated, you shouldn't run away from making money.
The boss has to make money for his employees.
We need to make money for our community.
Those who have the ability to make money have an obligation to do so.
---From "Don't Run Away from Making Money"
In the general rule of success, becoming rich and successful is the end.
That's the end of it.
But luckily, I was taught by Takahisa Horinouchi, an assistant professor at Yokohama National University.
In fact, the teaching is that success has a dark side.
Success is generally accepted to mean 'the light shines down'.
But when the light shines down, the shadows become darker.
And that shadow begins to grow darker as you progress towards success, and it becomes evident in your weakest areas.
What on earth could a shadow be? It could mean illness, accidents, family breakdowns, or trouble in interpersonal relationships.
You could be scammed or betrayed by the person you trusted most.
I literally froze when I heard this answer.
Wow! Am I the only one who didn't know about something this important?
I might say I know that much.
But most people have a wrong idea of what they really want to do.
It's like you firmly believe that you want to do something even though you don't want to.
If you want to find what you really want to do, be sure to try the following steps:
It's a simple but very powerful method.
First, prepare a piece of paper and write down ‘things you don’t want to do.’
That's absolutely not a mistake.
In order to find out exactly what you want to do, you must first clearly identify what you don't want to do.
This is the point.
Books that teach common-sense rules for success begin with the advice, "Find out exactly what you want to do."
However, there are many cases where you don't know what you want to do or you have to be conscious of other people's opinions.
---From "Good Goals and Bad Goals"
“Tell me the biggest secret to your success after starting your own business.
"If you don't, your life is at stake." If I were threatened with something like that, what would I say? I would say without hesitation, "Yes, it's a habit of listening to audio."
Of course, I'm not talking about listening to audio as a hobby.
This refers to the habit of listening to audio from successful executives or excellent consultants, so-called business-related audio.
It's not just my habit.
When we observed entrepreneurs who achieved short-term success, we found that they all listened to audio while commuting.
For aspiring independent entrepreneurs, audio provides a wealth of knowledge unavailable through other media.
You can learn the wisdom gained from decades of experience from great managers in just an hour or two.
There is much to learn from failures as well as success stories.
A management consultant who would normally pay a hefty fee to be a corporate advisor is generously sharing his methodology on audio.
Moreover, because you can hear it in person, you can grasp the subtle nuances that cannot be conveyed in a book.
Considering these various advantages, people who do not have the habit of listening to audio are at a serious disadvantage.
---From "Audio Creates Miracles"
The purpose of sales is not to persuade the other person.
It is about judging whether the other party is likely to purchase or not.
Therefore, salespeople should devote their time only to customers who are likely to buy, and should not hesitate to reject customers who are unlikely to buy.
After reading this book, I realized to my bones that all the common sense I had about sales was completely wrong.
I was thinking that in order to close a sale, I had to work hard to persuade the customer and get them to say 'YES'.
But that wasn't it.
Rather, it was something that should have been rejected.
From this perspective, I found that many books written by American consultants are honest sales books that say that it is more important to deal with customers in a high-handed manner or threaten them rather than asking them for favors.
“Yeah, that’s right.
There's no need to bow down to customers you don't like.
“Sales is about rejecting customers who don’t fit in with me.” It was a moment that changed my concept of sales.
---From "Change the Concept of Sales"
Someone makes a profit.
Someone makes money.
And spend that money.
When someone spends money, there are people who become rich because of it.
So, those who have the ability to sell something should sell it, and those who have the ability to spend money should spend money.
A merchant is a professional in business and a professional in making money, so he must become a thorough professional and continue to make money.
And that money must be used wisely.
But we have been unable to face money with confidence due to our habit.
The saying, 'Money will follow later' is something the rich say to discipline themselves.
But most people misunderstand this and believe it to be true.
This is a line you say after you've made money! Even if you're hated, you shouldn't run away from making money.
The boss has to make money for his employees.
We need to make money for our community.
Those who have the ability to make money have an obligation to do so.
---From "Don't Run Away from Making Money"
In the general rule of success, becoming rich and successful is the end.
That's the end of it.
But luckily, I was taught by Takahisa Horinouchi, an assistant professor at Yokohama National University.
In fact, the teaching is that success has a dark side.
Success is generally accepted to mean 'the light shines down'.
But when the light shines down, the shadows become darker.
And that shadow begins to grow darker as you progress towards success, and it becomes evident in your weakest areas.
What on earth could a shadow be? It could mean illness, accidents, family breakdowns, or trouble in interpersonal relationships.
You could be scammed or betrayed by the person you trusted most.
I literally froze when I heard this answer.
Wow! Am I the only one who didn't know about something this important?
---From "Things I Didn't Know"
Publisher's Review
★ Strongly recommended by Lifehacker, CEO Jo Seong-hee, and CEO Park Se-ni
★ Bestseller in Japan with 500,000 copies sold
★ Representative works of Masanori Kanda, selected as a "TOP marketer" by GQ JAPAN
“Here is the law of success.
“It is entirely your choice whether to believe it or not!”
"The Unconventional Law of Success" is the story of Masanori Kanda's one and only "law of success," which he wrote in just ten days while listening to rock and roll at the age of 37, over 20 years ago, and which he says he will never write again.
The beginning of the book was coincidentally a lecture given to young people, who accepted the exception of the condition that they could say whatever they wanted and not be held responsible later.
The lecture was a huge hit, with endless requests, and the author realized that people were still believing the same old formulas for success, and no matter how hard they tried, they were not succeeding.
However, even after writing the book, the author said he did not want to reveal the contents.
Because it was 'too absurd'.
To that extent, this book was incredibly 'unconventional'.
In his words, it may have been “illogical, unscientific, and unbelievable,” but he says that his goal was realized without him even knowing it.
If you still can't find a reason to read this book, I encourage you to ponder the following sentence from the book:
“Actually, I was half in doubt.
But I just gave it a try.
Then, without me even knowing it, my goal was realized.
Now, it doesn't matter whether you believe it or not, whether it's scientific or not.
“Just do it, just do it.” (Page 82)
The 8 Most Powerful Habits to Get You on the Wealth Fast Lane
Insight and inner strength based on knowledge of brain science, psychology, etc.
So, just how outrageous is the “unconventional law of success” that Masanori Kanda reveals in this book?
First of all, this book is amazing from the prologue.
In the prologue, Masanori Kanda tells a rather shocking story: "Success begins with feelings of evil."
At first, you may be taken aback by his somewhat radical remarks, but after listening to his stories that penetrate the core of brain science and psychology, you will have to admit that not a single word of his is wrong.
I can only say, 'Amazing', that I had this thought 20 years ago.
“Evil emotions are emotions such as jealousy, hostility, pride, and vanity. They are different from ‘good’ in polarity, plus (+) and minus (-), but when viewed from the perspective of energy, they have incredibly powerful energy.
Just wait and see.
"I will definitely flatten your noses!" If you want to succeed, acknowledge and harness the energy of evil. (Page 43)
This is not the only refreshing success philosophy that blows away the common sense we have taken for granted.
They only give advice that if you want to have both money and happiness, you should prioritize money, that to find what you want to do, you should first find what you don't want to do, and that to be good at sales, you should be a good salesperson. They only give advice that's like that.
Still, after reading that part, I can't help but give his philosophy infinite positive feedback.
Here are Masanori Kanda's eight success habits that will help you dismantle and reconstruct your rigidly fixed way of thinking, trapped in the framework of "common sense."
▶ Habit 1: Find out what you don't want to do.
▶ Habit 2: Hypnotize yourself.
▶ Habit 3: Create the title you desire.
▶ Habit 4: Collect the information needed to achieve your goals.
▶ Habit 5: Selling with a high attitude.
▶ Habit 6: Love money very much.
▶ Habit 7: Learn the thought process behind making decisions.
▶ Habit 8: Remember that success has both light and shadow.
Why is 《The Unconventional Law of Success》
Has it become Kanda Masanori's masterpiece?
Selected as one of Japan's top marketers by GQ JAPAN, organizer of Japan's largest book club, Read for Action, international judge for the ECHO Awards, a world-renowned authority in the marketing industry, sales copywriter known for the PASONA Law, future mapping developer, educational entrepreneur, management consultant, bestselling author...
As Masanori Kanda holds numerous titles and has immense fame and influence, his "Unconventional Law of Success" is considered his masterpiece.
The reason is this.
First, this book is about Masanori Kanda's real experiences.
He too was a negative, self-indulgent and lazy person in the past.
However, after becoming independent from his salaryman job, he became a high-income taxpayer and entered the list of the richest people within two years.
This is because it is the only book that deals with the laws of success that reveal his raw, unpolished true nature.
Second, the eight success habits in the book are based on real-life examples he learned from meeting with over 3,000 business executives.
In other words, it is not just a theory, but can be applied to anyone.
He too is living a life that perfectly proves what he wrote in the book.
Third, Masanori Kanda said in the book that his purpose in writing this book was to create more successful colleagues who can spend money generously for the world.
This book also aligns with his mission to produce more globally recognized talent and revitalize small and medium-sized enterprises.
In particular, the newly published revised edition of "The Unconventional Law of Success" is significant in that it was translated by Seung-Beom Seo, the first and only facilitator of Lead for Action in Korea, who has been consistently promoting Masanori Kanda in Korea and is active as a business coach.
He knows Masanori Kanda better than anyone else, and he has tried to communicate directly with Masanori Kanda to better convey his message to domestic readers.
Masanori Kanda, a changer of perception who goes beyond and breaks common sense, and a top executor who says, "Just give it a try."
His message will penetrate the hearts of more readers through Representative Seo's translation.
★ Bestseller in Japan with 500,000 copies sold
★ Representative works of Masanori Kanda, selected as a "TOP marketer" by GQ JAPAN
“Here is the law of success.
“It is entirely your choice whether to believe it or not!”
"The Unconventional Law of Success" is the story of Masanori Kanda's one and only "law of success," which he wrote in just ten days while listening to rock and roll at the age of 37, over 20 years ago, and which he says he will never write again.
The beginning of the book was coincidentally a lecture given to young people, who accepted the exception of the condition that they could say whatever they wanted and not be held responsible later.
The lecture was a huge hit, with endless requests, and the author realized that people were still believing the same old formulas for success, and no matter how hard they tried, they were not succeeding.
However, even after writing the book, the author said he did not want to reveal the contents.
Because it was 'too absurd'.
To that extent, this book was incredibly 'unconventional'.
In his words, it may have been “illogical, unscientific, and unbelievable,” but he says that his goal was realized without him even knowing it.
If you still can't find a reason to read this book, I encourage you to ponder the following sentence from the book:
“Actually, I was half in doubt.
But I just gave it a try.
Then, without me even knowing it, my goal was realized.
Now, it doesn't matter whether you believe it or not, whether it's scientific or not.
“Just do it, just do it.” (Page 82)
The 8 Most Powerful Habits to Get You on the Wealth Fast Lane
Insight and inner strength based on knowledge of brain science, psychology, etc.
So, just how outrageous is the “unconventional law of success” that Masanori Kanda reveals in this book?
First of all, this book is amazing from the prologue.
In the prologue, Masanori Kanda tells a rather shocking story: "Success begins with feelings of evil."
At first, you may be taken aback by his somewhat radical remarks, but after listening to his stories that penetrate the core of brain science and psychology, you will have to admit that not a single word of his is wrong.
I can only say, 'Amazing', that I had this thought 20 years ago.
“Evil emotions are emotions such as jealousy, hostility, pride, and vanity. They are different from ‘good’ in polarity, plus (+) and minus (-), but when viewed from the perspective of energy, they have incredibly powerful energy.
Just wait and see.
"I will definitely flatten your noses!" If you want to succeed, acknowledge and harness the energy of evil. (Page 43)
This is not the only refreshing success philosophy that blows away the common sense we have taken for granted.
They only give advice that if you want to have both money and happiness, you should prioritize money, that to find what you want to do, you should first find what you don't want to do, and that to be good at sales, you should be a good salesperson. They only give advice that's like that.
Still, after reading that part, I can't help but give his philosophy infinite positive feedback.
Here are Masanori Kanda's eight success habits that will help you dismantle and reconstruct your rigidly fixed way of thinking, trapped in the framework of "common sense."
▶ Habit 1: Find out what you don't want to do.
▶ Habit 2: Hypnotize yourself.
▶ Habit 3: Create the title you desire.
▶ Habit 4: Collect the information needed to achieve your goals.
▶ Habit 5: Selling with a high attitude.
▶ Habit 6: Love money very much.
▶ Habit 7: Learn the thought process behind making decisions.
▶ Habit 8: Remember that success has both light and shadow.
Why is 《The Unconventional Law of Success》
Has it become Kanda Masanori's masterpiece?
Selected as one of Japan's top marketers by GQ JAPAN, organizer of Japan's largest book club, Read for Action, international judge for the ECHO Awards, a world-renowned authority in the marketing industry, sales copywriter known for the PASONA Law, future mapping developer, educational entrepreneur, management consultant, bestselling author...
As Masanori Kanda holds numerous titles and has immense fame and influence, his "Unconventional Law of Success" is considered his masterpiece.
The reason is this.
First, this book is about Masanori Kanda's real experiences.
He too was a negative, self-indulgent and lazy person in the past.
However, after becoming independent from his salaryman job, he became a high-income taxpayer and entered the list of the richest people within two years.
This is because it is the only book that deals with the laws of success that reveal his raw, unpolished true nature.
Second, the eight success habits in the book are based on real-life examples he learned from meeting with over 3,000 business executives.
In other words, it is not just a theory, but can be applied to anyone.
He too is living a life that perfectly proves what he wrote in the book.
Third, Masanori Kanda said in the book that his purpose in writing this book was to create more successful colleagues who can spend money generously for the world.
This book also aligns with his mission to produce more globally recognized talent and revitalize small and medium-sized enterprises.
In particular, the newly published revised edition of "The Unconventional Law of Success" is significant in that it was translated by Seung-Beom Seo, the first and only facilitator of Lead for Action in Korea, who has been consistently promoting Masanori Kanda in Korea and is active as a business coach.
He knows Masanori Kanda better than anyone else, and he has tried to communicate directly with Masanori Kanda to better convey his message to domestic readers.
Masanori Kanda, a changer of perception who goes beyond and breaks common sense, and a top executor who says, "Just give it a try."
His message will penetrate the hearts of more readers through Representative Seo's translation.
GOODS SPECIFICS
- Date of issue: June 30, 2022
- Page count, weight, size: 284 pages | 382g | 140*205*18mm
- ISBN13: 9791187875239
- ISBN10: 1187875236
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카테고리
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