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Preface: Drawing a World Made Happy by Language Sensitivity

Chapter 1: Why Language Sensitivity is Necessary

Language sensitivity that bridges the gap in relationships
[Into Life] Short sleeves and short sleeves, empathy in a single syllable
Communication skills are a basic virtue that democratic citizens must possess.
Our happiness index is proportional to our communication skills.
To allow language sensitivity to naturally permeate the body
〈Looking Deeper〉 Defining Language Sensitivity│The Thought Hidden in the Word 'Fish'

Chapter 2: Relationships Come From Words

Now is the time to consider relationship issues socially.
Let's learn again from a speaking, relationship perspective
[Into Life] The Criteria for Judging "Ssagaji" and "Old Man"
Words that become magnets, words that become springs
[Into Everyday Life] Correcting the '3 Keys' for Intergenerational Communication
How to Tune Your Language Frequency - Speaking for Better Relationships
[Into Life] A good relationship requires more than just a sense of connection.
Words that start with 'no' that close the heart
〈Looking Deeper〉 A Study on 'Anissieting'

Chapter 3: Language also has a sense of touch

What kind of feeling do my words have?
Why People Only Want to Hear 'Warm Words'
To pave the way for warm words
[Into Daily Life] How to Quiet Holiday Nagging

Chapter 4: Things to Consider When Calling Others

Titles that are acceptable to the person calling them but uncomfortable to the person listening
Why the term "ajumma" is used as a derogatory term
[Into Life] If someone called me 'Auntie'
The Real Reason We're Sensitive to Titles
What Should We Call Each Other? - Using Titles in Public Relations
[Into Daily Life] How to Respond When You're Uncomfortable with Your Address
〈In-Depth Look〉 Our Society Seen Through Titles│Women's Title Struggle: Please Call Me Ms. OOO│Title Inflation

Chapter 5: The Inconvenient Truth Hidden in Workplace Titles

Can Changing Titles Create a Horizontal Organizational Culture?
Korean is difficult to speak without honorifics
[Into Life] The Difference Between Appellatives and Referentials
Refreshing your workplace culture with a language refresh
〈In-Depth Look〉 The Word 'Honey' Used Instead of 'You'│How 'OOO-nim' Became a Title

Chapter 6: The Icon of Disconnection, a Look at the Answer

“There’s no way I’m the answer.”
[Into Life] To overcome communication difficulties and grow
Smart Ways to Deal with People Who Don't Communicate
[Into Life] "Baro Baro": Effective Communication Between Superiors and Subordinates
[Into Daily Life] Using Communication Tools - Face-to-face, Phone, Text, Email

Chapter 7: For those of you who need to talk

What Makes a Pleasant Conversation? - The Finest of Conversation
[Into Life] To speak well, you must speak appropriately to the time and place.
Things to remember if you want a two-way conversation
[Into Life] A janggu is a janggu, so don't interfere!
Tips for Conversing with Strangers - Using Small Talk

Chapter 8: When Words Become Power

Things you need to prepare once you have a say
This is what happens when you get drunk on words and monopolize the conversation.
[Into Life] How to Get Your Audience's Attention
To create a community where speech is free
[Into Life] The Role of a Leader and the Purpose of Communication

Chapter 9: Our Attitude to K-Age

The national greeting, “How old are you?”
Mr. President, please do away with the Korean age calculation system!
The Real Reason Why Counting Age Doesn't Disappear
[Into Everyday Life] Ageism in Daily Life
Age Expressions Are Confusing: How to Say Them
〈In-Depth Look〉 Is Age Really the Only Sensitive Thing?

Chapter 10: Should I use formal or informal speech?

Should I raise it or not?
Relative honorifics are essential to complete a sentence.
Informal speech that sows conflict
[Into daily life] Replace unpleasant informal language with polite formal language
Why are there no such things as "adults without shame"?
〈In-Depth Look〉 The Adulthood Required by the Honorific System│The Question That Invites a Fight: “Why are you speaking informally to me?”

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In this era where we live alone for a long time, language sensitivity is an essential skill!
Relearning to 'speak' from a relationship perspective!

"The one-line essence of this book, summarized by me, is 'Speaking well makes you happy!'" _Choi In-a│CEO of Choi In-a Bookstore

"Recommended for anyone who wants to harness the networking power of language." _Song Gil-young│Author of "Sidae Yebo" and Mind Miner

"A book that teaches us what a single word is worth!" _Yojo│Musician, writer

Professor Shin Ji-young (Department of Korean Language and Literature, Korea University), who first introduced the term "language sensitivity" to the public, has developed it further and published a new book, "Professor Shin Ji-young's Language Sensitivity Class," which deals with "speaking" that narrows the distance between relationships and leads to a happier life.
In this book, he says that we need to relearn 'speaking' from the perspective of relationships for happiness, rather than as a means to success such as employment or promotion.
He also explains that in this age of accelerating individualization, if you want to transcend disconnection and lack of communication and have genuine relationships, you must first reflect on your own language habits and increase your language sensitivity, which is the key to opening the hearts of others.


To this end, he has provided practical methods for building good relationships and ultimately achieving happiness, including everyday conversation techniques, intergenerational communication, language issues in the workplace for a horizontal organizational culture, and how to overcome communication difficulties, all with abundant examples.
The author's insight, gained through a meticulous examination of language issues arising throughout our society and a study of humanity through language exploration, will offer a starting point for change to those who are misunderstood by a single word or who feel disconnected and lonely due to language. It will also teach them how to utilize language as a tool for a better life.


Why Language Needs a Refresh
A language of respect creates a culture of respect.

Recently, many companies, especially leading Korean companies, are increasingly adopting so-called 'unification of titles'.
Regardless of rank, everyone from interns to executives calls each other by the title 'nim'.
However, there are slight differences in specific guidelines, such as using nicknames or English names instead of names depending on the characteristics of the industry and the existing organizational culture, or limiting the categories to two or three (pro, manager, etc.) while differentiating by job title.
What on earth is it that so many companies are so interested in?

Language is often said to be 'a tool for expressing thoughts and a social convention.'
To use a language, you must understand the conventions of the society in which the language is used and use the language accordingly.
But those promises were always made in the past, so they always contain thoughts from the past.
As a result, many of the languages ​​we actually use contain outdated and outdated values ​​that we no longer agree with.
It is the use of old language that contains old ideas rather than changed ideas.
As a result, we end up saying things without even thinking about them, which can lead to not only a breakdown in communication but also a trigger for conflict.


Professor Shin Ji-young asserts, “In a company, calling an individual ‘Mr. OOO’ rather than ‘Manager Ga’ or ‘Manager Ga’ is not only an attempt to establish a horizontal organizational structure, but also an effort to acknowledge the individual’s characteristics and pay attention to diversity through language” (p. 178), and “Workplace culture cannot change with just a change in words, but workplace culture cannot change without a change in words” (p. 182).
Language is a mirror that reflects culture, and a language of respect creates a culture of respect, and a culture of respect creates a language of respect.
This isn't just a story limited to silk companies.
There are countless words that have been used so naturally, including workplace titles, that fail to reflect the changing times and become the seeds of conflict.


Now, we must be sensitive to the thoughts that the words we habitually use, the words we take for granted and use without thinking, actually reflect.
If the ideas contained in our language are stuck in the past, if they contain a sense of authority and discrimination, we must boldly seek change.
Language also needs a refresh.


Language is not for me, but to reach others.
Words that should disappear vs.
New words to learn

Everyone has a bad habit or two, whether it's being late, eating poorly, or having bad posture.
We put a lot of effort into changing habits that make our daily lives uncomfortable and disrupt the order of our lives.
But people are oblivious to the bad language habits that go beyond discomfort and ruin relationships and lead to isolation.


A typical example is the expression “no” used when starting a conversation.
Often, we start a conversation with the inadvertent "no" to change the subject or to draw attention to ourselves, but using a negative word at the beginning of a conversation is more likely to close the other person's mind.
While it may be effective in gaining the right to speak, it can result in a conversation that should be a 'tiki-taga' turning into a monologue and even ruining good relationships.


The same goes for the term ‘ajumma’.
'Ajumma' is a derogatory term for 'ajumma', and it basically assumes that the person being called is being degraded, so no one is happy to be called by this term.
According to a recent survey, the term "ajumma" evokes negative feelings in one out of three women over 60.
The author explains that if you think, "What's wrong with calling an auntie 'auntie'?" you should be prepared to receive an unpleasant reaction from the other person or feel lonely.


We use too many expressions like this, which the speaker doesn't mean to use, but which make the listener uncomfortable, and which worsens communication and even relationships.
The author examines typical linguistic expressions that ruin relationships and lead to isolation, explaining why they are incorrect from a linguistic sensitivity perspective and introducing specific methods for utilizing Korean language to pave the way for warm words.
Through 35 suggestions, including how to address one another in public relationships, how to use honorifics to whom, what attitude to have for conversations rather than monologues, and what training to use to avoid arguments and make others understand you, you will be able to correct bad speaking habits and find a new path for warm words.