A woman selling lunch boxes in Paris
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Description
Book Introduction
- Ranked 345th on the list of Britain's richest people according to the Sunday Times
- Self-development bestseller for 5 consecutive years
- 'Life Mentor' with 6 million views on YouTube
The living practice of "The Great Secret" to achieve true success and freedom!
“From a pile of debt worth 10 billion won to the CEO of a 500 billion won company,
“It took me exactly five years!”
The amazing law of attraction that a man who failed in business and was stuck in a 'loser's mindset' realized in his life.
Since its publication in 2017, the self-development bestseller, "The Woman Who Sells Lunchboxes in Paris," has been consistently loved by countless readers and has been republished in a revised edition.
This book contains the miraculous journey of Kelly Choi, founder of Kelly Deli, a global company with 1,200 stores in 11 European countries and annual sales of 540 billion won, and the essence of success and happiness he found.
How did a woman in her 40s, barely graduating from a night school and once burdened with over a billion won in debt, build a company that became one of the UK's 400 richest people and has been named a UK Top Track Company for three consecutive years? In this book, Kelly Choi shares the seven secrets to wealth—the techniques for success she's learned firsthand over the past decade, navigating all the challenges.
If you are currently facing the rough waves of life, this book will be an excellent guide to life.
He begins with the story of his first failed business, what he learned from it, what he studied, and what philosophy and mindset led him to create his new company, sharing his entire journey without any exaggeration.
From the time he was so poor that he couldn't even afford to buy a cup of coffee for his juniors to becoming a successful businessman in Paris, he has compiled all his trials and errors and the secrets of life he has discovered along the way into seven rules in this book.
To those who hesitate to take on new challenges for various reasons—whether it's because they don't have money, are a woman, or are too old—he tells them that if they have passion and thoroughly prepare for success, they can seize the opportunity.
No matter where you are at, if you move wisely and intelligently, you can make the goddess of fortune be on your side.
- Self-development bestseller for 5 consecutive years
- 'Life Mentor' with 6 million views on YouTube
The living practice of "The Great Secret" to achieve true success and freedom!
“From a pile of debt worth 10 billion won to the CEO of a 500 billion won company,
“It took me exactly five years!”
The amazing law of attraction that a man who failed in business and was stuck in a 'loser's mindset' realized in his life.
Since its publication in 2017, the self-development bestseller, "The Woman Who Sells Lunchboxes in Paris," has been consistently loved by countless readers and has been republished in a revised edition.
This book contains the miraculous journey of Kelly Choi, founder of Kelly Deli, a global company with 1,200 stores in 11 European countries and annual sales of 540 billion won, and the essence of success and happiness he found.
How did a woman in her 40s, barely graduating from a night school and once burdened with over a billion won in debt, build a company that became one of the UK's 400 richest people and has been named a UK Top Track Company for three consecutive years? In this book, Kelly Choi shares the seven secrets to wealth—the techniques for success she's learned firsthand over the past decade, navigating all the challenges.
If you are currently facing the rough waves of life, this book will be an excellent guide to life.
He begins with the story of his first failed business, what he learned from it, what he studied, and what philosophy and mindset led him to create his new company, sharing his entire journey without any exaggeration.
From the time he was so poor that he couldn't even afford to buy a cup of coffee for his juniors to becoming a successful businessman in Paris, he has compiled all his trials and errors and the secrets of life he has discovered along the way into seven rules in this book.
To those who hesitate to take on new challenges for various reasons—whether it's because they don't have money, are a woman, or are too old—he tells them that if they have passion and thoroughly prepare for success, they can seize the opportunity.
No matter where you are at, if you move wisely and intelligently, you can make the goddess of fortune be on your side.
- You can preview some of the book's contents.
Preview
index
Recommended Reading - Miracles Don't Happen in an Instant
Preface to the Revised Edition - Life's Great Secrets Hide in Plain Sight
Prologue - With just a spark, you can rise again.
Part 1: Not Failing is the Biggest Failure: Things You Only See at the Bottom
What I learned after being in debt
If I hadn't been so poor that I felt like I was dying
The 3 Biggest Reasons for Failure
Success that isn't built step by step is sure to collapse.
Miracles come to those who move.
What you must not let go of at the edge of despair
Part 2: 7 Wealth Secrets to the Top: How to Reach True Success and Freedom
Rule 1: Just stand up and life begins again.
Rule 2: Set Your Own Standards
Rule 3: Make 100 Books Your Own
[Secret Box] 100 Books for Business Studies
Rule 4: The answer lies in the field.
Rule 5: If you want help, ask for it.
Rule 6: Make Luck Your Side
Rule 7: Present a Vision
[Secret Box] What kind of company is Kelly Deli?
Part 3: How to Be Happy in Business: Dreaming of Sustainable Success and Happiness
Whatever you do, happiness comes first.
A company that doesn't suffer even without a CEO
[Secret Box] Kelly Deli's Corporate Culture
A company can only exist if its customers are happy.
On the ground, the franchise owner is the boss.
To leap forward as a global company
[Secret Box] Preparing to Open the Door to the Global Market
Part 4 What's More Important Than Success in Life: Your Post-Success Attitude That Determines Your Future
If you don't keep your original intention, you'll lose everything.
Draw a long-term picture
If your heart races just thinking about it, go for it.
If you look at tomorrow, you will see tomorrow.
Epilogue - Miracles Come to Those Who Take Action
Reference books
Preface to the Revised Edition - Life's Great Secrets Hide in Plain Sight
Prologue - With just a spark, you can rise again.
Part 1: Not Failing is the Biggest Failure: Things You Only See at the Bottom
What I learned after being in debt
If I hadn't been so poor that I felt like I was dying
The 3 Biggest Reasons for Failure
Success that isn't built step by step is sure to collapse.
Miracles come to those who move.
What you must not let go of at the edge of despair
Part 2: 7 Wealth Secrets to the Top: How to Reach True Success and Freedom
Rule 1: Just stand up and life begins again.
Rule 2: Set Your Own Standards
Rule 3: Make 100 Books Your Own
[Secret Box] 100 Books for Business Studies
Rule 4: The answer lies in the field.
Rule 5: If you want help, ask for it.
Rule 6: Make Luck Your Side
Rule 7: Present a Vision
[Secret Box] What kind of company is Kelly Deli?
Part 3: How to Be Happy in Business: Dreaming of Sustainable Success and Happiness
Whatever you do, happiness comes first.
A company that doesn't suffer even without a CEO
[Secret Box] Kelly Deli's Corporate Culture
A company can only exist if its customers are happy.
On the ground, the franchise owner is the boss.
To leap forward as a global company
[Secret Box] Preparing to Open the Door to the Global Market
Part 4 What's More Important Than Success in Life: Your Post-Success Attitude That Determines Your Future
If you don't keep your original intention, you'll lose everything.
Draw a long-term picture
If your heart races just thinking about it, go for it.
If you look at tomorrow, you will see tomorrow.
Epilogue - Miracles Come to Those Who Take Action
Reference books
Detailed image
Into the book
If I had been content with the idea that I couldn't go to high school because I was poor, I would still be living in the countryside, farming.
If I had been comfortable working 8 to 10 hours a day in a factory, I would have lived as a salaried worker, making the arduous commute to work every morning.
It's not a bad life, but without Kelly Choi, a global entrepreneur with annual revenue of 500 billion won, who created some 5,400 jobs in 11 European countries and was ranked 345th richest person in the UK by the Sunday Times in 2020, there would be no such thing.
---「Preface to the revised edition.
From "The great secrets of life are hidden in plain sight"
Among those around me who have made a lot of money or risen to high positions and then fallen into the abyss, there are many who do not take advantage of opportunities when they come.
If you think about it for a moment, you'll realize that putting yourself down a notch won't cause any major problems, but rather, it'll likely open the way for a fresh start.
Yet, many people continue to make choices that put them in misery because of their pride and self-esteem.
Anyway, the wealth and glory of the past will not return any time soon.
---「Part 1.
From “Not failing is the greatest failure”
“If you could go back to when you were starting your first business, what would be the first thing you would do?” If someone were to ask me this question, I would answer without hesitation:
First of all, I will 'study'.
Every boss has his own study that suits him.
---「Part 2.
From "7 Secrets to Wealth that Take You to the Top"
Many entrepreneurs fail despite having great ideas and passion because they do not receive proper help from others in the early stages.
The reason they don't get help is simple.
That's right, because you didn't ask for help.
---「Part 2.
From "7 Secrets to Wealth that Take You to the Top"
Luck doesn't come to everyone; it follows those who prepare.
Small successes can be achieved alone.
However, great success is always dependent on luck, and luck doesn't come to those who are not prepared, nor can it be captured.
---「Part 2.
From "7 Secrets to Wealth that Take You to the Top"
In a company, the president is not the one holding the steering wheel.
A CEO must be someone who has insight, can see far ahead, and set a goal.
Once you've decided on a destination and entered it, the company should automatically get you there, whether the CEO is present or not.
---「Part 3.
How can I be happy while doing business?
In the field, the franchise owner is the president.
Therefore, if the franchise owner smiles, the employees will be friendly to the customers, and if the franchise owner is rude, the employees will be unfriendly to the customers.
---「Part 3.
How can I be happy while doing business?
So, what exactly does it mean to "keep your original intentions"? As a business grows and expands, the CEO's "role" naturally changes in subtle ways.
However, the ‘attitude’ must not change.
In particular, passion and humility must be maintained until the end.
---「Part 4.
From “What’s More Important Than Success in Life”
If you want to establish an atmosphere of innovation, there are some things to keep in mind.
An environment where employees can freely take on challenges is only possible in a culture that encourages failure.
Employees who try and challenge themselves to innovate should never be held accountable for their failures.
If you don't create a culture where failure is tolerated, no matter how brilliant or innovative an idea is, employees won't even dare to mention it, let alone put it into practice.
If I had been comfortable working 8 to 10 hours a day in a factory, I would have lived as a salaried worker, making the arduous commute to work every morning.
It's not a bad life, but without Kelly Choi, a global entrepreneur with annual revenue of 500 billion won, who created some 5,400 jobs in 11 European countries and was ranked 345th richest person in the UK by the Sunday Times in 2020, there would be no such thing.
---「Preface to the revised edition.
From "The great secrets of life are hidden in plain sight"
Among those around me who have made a lot of money or risen to high positions and then fallen into the abyss, there are many who do not take advantage of opportunities when they come.
If you think about it for a moment, you'll realize that putting yourself down a notch won't cause any major problems, but rather, it'll likely open the way for a fresh start.
Yet, many people continue to make choices that put them in misery because of their pride and self-esteem.
Anyway, the wealth and glory of the past will not return any time soon.
---「Part 1.
From “Not failing is the greatest failure”
“If you could go back to when you were starting your first business, what would be the first thing you would do?” If someone were to ask me this question, I would answer without hesitation:
First of all, I will 'study'.
Every boss has his own study that suits him.
---「Part 2.
From "7 Secrets to Wealth that Take You to the Top"
Many entrepreneurs fail despite having great ideas and passion because they do not receive proper help from others in the early stages.
The reason they don't get help is simple.
That's right, because you didn't ask for help.
---「Part 2.
From "7 Secrets to Wealth that Take You to the Top"
Luck doesn't come to everyone; it follows those who prepare.
Small successes can be achieved alone.
However, great success is always dependent on luck, and luck doesn't come to those who are not prepared, nor can it be captured.
---「Part 2.
From "7 Secrets to Wealth that Take You to the Top"
In a company, the president is not the one holding the steering wheel.
A CEO must be someone who has insight, can see far ahead, and set a goal.
Once you've decided on a destination and entered it, the company should automatically get you there, whether the CEO is present or not.
---「Part 3.
How can I be happy while doing business?
In the field, the franchise owner is the president.
Therefore, if the franchise owner smiles, the employees will be friendly to the customers, and if the franchise owner is rude, the employees will be unfriendly to the customers.
---「Part 3.
How can I be happy while doing business?
So, what exactly does it mean to "keep your original intentions"? As a business grows and expands, the CEO's "role" naturally changes in subtle ways.
However, the ‘attitude’ must not change.
In particular, passion and humility must be maintained until the end.
---「Part 4.
From “What’s More Important Than Success in Life”
If you want to establish an atmosphere of innovation, there are some things to keep in mind.
An environment where employees can freely take on challenges is only possible in a culture that encourages failure.
Employees who try and challenge themselves to innovate should never be held accountable for their failures.
If you don't create a culture where failure is tolerated, no matter how brilliant or innovative an idea is, employees won't even dare to mention it, let alone put it into practice.
---「Part 4.
From “What’s More Important Than Success in Life”
From “What’s More Important Than Success in Life”
Publisher's Review
CEO Kim Mi-kyung, Professor Yoo Young-man, and 'Gogiri Makguksu' CEO Kim Yun-jeong strongly recommend!
“From the moment you open this book, freedom is yours.”
The founder of global company Kelly Deli reveals the secret to success.
Would you believe that there's a Korean richer than Queen Elizabeth II or the Beckhams in Britain? In 2020, the Sunday Times published a ranking of wealth in the UK, ranking Kelly Deli chairman Kelly Choi and his wife 345th.
It was ranked higher than Queen Elizabeth (372nd) and the Beckhams (354th).
Furthermore, Chairman Kelly Choi is not just a successful businessman; he is also a life mentor and role model for countless people in Korea and Europe.
The YouTube channel he runs has garnered 6 million views in just 6 months since its launch, and tens of thousands of people gather to listen to his stories and learn his know-how during his live broadcasts.
At first glance, it would be easy to think that he had a smooth path to this position, but in fact, he was born into a family that could not even afford to send him to high school, let alone college.
I worked at various factories to graduate from night school, and there was a time when I was left with a debt of 1 billion won from my first business that I started with difficulty.
What allowed me to overcome all these trials and reach the top was not just luck and hard work, but also because I had accessed the 'secret to wealth' earlier than others.
The first thing Kelly Choi did to find this was to look back at his failures.
Everyone tries to follow and chase only the ways to succeed and do well.
But more importantly, it's important to first know 'what I don't know or am missing, and what my fatal flaws are.'
He divided the causes of failure into three categories and thoroughly examined and analyzed them.
And I studied for a long time before taking on the next challenge.
And finally, he found his own rules and paved his own way.
As a result, Kelly Deli has sold a whopping 330 million sushi lunch boxes across Europe, with annual sales reaching 540 billion won.
This book is a secret book that contains the process of failure and success, and the seven secrets to reaching the top discovered by the author along the way.
The author, who was suffering from a loser's mindset and was contemplating death,
The 7 Laws of the "Secret of Wealth" That I Finally Realized and Implemented in My Life
Chairman Kelly Choi read countless books to find his own secrets, but among them, there is one book he read over 60 times: the 'book of life.'
It is 『Secret』.
The author confesses that through this book, he was able to escape despair and realize the law of attraction.
He used to live with a 'loser' mindset, pessimistic every day, but he changed his mindset, focused on what he truly wanted, and worked tirelessly toward his goal, finally achieving success.
And he ends up discovering his own '7 secret laws'.
And through this book, I explain in detail the process and content of obtaining the seven laws for the first time.
The law we are talking about here is not some mysterious force that is like grasping at clouds.
It is the living practice of the 'Great Secret' that the author personally experienced and overcame.
The author's suggested rules, such as 'Life begins again just by standing up', 'Set your own standards', 'Make 100 books your own', 'In the end, the answer is in the field', 'If you want help, ask for help', 'Make luck on your side', and 'Present a vision', teach us how to overcome failure and attract success.
As you follow the seven rules one by one, along with the author's specific experiences, you will soon see the "ultimate path" that will even turn luck on your side.
Are you just sitting there because you don't have enough money, because you're a woman, because you're old, because you've failed? Anyone, even those at rock bottom, can achieve their dreams with just a spark of hope.
And the author proved this fact through his own life.
“Miracles only come to those who take action!”
At the time of this book's publication, Chairman Kelly Choi is leisurely cruising the Galapagos Islands on his yacht, leaving behind his fast-growing company.
At first glance, it may seem like a leisurely and peaceful journey, but along the way, they encountered a typhoon that blew off the yacht's roof, and they also had to watch the vast ocean all night to avoid the threat of pirates.
People ask, “You’ve already achieved so much, why bother buying it?”
You might be content to rest on the success you've already achieved.
However, the author warns that if he had been a complacent person, he would never have been able to achieve the happiness he has now.
Moreover, in today's rapidly changing times, hasty complacency can mean rapid elimination.
As the world continues to shake, starting with the coronavirus pandemic, Chairman Kelly Choi shares not only the path to success, but also how to sustain it.
With this motto, Kelly Deli has achieved the feat of being selected for TOP TRACK (a ranking of the fastest-growing companies in the UK, published daily by [The Sunday Daily]) for the past three consecutive years.
Miracles only come to those who take action.
Chairman Kelly Choi begins a new challenge every day through various channels, including lectures, YouTube, and personal social media, to share the laws of life he has discovered.
The message, “Kelly did it, so can you” has changed countless lives.
He talks about true success and happiness that goes beyond just getting into a good college or securing a good job.
When you overcome difficulties and live a life of growth every day, you can become the true master of your own life.
Amazingly, that power already exists within all of us.
Through this book, readers will discover that simple yet clear secret.
“From the moment you open this book, freedom is yours.”
The founder of global company Kelly Deli reveals the secret to success.
Would you believe that there's a Korean richer than Queen Elizabeth II or the Beckhams in Britain? In 2020, the Sunday Times published a ranking of wealth in the UK, ranking Kelly Deli chairman Kelly Choi and his wife 345th.
It was ranked higher than Queen Elizabeth (372nd) and the Beckhams (354th).
Furthermore, Chairman Kelly Choi is not just a successful businessman; he is also a life mentor and role model for countless people in Korea and Europe.
The YouTube channel he runs has garnered 6 million views in just 6 months since its launch, and tens of thousands of people gather to listen to his stories and learn his know-how during his live broadcasts.
At first glance, it would be easy to think that he had a smooth path to this position, but in fact, he was born into a family that could not even afford to send him to high school, let alone college.
I worked at various factories to graduate from night school, and there was a time when I was left with a debt of 1 billion won from my first business that I started with difficulty.
What allowed me to overcome all these trials and reach the top was not just luck and hard work, but also because I had accessed the 'secret to wealth' earlier than others.
The first thing Kelly Choi did to find this was to look back at his failures.
Everyone tries to follow and chase only the ways to succeed and do well.
But more importantly, it's important to first know 'what I don't know or am missing, and what my fatal flaws are.'
He divided the causes of failure into three categories and thoroughly examined and analyzed them.
And I studied for a long time before taking on the next challenge.
And finally, he found his own rules and paved his own way.
As a result, Kelly Deli has sold a whopping 330 million sushi lunch boxes across Europe, with annual sales reaching 540 billion won.
This book is a secret book that contains the process of failure and success, and the seven secrets to reaching the top discovered by the author along the way.
The author, who was suffering from a loser's mindset and was contemplating death,
The 7 Laws of the "Secret of Wealth" That I Finally Realized and Implemented in My Life
Chairman Kelly Choi read countless books to find his own secrets, but among them, there is one book he read over 60 times: the 'book of life.'
It is 『Secret』.
The author confesses that through this book, he was able to escape despair and realize the law of attraction.
He used to live with a 'loser' mindset, pessimistic every day, but he changed his mindset, focused on what he truly wanted, and worked tirelessly toward his goal, finally achieving success.
And he ends up discovering his own '7 secret laws'.
And through this book, I explain in detail the process and content of obtaining the seven laws for the first time.
The law we are talking about here is not some mysterious force that is like grasping at clouds.
It is the living practice of the 'Great Secret' that the author personally experienced and overcame.
The author's suggested rules, such as 'Life begins again just by standing up', 'Set your own standards', 'Make 100 books your own', 'In the end, the answer is in the field', 'If you want help, ask for help', 'Make luck on your side', and 'Present a vision', teach us how to overcome failure and attract success.
As you follow the seven rules one by one, along with the author's specific experiences, you will soon see the "ultimate path" that will even turn luck on your side.
Are you just sitting there because you don't have enough money, because you're a woman, because you're old, because you've failed? Anyone, even those at rock bottom, can achieve their dreams with just a spark of hope.
And the author proved this fact through his own life.
“Miracles only come to those who take action!”
At the time of this book's publication, Chairman Kelly Choi is leisurely cruising the Galapagos Islands on his yacht, leaving behind his fast-growing company.
At first glance, it may seem like a leisurely and peaceful journey, but along the way, they encountered a typhoon that blew off the yacht's roof, and they also had to watch the vast ocean all night to avoid the threat of pirates.
People ask, “You’ve already achieved so much, why bother buying it?”
You might be content to rest on the success you've already achieved.
However, the author warns that if he had been a complacent person, he would never have been able to achieve the happiness he has now.
Moreover, in today's rapidly changing times, hasty complacency can mean rapid elimination.
As the world continues to shake, starting with the coronavirus pandemic, Chairman Kelly Choi shares not only the path to success, but also how to sustain it.
With this motto, Kelly Deli has achieved the feat of being selected for TOP TRACK (a ranking of the fastest-growing companies in the UK, published daily by [The Sunday Daily]) for the past three consecutive years.
Miracles only come to those who take action.
Chairman Kelly Choi begins a new challenge every day through various channels, including lectures, YouTube, and personal social media, to share the laws of life he has discovered.
The message, “Kelly did it, so can you” has changed countless lives.
He talks about true success and happiness that goes beyond just getting into a good college or securing a good job.
When you overcome difficulties and live a life of growth every day, you can become the true master of your own life.
Amazingly, that power already exists within all of us.
Through this book, readers will discover that simple yet clear secret.
GOODS SPECIFICS
- Publication date: June 23, 2021
- Page count, weight, size: 320 pages | 510g | 145*210*20mm
- ISBN13: 9791130638287
- ISBN10: 1130638286
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