“Most people have a mindset of, ‘Give me heat and I’ll throw wood at you.’
It's like telling a bank, "I'll open an account if you give me interest."
Of course, you won't get anything that way."
Joe frowned, trying to understand the example Pinda had given.
“You understand? You can’t go in two directions at once.
“Trying to make money like you is like trying to drive on the highway at 75 miles per hour while only looking in the rearview mirror.”
--- p.32

The reason Ernesto's shop became so popular overnight was not because of the hot dogs themselves, but because of the people who sold them.
What was important was not the food, but the experience of eating it.
Ernesto made buying a hot dog an unforgettable memory.
“I’ve always been good at remembering children’s names.”
Ernesto explained.
“The kids’ birthdays too,” Pinda continued.
“Your favorite color, your cartoon character, even your best friend’s name.”
Pinda looked at Joe and spoke with emphasis.

“And many other things.”
Ernesto shrugged.

--- p.50~51

“All the great wealth in the world has been achieved by people who have a greater passion for giving what they have—goods, services, or ideas—than for getting something from others.
On the other hand, those who were more eager to get than to give squandered most of the great wealth.”
Joe thought over the stories he had just heard.
At least while listening to these two men's stories, it seemed to make sense.
But no matter how much I thought about it, it didn't seem to fit with the life experiences I had had so far.

--- p.55~56

Nicole was a talented elementary school teacher.
Parents loved her teaching methods and students loved her too.
But Nicole wasn't happy.
She felt suffocated by a system that only taught students how to memorize and how to answer given questions.
Nicole creates games that spark children's creativity and intellectual curiosity.
She was thrilled and excited to learn that her invention could help children learn and grow.
But soon, I became frustrated with the fact that I could only help about 20 to 25 children at a time.
Besides, it was difficult to live on just a teacher's salary.
--- p.72

The old man's two eyes turned towards Joe.
“Stop keeping score.”
Joe blinked.
“What does that mean?”
“It’s literally true.
Don't keep track of the scores.
That's not networking, that's playing poker.
You know what people mean by a 'win-win strategy', right?”
Joe nodded.

“It’s always about finding a way for both parties to move forward together.”
“That’s right.
It's nice to hear.
At least in theory.
But in most cases, the so-called win-win strategy is nothing more than a disguised scorecard.
It's a surefire way to win, but neither side benefits.
In a way, it's fair.
“I scratched your back, so now you want me to scratch mine.”
He shook his head sadly.

“If you base your relationships in business, life, or any other area on who owes what to whom, you will never make friends.
“I will remain only a creditor.”
--- p.99~100

“Surviving, saving, serving?”
Joe intervened.

“It’s like a slogan.”
“It’s easy to say that.”
Pinda admitted it.
“Those are three common reasons why people do things.
Surviving means meeting basic needs, saving means expanding your life beyond those basic needs, and serving means contributing to the world around you.”
At that moment, Joe thought of Nicole Martin.
She said she was initially afraid of success.
But that didn't help at all.
Pinda continued speaking.

“Unfortunately, most people live their lives focusing only on the first thing.
There are far fewer people who are passionate about the second point.
But the very few people who have achieved true success in all aspects of life, not just economically, pay great attention to the third question.”
Survive, save, serve.
As Pinda told Rachel's story, Joe took these three words to heart.

--- p.118

“Do you want to become an excellent human relations expert?”
She said again.

“Then be yourself.”
Debra looked around the room.

“Can you do that? Will you do that?”
She turned her head from left to right once again, exchanging glances with dozens of audience members.

"Do you know what is tens of thousands of times more valuable than all the sales techniques ever invented, or ever will be? That's authenticity."

--- p.134