Prologue _ Language becomes a powerful tool in life.
Especially for working people.

Part Ⅰ_ Communicate Simply
“How do I convey my thoughts clearly and without confusion?”
Intro: Focused on the other person, simple in form, and a little bit of eloquence.

Chapter 1: The Language of Reporting - Painting a Picture in the Other Person's Head
- Rule 1: Speak simply and clearly.
- Rule 2: Always tell the other person why
- Rule 3: Get to the point in 30 seconds with a reassuring first sentence.
- Rule 4: When bragging about your achievements, add interpretation.
- Rule 5: Talk about problems with solutions.
- Rule 6: Ambiguous content remains ambiguous even when explained in detail.
- Rule 7: The more complex it is, the easier it is to break it down into simpler parts.
- Rule 8: Report with your shoulders back and a confident attitude.
# Special Tips: How to Ask Your Boss Good Questions

Chapter 2 The Language of Instructions _ Showing the Desired Destination Exactly
Rule 9: Indirect and nonverbal expressions are difficult to interpret.
- Rule 10: There are no words that are the same for everyone.
Rule 11: Use manuals like Disney to make things clearer.
- Rule 12: Be detailed when requesting work. That's manners.
Rule 13: Non-face-to-face communication should be simpler and more accurate.

Chapter 3: The Language of Marketing - Moving Consumers' Hearts with Simple Messages
Rule 14: Speak simply, like Amazon.
Rule 15: Show consumers exactly where they want to go.
Rule 16: Using metaphors makes your message clearer.
Rule 17: Consumers prefer familiarity over the unfamiliar.

Part Ⅱ_ Simply, Persuade
“How do you capture someone’s heart with logic and emotion?”
Intro: Persuasion, the ability to get what you want through words

Chapter 4 The Language of Pathos - Always Make the Other Person the Main Character of the Story
- Rule 18: The main character of persuasion is the other person, first and foremost.
- Rule 19: Don't try to change the other person, but be on the same side.
- Rule 20: Talk to your opponent so they seem like the winner.

Chapter 5: The Language of Logos: Finding the Basis for Moving the Left and Right Brains
- Rule 21: Every claim must have a basis.
- Rule 22: Objective evidence stimulates the other person's reason.
Rule 23: Emotional grounds stimulate the other person's heart.
- Rule 24: The basis is not found, but created.

Chapter 6: The Language of Ethos - Showing the Speaker's Charm
- Rule 25: Being honest about what you don't know makes you more attractive.
Rule 26: Your own story and the scene add authenticity.
# Special Tips: Techniques for Communicating Clearly in Meetings

Part III_ Simply, Winning Hearts
“How should I speak to maintain the temperature of my work relationship?”
Intro: The Subtle Relationship of 36.5℃

Chapter 7 The Language of Cooperation - Be Kind, But Firmly Draw the Line
Rule 27: Don't be afraid to negotiate, it's usually possible.
Rule 28: There's a difference between being rigid and being professional.
Rule 29: Don't struggle alone; ask for help.
Rule 30: Let's not tolerate workplace bullying.
# Special Tips: Language Habits That Undermine Trust

Chapter 8: The Language of Intimacy - Winning Hearts with Affectionate Language
Rule 31: You can win hearts with ordinary gratitude.
- Rule 32: Spread the word of praise to someone important to the other person.
- Rule 33: Keep small talk small.

Chapter 9: The Language of Solution _ Resolving Problem Situations Smoothly
- Rule 34: Being sorry and feeling regret are different.
- Rule 35: Apologies are not conditional, they are 100% true.
- Rule 36: Don't try to get a confession from the other person.

Part IV_ Simply Lead
“What should leaders say in an era where people have changed?”
Intro: Important Keywords for Millennials

Chapter 10: The Language of a Leader - Respecting and Communicating Reasonably with Your Team Members
Rule 37: Treat your employees like adults, like Netflix.
- Rule 38: You can't say "take turns saying a word"
- Rule 39: It's a problem if the leader's gestures and words are different.
- Rule 42: I don't care about your feelings, so please be nice to me on the outside.
- Rule 43: Point out actions (work), not minds (attitudes).
# Special Tips: For leaders suffering from communication neurosis

Epilogue_ May language be not a barrier but the most wonderful tool

In the contactless era, communication skills are just as important as job skills.

As the COVID-19 pandemic has forced companies to expand remote work to unprecedented levels, the ability to communicate accurately via messenger and email has become more important than ever.
It is expected that work methods such as non-face-to-face work and online communication will be widely applied even after the incident.
In this case, it is difficult to observe the other person's facial expression or context, and face-to-face communication inevitably results in delays and waiting.
Therefore, ‘simple and accurate communication’ is even more important.


Even outside of the "untact era," communication skills are essential in the workplace.
Even someone with a unique design sense won't be able to fully utilize their abilities if they can't properly communicate with clients.
It is common for a person who was recognized for his honest work to become a leader and then suffer for himself and the entire department due to poor communication.
Many people are unfortunate enough to pay high costs because their proficiency in the language of their work is poor compared to their expertise in the field.

The 'language of work' is a new skill that must be learned like learning a foreign language.
If you learn poorly, the quality of your work will be poor and you will have to pay a cost.

Unlike everyday life, at work, we are constantly required to speak accurately, persuade others, and speak to different stakeholders, yet opportunities and time to speak are woefully limited.
Misuse of language can lead to project delays, reprimands from superiors, complaints from department members, and misunderstandings from clients, all of which can spiral out of control.


Just because you are good at speaking in everyday life doesn't mean you will be good at communicating in an organization.
Just because you're good at writing doesn't guarantee you'll be good at writing proposals.
In other words, there is a 'language of work' that is specific to work, and the language of work is a new skill that must be learned like learning a foreign language.
Just like we learn coding, marketing, and how to write promotional materials, it's a field that we can learn, and the more we learn, the better we become at it.

Four Key Points in the Language of Work

This book deals with 'the language of working people, by working people, and for working people.'
In fact, there is not much reference material for the language of work.
This is because even people who are fluent in the language of work often speak in a rambling manner in everyday life.
Their true potential comes when they talk to executives or superiors, and in business meetings where there are sharp differences of opinion.
It is an area that is not easy to learn without seeing it firsthand.

The author has had the opportunity to observe for a long time how the top 0.1% of people report to their superiors, persuade, collaborate with other organizations, and lead their employees.
At that time, I analyzed the language, habits, and templates of people who were good at what they did and organized them into a book of 45 techniques.
It is broadly divided into the following four topics.

① ‘Simple and accurate’ communication is key.
In everyday life, it's okay to talk to an acquaintance you haven't seen in a while and ask them how they're doing for about 20 minutes, "What was the name of the restaurant we went to last time?"
However, in the workplace, these language habits waste the other person's time and reduce work efficiency.
At home, accidentally buying perilla leaves instead of lettuce isn't a problem, but if something like that happens at work, it can lead to big risks.
Part 1 of the book covers how to communicate accurately and error-free when reporting or requesting work, a conversation manual for increasing collaboration productivity, and smart questions that elicit good answers.

② People who are good at ‘persuasive language’ are also good at their jobs.
In everyday life, there are not many things that require earnest persuasion of others.
There's no need to convince a friend who likes trot to change their taste to hip-hop.
I suggested a trip to Jeju Island to my friend, but he declined, saying he was busy.
But the language of work is different.
We cannot back down from a client's claim that a third-party product is better than ours, saying, "We respect their tastes."
When management says they're going to cut our department's staff and budget in half, I can't help but agree.
I have to somehow convince the other person to make the 'choice' I want.
Because working hours are a continuous process of persuasion, people who are good at persuasive language also perform well at work.
Part 2 covers the ability to accurately target the other person's needs, how to win the other person over to your side without attacking them, and how to use logic and emotion appropriately to reach the desired conclusion.

③'Medium temperature relational language' is the basic language.
Just as the best state in the economy is Goldilocks (neither hot nor cold), the ideal standard language for work is also a language with a middle temperature.
In everyday life, just be closer to the people you like and distance yourself from the people you dislike.
However, at work, no matter how well you get along with someone, it is difficult to act like a friend or to openly show your dislike for someone you dislike.
A person who is ‘a good colleague that I want to work with’ but ‘not overstepping the line’ is appropriate.
In Part 3, you can learn how to appropriately express gratitude, praise, and apologies at work, as well as conversational skills to elicit cooperation and solve problems.

④ The language of a leader that makes department members feel respected and reasonable
The position where communication skills become most important is that of a leader.
Because you have to motivate and set goals for your team members and lead challenging and impactful conversations with other leaders.
However, many leaders still routinely use words and actions that confuse others.
Like a lion giving its prized meat to a herbivore deer, it is common for people to repeat actions that may have good intentions but end up with bad results.
There are also unfortunate cases where people have excellent professional skills but are unable to rise above a certain level due to poor communication skills.
Part 4 contains language utilization know-how specifically for leaders of large and small organizations.

Language becomes a weapon in life, especially for working people.

This book doesn't deal with problems that can be magically solved by simply changing your speech or a single word.
We live in a business world where unpredictability is difficult and unexpected situations are rampant. We often hear customers nitpick and say, “Oh.
I see.
We know very well that responding with “I understand” or giving a long explanation with “because” to a boss who is furious about ruining a project doesn’t solve many problems.


This book teaches you how to become a person who excels at work 'through language' in specific situations where the language of work really shines the most, such as when reporting, giving instructions, during meetings, when a problem arises, when appealing for achievements, and when negotiating with difficult parties.


The surroundings of a working person are filled with language.
So, language becomes a powerful tool for working people.
Those who are skilled at wielding this weapon can more easily get what they want from the organization, while those who are clumsy at wielding it may work hard but get poor results.
The language of work may not be easy to learn at first, but once you become proficient, it will become a valuable talent and weapon that you can use in any organization or position.