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When Brain Science is Needed in Life
When Brain Science is Needed in Life
Description
Book Introduction
A word from MD
Life depends on the brain
A book written by Professor Dae-soo Kim of KAIST, who has introduced brain science through entertaining lectures tailored to the audience's level.
Understanding the brain allows you to take control of your life.
Brain science empowers us to perceive the world accurately, control our desires, and enjoy the world creatively.
Specific solutions are included in the book.
April 20, 2021. Humanities PD Son Min-gyu
“I can’t change who I was born with,
“You can choose what kind of life you want to live!”

The best lectures that captivated KAIST students
Beyond the temptation of desire, its limits, illusions and fears
A scientific way of thinking that can help you become the person you want to be.

Professor Dae-soo Kim of the Department of Life Sciences at KAIST, who received the KAIST Excellence in Lecture Award three times in a row and has provided intellectual enjoyment to the public through entertaining lectures on tvN's "Somehow Adult" and the podcast "Sitting Down with Science," has published his first solo book, "The Moment Brain Science Is Needed in Life."
The author, who says, "If you understand the limits and capabilities of the brain, you can experience a completely different life and meet a different you," cleverly uses brain science wisdom to answer questions we encounter in everyday life in this book.
Rather than blindly following our brain's desires and instincts, if each of us could educate our own brain, we would be able to enjoy a wider and deeper world. He guides readers on a journey through the amazing world of brain science.
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Recommendation
Why You Should Listen to Sober Brain Science Rather Than Just Ruthless Advice
Jaeseung Jeong (brain scientist, author of "Science Concert" and "Twelve Footsteps")
The wisdom of brain science that solves questions we encounter in everyday life.
_Kwon Jun-su (Professor of Psychiatry/Brain and Cognitive Sciences, Seoul National University)

Introduction
The most reliable way to take control of and change your life

Part 1.
A Brain Science Journey That Changes Me
: Can we teach without following the brain?

01.
To experience the various colors of life
When you need a brain user manual
02 You can change yourself only if you know the limits of your brain.
Science was born out of ignorance / The feeling of knowing blocks opportunity
03 Most of what I know is just a 'feeling'
Principle 1: The Law of Minimum Information / Principle 2: The Law of Instinctive Connection / Principle 3: The Law of Generalization /
Principle 4: The Law of Synchronization / A Wise Brain Doesn't Pursue Quantity of Knowledge
04 The Secret of the World Created by the Brain
Lies to See the Truth / When Thoughts and Reality Differ
05 Rescuing the Brain from Desire
Desire does not disappear, it only sublimates.

Part 2.
The world created by the brain
: How do we meet the world?

01 The virtual world created by the brain
All objects in the world / social objects: thoughts about people do not change easily
The reason / What to eat and what not to eat: 90 percent that exist as 0.2 percent of prey /
Predators and Prey: Which predators should humans fear most? / Neutral Objects: Inventions are essential
Make a yogurt
02 The brain sees the forest and the trees separately.
The four-dimensional world perceived by the brain
03 The Equation of Relationships Pursued by the Brain
04 The existence called 'me' created by the brain
The self in the brain can be expanded / the ability to distinguish between self and others
05 How does the brain perceive time?
Chronos time and Kairos time
06 How does the brain know space?
How can I find you? / Imagining the unimaginable infinity

Part 3.
The power of immersion lies within me.
: How do we become attracted to and focus on objects?

01 Where are the nerves that create attraction?
Uncontrolled attachment is a disease
02 The reason why only you can see clearly
The Eye's Structure, a Misunderstood Design / Contrast Applications in the Brain
/ Why Van Gogh's paintings are beautiful
03 Why I'm attracted to you
Why are both animals and people drawn to ornaments? / Actions matter more than appearances.
04 Approach vs.
Avoidance formula
Instinctive decision-making / Empirical decision-making / Strategic decision-making
05 Why are we drawn to works of art?
Masterpieces through the eyes of a neuroscientist
06 The nerve that creates the desire to own things
07 Is possessiveness innocent or guilty?
How to Create a Best-Selling Product / How to Control Your Possessiveness

Part 4.
Can we control our desires?
: Why we should act goal-oriented

01 The principle of seeing things and living things
goal-oriented behavior
02 Let's turn the channel of desire
Desire channels in the brain
03 Being cheated is instinctive.
Fraudulent techniques that exploit our weak nature

Part 5.
Awakening the creativity within me
Creativity is not a special talent.

01 Moments when creativity is needed
02 Training to foster creativity
4 Creativity Training Methods
03 If you want to study well
To get good grades
04 Leading the Way in Artificial Intelligence
The brain's ability to know ten when taught one / Pattern completion and pattern separation / Recognize even when disguised
Reasons to see / Does artificial intelligence have the intelligence to think and judge?
05 How the brain remembers information

Part 6.
When Brain Science is Needed in Life
: What are we going to do now?

01 How to enjoy a wider world
02 When I follow my brain
03 When to judge people
04 If you want to create a true partner
05 Techniques for reviving dead ideas
06 About the situation where I am being cursed at
07 The Wisdom of Waiting for the Right Time

Going out words
The path of life that you choose for yourself

Detailed image
Detailed Image 1

Into the book
But life's greatest brain science questions fade away as we age.
This is because we mistakenly believe that we 'know' enough through the knowledge given through experience.
But when I think about what I 'know', I realize that my knowledge is very fragmentary and childish.
For example, if I were to write down on paper what I know about 'Balhae', which I already know well, the amount would be very small.
All I know is that it was an ancient state founded by Dae Jo-yeong, that it ultimately fell due to the problems of the national structure where the majority of the population was the Khitan people, and that Choi Soo-jong played the main character in the KBS drama "Dae Jo-yeong."
In this way, the feeling that I know is always much greater than the knowledge that I actually know.
The feeling of having done well on a test is always different from the actual test score.
Why is this? Because even a minimal amount of knowledge about the subject creates a "feeling of knowing."
Even if we only know the name, purpose, and relationship of an object or person, our brain thinks it knows it.
---p.29

When you look at your colleagues, does your brain see them as colleagues or as sexual objects? When you look at your children, do you see them as objects of protection or as mercenaries who vicariously fulfill your desires in the world? We need to examine which channels in our brains are tuned to, and practice consciously changing those that are out of sync with the times and places.
One way to practice changing the channel of desire in your life is to try to replace it with a new desire that you are currently pursuing.
For example, if you see a coworker as a sexual object, you should respect him more and help him sincerely, which will lead to a reward for doing well together.
Once the brain has received a reward, it becomes more adept at turning the channel of desire.
If you persevere and don't break down when you can't focus on something, when you have worries, or when your relationship with someone breaks down, the wounds will heal.
And a meaningful time comes when new relationships are formed.
If you can teach your brain to wait for its time, that in itself is a success in life.
---p.68

The problem is that nature has reached its limit in accepting the mass-produced goods that humans produce, and other creatures have reached their limits in adapting to them.
Sea turtles eat jellyfish, but they mistake it for human-made plastic and eat it, becoming sick or dying.
If, over time, turtles that can distinguish and avoid plastic emerge and reproduce abundantly, this problem could be prevented, but before that time comes, sea turtles will become extinct.
The history of neutral objects, which began with the brain's curiosity, created a ripple effect so great that it changed the fate of the Earth.
Things are now being produced in greater quantities than the virtuous cycle that leads to the need for invention, and they are now piling up as waste.
In the era of the Fourth Industrial Revolution, we must establish a strategy to replace the traditional mass production system with a system that can produce the minimum number of products that meet the needs.
---pp.91,92

Interestingly, these neurons become more excited when they find a target.
When you see something, you want to have it. It is said that seeing something gives birth to a desire.
This is neuroscientifically correct.
The brain does not make actions randomly, but always follows the goal it wants to achieve at that moment.
Every action, whether shooting an arrow, putting a golf ball, or throwing a ball, is related to a goal we want to achieve.
When you discover your goal, your desire for it becomes stronger and you work harder to achieve it.
This behavior is called goal-directed behavior.
---pp.194,195

When I see my children lying in their rooms day after day, playing games on their phones and computers, I start to wonder if they have no desire to study.
As I teach students and conduct research at a school, I often hear parents complaining that their children are not studying when I give lectures outside the school.
Whenever this happens, I try to reassure parents by saying, “Neuroscientifically speaking, it’s not that children lack motivation to study.”
It's not that children lack motivation to study.
I just haven't found a goal to study for.
---p.226

Publisher's Review
You can navigate life according to your own will.
The most scientific and clear guide!

A surprising thinking technique that shakes up your values ​​from the ground up.

- Things I need to know to experience a diverse life beyond the world I know
- What do we need to know and practice to awaken the creativity within us?
- Can you teach without doing what your brain tells you to do?
- What is needed to control human possessiveness in a destructive environment?
- Why do people perceive the same situation differently?
- What are the brain science solutions to prevent sexual harassment and sexual violence?
- How can we become more engaged and achieve our goals?
- Useful thinking skills to know before judging and evaluating people
- How to avoid being scammed by people who exploit their weak nature?


"When Brain Science is Necessary in Life" uses fascinating research and everyday examples to teach us what we need to know and practice to enjoy a larger, broader world beyond the limitations and possibilities we create ourselves.
Professor Dae-Soo Kim of KAIST's Department of Life Sciences offers warm advice to people in the simplest language possible, drawing on his research ranging from human behavior analysis to genetic research based on the latest brain science theories and physiological phenomena.
As Professor Jaeseung Jeong, a brain scientist, said in his recommendation, “Every page proves that when life is difficult or tiring, when I am lost in my life or confused about who I am, when I have been hurt by someone or am at a loss about how to treat others, small truths discovered through science can be a comfort and advice,” this book shows that cool-headed brain science can be a greater comfort and life wisdom than clumsy advice.



Brain science answers all your work and life challenges!

Cutting-edge brain and life science speaks to everyday life.

"When Brain Science is Needed in Life" easily explains situations that anyone can encounter in real life using brain science principles.
As we go through life, there are times when we have to judge people, times when we want to meet a true partner, and times when we struggle with how to deal with those who criticize us.
In times like these, I'm not sure how to interpret the situation and act, and I'm not sure if my decision is correct, so I ask people around me. However, interpretations of the situation vary depending on each person's perspective, so the advice is often disappointing and I end up even more confused.
In times like these, what we need more than a hundred words of advice is scientific thinking based on evidence.
The sobering brain science that analyzes the tiny universe inside our heads offers clarity, like a light in the darkness, that can solve all the problems of relationships, work, and life.

The originality of this book lies in the fact that it does not list textbook-like brain science knowledge, but rather applies the latest research findings to everyday life.
Based on the research findings on curiosity about objects, which were featured on the cover of Nature Neuroscience, this book talks about human desires and goal-oriented behavior, and provides scientific wisdom on how to control human possessiveness that indiscriminately destroys the environment and constantly produces waste.

As the author himself describes himself as "a scientist with a bit of an eccentric side," this book is filled with wisdom about the world and life as seen through the eyes of a witty scientist.
Why do we experience conflicts due to different outcomes even when facing the same situation? How can we avoid being scammed by exploiting human weaknesses? What are the brain science solutions to prevent crimes such as sexual harassment that frequently occur in the workplace? These problems are presented from the perspective of a brain scientist, leading readers to gain greater refreshment than reading numerous self-help books.



Go beyond the limits I create
A Brain Science Journey to Discover Your Inner Potential

Rather than poor life advice, I prefer cool brain science.
Scientific Reasons You Should Listen!

This book begins with recognizing my limitations and the world my brain tells me about.
The author compares our brain to a 'watercolor painting by an artist.'
To capture the scenery unfolding before our eyes on canvas, an artist draws with a pencil and colors with paint, but the brain only draws with neurons.
The scenery and objects that unfold vividly before our eyes are actually electrical signals created by nerve cells.
Just as there is an underpainting in a watercolor painting, there is also an underpainting in the picture of the world that the brain shows.
The blueprint of each person's instincts and desires in their brain is already created at birth and is difficult to change at will as it lies in the realm of the unconscious.
So, does that mean I have to accept the outline as my fate and live on, even if I don't want to?
“It’s okay not to be too pessimistic,” the author emphasizes.
It is up to each individual to decide what experiences to color the sketch with and what knowledge to use to add light and shade.
No matter how bad the sketch is, if you examine it carefully and color it well, you can create a masterpiece on top of it.
The author argues that in order to navigate life by leading our brain according to our will, we must understand our brain's desires and limitations, its illusions, fears, and possibilities. He also discusses how we can overcome our limitations and experience a more colorful life.

This book is an easy-to-understand and practical guide to brain science that guides readers to take a step back and observe and change their own brains. It is also a life manual from a warm scientist.
If you're struggling to make choices right now, if you want to see greater opportunities beyond the world you know, if you constantly feel small, if you find it difficult to understand others because each person is different even when living in the same space, listen to the cool-headed wisdom of brain science from a warm-hearted brain scientist.

True help that enriches life comes not from artificial warmth, but from intellectual insight that shakes the very foundations of our thinking.
A life perspective based on scientific evidence will help you uncover the roots of previously unseen problems and find simpler, clearer solutions.
I recommend reading this book to enjoy the pleasure of looking at the world scientifically, discover a deeper self, and enjoy the wider world.
GOODS SPECIFICS
- Publication date: April 14, 2021
- Page count, weight, size: 288 pages | 492g | 145*215*18mm
- ISBN13: 9791130637112
- ISBN10: 1130637115

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