Steve Jobs' Curtain
Apple's subtraction design
Good design is good business.
Designing the Heart of New York
Bad boy designer Philippe Starck
suck design
Sol Bass, who wanted to be Sol Bass
A font that resembles Switzerland
Bombshell swimsuit, bikini
Magic Dress LBD
Revolutionary Coco Chanel
Paul Rand, a designer who has overcome time
Paul Rand's Principles
Monami 153 vs. Big Crystal
The Legend of Jeans 1
Legend of Jeans 2
Harry Beck, Setting the Standard for Subway Maps
Pictogram of Otl Eicher
Design is democracy
Giugiaro, a legend in automotive design
Automotive sculptor, Pininfarina
The Genealogy of Automotive Designers
A chair from 150 years ago
Chair made by an architect
The meeting of architecture and chairs
When a couple makes a chair
Swiss second watch
Rolex's Secret
Designing free light
Lighting that breaks convention, Titio
Vespa, the Italian spirit on the move
In the name of Burberry
Style that blossomed on the battlefield
Beauty Twilight, Concorde
Design in your pocket
The idea of ​​the telephone
Streamlined is the future
Redesign, Becoming a Golden Hand
Designer's Dream
The Flavor of the Alps, Toblerone
Beautiful fighter plane, Supermarine Spitfire
Battle Machine, Messerschmitt
Image Battlefield, Poster
Shocking poster
Advertising posters without description
Cassandre, the father of the poster
House on the Waterfall
Who is framing Le Corbusier?
Dionysus of the architecture world
The origin of the modern kitchen
The people who created the penguin
Futurist Brothers
Designing the Abstract
Wave of the Grotesque
National representative font, serif font
Alchemists of Letters

PS Design
A personal, very personal bibliography

Enjoy design as a cartoon!
A fun and entertaining design comic book has been released.

From fighter jets to candy, from iPods to chairs, cars, jeans, and fonts.
This book introduces the stories of objects born into the world in the 20th century wearing the clothes of 'design' and the designers who designed them in the form of caricatures within the large framework of comics.

Behind Apple icon Steve Jobs, there's Jonathan Ive, the man who actually designs all of Apple's products. Who is he? Jeans were invented by a tailor who intended to hammer nails into clothes. A scooter was created by a helicopter engineer, and that's the Vespa Audrey Hepburn rode. And the famous Swiss watch, Swatch, is said to be the second-best Swiss watch. And so on.

Whether you open this book from the beginning or the middle, the story of design and designers unfolds in a fun way through colorful illustrations and witty descriptions within a square frame.
Square frames, speech bubbles, caricatures of the most distinctive characters and objects, etc.
The story of design and designers, which seemed difficult and boring, is read smoothly in the form of a comic book.

This book may be even more enjoyable if you look at the background of Kim Jae-hoon, the cartoonist and illustrator who created and wrote this uniquely formatted book.
He majored in theology and religious philosophy, but dropped out of college because he liked drawing more, and studied drawing and design at an art college. He has an exceptional talent for conveying design stories in the form of comics.
His writings and drawings are easy, deep, and fun because he borrowed the format of cartoons and caricatures to properly inform the public of the meaning of design, which arose along with the birth of civil society, rather than design for show, design for show, or design used in politics.


Who designed this?
So, what is the story in this book?
Chupa Chups are candies that children and adults alike put in their mouths and turn when they are bored.
Who designed that packaging? Surprisingly, it's Dalli.
Dalí, a famous surrealist painter, drew this colorful cloud-shaped candy wrapper on the spot while eating at the request of a friend who was a Spanish confectioner.
This confectioner's ingenious idea of ​​being able to eat candy with a fork is even reflected in the Dali logo.
Even a single candy bar has this design
It's hidden in a fun way.

When you think of New York, the first thing that comes to mind is I Love New York (I ♥ NY).
Who designed this? Milton Glaser, known as the Picasso of graphic design, became New York's most beloved designer with this logo, a testament to how a single image, a single design, can bring happiness to a city and its citizens.

How about this?
The 'Pony' car, which was born in this land 30 years ago and became a watershed moment for the Korean automobile industry.
Who designed this car? It's none other than Giugiaro, a luminary at the forefront of automotive design history.
Those who still miss the back of Pony should probably also remember Giugiaro's name.
As you flip through this book, you will easily memorize the genealogy of automobile designers, such as Ferrari designer Pininfarina, who is called the sculptor of automobiles, and BMW's Chris Bangle, who is considered the most influential automobile designer of the 21st century.

From fighter jets to Burberry coats, from architecture to Swatch watches, from chocolate to Helvetica typeface.
This book, which unfolds a vivid story as if alive and breathing within a square frame, crossing fields and eras, is the protagonist of design, and it captures the world of 'design' hidden in our lives, from the trivial to the grand, in a fun and meticulous way.