Skip to product information
Jeon Hyun-moo Plan
Jeon Hyun-moo Plan
Description
Book Introduction
There is no set restaurant!
The 'food trip' of the Power Ps, whose plan is to have no plan!

Acquaintances, local residents, restaurant owners, etc.
A real road documentary about riding on someone else's back
MBN's "Jeon Hyun-moo's Plan" is reborn as a book!


There's so much to eat in the world, and even more delicious food! In a world overflowing with restaurants with long wait times and social media meccas, are there truly hidden gems we might have overlooked? There are those authentic, "only-for-you" restaurants that we hope never become famous! "Jeon Hyun-moo," a connoisseur of delicious food, and "Kwak Jun-bin," who has traveled and experienced various flavors, are completely dependent on others for their road trip food documentary, "Jeon Hyun-moo's Plan," now reborn as a book! Stores that don't show up on search results, authentic restaurants only locals frequent! A vibrant scene where alleys, people, and food come alive together! Let's embark on a "food" journey with capital Ps, who ask locals, find, and blindly slurp down!
  • You can preview some of the book's contents.
    Preview

index
Recommendation
Jeon Hyun-moo and Kwak Jun-bin

First Street [Seoul]
-Mapo-gu
-Yeongdeungpo-gu
-Seongdong-gu
-Yongsan-gu
-Jung-gu
-Jungnang-gu
-Jongno-gu

Second Street [Gyeonggi-do, Incheon Metropolitan City]
-Gwangju-si, Gyeonggi-do
Ansan City, Gyeonggi Province

-Incheon Yeonsu-gu
-Incheon Jung-gu
-Incheon Michuhol-gu

Third Street [Busan Metropolitan City]
-Sasang-gu
-Jung-gu
-Nam-gu
-Haeundae-gu

Fourth Road [Jeolla Province]
-Yeosu City
-Gwangju Metropolitan City
-Naju City
-Muan County
-Damyang County
-Gochang County
-Jeonju City

Fifth Road [Gangwon Special Self-Governing Province]
-Hongcheon-gun
-Yangyang County

-Sokcho City

The Sixth Road [Gyeongsang Province]
-Gumi City
-Daegu Metropolitan City
-Ulsan Metropolitan City
-Pohang City

Epilogue directed by Lee Hyo-won

Detailed image
Detailed Image 1

Into the book
The food here boasts a strong appearance, but a soft and fantastic taste on the inside.
Just like the two chefs in “Couple Cooking,” the ingredients in every dish complement each other’s texture and flavor, creating a fantastic harmony.
The food they make gives them a strong confidence that they will perfectly complement each other's shortcomings.
--- From "The First Street in Seoul, Seongdong-gu"

A century-old house that can no longer be seen due to urban redevelopment.
The taste continues in the new building, but regulars say they are sad to see it leave soon and are returning more often.
So wouldn't it be polite to do your best to enjoy the food here?
--- From "The Second Road, Gyeonggi-do & Incheon Metropolitan City 'Hanam City'"

Nowadays, porridge is mostly considered a snack, but in the past, it was a staple food that satisfied the hunger of the common people when there was nothing else to eat.
There were many regulars who knew the taste of porridge amazingly well over the years, but now they can no longer visit the porridge restaurant.
For the few regular customers who remember the taste, the owner heats up the pot again today.
--- From "The Third Road, Jung-gu, Busan"

Junbin's awkwardness gradually eases as he eats nutritious food.
Song Yeon asks about what led her to become an announcer.
Song Yeon, a college student majoring in vocal music, was having a hard time deciding on her future career.
At the time, Hyunmu's sincere advice and detailed monitoring were of great help.
He sympathized with Hyunmu's frustration of not having anywhere to turn for advice when he was preparing to become an announcer, and he still gives loving advice to those who dream of becoming announcers, becoming a precious person like a lily to his juniors.
--- From "The Fourth Road, Jeolla-do 'Gochang-gun'"

Just as everyone's attitude toward food is different, Junbin also never imagined that his future would be so different.
Junbin, who had no experience abroad before enlisting, discovered a new dream through his successor who had lived abroad.
Junbin, who had planned his future even during his "hard military life," is now exploring the unknown world he had always been curious about.
It's human nature to not know what will happen even an inch ahead.
It is a meal that will satisfy both body and mind, reminiscing about the hangover soup that made Junbin who he is today.
--- From "The Fifth Road, Hongcheon-gun, Gangwon-do"

A luxurious table worthy of a king, where you can feel the beauty and tradition of Korea.
The golden ratio of each part of Korean beef cow and the upgraded flavor with charcoal.
The unique taste comes from high-quality ingredients.
--- From "The Sixth Road, Gyeongsang-do 'Ulsan Eonyang'"

Publisher's Review
A busy day with each person's own plans
Starting a daily routine

Sometimes, the charm of not planning is
It's similar to life


There is an engine function that is inseparable from our lives in the 21st century.
Just 'search'.
If you have any questions, you can search for them in the search bar and find the information you want from the vast flood of information. Nowadays, with the advancement of AI technology, Chat GPT can even pick out the information you want.
When you want to travel, it helps you plan your trip and even provides a list of recommended restaurants.
The fact that it is listed along with the search means that there is a lot of demand from people.
Additionally, thanks to advertising and word-of-mouth, there are many restaurants across the country that are reminiscent of open-run restaurants.
However, when everyone eats the same food in the same place, there are times when prejudices about that food develop.
“Isn’t this food always the same no matter where you go?” “Some regions have too little seasoning.” “Some regions have too much seasoning.” There may be hidden gems of deliciousness around us that we have overlooked.

If you get tired of waiting and go to another store next door, you might find a dish with an unexpected flavor.
I might find the taste I'm looking for in a store I'm drawn to while walking around the neighborhood.
Just as we gain benefits regardless of size from behavioral variables we encounter in our lives.
It would be nice if life went according to plan, but wouldn't it be boring if it always went according to plan?
Sometimes, even an unexpected departure or a reckless, unplanned step out of the door can have a huge synergy effect on the next step.
When we deviate from the route indicated by the navigation system, get off the gray road, and encounter a spectacular view of colorful nature and blue sky, we sometimes feel that it would be nice to follow that route.


“We are all different in age, taste, and preference, but we are all serious about ‘delicious food.’”
Laughter, romance, and taste all come together to create a more flavorful meal.
Mukbro's 'Just Rice' Travelogue

『Jeon Hyun-moo's Plan』 is a book that recreates the popular program in which Jeon Hyun-moo and Kwak Jun-bin took charge of everything from planning, directing, casting, scripting, and location scouting.
We travel all over the country, full of food, just for the sake of 'taste', and the taste contained within it is filled with history and stories of people.
This book is about the food and people they met while going on a food trip to Seoul, Gyeong-in (Gyeonggi·Incheon), Busan, Jeolla, Gangwon, and Gyeongsang-do, and the stories contained within it, by 'Jeon Hyun-moo', who wants to eat properly even if it's just one meal, and 'Kwak Jun-bin', a man who knows the joy of not planning and hates things that are set in stone.

The hidden place we didn't know about, but the locals all knew about.
There, not only is there 'taste', but there are also stories of people we didn't know about.
Isn't the thrill of delving into gastronomy the ability to experience a flavor twice, even three times more authentically when you eat it with knowledge? Sometimes it's "Jeon Hyun-moo's Plan," sometimes it's "Kwak Jun-bin's Plan," but the joy of encountering unexpected twists and turns in a trip you embark on without a plan.
Let's follow the unplanned wanderings of a foodie who knows a thing or two about taste.
GOODS SPECIFICS
- Date of issue: September 30, 2025
- Page count, weight, size: 328 pages | 145*215*30mm
- ISBN13: 9791193035900
- ISBN10: 1193035902

You may also like

카테고리