Carrot Marketing
 |
Description
Book Introduction
“Customers are flocking to other stores. “Why is it that only our store is having a harder time?” For beginner SNS business owners who are worried about falling sales Marketing methods that make customers come to you on their own! The number of self-employed people struggling due to rising prices and labor costs is increasing. The continued decline in sales can also be understood as a situation where customers are leaving. When sales decline, the business naturally goes into liquidation. But we can find new hope in the fact that customers' footsteps have stopped. This is because it opens up an easy way to promote our store to many people even if it is located in a place that is not easily visible in the neighborhood. It is the 'carrot business'. This book is Korea's first carrot business guidebook, containing realistic advice and practical marketing methods from the author who actually tripled his monthly sales through carrots. With Carrot, you can promote your store to people in your desired neighborhood and turn easily accessible customers into regulars. You can reach over 10 million users by targeting your ads not only in your neighborhood but also in other regions. Above all, the greatest advantage of carrot marketing is that it is simple enough that you can learn it in just one day and start right away. In particular, since there are no difficult terms, it is very accessible not only to marketing beginners but also to middle-aged people who are not good at using social media. This book explores carrot business marketing methods that capture customers' hearts, using real-life examples, and meticulously analyzes the reasons why our stores have failed to attract customers so far. We provide a variety of practical exercises, such as creating a business profile and creating a catchy title, to help you apply them immediately in real life. Finally, we help you increase your sales and live a worry-free life through the 'Carrot Targeting Process'. After reading the book, instead of worrying, "So what should I do now?", I organized it so that you can immediately realize, "This is how it's done!" and put it into practice. We have also solidly established basic marketing principles and theories so that you can understand not only the carrot business but also the essence of marketing. By learning and practicing carrot business marketing through this book, customers will find themselves, and you will be able to increase sales even in difficult environments. |
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index
PROLOGUE
Structure of this book
PART 1: Neighborhood Marketing: Saving Small Businesses
CHAPTER 1: Why You Should Start a Carrot Business
Neighborhood Marketing Carrot Business
Recruitment is possible with just one post
Increase repeat purchase rate by attracting regular customers
CHAPTER 2: Carrot Marketing Even Social Media Beginners Can Do
Easy and simple target setting method
Easy management method even for SNS beginners
CHAPTER 3 Is our store okay too?
Check out businesses through the [Near Me] tab
Even if it's an expensive product, it's OK if there's demand.
CHAPTER 4 Where are carrot ads displayed?
Three Types of Carrot Advertising
CHAPTER 5: Carrot Business Advertising Effectiveness Case Study
Home Care Service: From 0 inquiries per day to 700 inquiries per year!
Rehabilitation Pilates Center: Three inquiries per day for just 5,000 won!
The Importance of Recruitment Principles for Clear Results
PART 2: Don't Advertise Without 'This'
CHAPTER 1 Mistakes made when business is not going well
Paying for expensive and unreliable marketing costs
False and exaggerated advertising for quick results
The fastest way is to go gradually and steadily.
CHAPTER 2: Why Results Don't Come
Why people pass by your ad without even looking at it
You have to move the customer's heart
CHAPTER 3: Why You Need to Create 'Real' Regulars
One-time marketing doesn't create repeat customers.
Buying regulars and reviews means you're missing out on "real" regulars.
CHAPTER 4 One Thing Every Business with Declining Sales Must Change
The moment you become 'eul', you are removed from competition.
We must become a company that gives back as much as we receive.
Providing good service will keep customers coming back.
CHAPTER 5 'This' Only Found in Successful Stores
If you have sincerity, things will go well.
If you keep failing, there are two things to check:
PART 3: Practical Carrot Business That Delivers Results
CHAPTER 1 Setting up a Carrot Biz Profile
Learn about the Biz Profile screen layout
[Practice] Setting up a Carrot Biz Profile
Good vs. Bad Examples of Business Profile Photos
[Practice] Create an advertising account in 10 seconds!
CHAPTER 2 Four Tips for Writing a Newsletter
How should the event be conducted?
How to provide benefits
Include your customers' concerns
Show the process of working towards a solution
[Practice] Creating a Newsletter Using a Mix of Photos and Text
CHAPTER 3: How to Issue Regular Coupons to Successful Stores
[Practice] The Secret to Issuing Coupons That Will Bring People to Your Store Right Away
Coupon know-how that attracted 2,000 regular customers in just two weeks
CHAPTER 4: Creating a Super-Easy Carrot Business Advertisement
[Practice] Creating a Feed Ad in 1 Minute
[Practice] Creating a Search Ad in 1 Minute
CHAPTER 5: Resolving Rejected Ads in One Step
Check the reason for rejection
[Practice] Resolving Approval Denials
PART 4: Practical Know-How to Capture Customers' Hearts
CHAPTER 1: Save More Than Double Your Advertising Costs with One Copy
Why advertising costs are high
How to Save More Than Double Your Advertising Spend
Time-of-day strategy to reduce budget by one-third
[Practice] Setting up a detailed advertising schedule
CHAPTER 2: Creating Clickable Ads
Why Customers Aren't Seeing Our Ads
Two Types of Titles That Grab Your Customers' Attention
CHAPTER 3 Differentiating Points of an Attractive Newsletter
Three Tips for Creating an Engaging Newsletter
CHAPTER 4 How to Double Your Ad Immersion
Two blank lines that make you read long newsletters to the end
A square box that makes long reviews shine
[Practice] Displaying a Square Box in a Review
CHAPTER 5 The Secret of the Store with Queues
Why do people wait in long lines in front of famous restaurants?
The secret to securing consistent reviews
CHAPTER 6: The Carrot Targeting Process That Moves Customers
Set your targeting specifically
The 5-Step Carrot Targeting Process
CHAPTER 7: Leveraging the Expert Mode Used by Agencies
What is Expert Mode?
Explore Expert Mode Features
Understanding Campaigns, Ad Groups, and Creatives
Set detailed targeting to improve ad effectiveness.
[Practice] Using Expert Mode
CHAPTER 8: How to Use Questionnaires to Reach Potential Customers
Why secure a customer database?
[Practice] Creating a Questionnaire to Build a Customer Database
Encourage customer inquiries to fill out a questionnaire.
Check customer questionnaires at a glance
CHAPTER 9: How to Use ChatGPT for Marketing Beginners
What is ChatGPT?
Identifying Customer Concerns with ChatGPT
Creating Ad Titles Using ChatGPT
Get newsletter feedback from ChatGPT
EPILOGUE
Search
Structure of this book
PART 1: Neighborhood Marketing: Saving Small Businesses
CHAPTER 1: Why You Should Start a Carrot Business
Neighborhood Marketing Carrot Business
Recruitment is possible with just one post
Increase repeat purchase rate by attracting regular customers
CHAPTER 2: Carrot Marketing Even Social Media Beginners Can Do
Easy and simple target setting method
Easy management method even for SNS beginners
CHAPTER 3 Is our store okay too?
Check out businesses through the [Near Me] tab
Even if it's an expensive product, it's OK if there's demand.
CHAPTER 4 Where are carrot ads displayed?
Three Types of Carrot Advertising
CHAPTER 5: Carrot Business Advertising Effectiveness Case Study
Home Care Service: From 0 inquiries per day to 700 inquiries per year!
Rehabilitation Pilates Center: Three inquiries per day for just 5,000 won!
The Importance of Recruitment Principles for Clear Results
PART 2: Don't Advertise Without 'This'
CHAPTER 1 Mistakes made when business is not going well
Paying for expensive and unreliable marketing costs
False and exaggerated advertising for quick results
The fastest way is to go gradually and steadily.
CHAPTER 2: Why Results Don't Come
Why people pass by your ad without even looking at it
You have to move the customer's heart
CHAPTER 3: Why You Need to Create 'Real' Regulars
One-time marketing doesn't create repeat customers.
Buying regulars and reviews means you're missing out on "real" regulars.
CHAPTER 4 One Thing Every Business with Declining Sales Must Change
The moment you become 'eul', you are removed from competition.
We must become a company that gives back as much as we receive.
Providing good service will keep customers coming back.
CHAPTER 5 'This' Only Found in Successful Stores
If you have sincerity, things will go well.
If you keep failing, there are two things to check:
PART 3: Practical Carrot Business That Delivers Results
CHAPTER 1 Setting up a Carrot Biz Profile
Learn about the Biz Profile screen layout
[Practice] Setting up a Carrot Biz Profile
Good vs. Bad Examples of Business Profile Photos
[Practice] Create an advertising account in 10 seconds!
CHAPTER 2 Four Tips for Writing a Newsletter
How should the event be conducted?
How to provide benefits
Include your customers' concerns
Show the process of working towards a solution
[Practice] Creating a Newsletter Using a Mix of Photos and Text
CHAPTER 3: How to Issue Regular Coupons to Successful Stores
[Practice] The Secret to Issuing Coupons That Will Bring People to Your Store Right Away
Coupon know-how that attracted 2,000 regular customers in just two weeks
CHAPTER 4: Creating a Super-Easy Carrot Business Advertisement
[Practice] Creating a Feed Ad in 1 Minute
[Practice] Creating a Search Ad in 1 Minute
CHAPTER 5: Resolving Rejected Ads in One Step
Check the reason for rejection
[Practice] Resolving Approval Denials
PART 4: Practical Know-How to Capture Customers' Hearts
CHAPTER 1: Save More Than Double Your Advertising Costs with One Copy
Why advertising costs are high
How to Save More Than Double Your Advertising Spend
Time-of-day strategy to reduce budget by one-third
[Practice] Setting up a detailed advertising schedule
CHAPTER 2: Creating Clickable Ads
Why Customers Aren't Seeing Our Ads
Two Types of Titles That Grab Your Customers' Attention
CHAPTER 3 Differentiating Points of an Attractive Newsletter
Three Tips for Creating an Engaging Newsletter
CHAPTER 4 How to Double Your Ad Immersion
Two blank lines that make you read long newsletters to the end
A square box that makes long reviews shine
[Practice] Displaying a Square Box in a Review
CHAPTER 5 The Secret of the Store with Queues
Why do people wait in long lines in front of famous restaurants?
The secret to securing consistent reviews
CHAPTER 6: The Carrot Targeting Process That Moves Customers
Set your targeting specifically
The 5-Step Carrot Targeting Process
CHAPTER 7: Leveraging the Expert Mode Used by Agencies
What is Expert Mode?
Explore Expert Mode Features
Understanding Campaigns, Ad Groups, and Creatives
Set detailed targeting to improve ad effectiveness.
[Practice] Using Expert Mode
CHAPTER 8: How to Use Questionnaires to Reach Potential Customers
Why secure a customer database?
[Practice] Creating a Questionnaire to Build a Customer Database
Encourage customer inquiries to fill out a questionnaire.
Check customer questionnaires at a glance
CHAPTER 9: How to Use ChatGPT for Marketing Beginners
What is ChatGPT?
Identifying Customer Concerns with ChatGPT
Creating Ad Titles Using ChatGPT
Get newsletter feedback from ChatGPT
EPILOGUE
Search
Detailed image
Publisher's Review
1.
Learn about Carrot Business Marketing
We explore why small business owners looking to launch their marketing strategy should use Carrot Business to attract customers, the characteristics of Carrot, and various real-life examples of successful businesses.
We'll explore the unique advantages of Carrot, how to set up ads that even social media beginners can follow, and what you need to know before starting Carrot marketing, and how to apply them to your store.
2.
Analyzing the Causes of Our Store's Customer Recruitment Failure
Before advertising, one thing you must check is the essence of marketing.
First, build a solid foundation of knowledge and theory about marketing.
We'll explore why sales continue to decline and how successful stores can thrive, and analyze the various reasons why your store has failed to attract customers so far.
3.
Setting up a carrot business
Even if you are new to SNS, Carrot Business is easy to learn and follow.
We'll cover practical exercises on creating an advertising account, creating a newsletter, issuing coupons that attract customers, creating feed ads, creating search ads, and resolving approval rejections.
We will set up our store's carrot business in earnest by following the friendly explanations step by step.
4.
Applying practical know-how to capture customers' hearts
Going a step further than the basic exercises we've learned, we'll explore marketing know-how that will move customers' hearts and increase sales.
In particular, you will learn the "carrot targeting process" that has brought success to the author and other self-employed individuals in various industries whom he has coached, and which allows customers to come to him on their own.
What kind of readers is this book for?
- Small business owners who want to increase sales through easy and simple marketing.
- A CEO who only spends on advertising despite declining sales
- A beginner self-employed person who doesn't know how to attract regular customers.
- Marketers of companies seeking to achieve tangible marketing results through carrot marketing
- Industry insiders curious about the secrets to successful carrot marketing
Learn about Carrot Business Marketing
We explore why small business owners looking to launch their marketing strategy should use Carrot Business to attract customers, the characteristics of Carrot, and various real-life examples of successful businesses.
We'll explore the unique advantages of Carrot, how to set up ads that even social media beginners can follow, and what you need to know before starting Carrot marketing, and how to apply them to your store.
2.
Analyzing the Causes of Our Store's Customer Recruitment Failure
Before advertising, one thing you must check is the essence of marketing.
First, build a solid foundation of knowledge and theory about marketing.
We'll explore why sales continue to decline and how successful stores can thrive, and analyze the various reasons why your store has failed to attract customers so far.
3.
Setting up a carrot business
Even if you are new to SNS, Carrot Business is easy to learn and follow.
We'll cover practical exercises on creating an advertising account, creating a newsletter, issuing coupons that attract customers, creating feed ads, creating search ads, and resolving approval rejections.
We will set up our store's carrot business in earnest by following the friendly explanations step by step.
4.
Applying practical know-how to capture customers' hearts
Going a step further than the basic exercises we've learned, we'll explore marketing know-how that will move customers' hearts and increase sales.
In particular, you will learn the "carrot targeting process" that has brought success to the author and other self-employed individuals in various industries whom he has coached, and which allows customers to come to him on their own.
What kind of readers is this book for?
- Small business owners who want to increase sales through easy and simple marketing.
- A CEO who only spends on advertising despite declining sales
- A beginner self-employed person who doesn't know how to attract regular customers.
- Marketers of companies seeking to achieve tangible marketing results through carrot marketing
- Industry insiders curious about the secrets to successful carrot marketing
GOODS SPECIFICS
- Date of issue: July 5, 2024
- Page count, weight, size: 208 pages | 170*225*20mm
- ISBN13: 9791169212564
- ISBN10: 1169212565
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카테고리
korean
korean
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