
How to Use Naver Smart Store Advertising to Increase Sales
Description
Book Introduction
Concerned about Smart Store's first-page exposure? Find the answer in Naver's advertising system!
This explains how to register new products on Naver Smart Store and display them at the top of Naver Shopping by efficiently using advertising costs.
Once you have registered your product, you will need to pay for advertising, and since the Naver advertising system is different from other sites' product registration systems, it may feel a bit difficult.
Moreover, it is complicated to handle the Smart Store seller center, and it is not easy to understand the Naver advertising system screen because there are many tasks such as customer consultation and delivery.
This is why advertising can feel difficult if you are not familiar with the Naver advertising system.
The marketing introduced in this book is about 'creating new customers' and 'turning those customers into customers again.'
The reason I'm introducing Naver Smart Store is because Naver has a wealth of content through blogs, cafes, and influencers, so the frequency of purchasing products from Naver is increasing.
For this reason, competition for exposure on Naver is intensifying.
Based on all of this, we plan to actively share our work know-how with people working in online shopping malls, advertising agencies, and those preparing to start a business.
We will guide you through practical application of Naver's Power Link, Naver Shopping, brand advertising, and Power Content advertising in your marketing efforts.
This explains how to register new products on Naver Smart Store and display them at the top of Naver Shopping by efficiently using advertising costs.
Once you have registered your product, you will need to pay for advertising, and since the Naver advertising system is different from other sites' product registration systems, it may feel a bit difficult.
Moreover, it is complicated to handle the Smart Store seller center, and it is not easy to understand the Naver advertising system screen because there are many tasks such as customer consultation and delivery.
This is why advertising can feel difficult if you are not familiar with the Naver advertising system.
The marketing introduced in this book is about 'creating new customers' and 'turning those customers into customers again.'
The reason I'm introducing Naver Smart Store is because Naver has a wealth of content through blogs, cafes, and influencers, so the frequency of purchasing products from Naver is increasing.
For this reason, competition for exposure on Naver is intensifying.
Based on all of this, we plan to actively share our work know-how with people working in online shopping malls, advertising agencies, and those preparing to start a business.
We will guide you through practical application of Naver's Power Link, Naver Shopping, brand advertising, and Power Content advertising in your marketing efforts.
- You can preview some of the book's contents.
Preview
index
1.
Start advertising on Naver with free help from an advertising agency.
- Introduction to the advertising system
- Start an advertising system with an advertising agency
- Advertising agency advertising registration service is free of charge.
2.
Learn the basics of Naver advertising
- Exposure status of searching and purchasing products on Naver
- Power link exposure area
- Power content exposure area
- Naver Shopping exposure area
- Are you crying while eating mustard in advertising?
3.
Before advertising, prepare to sell products well to customers who will see the Smart Store.
- Understanding relevance, popularity, and reliability, and Naver's search algorithm
- A must-have for the workplace! The importance of text.
4.
If you want to expose your own mall, the answer is Power Link Advertising!
- Introducing Power Link
- Bid description
- When you want to display only the top bidder
- Why you should set Power Link's connection page to your own mall
- Why you should set Power Link's connection page to Smart Store
- Understanding Powerlink Advertising in Advance
- How to register for the advertising system
- Why you should entrust your Naver advertising to an agency
- Things to do after exposing your main keywords and materials
- How to add keywords
- The importance of linking pages that lead to purchases
- Preparation and start of Powerlink advertising
5.
How to Use Naver Shopping Ads in Practice
- Naver Shopping without keyword registration
- Bid price
- Power link and other exposure areas
- Materials are also important for Naver Shopping.
- The goal of Naver Shopping advertising is to generate customer reviews.
- Naver Shopping excludes keywords without adding them.
- Example of registering Naver Shopping materials
- When the advertised product is displayed on page 1 without an advertisement.
- Example of using main keywords to display Smart Store products and detailed keywords for advertising
- Expose your brand for free on Naver Shopping
- Naver Shopping Advertising Practical Preparation
6.
How to Use Power Content Advertising Blogs and Influencers Effectively
- Introducing Power Content Advertising
- Writing a Naver blog that helps with power content advertising
- Why it's difficult for sellers to publish blogs that advertise power content.
- Save time by leaving power content advertising registration to an advertising agency.
- Apply parameters to Smart Store to check sales volume
- Practical preparation for power content advertising
- Differences from influencer-published posts
7.
Next up on Powerlink is brand advertising! Promote your brand.
- Introducing Brand Search Ads
- Register 30 keywords
- How to register materials
8.
Understanding the advertising methods of Naver's advertising system
- The goals of Naver advertising are exposure, click-through rate, and conversion rate!
- Why exposure is the goal
- Why click-through rate is the goal
- Why conversion rate is the goal
- Increase exposure with Smart Store product names before advertising.
9.
How to register directly with Naver's advertising system
- How to sign up for Naver Advertising System membership
- Select advertising product
- Check how to register an advertisement
- Register your ad
10.
How to make your own mall searchable even when ads are off
- Exposure of your own mall on Naver without advertising costs
- Easy explanation of webmaster tools and how to apply them
11.
The Real Online Strategy Work of a Smart Store Online Marketer
- Increase product exposure ranking
- Sites that help you increase your exposure ranking
Start advertising on Naver with free help from an advertising agency.
- Introduction to the advertising system
- Start an advertising system with an advertising agency
- Advertising agency advertising registration service is free of charge.
2.
Learn the basics of Naver advertising
- Exposure status of searching and purchasing products on Naver
- Power link exposure area
- Power content exposure area
- Naver Shopping exposure area
- Are you crying while eating mustard in advertising?
3.
Before advertising, prepare to sell products well to customers who will see the Smart Store.
- Understanding relevance, popularity, and reliability, and Naver's search algorithm
- A must-have for the workplace! The importance of text.
4.
If you want to expose your own mall, the answer is Power Link Advertising!
- Introducing Power Link
- Bid description
- When you want to display only the top bidder
- Why you should set Power Link's connection page to your own mall
- Why you should set Power Link's connection page to Smart Store
- Understanding Powerlink Advertising in Advance
- How to register for the advertising system
- Why you should entrust your Naver advertising to an agency
- Things to do after exposing your main keywords and materials
- How to add keywords
- The importance of linking pages that lead to purchases
- Preparation and start of Powerlink advertising
5.
How to Use Naver Shopping Ads in Practice
- Naver Shopping without keyword registration
- Bid price
- Power link and other exposure areas
- Materials are also important for Naver Shopping.
- The goal of Naver Shopping advertising is to generate customer reviews.
- Naver Shopping excludes keywords without adding them.
- Example of registering Naver Shopping materials
- When the advertised product is displayed on page 1 without an advertisement.
- Example of using main keywords to display Smart Store products and detailed keywords for advertising
- Expose your brand for free on Naver Shopping
- Naver Shopping Advertising Practical Preparation
6.
How to Use Power Content Advertising Blogs and Influencers Effectively
- Introducing Power Content Advertising
- Writing a Naver blog that helps with power content advertising
- Why it's difficult for sellers to publish blogs that advertise power content.
- Save time by leaving power content advertising registration to an advertising agency.
- Apply parameters to Smart Store to check sales volume
- Practical preparation for power content advertising
- Differences from influencer-published posts
7.
Next up on Powerlink is brand advertising! Promote your brand.
- Introducing Brand Search Ads
- Register 30 keywords
- How to register materials
8.
Understanding the advertising methods of Naver's advertising system
- The goals of Naver advertising are exposure, click-through rate, and conversion rate!
- Why exposure is the goal
- Why click-through rate is the goal
- Why conversion rate is the goal
- Increase exposure with Smart Store product names before advertising.
9.
How to register directly with Naver's advertising system
- How to sign up for Naver Advertising System membership
- Select advertising product
- Check how to register an advertisement
- Register your ad
10.
How to make your own mall searchable even when ads are off
- Exposure of your own mall on Naver without advertising costs
- Easy explanation of webmaster tools and how to apply them
11.
The Real Online Strategy Work of a Smart Store Online Marketer
- Increase product exposure ranking
- Sites that help you increase your exposure ranking
Detailed image

Publisher's Review
Understanding how to use advertising systems without regrets
I want to honestly introduce the entire process to those who want to start an online marketing business.
You may have experienced becoming a seller and listing your products online, only to find that the products you listed were not displayed and therefore not sold.
For those wondering what to do in such situations, this book provides an easy-to-understand explanation of how to use the Naver advertising system, based on the author's many years of experience.
Many books on smart stores on the market introduce how to register products, but it is difficult to find practical methods for exposing products after registration.
In order to actually lead to sales, registered products must have buyer reviews and products must be displayed appropriately for search terms.
These practical methods are not limited to simply registering them in the system, but are organized in an easy-to-understand order through various examples.
For those who are outsourcing their online advertising and marketing work to an agency, are concerned about improving their advertising revenue, or are hesitant to use the Naver advertising system effectively due to lack of knowledge, this is a choice you won't regret, as it contains only practical information without unnecessary details.
I want to honestly introduce the entire process to those who want to start an online marketing business.
You may have experienced becoming a seller and listing your products online, only to find that the products you listed were not displayed and therefore not sold.
For those wondering what to do in such situations, this book provides an easy-to-understand explanation of how to use the Naver advertising system, based on the author's many years of experience.
Many books on smart stores on the market introduce how to register products, but it is difficult to find practical methods for exposing products after registration.
In order to actually lead to sales, registered products must have buyer reviews and products must be displayed appropriately for search terms.
These practical methods are not limited to simply registering them in the system, but are organized in an easy-to-understand order through various examples.
For those who are outsourcing their online advertising and marketing work to an agency, are concerned about improving their advertising revenue, or are hesitant to use the Naver advertising system effectively due to lack of knowledge, this is a choice you won't regret, as it contains only practical information without unnecessary details.
GOODS SPECIFICS
- Date of issue: February 20, 2023
- Page count, weight, size: 224 pages | 506g | 153*225*15mm
- ISBN13: 9788956749235
- ISBN10: 895674923X
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