Recommendation: A book that cultivates the ability to listen and think about the market | Jiho Yoon
Prologue _ Paths over Predictions, Principles over Prospects

Chapter 1: Markets: A Realm of Response, Not Prediction
1.
Amidst the waves of regulation, an unwavering investment strategy
2.
What does the surge in donations in Gangnam, Seocho, and Songpa mean?
3.
Monthly rents are at an all-time high. Prepare for the era of monthly rents.
4.
Why interest rate cuts alone won't revitalize the market
5.
Who has the most advantage right now?
6.
The upper limit on the sale price is logically perfect.
7.
There is a 'safe house' that is unshaken even in a crisis!
8.
Are you seeing a lot of vacancy? Take advantage of reverse mortgages.
9.
Do I need a home? Change your mindset.
10.
There is no trend.
Don't trust the experts

Chapter 2.
Demand - The Real Force That Moves Home Prices
1.
Is the lease still necessary?
2.
Population Migration: Read Differently in Rural Areas and Cities
3.
How to Turn Unsold Properties into Opportunities
4.
Seongsu-dong, the next generation: seize the opportunity to explore this booming commercial district.
5.
Local Real Estate Investment Methods that Turn Crisis into Opportunity
6.
Why do house prices rise when there are still houses left?
7.
Even though redevelopment and reconstruction are increasing, there is a shortage of apartments.
8.
How to Measure Supply and Demand
9.
How to avoid being suckered into gap investment demand
10.
How to Select Urgently Selling Properties During a Price Decline or Trading Cliff
11.
The Hidden Meaning of Self-Owned Spaces

Chapter 3.
Price - Don't buy because it's cheap, read the directions.
1.
Let's take the lead in the rise in housing prices.
2.
Rising rents: a crisis or an opportunity?
3.
What the choices of high net worth individuals tell us
4.
In an era of 7 billion won in national average, apartments are becoming more than just living spaces.
5.
Bubble prices? Consider landmark apartments.
6.
If it doesn't burst even when you poke it, it's not a bubble price!
7.
Condition of '4,000 per pyeong'
8.
This is how I see the fair price of an apartment.
9.
Gap Investment: The Principles You Must Adhere to
10.
When should I buy? When should I sell?
11. The power of GTX-A on the price path
12.
Extension of the reconstruction period? Don't get me wrong.

Chapter 4.
Products - Don't just look at apartments; compare their competitiveness.
1.
Switching to a higher level vs.
Short-Term Investing - What's the Best Strategy Now?
2.
Why Invest in Apartments
3. The truth and lies of KB Real Estate's 'largest' complex!
4.
Don't be fooled by the popularity of mid- to large-sized apartments.
5.
Is location important or is marketability important?
6.
When building apartments, consider both location and product competitiveness.
7.
It is an era of reconstruction and redevelopment.
What is the reason?
8.
Investing in Officetels: Why Now Is the Right Time!
9.
Conditions for a foolproof officetel investment
10.
Is it okay to invest in income-generating real estate like Via Apartment?
11.
How to Buy a Commercial-Private Housing Complex Without the Ups and Downs of the Market
12.
Land, a sure commodity that has never fallen

Chapter 5.
Location - The essence of real estate is ultimately location.
1.
Five Premiums That Determine Location
2.
Investing in the provinces without even knowing Seoul?
3.
How long will Gangnam's undefeated legacy last? Keeping up with Seoul's location trends.
4.
Yongsan, the dream of becoming the world's largest vertical city
5.
Bundang: Why You Need to Pay Attention Again
6.
Designation of the first new city pilot district and investment strategy
7.
The Future of Phase 2 New Towns? Look at Phase 1.
8.
The 3rd new town is a cost-effective treasure trove!
9.
See Sejong City's future growth potential.
10.
Deogyang-gu, Goyang-si: Places to See Right Now
11.
Gyeonggi Province, not an alternative to Seoul, but an independent potential
12.
Investing in a small city with good transportation, education, and environment? I'm against it.
13.
Speculation zones are the most popular locations 'authorized by the government'
14. GTX-B construction begins, news breaks.
Don't rush though

Chapter 6.
Policy - The market flows even when policies change.
1.
Real estate policy: A history of endless betrayal
2.
Why Real Estate Policy Is Out of Sync with Reality
3.
Are real estate policies the same whether conservative or progressive?
4.
Why Are We Losing Trust in Real Estate Promises?
5.
The Paradox of Regulation: A Market-Friendly Policy or a Chaotic System?
6.
Can Transportation and Development Promises Change the Market?
7.
Become a "self-expert" by simply analyzing policies.
8.
Real Estate Policy: Respond Proactively, Not Late
9.
Don't expect too much of a further decline after the government's regulatory measures.
10.
Hoping for a housing price crash won't get you anywhere.
11.
Who exactly are the speculative powers in Seoul? Do they even exist?

Epilogue _ A map and compass for those who go all the way

“Don't be fooled by averages; seize the opportunity.”
When everyone gives up, 1% unfolds the map of opportunity!

Read 'value' with 6 basic principles!

Everyone says, “This cycle is different.”
But what's different is not the outcome, but the path.
Prices always go up or down.
What changes is the order and timing, who survives and who is eliminated.
"Rewriting the Real Estate User Manual of the Republic of Korea" is a book that organizes the principles of reading the path and capturing the flow.


Over the past seven years, Korean real estate has been hit by three huge waves simultaneously.
The first is the sharp turn in interest rates.
While interest rates are expected to remain frozen at around 2.5% after 2024, lending systems and sentiment are more important than the numbers. As systems like DSR and LTV become more sophisticated, the structure of household debt will determine the fate of households just as much as housing prices.
The second is the structural transformation of the rental market.
The status of jeonse has been lowered and monthly rent has become the standard.
In an era where cash flow is king, the old formula of “leveraging multiple properties” no longer works.
Third, it's an experiment in ultra-wide-area transportation networks. The opening of the GTX-A line transformed distances on the map into time, but lines B and C remain swayed by political and budgetary constraints.
Transportation always moves prices, but commuter timetables, not route maps, determine the final price.
The book provides a standard of judgment for readers whose circumstances are completely different in this rapidly changing market environment.
In short, it helps you develop your own investment strategy.


National averages can't be your strategy!
Averages are a trap; regional and product details are opportunities.

Apartment prices in Seoul have surpassed 40 million won per pyeong, and the gap with the rest of the country is the largest ever.
The word average obscures reality.
What investors should read is not the national average, but the “average of the path I live on.”
Even within the same label (speculative overheating, regulated area), Gangnam and the outskirts behave completely differently.
It's the details, not the average, that create opportunity.
If you ignore Seoul and Gangnam, opportunities evaporate.

The long-term variable of population decline also overlaps here.
Despite the birth rate rebound, housing demand will change in the long term.
“Small, close, efficient” are becoming keywords for housing, and the first new towns are crossing the threshold of redesign through special development plans.
“Today’s construction” can become “tomorrow’s new city 2.0.”
What matters is not the speed, but the process.

Starting with the six principles: market, demand, price, product, location, and policy.
Up to 5 Strategies - "Unwavering Investment" Execution Strategy

This book reads the market using six principles.
These six principles, which are Passion's trademark, have become more perfect and sophisticated through the concentration of 25 years of know-how.


[Principle 1] The market is not a place for ups and downs, but for responses.
Your own financial statements come before interest rate articles.

[Principle 2] Demand is not just a number, it is the pressure of life.
Childcare, commuting, walking, and safety push up prices.

[Rule 3] Don't buy something because it's cheap, read the route.
The leader sets the upper limit, and life sets the lower limit.

[Principle 4] Products should be compared not only for apartments, but also for officetels, knowledge industry centers, and land.
Reconstruction and redevelopment must also reflect time and cost.

[Principle 5] Location is not a coordinate, but a network.
Connectivity to transit, walking, schools, and parks fuels life.

[Principle 6] Policies always follow, and the regulatory labels of investment locations eventually change.
Those who survive are those who have principles.

The author also clearly presents five strategies for investing in “homes that will survive chaos and regulation.”
“Buy a house that will last.
And be the one who perseveres.”