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I'm an office worker who moved to Gangnam and have a question.
I'm an office worker who moved to Gangnam and have a question.
Description
Book Introduction
“I watched it with a giggle,
“Without realizing it, my third eye for real estate opened!”


The story of a dual-income couple and their six-year-old daughter's first house move.
With their daughter about to enter elementary school, the couple is taking on the challenge of buying and selling real estate for the first time.
The author, who had never been in the real estate business before, fought with the CEOs, planted trees himself to sell the house, and even stretched his ankle ligaments while trying to sell, and finally registered the apartment in Gangnam, with a humorous and sad reality and vivid episodes.

As a popular series with a total of 3.15 million views, it is not only fun, but also contains practical know-how for switching properties, enough to be read in real estate open chat rooms.
As readers have raved, saying, “It’s more exciting than a webtoon,” and “It’s more fun than a drama,” the book is not just a simple information book.
Although it is an economics and management book, its greatest strength is its storytelling that makes it readable and immersive, like a novel.
You'll laugh along with the story, and at some point you'll even learn about switching strategies and negotiation know-how.
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Recommendation
Prologue - I'm an office worker who moved to Gangnam and have a question.

Part 1 · Start Button
"Decide to change"
: From the forest to the selling challenge


Chapter 1: When do you think a man will go into real estate?
Daechi Daddy's Real Estate Mistake Notes | Checklist for Switching to a High-Ranking Property
Chapter 2: The Beginning of Forestry, Duncheon Public Housing
Daechi Daddy's Real Estate Mistake Notes | How to Find Real Estate
Chapter 3: Sell your house first.
Daechi Daddy's Real Estate Mistake Notes | When Should I Switch?
Chapter 4: Sister Chu, Pursuing Natural Selling
Chapter 5: My listing was falsely listed?
Chapter 6: The Unknown Gaps in Gangnam
Chapter 7 Dogok Dogok Dogok Dogok Dogok-dong Residents' Walk
Daechi Daddy's Real Estate Mistake Notes | Take a Cool Look at Your Stuff
Chapter 8: Reality Awareness Time for Real Estate Mosul
Chapter 9: Preparing to Welcome the First Guest
Daechi Daddy's Real Estate Mistake Notes | Selling Skills
Chapter 10: Do This to Sell Your House Fast
Chapter 11: The two properties were enemies?
Chapter 12: Let's Make Real Estate Competitive
Chapter 13: Lightning Strike Forest: Gaepo vs.
Jamsil, Park Rio vs.
Helio
Daechi Daddy's Real Estate Answer Note | Characteristics of Large Complexes
Chapter 14: Gangnam Has Different Laws
Daechi Daddy's Real Estate Mistake Notes | How to Negotiate a Price
Chapter 15: Financial Planning for the Private Education Generation
Daechi Daddy's Real Estate Mistake Notes | Recent Real Estate Market Trends
Chapter 16: It Takes a Whole Family to Change
Chapter 17 0330_New House Addition_Garden View_Real Final
Chapter 18 I Want to Live in This House
Chapter 19 No matter how sick my daughter is
Chapter 20: Father's Opposition
Chapter 21: Fighting Spirit
Chapter 22: Squirrel Mom, Working Mom Lee Su-yeon
Chapter 23: Quantum Jump through Reconstruction!
| Daechi Daddy's Real Estate Answer Note | Reconstruction vs.
remodeling
Chapter 24: Meeting the Gangnam Redevelopment Tiger Cooperative Chairman
Chapter 25: Anyone Can Do Body Tech
Chapter 26: Should I preemptively buy Banpo?
Daechi Daddy's Real Estate Mistake Notes | The Difference Between Preemptive Purchase and Preemptive Sale
Chapter 27: My Wife Twenty Years Ago, My Daughter's Future
Daechi Daddy's Real Estate Answer Note | The Future of School Districts

Part 2 · Mission Clear
"Go even if you're anxious"
: From selling to buying success


Chapter 28: Interest Rates and Buying Power: Finally, a Buy Call
Daechi Daddy's Real Estate Answer Note | The Relationship Between Interest Rates and Real Estate
Chapter 29: Become the Lowest Priced Property in the Complex
Daechi Daddy's Real Estate Mistake Notes | Buying and Selling Attitudes
Chapter 30: I Just Want to Give Up
Chapter 31: There is no such thing as good real estate or bad real estate.
Daechi Daddy's Real Estate Mistake Notes | Types of Buyers
Chapter 32: The Story of the K-Eldest Daughter
Chapter 33: If you succeed, you get a view of the Han River. If you fail, you get water from the Han River.
Daechi Daddy's Real Estate Mistake Notes | Criteria for Buying Decisions
Chapter 34 The Chin
Chapter 35: Rejecting a Buy Call
Chapter 36: A call came from an unknown number.
Daechi Daddy's Real Estate Mistake Notes | The Golden Time for Brokerage Fee Negotiations
Chapter 37: Every House Has Its Own Master
| Daechi Daddy's Real Estate Answer Note | If you find a defect after signing the contract
Chapter 38: The Art of Negotiation
Chapter 39: Transfer Mission, Clear
Daechi Daddy's Real Estate Mistakes | Common Regrets of Homebuyers

Part 3 · Final Boss Battle
"Take responsibility for your choices."
: From contract to move-in


Chapter 40: It Ain't Over Until It's Over
Daechi Daddy's Real Estate Mistake Notes | Real Estate Loans and Government Regulations
Chapter 41: Accumulated karma returns as leakage
Chapter 42: Breach of Contract
Daechi Daddy's Real Estate Answer Note | Deposit, Interim Payment, and Balance
Chapter 43: Don't Let Your Guard Down Until the Final Payment
Daechi Daddy's Real Estate Mistake Notes | Real Estate Contract Procedures at a Glance
Chapter 44: One transfer leads to another transfer
Chapter 45: I Wouldn't Do This Contract
Chapter 46: The Unknown Contract, Ignorance is Bliss
Chapter 47: The Landlord's Circumstances I Didn't Know About
Chapter 48: The God of Negotiation
Chapter 49: Different Dreams
Chapter 50: The Biggest Mistake of My Life
Chapter 51: The Value of Pride
Chapter 52: Meeting the Gangnam Landlord
Chapter 53: The Real Final Switch
Chapter 54: The Squirrel's Dream Story

Epilogue: Completion of the Transfer
Author's Note

Detailed image
Detailed Image 1

Into the book
What got me moving, after having been passing by a property near my house for over three years, was news of someone moving.
At that time, I didn't know.
This transition might take nearly a year, I might plant three trees, I might face many crises and shed tears, and I might end up living in Gangnam.

--- p.25

How to find real estate
1.
Go to the Naver Real Estate site (for the app, turn on ‘Naver Pay’ and click the ‘Real Estate’ tab).
2.
Search for the name of the apartment you want or click on the map.
3.
Check the listed properties and check the real estate agent at the bottom.
A boss with a lot of properties is a person with sales skills.
If you are a buyer, go to that person.

4.
However, from the seller's perspective, a CEO with a lot of properties for sale is not necessarily a good thing.
Because the more items I have, the less I have to worry about my stuff.

--- p.30

Have I ever held a shovel since the military? Oh, that's not a shovel, it's a pickaxe.
If you want to sell a house, you need to know how to plant trees.
It's all because my house is low-rise.
This time, I absolutely must not buy a low-rise apartment.
Where on earth did it go wrong?
Honestly, at that moment, I resented my low-rise house.
They completely forgot the fact that they were able to accumulate this much wealth simply because they were lucky enough to get married during a real estate downturn, lucky enough to get a subscription, lucky enough to experience a real estate boom, and just because they were lucky.
--- p.75

“There’s a property for sale, but it’s 300 million more expensive than the previous transaction.
This is a bit much, isn't it? You asked me to let you know when a property comes up for sale, so I'm contacting you just in case."
300 million…?
It went up by 300 million? Not 100 million, but 300 million…?
My husband and I experienced a real mental breakdown.

--- p.102

? Oh, there's something like this.
Of course, there was a real estate academy too.
That's when I discovered a real estate seminar online.
Although it was paid, I pressed the payment button without hesitation.
I needed an academy.
As we get older, new challenges arise, and we haven't learned how to solve them.
For those in their late thirties, the main focus was childcare, work life, and financial management.
Bread shops are absolutely not allowed.
Not even 50 points.
You must get at least 80 points.
What was needed now was private real estate education.

--- p.108

I wanted to avoid it.
I wanted to settle down.
As always.
If you stop here, no one will say anything.
Besides, wouldn't it be better to save on the principal and interest, transfer taxes, and interior design costs from taking out loans, and then travel and spend more time with Squirrel? I wanted to quit.
but….
Don't give up.
Don't make excuses.
What if I give up now and regret it later? Are you going to transfer schools like me? Get a job at a cram school before elementary school.
There is no other chance than now.
Otherwise, you will be stuck for 12 years.
I want to quit because I'm in a difficult situation and my father is against it.
Don't use family as an excuse.

--- p.137

Before leaving for home, I went to the bathroom in the shopping mall.
“No, I’m not even selling the house and I’m trying to persuade you to sell it quickly.
“It’s really funny.”
It was the sound of a real estate agent talking on the phone in the commercial hallway.
I didn't want to hear the boss's true feelings like this.
No, actually I already knew.
From the moment the boss took a quick look at my ten thousand won shirt.
From the time when the vitamin drink on the desk was not placed in front of me.
I lowered my head to look at my phone, afraid that we might run into each other awkwardly as we passed by.
The only thing that was reflected on the black screen of my phone was my stupid face.

--- p.175

If I hadn't received that call, I would have gone to Dogok-dong.
No, if it were me now, I might have lowered the price, sold it quickly, and gone to Jamsil.
No, if I didn't have a daughter, I would have chosen reconstruction or redevelopment without a second thought.
No, if I didn't have a daughter... I would have lived like this without any interest in real estate.
Reality is not simple.
The world is a complex system where each person's desires and wills collide.
9 minutes.
It was a time when my fate changed.
Through countless coincidences and inevitabilities, I ended up going somewhere other than Dogok-dong.
Maybe it was meant to be from the beginning.

--- p.253

“Did you blow all the money we made on our deal on another property?”
? Yes? Uh… Huh?
“You haven’t even paid the deposit yet, what are you doing?”
? ah….
Yesterday, I got a call from Yangsim Real Estate… .
That… said they signed a contract…
I did say something.
Why… why?
"Conscience Real Estate? That bastard must be trying to steal something again! He threatened to break the contract by selling it to the landlord's son for 100 million won more.
“Now my son is coming and making a fuss about breaking the contract, what a mess!”
? Yes? No… Wait a minute.
Even amidst the increasingly intense dialect accent, one thing was clearly audible.
Breach of contract.

--- p.297

People don't know how to be grateful for things they already have and are used to.
I too just wanted to sell it quickly.
I found a buyer who would pay the balance quickly.
I never thought that the earlier the payment date came, the sooner I would have to say goodbye to my house.
I wanted to go to Gangnam so badly, but I never thought about leaving my familiar home.
A house where I was truly happy while living, a house where I received so much.
A house that was looked down on because it was low-rise, a house that I said I would rather live here for the rest of my life than negotiate for thousands of won to sell, a house where my family was happy for years.

--- p.361

I don't want to end this long story with the textbook sentence, "Happiness is in the mind."
Clearly, the knowledge, experience, and confidence gained through this process are assets that are difficult to convert into money.
The sense of pride in seeing things through to the end and the sense of security felt by the family are behind real estate prices.
But at the same time I realized.
That there is always something above in the world.
Even if you move, there are more expensive apartments, larger floor areas, and more luxurious new construction.
A new greed raises its head.
The more you chase that greed, the more you forget the value of the place you are standing on.
I'm still planning what's next, but at the same time, I want to enjoy the present to the fullest.
So I try to be grateful and happy every day.
I don't know if it's because I've worked hard or if I'm just truly happy, but I'm grateful and happy these days.
Happiness does not come from the approval of others.

I acknowledged myself.
My efforts.
--- p.373

Publisher's Review
“I thought I’d never be able to go to Gangnam with my salary!”
How did an ordinary office worker end up living in Gangnam?


We live in an age where where someone lives determines their economic level.

When we ask the question, “Where do you live?” and the answer is “Gangnam,” we instinctively think,
‘Oh, he must be rich...’ And then I get curious.
Are they born with a silver spoon in their mouth? Did they hit it big in business or with coins? Are they in a professional position? As if there were no other paths.

But the author of this book is just an ordinary office worker.
I don't have my own business, I'm not a professional, and I don't work for a big company.
Just like everyone else, I'm an ordinary salaryman who carries a heavy laptop bag, gets hit by the subway on the way to and from work, does assigned work, attends unwanted company dinners, gets excited on Friday nights, and waits for the Golden Week holiday.
Maybe you've already met each other on the subway.

How did he end up moving to Gangnam?
This story is more like a friendly conversation that a close friend would start with, “Hey, actually, I’m moving to Gangnam this time...”
Stories of planting trees to sell a house, getting embarrassed while trying to negotiate a difficult deal, and being ignored by real estate agents.
They honestly reveal mistakes that are difficult to talk about unless you are close to them.
It's to the point where you'd think, 'Are you really this honest?'

That is precisely the value of this book.
Most real estate books leave only the flashy scenes, saying, “Hey, if you do this, you can be successful too,” and erase the failures and struggles that came before.
So people get it wrong.
'They said it was just like this.' But this book is the exact opposite.
It shows failures and records the process of trial and error as it is.


Real estate single mother tells me
Warm and vivid, behind-the-scenes footage not in the contract


The author was a 'real estate bachelor from the beginning.'
All I did was get lucky and win a subscription to an unsold apartment early in my marriage.
I had never even bought, let alone sold.
I was a novice who believed the saying that if you didn't look like you had money when you entered a real estate office, you would be ignored, so I took out the Prada t-shirt I bought at an outlet store ten years ago and opened the door while being cautious.

The reason he decided to get into real estate was because of his daughter.
A child about to enter elementary school.
Once you enroll, you have to transfer schools every time you move, so it's not easy.
His desire to provide a good educational environment that would allow him to live in a better neighborhood without having to move again ultimately led him to the school district.
That was Gangnam.

There has never been a real estate book like this!
The funniest real estate book ever written, No. 1


How did he successfully transition from Godeok to Gangnam? How long did it take? How much money did he need? And did he find happiness? If you're curious, read this book.
These real-life real estate stories, not from fancy manuals or contracts, will sometimes make you burst out laughing, sometimes be heartbreaking, and sometimes be of great practical help.

We all move at some point.
Even if it is not for investment purposes, we live by buying and selling houses as part of the flow of life.
So this book is not someone else's story, but our story.
All the fancy packaging was taken away.
Sometimes funny, sometimes heartbreaking, and sometimes sad stories.
The author hopes that readers will not experience the same mistakes he did.
So everyone can fully empathize.
This is not just a real estate story, but also our first attempt at something.

A real episode full of twists and turns that will make you wonder, 'Is this a true story?'
Even a real estate error notebook that only extracts the best from among them


The book is divided into three parts and contains a step-by-step guide to the entire transfer process.
Part 1 contains the realistic trial and error of a beginner, from starting a business to challenging sales.
Part 2 unfolds the story of how he ultimately succeeded in buying and selling despite his anxiety.
Part 3 talks about what happens after signing the contract, from signing the contract to moving in.
As you read, you will be surprised and think, 'So many different things can happen just by moving?'

Another highlight of this book is the 'wrong answer notebook'.
The author was ignored by real estate agents, deceived by false listings, had conflicts with his family, and limped around the forest with swollen ankles.
The 'Daechi Daddy's Real Estate Wrong Answer Notebook' section in the book is a compilation of all those trials and errors, written with the thought, "I broke it for you, so I hope you understand."

There are no obvious tips like 'how much to buy' or 'where is good'.
Instead, it's full of realistic and detailed information, such as how to find a good real estate agent, tips for organizing when selling a house, and timing for negotiating the closing cost.
As you follow this error notebook, which is filled with seemingly trivial but truly important things, you will think, “Ah, this is a story that truly becomes flesh and blood.”
GOODS SPECIFICS
- Date of issue: September 10, 2025
- Page count, weight, size: 380 pages | 488g | 135*195*23mm
- ISBN13: 9791169851541

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