Philosophy of Business (10th Anniversary Edition)
 |
Description
Book Introduction
A must-read for business management, overwhelmingly chosen by readers entering the business world.
Over 8 Million Copies Worldwide! The Timeless Rules of Business Success for Small Brands
《The Philosophy of Business》 became the 'Bible of Management' immediately after its publication in the United States. It is a bestseller that saved countless novice business owners who had jumped into business without knowing anything about business and soon suffered the pain of hell from the brink of bankruptcy.
Thanks to its immediate and practical solutions, this book has been exported to 145 countries around the world, translated into 29 languages, and adopted into the curriculum of 118 business schools.
This number is still steadily increasing.
《The Philosophy of Business》 provides readers with an entirely new 'entrepreneurial perspective' on the nature of business and the conditions for success.
Forbes magazine commented in a special article that, "Even in this rapidly changing mobile era, the principles of 'The Philosophy of Business' still work vigorously."
In an era where the pace of change is rapid, people want unchanging values that can withstand the passage of time.
The 'Sustainable Business Archetype' provided by 'Philosophy of Business' provides such timeless principles of success.
Over 8 Million Copies Worldwide! The Timeless Rules of Business Success for Small Brands
《The Philosophy of Business》 became the 'Bible of Management' immediately after its publication in the United States. It is a bestseller that saved countless novice business owners who had jumped into business without knowing anything about business and soon suffered the pain of hell from the brink of bankruptcy.
Thanks to its immediate and practical solutions, this book has been exported to 145 countries around the world, translated into 29 languages, and adopted into the curriculum of 118 business schools.
This number is still steadily increasing.
《The Philosophy of Business》 provides readers with an entirely new 'entrepreneurial perspective' on the nature of business and the conditions for success.
Forbes magazine commented in a special article that, "Even in this rapidly changing mobile era, the principles of 'The Philosophy of Business' still work vigorously."
In an era where the pace of change is rapid, people want unchanging values that can withstand the passage of time.
The 'Sustainable Business Archetype' provided by 'Philosophy of Business' provides such timeless principles of success.
- You can preview some of the book's contents.
Preview
index
Preface to the Revised Edition
prolog
Part 1: Myths and Truths About Small Businesses
1 - The Entrepreneur Myth
2 - Entrepreneurs, managers, and technicians
3 - Early Childhood: Technician Stage
4 - Adolescence: A Time When Help Is Needed
5 - Beyond the safety zone
6 - Adulthood and Entrepreneurial Perspectives
Part 2: A New Perspective on Business
7 - The World's Most Successful Small Businesses
8 - Sustainable Business Model
9 - Controlling the business without being swayed by it
Part 3: Companies with Philosophy
10 - Business Development Process
11 - Business Development Program
12 - Main Goals
13 - Strategic Goals
14 - Organizational Strategy
15 - Management Strategy
16 - Personnel Strategy
17 - Marketing Strategy
18 - System Strategy
19 - Letter to Sarah
Epilogue: Reviving the Dreams of Entrepreneurs Around the World
Author's Note: Taking the First Step
Acknowledgements
prolog
Part 1: Myths and Truths About Small Businesses
1 - The Entrepreneur Myth
2 - Entrepreneurs, managers, and technicians
3 - Early Childhood: Technician Stage
4 - Adolescence: A Time When Help Is Needed
5 - Beyond the safety zone
6 - Adulthood and Entrepreneurial Perspectives
Part 2: A New Perspective on Business
7 - The World's Most Successful Small Businesses
8 - Sustainable Business Model
9 - Controlling the business without being swayed by it
Part 3: Companies with Philosophy
10 - Business Development Process
11 - Business Development Program
12 - Main Goals
13 - Strategic Goals
14 - Organizational Strategy
15 - Management Strategy
16 - Personnel Strategy
17 - Marketing Strategy
18 - System Strategy
19 - Letter to Sarah
Epilogue: Reviving the Dreams of Entrepreneurs Around the World
Author's Note: Taking the First Step
Acknowledgements
Detailed image
Into the book
- Business is ultimately a metaphor for life.
It is about facing this complex world head on, struggling, and creating our own world (where we can learn a lot if we put our minds to it).
- Marketing is making promises that your competitors won't dare to make and keeping them.
- A company is a dojo (where the world is reduced to a manageable size) that is small enough to respond immediately, yet large enough to test everything we have.
- The CEO's duty is to prepare for the growth of the company by learning and enlightening himself (so that the foundation of the business can support greater weight as the business grows).
- The reason for failure is not because the founder doesn't know much about finance, marketing, or operations, but because he wastes time and energy trying to protect what he thinks he knows.
- The challenge for brands is to learn their customers' language and speak it fluently so that their voices can be heard above the noise.
━ People often ask this question:
"Don't great businesspeople know secrets that others don't?" Contrary to popular belief, my experience has shown that exceptional businesspeople succeed not because they know something, but because they are never satisfied and always want to know more.
The success or failure of a business did not depend on unknown know-how or secret methods.
It depends on what philosophy the businessman has about his work and life.
Most of the business failures I've encountered aren't because the founders don't know enough about finance, marketing, management, or operations (even if they don't, these things can be easily learned), but because they waste time and energy trying to protect what they think they know.
On the other hand, the great businessmen I've met are those who are determined to get it right, no matter what the cost.
---From the "Preface to the Revised Edition"
It's your job to understand the key objectives you need to achieve and the key market position you want to occupy, and then manage the growth of your business as quickly as possible.
I mean, asking questions like:
Where do I want to be? When do I want to be there? How much capital do I need? How many employees do I need to do what? What skills do I need? How much space do I need depending on the stage of my business development?
---From "Beyond the 5 Safe Zones"
Entrepreneurs understand that no business can succeed without a clear picture of its customers.
On the other hand, the technician first looks inward to define his technique, and then looks outward and asks:
“How can I sell it?” Most businesses that are created this way focus solely on the product, not the way they do business or the customers they are selling to.
Such a business can only satisfy the engineers who created the product, not the customers.
For an entrepreneur, a business is a product.
For a technician, a product is something that must be delivered to the customer.
For engineers, customers are always a headache.
Because it seems like the customer will never accept the price offered by the technician.
But for entrepreneurs, customers are always opportunities.
Because we know that customers have a constant need that needs to be filled.
So, the entrepreneur just needs to figure out what the need is and what the need will be in the future.
Ultimately, for entrepreneurs, the world is a place of surprises and buried treasures.
---From "6 Adulthood and Entrepreneurial Perspectives"
Business, work, and ultimately life are all about life.
It's a struggle to face this incredibly complex world head on, where you can learn so much if you put your mind to it.
You can think of the business development process as a metaphor.
As a metaphor for the process of personal transformation and facing reality.
It also serves as a metaphor for the process of developing real skills within a structure of your own design, understanding the dynamics of change, values, communication, and thought.
It is about facing this complex world head on, struggling, and creating our own world (where we can learn a lot if we put our minds to it).
- Marketing is making promises that your competitors won't dare to make and keeping them.
- A company is a dojo (where the world is reduced to a manageable size) that is small enough to respond immediately, yet large enough to test everything we have.
- The CEO's duty is to prepare for the growth of the company by learning and enlightening himself (so that the foundation of the business can support greater weight as the business grows).
- The reason for failure is not because the founder doesn't know much about finance, marketing, or operations, but because he wastes time and energy trying to protect what he thinks he knows.
- The challenge for brands is to learn their customers' language and speak it fluently so that their voices can be heard above the noise.
━ People often ask this question:
"Don't great businesspeople know secrets that others don't?" Contrary to popular belief, my experience has shown that exceptional businesspeople succeed not because they know something, but because they are never satisfied and always want to know more.
The success or failure of a business did not depend on unknown know-how or secret methods.
It depends on what philosophy the businessman has about his work and life.
Most of the business failures I've encountered aren't because the founders don't know enough about finance, marketing, management, or operations (even if they don't, these things can be easily learned), but because they waste time and energy trying to protect what they think they know.
On the other hand, the great businessmen I've met are those who are determined to get it right, no matter what the cost.
---From the "Preface to the Revised Edition"
It's your job to understand the key objectives you need to achieve and the key market position you want to occupy, and then manage the growth of your business as quickly as possible.
I mean, asking questions like:
Where do I want to be? When do I want to be there? How much capital do I need? How many employees do I need to do what? What skills do I need? How much space do I need depending on the stage of my business development?
---From "Beyond the 5 Safe Zones"
Entrepreneurs understand that no business can succeed without a clear picture of its customers.
On the other hand, the technician first looks inward to define his technique, and then looks outward and asks:
“How can I sell it?” Most businesses that are created this way focus solely on the product, not the way they do business or the customers they are selling to.
Such a business can only satisfy the engineers who created the product, not the customers.
For an entrepreneur, a business is a product.
For a technician, a product is something that must be delivered to the customer.
For engineers, customers are always a headache.
Because it seems like the customer will never accept the price offered by the technician.
But for entrepreneurs, customers are always opportunities.
Because we know that customers have a constant need that needs to be filled.
So, the entrepreneur just needs to figure out what the need is and what the need will be in the future.
Ultimately, for entrepreneurs, the world is a place of surprises and buried treasures.
---From "6 Adulthood and Entrepreneurial Perspectives"
Business, work, and ultimately life are all about life.
It's a struggle to face this incredibly complex world head on, where you can learn so much if you put your mind to it.
You can think of the business development process as a metaphor.
As a metaphor for the process of personal transformation and facing reality.
It also serves as a metaphor for the process of developing real skills within a structure of your own design, understanding the dynamics of change, values, communication, and thought.
---From "10 Business Development Processes"
Publisher's Review
Highly recommended by Robert Kiyosaki, author of Rich Dad Poor Dad!
“The American business world is divided into before and after the publication of ‘The Philosophy of Business’!”
Everything You Need to Know About Success from the World's Leading Small Business Authority
According to statistics from the U.S. Department of Commerce, more than a million people start some type of business each year, and nearly half of them, or 40%, close within their first year.
More than 80% of them will close within 5 years.
Even if a company somehow survives for five years, 80% of those who survive will fail within the next five years.
Ultimately, the probability of a startup surviving for more than 10 years was only 4%.
So what did those who fail after starting a business not know? And what did the 4% who survive and ultimately achieve success know?
Michael Gerber, author of "The Philosophy of Business," began his career as a consultant in Silicon Valley when he realized that entrepreneurs armed with cutting-edge technology knew nothing about business.
There, he interviewed various types of entrepreneurs and discovered that most startups tended to fail at a certain stage.
From then on, he divided the business into three stages: infancy, adolescence, and adulthood, and began to pay attention to the common points at which stage the business, which had started so enthusiastically, began to collapse.
After a company is established and has passed its infancy stage, it inevitably reaches a point where it cannot continue to operate in the same way as before.
This is the first hurdle where many people drop out.
You have to change to survive.
Companies that survive this stage move on to adolescence.
The business of adolescence reaches a point where it again goes beyond the comfort zone of the business owner.
Here, the business owner is faced with two choices.
Should we scale back our operations and return to the safety of our control, or should we go all-in and go aggressive?
Unfortunately, both methods ended in tragic consequences.
So what choices can a businessman at a crossroads make?
For example, businesses that have reached adulthood are close to world-class companies such as McDonald's, FedEx, Disney, and Walmart.
Looking at these, it becomes clear that adulthood is not an outcome that is automatically reached by surviving the first two stages.
They set out to make the launch itself a business that would be an adult enterprise.
“Don’t be employed by a business, rule the business!”
Whenever their business was in crisis, they made choices based on a unique perspective.
There are deep-rooted misconceptions in our society about entrepreneurship.
It's a romantic belief that most entrepreneurs are dedicated to a grand ideal.
However, most of the founders Michael Gerber has met over the past 37 years have had a technical background.
They ventured into independence on the fatal assumption that if they could do a technical job well, they could run the entire business of doing that job successfully.
Chefs open restaurants, hair designers open beauty salons, editors open publishing companies, and programmers go into the IT business.
And soon they find themselves at a crossroads of existence because of that wrong belief.
Michael Gerber calls this fatal misconception the "Entrepreneur Myth."
The author argues that most business failures are not due to entrepreneurs lacking knowledge of finance, marketing, or operations, but rather because they waste too much time and energy trying to protect what they think they know.
Unless you can break free from this mindset, knowing the technical side of business becomes a weakness rather than a strength.
《Business Philosophy》 helps you rebuild your business from the ground up, moving away from the "technician's perspective" and toward the "entrepreneur's perspective."
It takes a step back from the business you are engrossed in, and leads you to dominate the business without being swayed by it.
The seven-step business development strategy presented in "The Philosophy of Business" helps entrepreneurs stuck in startup hell to develop a "sustainable business prototype," a characteristic of adult businesses.
For those readers who have finished this book, the only secret to success left is execution.
《Business Philosophy》 10th Anniversary Hardcover Edition Released!
The bible of management, exported to 145 countries and adopted as a curriculum by 118 business schools.
The original book of "Philosophy of Business," "The E-Myth Revisited," was originally published in Korea under a different title, but after going out of print, its value actually increased, and it was a rare copy that was traded for dozens of times the original price on the used market.
This original book was republished in 2015 by Writing House, using the latest revised edition from HarperCollins as the basis, with a new translator, under the title Philosophy of Business.
《The Philosophy of Business》, which has been consistently loved since its publication, was republished in a hardcover edition in 2025 to commemorate its 10th anniversary, making it easy to own and read.
In developed countries where capitalism is developed and a culture that encourages entrepreneurship is developed, "Philosophy of Business" is more popular.
Now that South Korea has truly risen to the ranks of advanced nations, this book, once out of print, is actually making a comeback and reaching more readers.
"The Philosophy of Business" will be a golden opportunity for entrepreneurs struggling to realize their vision, managers striving to grow their companies, and countless self-employed people who have been pushed into a corner and started their own businesses.
“The American business world is divided into before and after the publication of ‘The Philosophy of Business’!”
Everything You Need to Know About Success from the World's Leading Small Business Authority
According to statistics from the U.S. Department of Commerce, more than a million people start some type of business each year, and nearly half of them, or 40%, close within their first year.
More than 80% of them will close within 5 years.
Even if a company somehow survives for five years, 80% of those who survive will fail within the next five years.
Ultimately, the probability of a startup surviving for more than 10 years was only 4%.
So what did those who fail after starting a business not know? And what did the 4% who survive and ultimately achieve success know?
Michael Gerber, author of "The Philosophy of Business," began his career as a consultant in Silicon Valley when he realized that entrepreneurs armed with cutting-edge technology knew nothing about business.
There, he interviewed various types of entrepreneurs and discovered that most startups tended to fail at a certain stage.
From then on, he divided the business into three stages: infancy, adolescence, and adulthood, and began to pay attention to the common points at which stage the business, which had started so enthusiastically, began to collapse.
After a company is established and has passed its infancy stage, it inevitably reaches a point where it cannot continue to operate in the same way as before.
This is the first hurdle where many people drop out.
You have to change to survive.
Companies that survive this stage move on to adolescence.
The business of adolescence reaches a point where it again goes beyond the comfort zone of the business owner.
Here, the business owner is faced with two choices.
Should we scale back our operations and return to the safety of our control, or should we go all-in and go aggressive?
Unfortunately, both methods ended in tragic consequences.
So what choices can a businessman at a crossroads make?
For example, businesses that have reached adulthood are close to world-class companies such as McDonald's, FedEx, Disney, and Walmart.
Looking at these, it becomes clear that adulthood is not an outcome that is automatically reached by surviving the first two stages.
They set out to make the launch itself a business that would be an adult enterprise.
“Don’t be employed by a business, rule the business!”
Whenever their business was in crisis, they made choices based on a unique perspective.
There are deep-rooted misconceptions in our society about entrepreneurship.
It's a romantic belief that most entrepreneurs are dedicated to a grand ideal.
However, most of the founders Michael Gerber has met over the past 37 years have had a technical background.
They ventured into independence on the fatal assumption that if they could do a technical job well, they could run the entire business of doing that job successfully.
Chefs open restaurants, hair designers open beauty salons, editors open publishing companies, and programmers go into the IT business.
And soon they find themselves at a crossroads of existence because of that wrong belief.
Michael Gerber calls this fatal misconception the "Entrepreneur Myth."
The author argues that most business failures are not due to entrepreneurs lacking knowledge of finance, marketing, or operations, but rather because they waste too much time and energy trying to protect what they think they know.
Unless you can break free from this mindset, knowing the technical side of business becomes a weakness rather than a strength.
《Business Philosophy》 helps you rebuild your business from the ground up, moving away from the "technician's perspective" and toward the "entrepreneur's perspective."
It takes a step back from the business you are engrossed in, and leads you to dominate the business without being swayed by it.
The seven-step business development strategy presented in "The Philosophy of Business" helps entrepreneurs stuck in startup hell to develop a "sustainable business prototype," a characteristic of adult businesses.
For those readers who have finished this book, the only secret to success left is execution.
《Business Philosophy》 10th Anniversary Hardcover Edition Released!
The bible of management, exported to 145 countries and adopted as a curriculum by 118 business schools.
The original book of "Philosophy of Business," "The E-Myth Revisited," was originally published in Korea under a different title, but after going out of print, its value actually increased, and it was a rare copy that was traded for dozens of times the original price on the used market.
This original book was republished in 2015 by Writing House, using the latest revised edition from HarperCollins as the basis, with a new translator, under the title Philosophy of Business.
《The Philosophy of Business》, which has been consistently loved since its publication, was republished in a hardcover edition in 2025 to commemorate its 10th anniversary, making it easy to own and read.
In developed countries where capitalism is developed and a culture that encourages entrepreneurship is developed, "Philosophy of Business" is more popular.
Now that South Korea has truly risen to the ranks of advanced nations, this book, once out of print, is actually making a comeback and reaching more readers.
"The Philosophy of Business" will be a golden opportunity for entrepreneurs struggling to realize their vision, managers striving to grow their companies, and countless self-employed people who have been pushed into a corner and started their own businesses.
GOODS SPECIFICS
- Date of issue: September 15, 2025
- Format: Hardcover book binding method guide
- Page count, weight, size: 340 pages | 642g | 148*210*25mm
- ISBN13: 9791193081167
- ISBN10: 1193081165
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
