
Even the shadows are part of life
Description
Book Introduction
Written by CEO Park Yong-man himself Work skills, relationship attitudes, life stories Doosan Infracore Chairman Park Yong-man has published his first book, written by himself. What has been known about him so far has focused on his achievements as a businessperson. He led mergers and acquisitions in the process of transforming Doosan, a consumer goods-focused company, into a heavy industry group focused on infrastructure support projects. He also served as the chairman of the Korea Chamber of Commerce and Industry for the past seven years, achieving successes such as commercializing new technologies through sandboxes. But in addition to being a 'businessman', Park Yong-man also has many other faces, including being a photographer, an amateur chef, a gourmet, and a weekend volunteer. It is also well known that Chairman Park Yong-man, who once dreamed of becoming a journalist, enjoys writing and communicates freely as a powerful SNS user. This time, he expanded his horizons and enjoyed the pleasure of “sharing life stories,” while writing about management skills and attitudes toward life. "Even the Shade is Life" is Park Yong-man's personal history of growing into a businessman, the sweat and tears he shed on the front lines of management, the values he has upheld, and the future he has dreamed of. Through this book, readers can encounter not only the work experiences of Yongman Park as a manager, but also the diverse activities and perspectives of Yongman Park as a person behind the scenes. What shines above all else is his attitude. Whether it's work or relationships, he does his best while maintaining a positive attitude, and his humanistic side, knowing how to empathize with the pain of others, will provide readers who want to age gracefully with the rare experience of meeting a decent adult. |
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Preview
index
Entering_A work that honestly pours out stories
1
When we sat down at the table after making kimchi rice
Do you know how to eat Jjamppong?
It's okay if you don't win
It turned out to be a fortunate thing.
What are you going to do after graduation?
Eat all the dumplings of love
A girl was standing in front of the door.
It's a time that creates memories and life habits.
Try that at home too
If you ask me if I am living a normal and happy life
If you see it just once
Just take a picture without saying anything
How many more secrets does my body have?
There is no right answer even if you research it
The owner is nice, and the food is good too
I've known you since earlier
The passage of time is also a very welcome change.
It's also true that I respect you
Dream your dreams
2
I couldn't hold back my tears.
To stop the leak of hope
There's one more thing I want to talk about.
The more you smile, the more your income increases.
Thanks for explaining
You are ignorant!
Can you trust that guy?
I can't stand being accused of lying.
Have you had breakfast?
I told you over and over again not to do that.
Want to have a drink today?
Is the other person stupid?
That guy was just joking.
3
It's cute
What the hell is that
Sorry, I'll try to figure it out.
Do you recognize the promising president?
We'll lay the rails
You can't pick up a card you put down again.
The tone and manner are soft
It's a well-groomed extension.
My body was tired, but my mind was able to rest.
Don't think of it as our family business.
Sir, is it heavy?
Did I talk too much?
From now on, I'll call you 'Newde'
It's different when we do it
I will raise you well
I couldn't even convince myself
I can handle it
Let's do it again with me
He was unqualified for the job.
4
I'm sorry, I'm sorry, I'm sorry, I can only say three words
Why does it look familiar?
Is such bread even possible?
Prepared in Spanish
Be stingy with yourself
I don't think it's right to think that I should give something to someone who is inferior to me.
The whole world is praying
That it was a really good experience for me
Sit down and pay for the chair.
I don't know much so I can't judge.
A rebel can't do that
How foolish it is to think again
The world's most needed navigation system
It was delicious because the prayer was added as a seasoning.
Forgiveness to me is a right
When the next day comes when we look back on today
Did someone from the south get on?
It's so heartbreaking, yet so warm.
Going out_I'm free even if I'm not free
1
When we sat down at the table after making kimchi rice
Do you know how to eat Jjamppong?
It's okay if you don't win
It turned out to be a fortunate thing.
What are you going to do after graduation?
Eat all the dumplings of love
A girl was standing in front of the door.
It's a time that creates memories and life habits.
Try that at home too
If you ask me if I am living a normal and happy life
If you see it just once
Just take a picture without saying anything
How many more secrets does my body have?
There is no right answer even if you research it
The owner is nice, and the food is good too
I've known you since earlier
The passage of time is also a very welcome change.
It's also true that I respect you
Dream your dreams
2
I couldn't hold back my tears.
To stop the leak of hope
There's one more thing I want to talk about.
The more you smile, the more your income increases.
Thanks for explaining
You are ignorant!
Can you trust that guy?
I can't stand being accused of lying.
Have you had breakfast?
I told you over and over again not to do that.
Want to have a drink today?
Is the other person stupid?
That guy was just joking.
3
It's cute
What the hell is that
Sorry, I'll try to figure it out.
Do you recognize the promising president?
We'll lay the rails
You can't pick up a card you put down again.
The tone and manner are soft
It's a well-groomed extension.
My body was tired, but my mind was able to rest.
Don't think of it as our family business.
Sir, is it heavy?
Did I talk too much?
From now on, I'll call you 'Newde'
It's different when we do it
I will raise you well
I couldn't even convince myself
I can handle it
Let's do it again with me
He was unqualified for the job.
4
I'm sorry, I'm sorry, I'm sorry, I can only say three words
Why does it look familiar?
Is such bread even possible?
Prepared in Spanish
Be stingy with yourself
I don't think it's right to think that I should give something to someone who is inferior to me.
The whole world is praying
That it was a really good experience for me
Sit down and pay for the chair.
I don't know much so I can't judge.
A rebel can't do that
How foolish it is to think again
The world's most needed navigation system
It was delicious because the prayer was added as a seasoning.
Forgiveness to me is a right
When the next day comes when we look back on today
Did someone from the south get on?
It's so heartbreaking, yet so warm.
Going out_I'm free even if I'm not free
Detailed image

Into the book
That year was a year in which Doosan barely made it to the wildcard playoffs by finishing 4th in the season, and showed miraculous tenacity by playing 16 games of fall baseball and tenaciously advancing towards winning the Korean Series.
“When I watch the Bears, I think about my life.
It was the Bears that helped me break free from the feeling of being a loser who couldn't even get a proper job and had nothing.
I also feel confident that I can rise up.”
I was truly touched when I read this message from a young man.
So, of course, I had to go cheer them on, but I also felt that I had to convey this young man's message to the players.
So, I went against all the advice and ran to Daegu Stadium.
--- p.40
It seems that even between rich people, it's the same as company business.
Even if I act like a father, my sons aren't stupid and they see all of my good and bad points, my accomplishments and mistakes, and all of my aspects as a human being, so pretending to be cool won't work.
I think it's best to just live openly, with my love, my thoughts, and my appearance.
Even at work, if you try to look 21st century while your mind is still 20th century, you'll be called a 'jeans-wearing old fart.'
--- p.82
“As time goes by, I often feel that my body and thoughts are not the same as before.
Feeling youth slip away is probably one of the greatest losses a human being can experience.
At the same time, my attachment to the standards of judgment that I had solidified through a lifetime of learning and experience also disappeared.
We often reserve judgment, thinking, 'That could be true,' or 'Could I be right about everything?'
In this process of losing youth and changing, I feel comfortable and even like the changes that are coming.
--- p.122
Restructuring, overcoming crises, change and innovation—they all seem different, but they have something in common.
The point is that it is a painful process for everyone.
Selling what you have is painful, and giving up visible possibilities for today's survival is painful.
Letting go of a colleague is the greatest pain, even without words.
--- p.147
They say knowledge is power, but nowhere is this truth more true than in the field of mergers and acquisitions.
The more you know about the other person's position, the more advantageous it is.
And when you know your opponent, you know exactly what he wants.
If I know exactly what the other person wants, I can either give them what they want in exchange for something else, or I can charge a significant price for what they want.
Depending on how the deal is structured, the other party can get what they want at a reasonable price, and I can also attach more value to what I want. (…) In this way, deals are decided by the power of knowledge and science.
--- p.171~172
From a public interest perspective, there are things that require priority over overall supply, even if it means lower productivity and efficiency. Since my capabilities as CEO are rooted in the pursuit of productivity and profitability, it's only natural that my public role as chairman of the Korea Chamber of Commerce and Industry necessitated a completely different set of abilities and perspectives.
So, at first, there were a lot of hesitations.
It was because I was not confident in the judgment that I had intuitively come up with in my head.
Having served as the president of the Korean Chamber of Commerce and Industry for many years, I have gained a lot of training and have been exposed to a lot of work in the public sector, so my own thinking has changed a lot.
But even now, when I feel a sudden, habitual obsession with productivity, I hesitate even in the work I've been doing for nearly eight years.
--- p.336~337
“When I said that I made a jumper (for the homeless) with German down, some people asked, ‘Did you put in German duck down that I can’t wear?’
One of the things that makes me the most angry while volunteering is when I hear things like, "Oh my, we don't get to eat this often either..." or "This is almost as good as our house."
“The idea that ‘I am giving, so you should give me something inferior’ is truly absurd.”
“When I watch the Bears, I think about my life.
It was the Bears that helped me break free from the feeling of being a loser who couldn't even get a proper job and had nothing.
I also feel confident that I can rise up.”
I was truly touched when I read this message from a young man.
So, of course, I had to go cheer them on, but I also felt that I had to convey this young man's message to the players.
So, I went against all the advice and ran to Daegu Stadium.
--- p.40
It seems that even between rich people, it's the same as company business.
Even if I act like a father, my sons aren't stupid and they see all of my good and bad points, my accomplishments and mistakes, and all of my aspects as a human being, so pretending to be cool won't work.
I think it's best to just live openly, with my love, my thoughts, and my appearance.
Even at work, if you try to look 21st century while your mind is still 20th century, you'll be called a 'jeans-wearing old fart.'
--- p.82
“As time goes by, I often feel that my body and thoughts are not the same as before.
Feeling youth slip away is probably one of the greatest losses a human being can experience.
At the same time, my attachment to the standards of judgment that I had solidified through a lifetime of learning and experience also disappeared.
We often reserve judgment, thinking, 'That could be true,' or 'Could I be right about everything?'
In this process of losing youth and changing, I feel comfortable and even like the changes that are coming.
--- p.122
Restructuring, overcoming crises, change and innovation—they all seem different, but they have something in common.
The point is that it is a painful process for everyone.
Selling what you have is painful, and giving up visible possibilities for today's survival is painful.
Letting go of a colleague is the greatest pain, even without words.
--- p.147
They say knowledge is power, but nowhere is this truth more true than in the field of mergers and acquisitions.
The more you know about the other person's position, the more advantageous it is.
And when you know your opponent, you know exactly what he wants.
If I know exactly what the other person wants, I can either give them what they want in exchange for something else, or I can charge a significant price for what they want.
Depending on how the deal is structured, the other party can get what they want at a reasonable price, and I can also attach more value to what I want. (…) In this way, deals are decided by the power of knowledge and science.
--- p.171~172
From a public interest perspective, there are things that require priority over overall supply, even if it means lower productivity and efficiency. Since my capabilities as CEO are rooted in the pursuit of productivity and profitability, it's only natural that my public role as chairman of the Korea Chamber of Commerce and Industry necessitated a completely different set of abilities and perspectives.
So, at first, there were a lot of hesitations.
It was because I was not confident in the judgment that I had intuitively come up with in my head.
Having served as the president of the Korean Chamber of Commerce and Industry for many years, I have gained a lot of training and have been exposed to a lot of work in the public sector, so my own thinking has changed a lot.
But even now, when I feel a sudden, habitual obsession with productivity, I hesitate even in the work I've been doing for nearly eight years.
--- p.336~337
“When I said that I made a jumper (for the homeless) with German down, some people asked, ‘Did you put in German duck down that I can’t wear?’
One of the things that makes me the most angry while volunteering is when I hear things like, "Oh my, we don't get to eat this often either..." or "This is almost as good as our house."
“The idea that ‘I am giving, so you should give me something inferior’ is truly absurd.”
--- p.370~371
Publisher's Review
“I learned something else”
The Humanist Chairman Talks About "People's Work"
Chairman Park Yong-man, who has worked in various business sectors of Doosan Group, including food, publishing, advertising, construction, and heavy industry, for over 35 years, was initially in charge of soft drink sales when he joined the company.
At the time, he wanted to eradicate the market practice of doing business without tax information and establish a rational business method, but the resistance from salespeople was not insignificant, and this incident left him with the question, "How can we motivate people in the face of great change?"
Beginning with his on-site recollections, his story of overcoming the extreme waves of restructuring during the IMF crisis, expanding the group's portfolio through groundbreaking M&A, and collaborating with the Korea Chamber of Commerce and Industry and the government, his business story can be considered the modern history of Korean companies in itself.
Furthermore, the M&A skills he shares, such as how to identify a negotiating partner's bluff and how to utilize consulting firms, are based on the specificity of his experience and come across as vivid as the movie "Moneyball" and the drama "Stove League."
Chairman Park Yong-man has a business experience that is difficult for ordinary people to even imagine, but the lesson he has learned from his long experience is ultimately the importance of people.
Everything is done by people, and in difficult times, people are what I rely on the most, and I have grown through interactions with people.
As time goes by and I look back, the thing I learned the most was about change and people.
When new changes occur, those who have nothing to lose and nothing to change are the first to adapt.
People who have a lot of experience and are used to doing things the way they are are often the ones who resist.
So, it might seem right to try to change things by getting rid of them and replacing them with new people, but I've learned that this is often a foolish approach.
It was my belief that change seekers who were inexperienced but had nothing to offer were of no help.
It's frustrating because it's slow and unresponsive to change, but experienced and capable people have a much greater impact when they embrace new ways no matter what.
So, whenever there is any change, I always struggle.
'Returning capable people' is much more important than 'leading those who have turned away'.
Page 140
Chairman Park's affection for new employees, the "young friends" among his employees, is famously special.
He believes that the future lies in the minds of young people, and he recorded anecdotes about his interactions with new employees at Doosan Group, including interviews and recruitment, training for new employees, and communication via social media. The parts that reveal his sincerity make us guess why he is called 'Father' and 'Chairman's Father' by his employees.
Of course, he did not leave out the circumstances surrounding the controversy over voluntary retirement for new employees in 2015 and his own position.
It was through social media that I learned that the management had done something wrong despite being told not to mess with such young employees.
By the time I realized what was happening, the flood of criticism that came pouring in out of nowhere had already happened.
I got really angry and told him to cancel it right away and take it back, but it was no use.
And whether I knew or not how that happened, I, as the chairman, had no choice but to acknowledge that I had comprehensive responsibility.
However, punishing the management that went against my wishes and recommended voluntary retirement to a young employee would not change the situation.
Amidst the torrent of criticism, those who committed the crime would have learned a greater lesson than punishment, and since I was in a position where I couldn't even express my anger anyway, I had to swallow it and endure it alone.
In the end, the difficult time of not being able to protect the young employees I loved and cherished so much became a truly difficult time, like death.
Page 319
“There is shade under the sun, and there is sunshine within the shade.”
A new life for the Knights of Malta President and weekend cook
Chairman Park Yong-man has been providing cooking services at the Jongno Senior Citizens’ Meal Center for the past five years, delivering over 20,000 lunch boxes, and has been sponsoring the Aloysius Boys’ Home for 17 years.
Even in his busy schedule, his dedication to service is rooted in his respect for not only his father's words, "Be stingy with yourself," but also Pope Francis' teaching to help the lowly.
What the author emphasizes as an attitude of service is a 'hands-on' attitude rather than financial support or supervision, because he believes that only by helping with one's own hands can one provide practical help to those receiving help (this is also the reason why his physical activities increased after he became the president of the Korean branch of the international relief volunteer organization 'Knights of Malta').
He also criticizes the idea that what volunteers give to others must be inferior to what they themselves give, saying it is absurd.
Besides volunteering, other activities that sustain his life are photography, gastronomy, and cooking.
Park Yong-man, an amateur photographer who has been taking pictures for decades since his high school days, enjoys wandering through alleyways in search of beauty on his days off, and considers encountering unfamiliar lives in the process as a form of learning.
He also counts the time spent searching for a good restaurant, waiting a long time to be seated and choosing a menu as a happy moment, and he finds preparing meals for his family rewarding.
By the standards of ordinary people, he clearly has a lot, but his writings confessing to the shortcomings of his childhood and describing the changes in his body as he ages resonate with everyone.
Through the perspective he has acquired over time, readers come to realize the truth that the most valuable things in life are those closest to them, like “when I sit down with my wife to eat kimchi rice.”
As we live, there are shades under the sun, and there are also sunny areas within the shade.
It took me quite some time to accept that the sunny side is the shade and the shade is the sunny side, but I think it was all a learning experience.
Once you realize that, it's good to live even when you're not in the sun.
_Page 7
The Humanist Chairman Talks About "People's Work"
Chairman Park Yong-man, who has worked in various business sectors of Doosan Group, including food, publishing, advertising, construction, and heavy industry, for over 35 years, was initially in charge of soft drink sales when he joined the company.
At the time, he wanted to eradicate the market practice of doing business without tax information and establish a rational business method, but the resistance from salespeople was not insignificant, and this incident left him with the question, "How can we motivate people in the face of great change?"
Beginning with his on-site recollections, his story of overcoming the extreme waves of restructuring during the IMF crisis, expanding the group's portfolio through groundbreaking M&A, and collaborating with the Korea Chamber of Commerce and Industry and the government, his business story can be considered the modern history of Korean companies in itself.
Furthermore, the M&A skills he shares, such as how to identify a negotiating partner's bluff and how to utilize consulting firms, are based on the specificity of his experience and come across as vivid as the movie "Moneyball" and the drama "Stove League."
Chairman Park Yong-man has a business experience that is difficult for ordinary people to even imagine, but the lesson he has learned from his long experience is ultimately the importance of people.
Everything is done by people, and in difficult times, people are what I rely on the most, and I have grown through interactions with people.
As time goes by and I look back, the thing I learned the most was about change and people.
When new changes occur, those who have nothing to lose and nothing to change are the first to adapt.
People who have a lot of experience and are used to doing things the way they are are often the ones who resist.
So, it might seem right to try to change things by getting rid of them and replacing them with new people, but I've learned that this is often a foolish approach.
It was my belief that change seekers who were inexperienced but had nothing to offer were of no help.
It's frustrating because it's slow and unresponsive to change, but experienced and capable people have a much greater impact when they embrace new ways no matter what.
So, whenever there is any change, I always struggle.
'Returning capable people' is much more important than 'leading those who have turned away'.
Page 140
Chairman Park's affection for new employees, the "young friends" among his employees, is famously special.
He believes that the future lies in the minds of young people, and he recorded anecdotes about his interactions with new employees at Doosan Group, including interviews and recruitment, training for new employees, and communication via social media. The parts that reveal his sincerity make us guess why he is called 'Father' and 'Chairman's Father' by his employees.
Of course, he did not leave out the circumstances surrounding the controversy over voluntary retirement for new employees in 2015 and his own position.
It was through social media that I learned that the management had done something wrong despite being told not to mess with such young employees.
By the time I realized what was happening, the flood of criticism that came pouring in out of nowhere had already happened.
I got really angry and told him to cancel it right away and take it back, but it was no use.
And whether I knew or not how that happened, I, as the chairman, had no choice but to acknowledge that I had comprehensive responsibility.
However, punishing the management that went against my wishes and recommended voluntary retirement to a young employee would not change the situation.
Amidst the torrent of criticism, those who committed the crime would have learned a greater lesson than punishment, and since I was in a position where I couldn't even express my anger anyway, I had to swallow it and endure it alone.
In the end, the difficult time of not being able to protect the young employees I loved and cherished so much became a truly difficult time, like death.
Page 319
“There is shade under the sun, and there is sunshine within the shade.”
A new life for the Knights of Malta President and weekend cook
Chairman Park Yong-man has been providing cooking services at the Jongno Senior Citizens’ Meal Center for the past five years, delivering over 20,000 lunch boxes, and has been sponsoring the Aloysius Boys’ Home for 17 years.
Even in his busy schedule, his dedication to service is rooted in his respect for not only his father's words, "Be stingy with yourself," but also Pope Francis' teaching to help the lowly.
What the author emphasizes as an attitude of service is a 'hands-on' attitude rather than financial support or supervision, because he believes that only by helping with one's own hands can one provide practical help to those receiving help (this is also the reason why his physical activities increased after he became the president of the Korean branch of the international relief volunteer organization 'Knights of Malta').
He also criticizes the idea that what volunteers give to others must be inferior to what they themselves give, saying it is absurd.
Besides volunteering, other activities that sustain his life are photography, gastronomy, and cooking.
Park Yong-man, an amateur photographer who has been taking pictures for decades since his high school days, enjoys wandering through alleyways in search of beauty on his days off, and considers encountering unfamiliar lives in the process as a form of learning.
He also counts the time spent searching for a good restaurant, waiting a long time to be seated and choosing a menu as a happy moment, and he finds preparing meals for his family rewarding.
By the standards of ordinary people, he clearly has a lot, but his writings confessing to the shortcomings of his childhood and describing the changes in his body as he ages resonate with everyone.
Through the perspective he has acquired over time, readers come to realize the truth that the most valuable things in life are those closest to them, like “when I sit down with my wife to eat kimchi rice.”
As we live, there are shades under the sun, and there are also sunny areas within the shade.
It took me quite some time to accept that the sunny side is the shade and the shade is the sunny side, but I think it was all a learning experience.
Once you realize that, it's good to live even when you're not in the sun.
_Page 7
GOODS SPECIFICS
- Publication date: February 20, 2021
- Page count, weight, size: 436 pages | 614g | 135*205*25mm
- ISBN13: 9788960906648
- ISBN10: 8960906646
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카테고리
korean
korean