You are naive to try to convince people with logic alone.

I thought I had prepared a reasonable offer, an offer that there was no reason to refuse, but it was rejected.
Because persuasion is never achieved through logic alone.
People are actually more easily swayed and persuaded by unconscious cues, emotional signals, and relationship-based requests that exploit cognitive gaps.
Logic is only the surface of persuasion; the real power comes from places the other person is unaware of.
"Dark Psychology III: The Laws of Persuasion" reveals the other side of persuasion to those who have been trying to persuade others head-on and honestly.
How can such a proposal pass? Why, despite stating the same content, my proposal is rejected while my colleague's is accepted? Now, dark psychology will uncover the secrets of persuasion that only you knew about.

No need for clever words
A shortcut to persuasion that exploits the other person's psychological weaknesses

『Dark Psychology III: The Laws of Persuasion』dissects the points where humans are swayed much more easily than by logic.
Trust is built through repeated exposure, judgment is distorted by the signal of majority choice, and the will to refuse is destroyed by a single word from authority.
The author combines these unconscious triggers with real-life conversation scenes to distill them into principles of persuasion that anyone can immediately apply.
Although this book presents over 40 practical, detailed principles, it is not a simple speaking textbook.
Just as you can't convince someone with logic alone, you can't convince someone with just words alone.
Persuasion must come from a more fundamental place.
After reading this book, you will realize that the psychological skills that master cognition, emotions, and relationships are the shortcuts to persuasion.