*Available in online and offline bookstores and on all distribution platforms
Across all areas of paper books, e-books, and audiobooks
The Korean version of "Human Relations" overwhelmingly ranks first in sales.
Cumulative sales of 500,000+, 10,000+ reader reviews, 4.8/5.0 rating

* Lim Sang-hoon, a doctor of English literature, explained the original work's intention and tone.
A most Carnegie-like translation, preserved intact and translated into Korean.

* Carnegie's immortal masterpiece, considered the first and best self-help book
A complete translation of the first edition, including the missing content from the revised edition (parts 5 and 6).

The fastest and most reliable way to capture someone's heart!
Dale Carnegie's Secret to Successful Relationships

What are the core principles of dealing with people?
How can I become a more likeable person?
What is the most effective way to get what you want?

Human relationships begin with making friends and not making enemies.
Dale Carnegie's "How to Win Friends and Influence People" penetrates the core of these human relationships.
Dale Carnegie's book, "How to Win Friends and Influence People," published in 1936, continues to influence countless people around the world even after the turn of the century.
It is no exaggeration to say that all self-help books that came out afterward were influenced by this book.
This is a book that changed the life of world-renowned investor Warren Buffett, and is also a must-read for everyone.
Dale Carnegie's How to Win Friends and Influence People clearly addresses our concerns about complex human relationships with the simplest and most practical principles.
This book is a complete translation of the first edition published in 1936, preserving the flavor of the original text.
Now we can understand what Dale Carnegie saw and thought at the time when he wrote this book.
Discover the world's bestsellers that transcend time and region, with Carnegie's vivid words.

“I believe my greatest asset is my ability to inspire my subordinates.
The best way to bring out the best in people is through recognition and encouragement.
I am not criticizing anyone.
I believe that we must motivate people to want to work.
So I want to praise and not find fault.
“If there’s something I really like, I praise it wholeheartedly and don’t hold back on that praise,” Schwab said.
But what about ordinary people? They do the opposite.
When people don't like something, they grab their subordinates like rats, and when they like something, they don't say anything.
---From "Part 1, Chapter 2: The Important Secrets of Human Relationships"

If you want to know how to make people avoid you, mock you without you knowing, and even despise you, I'll tell you the secret.
Never listen to other people for too long.
Keep talking about yourself.
…If you want to be a good conversationalist, you have to be a good listener.
As Mrs. Charles Northam Lee said, “If you want to be noticed, be interested.”
---From "Part 2, Chapter 4: Easy Ways to Have Good Conversations"

There is one most important law of human behavior.
If we follow that law, we will not face any danger.
In fact, if you just follow that rule, you can have a lot of friends and lasting happiness.
But the moment we break that rule, we face endless difficulties.
The law is as follows:
Always make others feel important.
---From "Part 2, Chapter 6: How to Make People Like You the First Time They See You"

The argument cannot be won.
If you lose an argument, you lose, and if you win, you lose.
Why? Well, let's say you defeat someone, poke holes in their arguments, and prove they're insane.
So what are you going to do? It might feel good.
But what about the other person? You made them feel inferior.
It hurt his pride.
He will resent your victory.
---From "Part 3, Chapter 1: Avoid Controversy"

French philosopher François de La Rochefoucauld said:
“If you want enemies, be better than your friends.”
If you want friends, make sure they are better than you are.” … We must be humble.
Neither you nor I are great people.
You and I are people who will be completely forgotten in just a hundred years.
Life is too short to bore others with our petty accomplishments.
---From "Part 3, Chapter 6: Safety Valve for Handling Complaints"

A mechanic always complained that the working hours were too long and the work was too much, so he needed an assistant.
JA
Wont didn't give me an assistant, didn't reduce my working hours, and didn't even reduce the amount of work.
But he made this mechanic happy.
What method did he use? He gave the mechanic a private office.
His name was posted on the door along with the title 'Service Department Manager'.
The mechanic was no longer someone who took orders from just anyone and made repairs.
He was a respectable department head.
He felt important and worked happily without complaint.
Childish? That could be true.
But this is the method Napoleon also used.
Napoleon created the Legion of Honor and awarded it to 1,500 soldiers.
He appointed 18 of his generals as 'Marshals of France' and called his army 'the Great Army'.
When criticized for handing out 'toys' to veterans, Napoleon responded:
“Men are naturally dominated by toys.”
---From "Part 4, Chapter 9: How to Get People to Willingly Do What You Want"

Flowers are not expensive.
This is especially true for seasonal flowers.
Plus, there are often sales on street corners.
But given how rare it is for a husband to come home with a bouquet of daffodils, it's tempting to think they're considered as expensive as the rare orchids or the edelweiss that blooms in the cloud-shrouded mountains of the Alps.

---From "Part 6, Chapter 5: What Matters to Women"