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Rainbow Mansion
Rainbow Mansion
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Book Introduction
★★★★★ #1 New York Times bestseller immediately after publication!
★★★★★ Amazon Book of the Month, Best Nonfiction!
★★★★★ Recommended by The Economist, Publisher's Weekly, and Associated Press!
★★★★★ Recommended by Walter Isaacson, author of Elon Musk and Steve Jobs!

“You will discover what it means to create a new field within capitalism.
“Writing a book like this is dangerous.” —Ashley Barnes


Steve Jobs created Apple Computer in a small, old garage.
This invention ushered in the era of personal computers, and the development of smartphones transformed the capitalist economy.
Ashley Barnes has covered Silicon Valley for over 20 years and captures the California mansion where the next revolution is brewing.
"Rainbow Mansion" tells the story of a group of genius nerds who strive to develop the space industry and the birth of companies that ushered in the space age.
The four private space companies the author focuses on—Planet Labs, Rocket Lab, Astra, and Firefly Aerospace—are currently valued at over trillions of won.
If you're curious about the stories of poor innovators who made their dreams and fortunes come true in the era of private space exploration, and the future they're changing, this is a must-read!

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index
Prologue_Collective Hallucination

Part 1: I Give You the Universe

1.
Dove, spread your wings
2.
A creative meeting of two space enthusiasts
3.
Welcome to the Ames Institute
4.
Rainbow Mansion
5.
Smartphones that went into space
6.
The Birth of Planet Labs
7.
Anytime, anywhere

Part 2: The Possibility of Peter Beck

8.
A New Zealand space enthusiast's resume
9.
Father's legacy
10.
Climb aboard the bomb
11.
pilgrimage
12.
Atea
13.
The more dangerous it is, the more fierce it becomes
14.
Beautiful Rocket Electron
15.
Beyond Musk and SpaceX

Part 3: The Evolution of Failure

16.
Secret Footsteps into Space
17.
Kemp vs. Kemp
18.
Who builds rockets?
19.
Come in your spacesuit
20.
The friendly fog monster next door
21.
In front of the curtain
22.
Rocket Expedition
23.
expensive fireworks
24.
The real Newspace story
25.
Reset
26.
Blood, sweat, and tears
27.
But the destination is space

Part 4 Mad Max

28.
About passion
29.
God's plan
30.
All-out attack
31.
Without money, nothing happens.
32.
margin
33.
combustion stop

Epilogue
Acknowledgements

Detailed image
Detailed Image 1

Into the book
The NASA director at the time was Michael Griffin, who had known Warden for decades.
(…) Griffin appointed Warden as director of the institute in May 2006.
Because Warden thought he could revamp Ames Labs and create a new, technology-focused atmosphere like Newspace.
Warden heard these words of advice from Michael.
“Come and let’s work together.
However, you should not keep making such careless remarks about NASA.” By ‘such remarks’, I mean that Warden has been publicly criticizing NASA for a long time.
Among other things, he has presented on NASA under the title 'On Self-Licking Ice Cream Cones'.
According to Worden, at some point NASA lost focus on strengthening America's space capabilities and became a bureaucratic organization.
Powerful politicians have lobbied to attract expensive projects like the Space Shuttle or the Hubble Space Telescope to their states, while blocking competitors' efforts to develop them more cheaply and quickly.
The term "self-licking ice cream cone" refers to an organization with no purpose other than its own survival, which Warden thought was a perfect description of the screw.


The good news is that in 1992, Warden knew where space exploration was headed and where it was headed.
He has consistently argued for investing in small, inexpensive satellites.
Worden also suggested that NASA focus on a series of short-term projects, such as experiments measuring climate change in space, before it's too late, rather than focusing solely on costly, long-term projects.
Of course, the result was obvious.
The screw ignored Warden's suggestion.
Although Warden promised to refrain from public criticism of NASA when he took over Ames, he had no intention of running the lab in a similar manner to his predecessor.
He had a lot to say to NASA for 25 years, but he couldn't say it properly.
Now, we have the opportunity to not only guide the screws, but also lead by example.
And Warden's achievements became legendary.
--- From "Welcome to the Ames Research Institute"

At the heart of Rainbow Mansion were friends who had bonds as strong as family.
They were bound together by idealism, sharing a love of space and something profound.
The group believed they could change the world for the better, and Marshall and Singler tried to instill this same spirit in those who passed through Rainbow Mansion.
In addition to the core group, a variety of unique characters have passed through Rainbow Mansion.
There were usually two or three NASA employees and a few employees from Apple, Google, or startups.
Some people lived in their own rooms, while others were staying in temporary accommodation filled with bunk beds.
Many of the new residents of Rainbow Mansion were drawn to Marshall's unusual ad on an online flea market.
I've seen ads like, "Looking for a driven, passionate young woman who wants to change the world" or "Seeking a roommate to join our intellectual community."
Instead of describing the location or structure of the house, we moved on to describing the people who lived there.
Also, imagine coming home from work on a Wednesday night to find 15 people gathered in the study having an impromptu dinner party.
They also ran ads asking questions like, “How do you feel?” or “What are two things you would like to influence or contribute to in your life?”
When new people came in, Marshall sometimes asked them about their work and life choices.
I asked them what they were doing, why they were doing it, why they were doing it that way, and what their ultimate goal was.


These were questions that arose from Marshall's endless curiosity.
He just wanted to learn from people and understand their way of thinking.
This Socratic method of dialogue also made people think about how they spend their time.
Although it wasn't Marshall's intention, some reportedly went crazy after the conversation and curled up in a fetal position in a corner of the room.
(…) To put it a bit grandly, Rainbow Mansion was a joint research and development lab for art and cutting-edge technology.
When I entered the house, the artwork on the wall was often replaced with a new piece.
At one point, a giant tetrahedron made of toilet paper and paper towels was hung from the ceiling of the entrance.
Most of the Rainbow Mansion residents have joined the open-source software movement, which advocates for releasing the source code of software so that anyone can use and modify it freely.
Rainbow Mansion hosted hackathons, and coders would flock to the mansion to work all evening and on weekends.
--- From "Rainbow Mansion"

Beck had never actually built a rocket.
This was also the case for Rocket Lab employees.
Because rockets are essentially ICBMs, the United States has placed strict restrictions on those researching related technologies.
So Rocket Lab couldn't hire veterans who had developed rockets in the past in the United States, and ended up having to recruit young college graduates from New Zealand, Australia, and Europe.
With inexperienced leaders and inexperienced employees, Rocket Lab's failure was inevitable.
But Beck was a professional engineer with an innate sense of physics and how machines work.
Beck believed that by combining his talents with the remarkable advances in computing and materials, he could unleash a new world of rockets created by innovative people in new environments.
Rocket science was still difficult and complex, but that meant there was no longer any reason to think of rocket technology as the exclusive domain of geniuses.
Access to rockets has become easier.
Rocket Lab wasn't trying to build complex, cutting-edge spacecraft.


Large rockets still required massive investment and a certain level of expertise.
Beck wanted to create the most elegant and precise small rocket possible.
Rather than sending people to the moon or Mars, Beck wanted to build tools that would unlock the potential of space for someone.
“I came here for the private space industry.
That's all that matters to Rocket Lab.
There's no need to make a big fuss.
“We have a job to do, so we’ll just keep quiet,” Beck told me in January 2016, vowing to begin planning for low-Earth orbit by the middle of that year.
Beck spoke with such passion and confidence that I wanted to believe him.
I wanted to believe that Rocket Lab would usher in a new and exciting era in the private space industry.
But I couldn't help but smile politely and chuckle inwardly.
Did Peter Beck know what would happen next? Most rocket companies follow a similar pattern.
First the schedule is delayed, then the rocket explodes, and then the funding runs out.
--- From "A New Zealand Astronaut's CV"

It was two hours before the rocket launch.
If it failed, we had to close the webcast and wait a few weeks again.
The rocket's ignition system began to malfunction again.
I briefly considered running tests on the ignition, but decided there was little to be gained from doing so.
(…) Kemp reopened the webcast and announced to everyone in a bright and hopeful voice.
Kemp: Ladies and gentlemen, we have news from Mission Control.
A review of the engine and rocket data indicates that all ignition devices are in good working order.
In the next 10 to 15 minutes, the Alaska team will refuel the rocket, set the time for launch to eight minutes, and then standby.
So please wait.
We will launch within an hour and a half.
The launch will take place today.
But the rocket did not launch that day.
On November 11, Rocket Lab launched its third rocket from its launch pad in New Zealand.
Although the launch was delayed somewhat due to technical issues, Peter Beck effectively signaled to the industry that Rocket Lab had reached a new milestone and was committed to continuing its rocket launches for customers.
Aerospace engineers share news, and Beck heard that Astra was struggling in Alaska.
Beck didn't think much of Astra's rocket.
Beck enjoyed the pleasure of success while Astra wasted time and money in Alaska waiting for a launch opportunity.
On November 29th, Astra did its best to catch up with Rocket Lab.
In the control center, the following situation unfolded for 15 minutes.

Hoffmann: 40, 33, 32, 31, 30, 20, 15, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1, 0.

The engine ignited and the rocket rose into the sky.
High fives were exchanged in the headquarters office in Alameda.
Cheers erupted in Kodiak too.

Kemp: Yay! That's right.
ha ha ha.
good.
oh my god.

20 seconds passed.


Hoffman: Engine failure.
Engine number 5 problem.
All engines lost thrust.

The control center was in an uproar.
The rocket crashed right next to its launch site.
Someone blocked the webcast to prevent viewers from seeing the crash and debris.

--- From "Expensive Fireworks"

It is dangerous to write a book like this.
You will have a detailed understanding of what it means to create a new field within capitalism.
(…) Various images and science transmitted from low-Earth orbit satellites, including space internet, will become the basis for new computer infrastructure.
As mentioned earlier, this will inevitably have consequences that cannot yet be clearly explained or measured.
Many people question the assumptions behind the risky gamble that is the space industry.
People are convinced that the bubble in the private space industry will eventually burst without much success.
But I am convinced that, while there will be painful moments along the way, technological evolution will continue, and as a result, the way the world works will fundamentally change.
This is a characteristic that technology and the human spirit exhibit when a new field is created.
As quoted in the preface to this book, “Look up.
“We have defied the laws of gravity and tore down the ceiling of a world that was so low.” (…)

SpaceX sent thousands of Starlink antennas to Ukraine after Russia attempted to destroy the country's communications infrastructure.
This space internet has enabled the Ukrainian military to operate in ways that would have been impossible just a few years ago.
Because the Russian military lacked the ability to crack the encrypted Starlink system, Ukrainian forces were able to communicate securely with each other.
Ukraine has also been able to use Starlink technology to control military drones, enabling them to conduct thousands of bombing missions across the country.
President Volodymyr Zelenskyy thanked Elon Musk, and Ukrainian military generals posted similar expressions of gratitude online.
Although satellite technology has been used in warfare in the past, the conflict between Ukraine and Russia can be considered the first true space war.
Tools built by private space companies have turned the tide of the war, weakening the Russian military and benefiting Ukraine.
--- From "Epilogue"

Publisher's Review
“A whole new universe has opened up.
“A true story that reads like a novel!” —Andy Weir (author of Project Hailmary and The Martian)


The Korea Aerospace Research Institute, known as NASA, was established in May 2024.
Just as the United States established the National Aeronautics and Space Administration (NASA) and became a leading country in the space industry, if the domestic aerospace agency becomes the focal point, a large amount of space-related budget and information will pour into it.
We must predict how the growing space industry will shape our future.
Just as the idea that electric vehicles and autonomous driving would change the future of mobility, and blockchain and the metaverse would change the future of money, has become a reality right before our eyes.
It's time to draw an end picture for the space industry, but no one has been able to properly express that imagination.
Ashley Barnes provides a clue to solving the problem.
Having spent over 20 years covering the tech industry in Silicon Valley, he presented a future driven by electric cars and rockets through Elon Musk in his international bestseller, "Elon Musk: Architect of the Future."
The next thing he noticed was space.
I traveled across four continents for five years, closely covering four private space companies: Planet Labs, Rocket Lab, Astra, and Firefly Aerospace.
Surprisingly, behind these companies lies a man who ushered in an era of private space exploration.


A multi-billion dollar company started with a smartphone?
Poor innovators who surpassed government agencies and large corporations with their ideas and passion!


"Rainbow Mansion" begins with Air Force Brigadier General Pete Worden.
He publicly criticizes the screws as a slow and bureaucratic organization and gathers together prominent engineers.
For decades, we've dreamed of a world where the military could launch rockets on demand, at low cost, to monitor wherever it wanted.
The so-called Pete Kids are disrupting the status quo, innovating, and creating legends.
For example, to build a rocket, NASA purchases sophisticated equipment that can withstand the extreme environment of space, and large corporations like Samsung and Apple invest enormous amounts of money in research and development and factory facilities.
But Will Marshall, a former NASA scientist and Pete Kidd, proves that electronics can be used on rockets, too, by sending a smartphone into space.
They reduced the cost of building a satellite from $500 million to $500, and shortened the launch time by launching it once every three months instead of once every five to six years.
This is how Planet Labs, with a corporate value of 3 trillion won, was born.


Will Marshall, along with Chris Boschhausen and Robbie Singler, build a satellite called "Dove" in the garage of Rainbow Mansion to take real-time pictures of various parts of the Earth and sell the information.
We analyze photos of crude oil storage facilities in oil-producing countries to predict oil reserves, and we analyze economic trends and corporate value by looking at the number of cars parked in supermarket parking lots.
He foreshadowed a Russian invasion of Ukraine after seeing Russia deploy military supplies on the border.
While the early space industry was led by governments, those leading NewSpace are private companies.
Another company born out of Rainbow Mansion is Astra, founded by Chris Kemp, who uses a minimal team to build rockets at lightning speed and launch them almost daily.
As a result, it became the fastest company to put a satellite into orbit.
Astra has received investment from investors including Bill Gates, and is on the road to success after being listed on NASDAQ in 2021.
Rainbow Mansion has become a symbol of the engineers and software developers flocking to Silicon Valley.
Those who visit here have inherited the spirit of Rainbow Mansion for nearly 20 years, enjoying the annual 4D (Dream, Drive, Develop, Deliver) event and engaging in lively discussions over home-cooked dinners.
The cradle of nerds, who pioneered the trillion-dollar space market, is a place where many who want to change the world and join the intellectual community continue to stay.


A single book filled with the dreams and insights of the world's leading space scientists.

The book includes the stories of Peter Beck, CEO of Rocket Lab, a SpaceX competitor whom Pete Warden persuaded to invest in, and Tom Markusik, founder of Firefly Aerospace.
Ashley Barnes spent a lot of time with them, demonstrating her keen observation skills and excellent writing skills.
The reason why major media outlets such as the New York Times, Publisher's Weekly, The Economist, Associated Press, and Harvard Business Review are praising this book is probably because it accurately and interestingly reconstructs a story that was not even reported in the media.
The fast-paced plot and tense tension, as if reading a novel, add to the immersion in the story.
This book shows how satellites launched by private companies are changing the way we communicate on Earth, enabling the Internet to reach every corner of the globe in ways previously unimaginable, and having all sorts of impacts, both beneficial and detrimental.
You can also learn about the indomitable spirit of exploration by following the stories behind great successes, and discover the beginnings of a capitalist transformation that the space economy will unleash.
If you want to know about the roadmap for the future space economy and the companies that will seize space supremacy, such as plans for Mars colonization, civilian space travel, and securing lunar resources, this book is a must-read.
GOODS SPECIFICS
- Date of issue: July 10, 2024
- Page count, weight, size: 616 pages | 1,062g | 152*225*35mm
- ISBN13: 9791165349738
- ISBN10: 1165349736

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