The very book that became a motivational legend through word of mouth and YouTube!
The One Success Secret That Transformed a Drug Addict into an 800 Billionaire

This book reveals the secrets of how the author, who was born with a silver spoon in his mouth, overcame personal bankruptcy and drug addiction to become a successful billionaire.
How did this author, who had no money, talent, ability, connections, a prestigious university degree, or luck, achieve incredible success through self-made means, becoming a prominent entrepreneur, investor, billionaire, world-renowned motivational speaker, and influencer with 15 million fans? It's a question he's been asked countless times over the past 30 years researching success.
If there's one thing that guarantees dazzling success, what would it be? The answer to that question is the "10x Rule" discussed in this book.

The 10x rule simply means, 'Act and think at an extraordinary level.'
You can never succeed with ordinary, normal actions or thoughts.
It's usually just a formula for failure.
To be successful, you must completely abandon all your existing stereotypes and habits and adopt the mindset and behavior of successful people.
So how do successful people think and act? They always, without exception, act 10 times more extravagantly and think 10 times more grandly.
Set goals that are 10x bigger, dominate everything, become insanely obsessed (dedicated, immersed), go all in, make unrealistic promises, expand endlessly, and burn everything.
This book shows that the kind of action and thinking that the world dismisses as “irrational” is the only way to success.
As the author assures, if you apply this book to your life and dreams, believing that they depend on the 10x rule, you will undoubtedly experience immense wealth, success, and happiness far beyond what you could ever hope for.

preface

The 10x rule eliminates fear, instills courage, and builds self-confidence.
It helps you break the habit of procrastination, calms anxiety, and gives you a sense of purpose.
If you apply this law well, you will find new vitality in your life and take new steps toward your grand dreams and goals.
Highly accomplished people apply one principle to their greatest success: the 10X Rule.
The definition of success can vary from person to person.
But this book shows you how to guarantee success in any dream or any situation.
The first thing you need to do to achieve success is to think 10 times bigger and act 10 times bigger.
In this book, I will explain how thinking and acting 10x can make life easier, more enjoyable, and give you more time.
After a lifetime of studying success, I've become convinced that the 10x rule is the only key to success.
Successful people use the 10x rule to achieve the life they dream of.

--- p.22~23

The 10x rule has nothing to do with education, talent, skill, or luck.
The 10x rule is achieved through training.
No special personal qualities are required.
Anyone who wants to use the 10x rule can do so.

--- p.24

CHAPTER 01 What is the 10x Rule?

To get to the next level in whatever you do, you have to think and act in a completely different way than you have done before.
Nothing can move to the next level unless you think bigger, speed up, and put more effort into it.
Where you are now is a result of your thoughts and actions.

--- p.32

'The interesting thing about success is that it's like breathing.
The breath you just took is important.
But that's not more important than the next breath you take.' No matter how much success you've had so far, you want to continue to have success in the future.
If you stop trying to succeed, you are living the rest of your life relying on your last breath.

--- p.34

The essence of the 10x rule is this:
'Set a goal 10 times bigger than what you want.
Then, do 10 times more than you think is necessary to achieve your goal.' After great thinking, great action must follow.
There is no such thing as average in the 10x rule.
The 10x rule is literally the 10x rule.
It's thinking and doing 10 times more than other people do.

--- p.37

CHAPTER 02: Why the 10x Rule is a Formula for Success

'Never reduce your goals.
Increase your action. Downgrading your goals, making excuses, and trying to avoid difficulties will only lead you to give up on your dreams! These behaviors are signs you're off track.

--- p.54

No matter what project you attempt, assume that 'everything' will require more time, money, energy, effort, and people than you imagine.
Multiply the calculation you made at the beginning by 10.
Only then will it be safe.
If it didn't cost 10 times more than expected, you did really well.
Wouldn't it be better to be pleasantly surprised rather than deeply disappointed?

--- p.56

Success doesn't just come 'by accident'.
Success is the result of persistent and appropriate actions over a long period of time.

--- p.58

CHAPTER 03 What is Success?

Success is essential for any person, place, or thing to survive.
Never, whether in your mind or in conversation, disparage success.
Success is 'essential'!
--- p.65

CHAPTER 04 Success is Your Duty

Don't be fooled into thinking that some success seems like a result of luck.
Luck doesn't create success.
Those who are completely absorbed in their success are lucky in life.

--- p.77

If you can achieve success repeatedly, success becomes more of a "habit" than a "success."
Success becomes an everyday occurrence for some people.
Successful people are even described as having something like magnetic power.
They have an 'x factor' or magical allure that draws people to them.
Why? Because successful people view success as a duty, a mission, and a responsibility.
They even consider success as their 'right'!
--- p.78

CHAPTER 05 Success has no limits

Success is not a zero-sum game.
There can be many winners in the game of success.
Success is not a limited product or resource.
Success is created by people who have no limits in their ideas, creativity, talent, talent, intelligence, originality, perseverance, and determination.
That is why success is never rare or lacking.

--- p.86

Let go of the idea that success is limited to a select few or that there is a limit to the extent of success.
You and I can get whatever we want, as much as we want.
You can do that at the same time.

--- p.91

CHAPTER 06 Take responsibility and control everything.

Look within yourself for the cause of everything that happened.
Assume that you have caused something that you thought was beyond your control.
So take control and develop a sense of responsibility.
Don't think that events just happened by chance.
Everything happens because of something you did or didn't do.
If you are willing to take credit for your victories, you must also be willing to take responsibility for your failures!
--- p.101

CHAPTER 07 The Four Levels of Behavior
Unfortunately, most people on this planet waste their time acting at levels 1 through 3.
In other words, you end up spending your life doing nothing, taking a step back, or acting at an average level.
Doing nothing or taking a step back is the starting point of failure.
A person who acts at an ordinary level will remain an ordinary being at best.
Only those who show tremendous action achieve the greatest success.

--- p.112~113

In our society today, there are probably most people who behave at an average level.
This type of person appears to live a 'normal' life, acting as if he or she were doing what is necessary.
This level of behavior creates the middle class.
But this behavior is actually the most dangerous.
Because it is accepted as a level of acceptable behavior.

--- p.118

Believe it or not, being able to take on a massive amount of action is the most natural state for all of us.
Observe the children.
Children are constantly moving.
As long as it doesn't hurt, keep doing something.

--- p.121

Acting at a tremendous level also means making somewhat irrational choices and then exercising much more power.
This level of behavior might seem like a crazy act that goes beyond social consensus.
And every outrageous action always creates new problems.
But don't forget.
If you're not creating new problems, you're not acting at a massive level.
If you want to act at a high level, you have to expect negative labels and criticism from others.
The moment you achieve great success, those who don't take action as much as you will immediately criticize you.

--- p.127

Your only problem isn't talent, it's namelessness.
If you want your endeavors to be successful, you must continually and persistently strive.
Even if you act at an extreme level, you will never be harmed.
Rather, it always helps you.
The point is that quantity is more important than quality.
If you get people's attention, money and power will naturally follow.
Those who take the most action attract the most attention.
And they soon get the best results.

--- p.129

The domination I am talking about is not physical domination, but mental domination that captivates the masses.

--- p.130

CHAPTER 08: Ordinary is a Formula for Failure

Companies that accept mediocrity will soon decline.
You can't get things done by putting in just the basic amount of effort.
Most people who perform at a normal level are unable to cope with the various forces at play: weight, speed, time, resistance, timing, and unexpected variables.

--- p.137

Ordinary actions do not produce above-average results.
It usually only produces much worse results.
Ordinary thoughts and actions will inevitably bring you unhappiness, uncertainty, and failure.
Eliminate anything that stays at the average level.
If your advice or friends are average, throw them away.
Does that sound harsh? Remember, success is your duty, your mission, and your responsibility.
Also, there is no limit to success.
Therefore, if you encounter any limitations, it is simply a result of your thinking and acting at an ordinary level.
Completely erase the concept of normal from your mind.
Study what normal people do so you and your team never consider mediocrity an option.
Surround yourself with only great thinkers and doers.
Staying at the average level is like having an incurable disease.

--- p.144

CHAPTER 09 Set your goals 10 times bigger

In fact, many people are not very interested in goals.
I only write down my goals once a year.
But as far as I know, there is absolutely nothing worthwhile that you do once or twice a year.
Your life is determined by the actions you take every day.
So I always make sure to do two things.
1.
Write down your goals every day.
2.
Choose an unattainable goal.

--- p.150

Goals exist to facilitate actions that need to be taken.
So, set your goals as big and as often as possible.
And tie that goal to larger purposes.
Ask yourself if the goals you have set will fully realize your potential.
Most people admit that this is not the case.
This is because we have been brainwashed from a young age to set small, realistically achievable goals.
If you're a parent, you've probably said something like that to your children.
You've probably heard that from your parents, boss, or coworkers.
Keep this in mind.
Never set realistic goals.

--- p.154

CHAPTER 10 Competition is a bit of a stretch.

In the business world, entrepreneurs want to 'dominate' the market instead of competing.
In the past, the saying “competition is healthy” was true, but now it is more appropriate to say, “If competition is healthy, then dominance is immunity itself!”

--- p.163

Don't aim for 'competition'.
Instead, do whatever it takes to dominate your territory.
This way, you can avoid wasting time chasing after other people.
Don't just let other companies take the lead.
Industry leadership should belong to your company.
You have to be ahead of others.
Let others follow you and try to be like you.
It shouldn't be the other way around.

--- p.164

Wondering how to dominate the market? First, decide to dominate.
Then do what others don't do.
This is the best way to dominate the market.
Yes, that's right.
Do what others 'don't' do.
Then, they immediately carve out their own territory and enjoy an unfair competitive advantage.

--- p.165

You don't have to be the first one to start in any field.
But once you get into that area, you have to be the first thing that comes to mind when people think of that area.
I hope you understand what I mean.
This is the message you need to convey to the market through persistent and relentless action.
“No one can follow me.
I don't disappear.
I don't compete.
I am soon to be 'this area'.”
--- p.168

CHAPTER 11 GETTING OUT OF THE MIDDLE CLASS

The lower middle class comprises a significant portion of the U.S. population, consisting of people with basic education and annual incomes of $30,000 to $60,000.
People who belong here work hard to join the upper middle class.
But when the economic crisis hits in earnest, both the upper and lower middle classes will collapse.

--- p.181

The wealthy live comfortably regardless of their income or debt, while the poor receive support from the state.
But the middle class is neither here nor there.

--- p.184

The dream of being middle-class has been promoted and embraced by countless Americans as a worthy goal to strive for.
But realistically, this dream only seems 'good'.
No, it would be better to describe it as a mousetrap with a large chunk of cheese in it.
--- p.186

CHAPTER 12 Obsession is a talent, not a disease.

People believe that being obsessed with an object or person can lead to dangerous and harmful consequences.
So the word 'obsession' has a negative connotation.
But if there's even one person who has achieved greatness without any degree of obsession, bring them to me.
Probably not.
Individuals or groups who have achieved remarkable results have been completely obsessed with the idea of ​​achieving it.
Whether they were artists, musicians, inventors, businessmen, changemakers, or philanthropists, the greatness they achieved was the result of obsession.

--- p.193~194

Interestingly, when someone obsessed with their dream finally succeeds, the label of crazy is dropped and replaced with the titles of genius, exception to the rule, and exceptional person.

--- p.197

CHAPTER 13 Go All-In and Make Excessive Promises

Remember.
There is no limit to the number of times you can get up and race again.
There's no such thing as failure unless you give up! It's impossible to "exhaust" all your energy or creativity.
You never run out of ideas.
The ability to dream new dreams, to be more energetic, to think creatively, to see things differently, to make repeated calls, to use different strategies, and to act persistently will never disappear.
If this pattern doesn't work out, you can throw another pattern. If it doesn't work out today, you can do it tomorrow. If you miss this opportunity, you can take the next one.
Why wouldn't you go all-in if the bank you've entrusted with your energy, creativity, and perseverance continues to replenish them?
--- p.205

Make unreasonable promises to your customers! And then give them more!

I've found that the more I promise, the more I naturally deliver to my clients.
Making unrealistic promises is like promising both my clients and myself that I will take my capabilities to a new level.

--- p.208~209

CHAPTER 14 Expand, Never Shrink

When you hear contraction news, you should take it as a signal to expand.
You should never blindly follow the crowd.
The crowd is almost always wrong.
Don't follow the crowd, lead them! The way to do that is to expand, push, and act.
Expand yourself regardless of what others say or do.
--- p.218

Too many people in this world believe that saving is the only virtue, and they actually save.
Interestingly, people who start saving immediately start saving on everything else as well.
Saving money and saving your own resources are two entirely different things.
Yet people act as if they can't tell the difference between saving money and saving their energy, creativity, and effort.
While the world's population was saving both money and effort, a small number of people were spending and expanding both.
Who will come out on top?
--- p.219

CHAPTER 15 Burn it all

Many people often make the mistake of resting on their laurels.
You don't do that! Keep piling up wood and adding fuel so that the fire burns so hot and fiercely that neither your competitors nor the market can put it out.
The idea that we need to keep feeding the fire, that we need to put more fuel and oil into it, means that we need to take more action.
Repeat this behavior over and over again until the tremendous power of action becomes second nature.

--- p.225

One problem with success is that it feeds off your attention.
Success blesses only those who devote themselves most to it.

--- p.227

What's truly great isn't creativity itself.
It is a tremendous force that sparks creativity.
--- p.229

CHAPTER 16 Fear is a Good Sign

As soon as you start taking new actions to a new level, you will soon feel fear.
If you don't feel fear, it actually means you're not taking enough appropriate action.
Fear is not a bad thing to be avoided.
On the contrary, you should seek and feel fear.
In reality, fear is a signal that you are taking the necessary actions to move in the right direction.
The absence of worry is a sign that you only do what is comfortable for you.
If you only do what is comfortable, you will only get a little more than what you have now.
It may sound strange, but you have to 'pursue' your fear.
You have to push yourself to the next level until you feel fear again.
In fact, the only thing I fear is the disappearance of fear itself.

--- p.235

Most people see fear as a signal to run away.
But you shouldn't do that.
You have to accept fear as a signal to 'move forward'.

--- p.237

Trying to prepare until the last moment is like feeding fear.
The longer it takes, the stronger the fear becomes.
Take action.
That way, anything will be successful.
If you don't act, nothing happens.

--- p.238~239

People who stand out from others, people who excel, are the ones who do fearful things.

--- p.241

CHAPTER 17 The Myth of Time Management

In my view, worrying about time management and work-life balance is pointless.
Rather, we should ask, “How can I obtain everything in abundance?”
(…) Let go of the mindset that you can only get ‘one or the other’ and adopt the mindset that you can get ‘everything’.

--- p.245

The first thing to do when managing your time and pursuing work-life balance is to prioritize which goals are important.
What areas do you want to succeed in and to what degree? Write down your goals in order of importance.
Then, determine the total amount of time you can devote and allocate that time to efforts toward achieving each goal.
There is one more thing that must be done.
You should record how you spend your time every day.
Do it in seconds.
Then you will know how you are wasting your time.
You can identify habits and behaviors that are not contributing to your success at all.
Any action that does not fuel the fire of success is a waste of time.

--- p.253

Wake up! No one is going to save you.

--- p.257

CHAPTER 18 Criticism is a Sign of Success
If you are being criticized, it is a sure sign that you are on the right path to success.
Criticism is not something to be avoided.
The moment you start to achieve success, you should expect to face criticism.

--- p.261

The only way to deal well with criticism is to anticipate it and make it a part of your formula for success.
Criticism, like fear, is a sign that you are taking the right actions, getting people's attention, and achieving significant success.

--- p.264

What I do know is that people criticize before they praise.
Like it or not, success comes with criticism.
Continue to pour your all into success.
Then, soon, those who used to put you down will praise you for what you have done.
Treat criticism as a sign of success and continue to act according to the 10x rule.
If you do that, people who initially criticized your actions will later praise you.
So what better way to continue to succeed than by taking revenge on criticism?
--- p.267

CHAPTER 19: Customer Satisfaction Is the Wrong Goal

Customer service is the wrong goal.
Increasing customer base is the right goal.
(…) ‘Before worrying about making customers happy, focus on attracting and creating customers.’
--- p.272

Yes, that's right.
You can't increase customer satisfaction without increasing your customer base.
(…) So my only concern is to get more customers.
Then give more to the customer.
What I worry about most is ‘non-customer satisfaction.’
Non-customers are people who do not purchase our products or who do purchase them but do not use them properly.
In other words, my interest lies with people who don't know what satisfaction is because they haven't properly experienced our products.
(…) because this is the only way to increase customer satisfaction.

--- p.273

Remember.
Even if your product boasts perfect quality, customer complaints will still arise.
Because customers are also people.
You can't make everyone happy all the time.
Don't make the mistake of being afraid of complaints.
Rather, seek and incite discontent.
And solve it.
Customer complaints are a direct way for customers to tell you exactly how to improve your product.
You will never achieve market dominance if you approach the market with the fear of offending your customers.

--- p.282

CHAPTER 20 Be present anytime, anywhere

The word 'omnipresence' refers to the concept of existing anywhere and at any time.
Can you imagine what would happen if you, your brand, and your company were everywhere, at all times? What power would that give you? It might seem impossible, but that should be your goal.
It gives us the belief that the most valuable things on this planet are available and accessible anywhere.
It's impossible to achieve true success without the intention of making your idea, product, service, or brand something that everyone can use.
--- p.289

The best revenge is to be wildly successful.

--- p.297

'The best way to get revenge on those who have held a grudge against you is to make yourself known so that they see you and your success from the moment they wake up in the morning until they go to bed at night.'
--- p.300

CHAPTER 21 NEVER MAKE EXCUSES

Excuses are never a reason for doing or not doing something.
An excuse is something you make up to make yourself feel better about something that may or may not have happened. Making excuses doesn't change the situation.
Only by finding out the real reason can we change the situation.
Excuses are for people who don't want to take responsibility for their lives and the consequences of those lives.
The life of a slave and a victim is a series of excuses.
So they cannot escape the fate of barely surviving on what others have left over.

--- p.306

CHAPTER 22 32 Habits of Highly Effective People

The only way to succeed is to do what successful people do.
Success is no different from any other skill.
Imitate the mindset and actions of successful people.
Then you can create your own success.

--- p.316

Even when you're unsure of what to do, the best answer is not "I don't know," but "I'll figure it out."
No one values ​​someone who not only doesn't know the information, but also 'doesn't want to know'.
An attitude of not knowing will do nothing to help you gain trust and develop your abilities.
I disagree with the argument that if you don't know, you should say you don't know.
How would that help resolve the situation?
--- p.318

The ability to persevere through failure, unexpected events, bad news, and resistance, and to remain steadfast in purpose, mentality, and actions in any situation.
It is a common characteristic of successful people.
I am confident that I have at least a stronger tenacity than I was born with.
Perseverance is not a trait that people either have or don't have.
Perseverance is a trait that can and should be cultivated.

--- p.322

Successful people allow themselves to be criticized and ridiculed by the world and do not shy away from being a spectacle.
But those who fail to succeed retreat and only play safe.
Remember the famous saying, “Nothing ventured, nothing gained.”

--- p.324~325

If someone hadn't engaged in behavior labeled "irrational" by others, would we now have the automobile, airplane, space travel, telephone, and internet—in addition to the thousands of things we take for granted? Without the will to be irrational, exceptional achievements are impossible.
So be irrational.
Irrational people bring about great changes in the world.

--- p.326

Money has no limits.
If there is a limit, it is only to the number of people who can create wealth.
--- p.329

I consider laziness and inaction to be sins.

--- p.330

Make 'yes' your success habit.
Say yes to your children, your spouse, your customers, your boss, and most of all, to yourself.
--- p.332

Unsuccessful people live their lives thinking of work as simply a job.
However, successful people do not simply view their work as a way to make money or as a job, but as a 'religious mission'.

--- p.343

A little research will tell you.
People who have achieved great success have created a reality that did not exist before they came along.
Greatness in any field—whether it's sales, athletics, art, politics, or invention—is achieved by those who break free from the realities of reality and obsess over creating the reality they desire.

--- p.348

In games, the smartest person doesn't always win.
The person who can devote himself most passionately to his mission will ultimately win.

--- p.350

Make full use of your talents, abilities, and mental strength.
Otherwise it is unethical.

--- p.352

Only when the majority is healthy and happy can individuals be healthy and happy.
Successful people know how important the happiness of the many is to each individual.

--- p.353

Be willing to be uncomfortable.
And make other people uncomfortable too.
Discomfort is a sure sign that you are on the road to success.

--- p.355

Expand your relationship upwards.
Never expand sideways or downwards!
--- p.356

Familiarize yourself with the list of habits of successful people and keep it close at hand.
Instead of thinking of this habit as something you simply "do," recommit to making it a part of your very being.

--- p.358

CHAPTER 23: Practicing the 10x Rule

I always remind myself that we shouldn't approach dreams and goals with a rational or reasonable attitude, nor should we need to distinguish between the possible and the impossible.
I think you'll agree that if you continue to live with ordinary thoughts and actions, you'll never achieve extraordinary success.
If you want to survive and thrive in the future, you need to think big, act massively, scale, and take risks.
If you are content with little things and live quietly, you will continue to live that way.
If you don't let go of that mindset, in the very near future no one will see you, hear you, or even know you exist.
Commit to 'thinking 10x bigger and doing 10x more.'
This is the crucial difference between successful and unsuccessful people.
Intelligence, economic power, and connections do not determine success or failure.
None of this would be effective without a tremendous amount of action.

--- p.389