ESG for Youth
 |
Description
Book Introduction
We have published a new book, “The Political Economy of ESG Consideration,” for young people.
As the title of this book clearly indicates, the target audience and goal have been clearly tailored to 'youth', and the difficulty and content have been significantly refined, and the extensive use of photographs and illustrations has enhanced the understanding of ESG.
This book, consisting of five chapters, begins with why and how ESG began, covers various ESG management practices, the operating mechanisms that drive ESG, and global solutions for implementing ESG, all in a way that is accessible to young people.
These days, as ethical consumption certification, or "meaning out,"* becomes a daily practice, young people are also expressing their beliefs and building and promoting their personal brands through social media by purchasing valuable items while considering corporate ethics and social responsibility.
In light of these contemporary circumstances and realities, a proper understanding of ESG is essential for today's youth.
And this book will certainly fill that need.
* 'Meaning Out': A compound word of 'Meaning' meaning meaning and 'Coming Out' meaning revealing.
As the title of this book clearly indicates, the target audience and goal have been clearly tailored to 'youth', and the difficulty and content have been significantly refined, and the extensive use of photographs and illustrations has enhanced the understanding of ESG.
This book, consisting of five chapters, begins with why and how ESG began, covers various ESG management practices, the operating mechanisms that drive ESG, and global solutions for implementing ESG, all in a way that is accessible to young people.
These days, as ethical consumption certification, or "meaning out,"* becomes a daily practice, young people are also expressing their beliefs and building and promoting their personal brands through social media by purchasing valuable items while considering corporate ethics and social responsibility.
In light of these contemporary circumstances and realities, a proper understanding of ESG is essential for today's youth.
And this book will certainly fill that need.
* 'Meaning Out': A compound word of 'Meaning' meaning meaning and 'Coming Out' meaning revealing.
- You can preview some of the book's contents.
Preview
index
Introduction: If today is the '29th day'
Chapter 1. ESG is not the best, but the minimum.
The appearance of 'Grolla Bear' or 'Cappuccino Bear'
Global Warming and the Birth of New Hybrids
Will the Grolar Bear Survive in the Ecosystem?
ESG: The Minimum We Need to Do Now
ESG is not a sudden phenomenon.
Is doing the right thing enough?
Concluding Chapter 1
Chapter 2. ESG Management in Practice
What are the final criteria for Volvo's safety assessment?
The biggest problem for Coca-Cola, a drink that even polar bears drink
The Secret Past of Tylenol, the Fever Reducer Beloved During COVID-19
The photo of a soccer ball that sent Nike into a panic
What Google Did for a Better Society
Yuhan-Kimberly's "Keeping Our Mountains Green, Green"
CSV representative Nestlé's “Do the right thing?”
Patagonia 'disses' its own products
What do BT, Puma, Kering, and SK have in common?
What Happened to Nike and Adidas as Consumers Change
The Secret to Success of a Company with No Secrets
Reducing greenhouse gases is both a corporate obligation and a business opportunity.
Microsoft's 'carbon negative' plan goes all the way to the ocean, a "crazy idea."
CCUS: Saving the Earth and Making Money
Apple's Efforts to Secure Renewable Energy
“The packaging is trash.”
Walmart's Logistics Innovation: "All the Bad Things of a Big Company"
Unilever has been publishing a human rights report since 2014.
The Birth of Grameen Bank, a Financial Service for the Poor, and the Light and Darkness of Microcredit
Chapter 3. The Origins and Social Mechanisms of ESG
John Wesley, the pioneer of ESG, and the '3 ALL' principle
How did the term ESG emerge?
ESG Becomes a Common Principle for the Private and Public Sectors
Consumers don't just consume; they are political actors in an ESG society.
K-ESG has also been released
Chapter 4.
Their own unsustainable 'rational thinking'
The Pinto: The Worst Car Ever Traded Human Lives for Dollars
The Malthusian World and the Trap of Neoliberalism
Homo economicus, externalities, and Coase's theorem
Child labor exploitation continues unabated: Are we not responsible if we don't do it ourselves?
Canned tuna fails to protect dolphins: Is labeling the answer?
The "fair price" of full-cost accounting requires a "fair market."
Life Cycle Assessment and Sony's PlayStation Returns
Chapter 5.
Beyond the Tragedy of the Horizon
The Anthropocene, or Homo sapiens, the "Chicken Tax" of KFC and Coca-Cola
Holding corporations socially responsible
Corporate Citizen
Sustainable Development and CSR
Sustainable Management and Social Responsibility Management
A global solution is needed.
ISO26000 expands the scope of responsibility and implementation beyond the company and into the world.
“Leave no one behind” in SDGs
We must overcome the 'tragedy of the horizon'
Chapter 1. ESG is not the best, but the minimum.
The appearance of 'Grolla Bear' or 'Cappuccino Bear'
Global Warming and the Birth of New Hybrids
Will the Grolar Bear Survive in the Ecosystem?
ESG: The Minimum We Need to Do Now
ESG is not a sudden phenomenon.
Is doing the right thing enough?
Concluding Chapter 1
Chapter 2. ESG Management in Practice
What are the final criteria for Volvo's safety assessment?
The biggest problem for Coca-Cola, a drink that even polar bears drink
The Secret Past of Tylenol, the Fever Reducer Beloved During COVID-19
The photo of a soccer ball that sent Nike into a panic
What Google Did for a Better Society
Yuhan-Kimberly's "Keeping Our Mountains Green, Green"
CSV representative Nestlé's “Do the right thing?”
Patagonia 'disses' its own products
What do BT, Puma, Kering, and SK have in common?
What Happened to Nike and Adidas as Consumers Change
The Secret to Success of a Company with No Secrets
Reducing greenhouse gases is both a corporate obligation and a business opportunity.
Microsoft's 'carbon negative' plan goes all the way to the ocean, a "crazy idea."
CCUS: Saving the Earth and Making Money
Apple's Efforts to Secure Renewable Energy
“The packaging is trash.”
Walmart's Logistics Innovation: "All the Bad Things of a Big Company"
Unilever has been publishing a human rights report since 2014.
The Birth of Grameen Bank, a Financial Service for the Poor, and the Light and Darkness of Microcredit
Chapter 3. The Origins and Social Mechanisms of ESG
John Wesley, the pioneer of ESG, and the '3 ALL' principle
How did the term ESG emerge?
ESG Becomes a Common Principle for the Private and Public Sectors
Consumers don't just consume; they are political actors in an ESG society.
K-ESG has also been released
Chapter 4.
Their own unsustainable 'rational thinking'
The Pinto: The Worst Car Ever Traded Human Lives for Dollars
The Malthusian World and the Trap of Neoliberalism
Homo economicus, externalities, and Coase's theorem
Child labor exploitation continues unabated: Are we not responsible if we don't do it ourselves?
Canned tuna fails to protect dolphins: Is labeling the answer?
The "fair price" of full-cost accounting requires a "fair market."
Life Cycle Assessment and Sony's PlayStation Returns
Chapter 5.
Beyond the Tragedy of the Horizon
The Anthropocene, or Homo sapiens, the "Chicken Tax" of KFC and Coca-Cola
Holding corporations socially responsible
Corporate Citizen
Sustainable Development and CSR
Sustainable Management and Social Responsibility Management
A global solution is needed.
ISO26000 expands the scope of responsibility and implementation beyond the company and into the world.
“Leave no one behind” in SDGs
We must overcome the 'tragedy of the horizon'
Into the book
As an ESG expert, I've been called here and there, and the question I've almost always been asked is, "How long will this trend last?"
In other words, the question is whether ESG is just a fad.
I answer that it is an irreversible change.
The Korean dictionary defines "irreversible" as "the irreversibility of a substance that has undergone a change, irreversibly returning to its original state." My judgment is that the ESG craze is not a passing fad, but rather a new zeitgeist and the beginning of an irreversible change. Even after BTS disbanded and retired, ESG will remain relevant for a long time.
The ESG world is a vast community of harmony and balance, where all life and all humanity coexist peacefully and sustainably, rejecting unsustainable civilization.
The key point here, and one that must never be forgotten, is that this community must be one in which all human beings participate in coexistence as global citizens and subjects who have not lost their humanity.
This means that ESG did not suddenly appear.
The deep roots of SRI, dating back to the 18th-century Methodist pastor John Wesley, and the discussion of "corporate social responsibility (CSR)" that began in earnest after World War II, are a result of the accumulated movement to reflect on our unsustainable civilization and seek alternatives, which has finally erupted into ESG.
In other words, the ESG craze is not a passing fad, but a new zeitgeist and the beginning of irreversible change.
---From Chapter 1
In 1996, a photo of a boy sewing a soccer ball appeared in [Life].
The subject of the photo was Tariq, a 12-year-old Pakistani boy who earned 60 cents a day (6 cents an hour) when Nike basketball shoes cost $130.
A boycott of Nike began after child labor at a Southeast Asian supplier to the multinational corporation was revealed, and Nike recorded its first deficit in 1997, and by 1998, its corporate value had fallen by half.
On September 29, 1982, in Chicago, USA, a fatal accident occurred due to the poison (cyanide) contained in Johnson & Johnson's flagship product, capsule-type Tylenol 'Extra-Strength Tylenol', and seven people who took Tylenol died within a few days until October 1.
Immediately after the accident, Tylenol's market share plummeted from 35.5% to 7%.
The stock price also fell by $2.3 billion, or about 29%, in just nine days after the incident.
In other words, the question is whether ESG is just a fad.
I answer that it is an irreversible change.
The Korean dictionary defines "irreversible" as "the irreversibility of a substance that has undergone a change, irreversibly returning to its original state." My judgment is that the ESG craze is not a passing fad, but rather a new zeitgeist and the beginning of an irreversible change. Even after BTS disbanded and retired, ESG will remain relevant for a long time.
The ESG world is a vast community of harmony and balance, where all life and all humanity coexist peacefully and sustainably, rejecting unsustainable civilization.
The key point here, and one that must never be forgotten, is that this community must be one in which all human beings participate in coexistence as global citizens and subjects who have not lost their humanity.
This means that ESG did not suddenly appear.
The deep roots of SRI, dating back to the 18th-century Methodist pastor John Wesley, and the discussion of "corporate social responsibility (CSR)" that began in earnest after World War II, are a result of the accumulated movement to reflect on our unsustainable civilization and seek alternatives, which has finally erupted into ESG.
In other words, the ESG craze is not a passing fad, but a new zeitgeist and the beginning of irreversible change.
---From Chapter 1
In 1996, a photo of a boy sewing a soccer ball appeared in [Life].
The subject of the photo was Tariq, a 12-year-old Pakistani boy who earned 60 cents a day (6 cents an hour) when Nike basketball shoes cost $130.
A boycott of Nike began after child labor at a Southeast Asian supplier to the multinational corporation was revealed, and Nike recorded its first deficit in 1997, and by 1998, its corporate value had fallen by half.
On September 29, 1982, in Chicago, USA, a fatal accident occurred due to the poison (cyanide) contained in Johnson & Johnson's flagship product, capsule-type Tylenol 'Extra-Strength Tylenol', and seven people who took Tylenol died within a few days until October 1.
Immediately after the accident, Tylenol's market share plummeted from 35.5% to 7%.
The stock price also fell by $2.3 billion, or about 29%, in just nine days after the incident.
---From Chapter 2
Publisher's Review
ESG is an acronym for Environment, Social, and Governance. As issues such as widening inequality between classes, environmental pollution, and global warming arise during the process of economic growth, interest in ESG is exploding both domestically and internationally.
Companies can no longer ensure their survival solely by pursuing financial gains, and investors are forced to consider a company's social responsibility and sustainability in addition to financial performance.
There are various books on the market with the title of ESG, but the author believes that there is no book that properly organizes ESG specifically for teenagers.
Accordingly, the previously published 『Political Economics of ESG Consideration』 has been republished for young people.
This book, consisting of five chapters, begins with why and how ESG began, covers various ESG management practices, the operating mechanisms that drive ESG, and global solutions for implementing ESG, all in a way that is accessible to young people.
This book, which presents ample data and accurate evidence, will clearly fill today's youth with a proper understanding and desire for ESG.
Companies can no longer ensure their survival solely by pursuing financial gains, and investors are forced to consider a company's social responsibility and sustainability in addition to financial performance.
There are various books on the market with the title of ESG, but the author believes that there is no book that properly organizes ESG specifically for teenagers.
Accordingly, the previously published 『Political Economics of ESG Consideration』 has been republished for young people.
This book, consisting of five chapters, begins with why and how ESG began, covers various ESG management practices, the operating mechanisms that drive ESG, and global solutions for implementing ESG, all in a way that is accessible to young people.
This book, which presents ample data and accurate evidence, will clearly fill today's youth with a proper understanding and desire for ESG.
GOODS SPECIFICS
- Date of issue: August 16, 2022
- Page count, weight, size: 308 pages | 470g | 154*224*30mm
- ISBN13: 9791188434626
- ISBN10: 1188434624
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카테고리
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korean
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